Please describe your proposed solution.

The problem is fairly simple, with the speed at which technology advances, its adoption becomes a barrier for those who are not technically proficient. Our goal here is to eliminate this barrier for the agri ecosystem with the help of the cardano ecosystem by creating a two way flow of revenue that creates sustainability. Thus we are taking an approach to democratise our open source tools in the form of a service named Yeniblox, that enables non technical agri experts to join our community as members and leverage land tokenisation platform as a service against a fixed fee

Yenna Foundation is a non-profit and member-led community where members leverage a smart contract-governed application for tokenization for various industries. The foundation offers YeniBlox, a service that is available to a wider community of entrepreneurs. YeniBlox itself is a system that allows a wide range of businesses to express the value of their land and venture as “land tokens” through a process known as "Digital Land Offering". That means that they can raise capital in a more flexible way than they ever have before. Furthermore, there is a secondary market in land tokens which will pay them a fee each time that their land is subsequently traded.

Members are also offered subsequent training to execute trades with fair pricing on behalf of farmers in the ecosystem and earn relevant rewards as mentioned below

Rare, Epic &n Legendary tier members hold the right to vote for proposals, whereas legendary membership is primary targeted for founders in the agri ecosystem or traders seeking for larger profit share form deals

We will demonstrate our impact by making this a open community activity, where with the existing and new interested members we will form the guiding principle & values of the organisation, conduct weekly training on regenerative agriculture practices and trading of goods to upskill members of the DAO that will support organisations like Yenna tech

Foundation will play a unique role of bringing technology frameworks within the cardano ecosystem to collaborate and offer services to projects within the agri space and also result in faster adoption of the agriculture ecosystem on chain

Agri entrepreneurs within the cardano ecosystem and those interested to adapt will benefit from it and thus it should be considered

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Yenna foundation will enable an active formation of a community of entrepreneurs, agri stakeholders and high networth individuals within the cardano eco-system for the real world financing tools and other learning tools required for them to optimise their business

Our community has already sold over 400 memberships, with over 150 members in the ecosystem. 5 of which are interested in using the technology to support their clients with technology, market access and micro financing. This also leaves a possibility of several other members from the agri ecosystem to join cardano to leverage tools for which they receive the adequate amount of support.

It is our estimate that our existing legendary members are managing a supply of 5000 tons in Africa with over 10000 farmers in their portfolio, this estimates to a on chain transaction of approximately 7Mn USD in ADA every year

How do you intend to measure the success of your project?

Success will be measured in the steps taken to build a decentralised community of entrepreneurs, agri stakeholders, investors and technology experts and the first step towards it will be formation of a non-profit organisation that holds the treasury of Yenna tech and leverages technology tools and training for all its members.

In short term it will enable a sub community within cardano ecosystem which is actively building tools towards real world tokenisation and micro financing and in a larger run it will allow the cardano community to cater a large section of the agri ecosystem as a technology and services provider

Please describe your plans to share the outputs and results of your project?

Weekly participation meetings Team holds open weekly meetings where we share progress and developments, we would upload every alternate meeting on youtube and twitter for the community to have deeper insights of the work being accomplished and opportunities for projects and community members to participate in.

1:1 with Legendary membership users: We will actively work with legendary membership holders to understand their inclination for larger participation towards the use of technology of trading activities and support them in upskilling towards larger participation

What is your capability to deliver your project with high levels of trust and accountability?

We are a resilient team with a set of purpose driven individuals creating a social capital that has sustained the project since its inception in September of 2020. Our board members have participated with the smarthubs team in growing the Indian Cardano developer ecosystem and will play a key role in bringing skilled devs for the ecosystem.

We maintain our weekly progress and reporting on Dework and Discord with open meetings which makes it transparent and allows the community to participate and voice on current developments and progress shared on twitter

Our strategy involves milestone based monthly payment to each individual involved in the process of development after submission of the tasks undertaken, thus ensuring the success of the project

We will maintain a open wallet address for fund management which will be handled by our CFO, Junada Sullilari on a biweekly basis after the board assesses the Milestone report, tested git commits submitted by developers and shares with the wider community

What are the main goals for the project and how will you validate if your approach is feasible?

Our goal is to create a non-profit organisation that enables the efforts of Yenna tech to the non technical agriculture ecosystem and that functions independently of Yenna tech and actively works on objectives that allows us to upskill individuals to support themselves and the community.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Week 1: Welcome & Introduction. The difference in exponential thinking & implementing, defining MTP (massive transformation purpose), who has tested it? If you are here you already have 5 WHYs, Drafting your Own MTP. Q & A.

Week 2: Member Orientation. Our MTP, Inception. Who are we? Why and for who? How much? Where are we? What opportunities do we bring for you? Members & Clients (Asking Vs Offering), communication guidelines. Q&A.

Week 3: Mutual Expectations.| Why is it important to set ground rules? Communication, Participation, Leveraging Super Powers, Open to Collaboration, Learning Super Powers, Self Governance. What would you like to learn and what would you like to share, Team activity of creating a directory for communication.

Week 4: Understanding the 6 Ds. The factors among businesses are changing the current world namely Digitise, Demonetization, Democratisation, Disruption, Deception, and Diversion. Few tricks on how to ensure the removal of deception and diversion in our community if any ever arises.

Week 5: Our Golden Circle. Why adapt to change? Values, Mission, Vision. Being an Example, Cultivating Mindset, building Subgroups

Week 6: Using Social Media effectively. Unlocking Potential, Social Advocacy, Engaging Superpowers, Finding your community local Crop. One District, one/few crop Policy, collecting Data Sets. Be the community leader and bridge that you were meant to be.

Week 7: Analysing data & building potential. Hypothesis, Know how to validate & iterate Hypothesis, Building Blocks, Power Of Stacking, Example KPI: no of things didn’t work out.

Week 8: Expanding Research. On local crops, existing value chain partners, possible end products, and possible clients. Our Offering. Be the Bridge and grow potential

Week 9: Analysing Roadblocks & Challenges. Navigating with KPI, pinpointing local land Heath indicators and risks via social media, checking on neighbouring local crops for further clients

Week 10: Deal Flow Structure. How to answer questions around Deal flow structure ( your revenue) with inclusivity, Stacking with New Super Powers, proposing ideas for all chosen/ existing value chains, sharing availability on social media with the community, and awaiting opposing views if any

Week 11: Community Feedback. We will take community feedback on the desirability, opposing views, and possible pivots for more community skin in the game and Re proposing if required.

Week 12: Closing Deals. Celebrating success, making announcements about upcoming clients, and repeating the process.

With quarterly cohorts of training we will ensure a formation of a Non-profit that will cater technology transfer and resource building for real-world tokenisation businesses within the cardano ecosystem

Please describe the deliverables, outputs and intended outcomes of each milestone.

Week 1: Welcome & Introduction.

Derivables: Working with members find a direction with a sentiment that matters while communicating about their purpose

Outputs: Massive transformation purpose for each member

Intended outcomes: A way of presentation of the cause each individual intends to support

Week 2: Member Orientation

Derivables: A larger understanding of the agri-ecosystem and the board members and their values

Outputs: A showcase of available opportunities, next steps and suggestions on revisions/improvisations

Intended outcomes: A motivation among members to further take steps in streamlining the agri ecosystem on chain and supporting themselves

Week 3: Mutual Expectations.

Derivables: Expectations from the founding team

Outputs: expectations from the community members

Intended outcomes: A mutual set of expectation and duties to be formed

Week 4: Understanding the 6 Ds. The factors among businesses are changing the current world namely Digitise, Demonetization, Democratisation, Disruption, Deception, and Diversion. Few tricks on how to ensure the removal of deception and diversion in our community if any ever arises.

Derivables: A need for differential thinking in proposing and enacting on a solution

Output: a larger understanding of why a different approach is needed in solving the real-world asset onboarding

Intended outcomes: A set of pre-designed steps for Legendary members to consider while designing a pipeline for trade and local community.

Week 5: Our Golden Circle.

Derivables: an understanding of the ever changing market scenarios and with it our need to pivot

Outcomes: A brief understanding of the necessity of adapting to change and resilience towards it

Intended results: a pre defined mindset in understanding a need for change and suggesting an alternative that benefits all stakeholders

Week 6: Using Social Media effectively.

Derivables: What is happening in the market and how to leverage an opportunity

Outcomes: what could be the potential number of steps that can be taken

Intended results: narrowing down on a neutral approach that results in approach, understandability and conversions

Week 7: Analysing data & building potential.

Derivables: The need for a specific direction with KPI while solving a trade or a local finance need

Outcomes: Building leads that matter and would lead to plausible conversion

Intended Results: Approval from farmers and land owners to participate with their excess land for regenerative farming

Week 8: Expanding Research.

Derivables: understanding of why traders are needed within the agri ecosystem

Outcomes: Understanding of where we fit best within the agri ecosystem and deals

Intended results: becoming a bridge for the trader and the local farmer or a buyer locally or internationally

Week 9: Analysing Roadblocks & Challenges.

Derivables: Understanding the persona of the buyers, farmers and the land owners

Outcomes : increased number of leads approached by the members during the week

Intended results : Finding a right match of crop product & quality to execute the trade

Week 10: Deal Flow Structure. Derivables: members get a larger understanding the legalities behind trade and investment

Outcomes : Members learn the documentation, process involved in executing a trade

Intended results : plausibly execute a trade

Week 11:.

Derivables: Sharing a feedback from the board about the cohort

Outcomes : taking a feedback from the community members about the cohort

Intended results : making notes for the betterment of the next cohort

Week 12: Closing Deals.

Derivables: Working with members with the hiccups faced while trying a source or delivering a product.

Outcomes : members understand how to check for alternatives and trades that add value to them

Intended results : Successful trades and earnings by some of the community members

Please provide a detailed budget breakdown of the proposed work and resources.

Entity Formation & yearly tax : 15000ADA

Duration of Cohort: 3 month cohort

Number of Cohort each year: 4

Resources:

Project manager: 2hr/week ; 2 12 weeks 250 ADA = 6000ADA

Trainer 1: 1hr/week + addressing Q&A on discord; 1hr 12 weeks 250 ADA = 3000ADA

Trainer 2: 1hr/week + addressing Q&A on discord; 1hr 12 weeks 250ADA= 3000ADA

Trainer 3: 1hr/week + addressing Q&A on discord; 1hr 12 weeks 250ADA= 3000ADA

Who is in the project team and what are their roles?

Project manager: Cameron Price

Linkedin Links: <https://www.linkedin.com/in/cameronpr1ce/>

Experience: Cameron Price: Cameron Price is a seasoned professional with a rich background in technology and entrepreneurship, particularly in the blockchain and cryptocurrency sector. His experience in leading tech teams, combined with his deep understanding of blockchain technology, positions him uniquely to drive initiatives that bridge the gap between technology and real-world applications. Cameron's work in developing and implementing strategic plans, along with his passion for sustainable agriculture and community development, aligns perfectly with the DAO category of Project Cardano. His proposed project, Yenna Foundation, leverages his expertise in smart contract-governed tokenization tools and training for farm land digitisation, demonstrating his commitment to using technology to solve real-world problems and create sustainable solutions. Cameron's blend of technical acumen, leadership skills, and dedication to community empowerment make him an ideal candidate to contribute to the Cardano ecosystem.

Trainer 1: Junada Sullilari

Linkedin Links: <https://www.linkedin.com/in/junada-sulillari-b656041b4/>

Experience: Junada has a background on finance and accounting. She has over 8 years of experience as an academic, finance manager and accountant. She is an assistant lecturer in finance and accounting, a Ph.D student in finance, part of MassChallenge accelerator as a judge and mentor and part of the core team and an advisor in two other start-ups.

Trainer 2 : Prateek Bijjam

Linkedin Links:https://www.linkedin.com/in/prateek-p-03857a4a/

Experience: Prateek has over 6 years of experience in working in MNCs like Wipro, Gecapital, Amazon global, WNS, and Entitledarts

Trainer 3: Manuel Eppert

Linkedin Links: https://ch.linkedin.com/in/manueleppert

Experience: Manuel has experience over 8 years n trading of crops and goods, venture capital, startup consulting, marketing

How does the cost of the project represent value for money for the Cardano ecosystem?

Cost of the resources are extremely negligible compared to market prices, mainly because each individual mentioned here is a stake holder of yenna tech and purposefully driven towards supporting the cause