What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Capability to Deliver and Validate Approach Feasibility:
We have an experienced team of blockchain and marketing professionals with the skills needed to successfully complete this project.
Our team has the capability of proven experience in blockchain technologies and soft skill employability training needed in the work environment, especially in Ethiopia.
Market Research and Target Segments
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Market Size:
- The global market for freelance services is estimated to reach $455 billion by 2025. In Ethiopia, the tech employment sector is growing rapidly, projected to expand by 12% year-on-year as more companies embrace digitization.
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TAM (Total Addressable Market): 150,000 Ethiopian tech professionals.
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SAM (Serviceable Addressable Market): 50,000 professionals who are actively looking for global job opportunities.
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SOM (Serviceable Obtainable Market): We expect to capture 10% of the SAM in the first 2 years, equating to 5,000 users.
Primary Research: Surveys of local Ethiopian professionals revealed that 85% were interested in global job opportunities, and 72% expressed difficulty in receiving international payments due to the lack of digital financial services.
Market Segmentation & Customer Profiles
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Developers (50%): Software engineers, and blockchain developers.
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Designers (30%): Graphic, UI/UX designers.
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Other Tech Professionals (20%): Data scientists, and digital marketers.
These professionals will become users due to the platform's competitive advantages in Cardano integration, international job access, and employability training.
Pricing Strategy
Our pricing model includes:
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Freemium model: Free access to job listings with optional paid features (e.g., advanced matching, employability courses).
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Competitor Pricing: Compared to platforms like Fiverr and Upwork, which charge up to 20% of freelancer income, we will charge only 5-10% commission for premium services, creating a more affordable option.
Go-To-Market Plan
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Digital Marketing:
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SEO: Targeting relevant keywords like “Ethiopian freelancers” and “ADA blockchain jobs.”
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Social Media: Active engagement on LinkedIn and Facebook to create awareness.
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Strategic Partnerships:
- Collaborate with local universities and coding academies to onboard professionals.
- Partner with Cardano communities globally for job listings and training modules
Cardano Proficiency:
Our team has acquired in-depth knowledge and skills specific to Cardano. This includes the ability to design and develop applications leveraging Cardano's blockchain technology.
Financial Management:
Our dedication to responsibility and trust extends to the responsible handling of cash. To guarantee the proper management of the financial resources related to the Ada Exchange App project, we have put in place procedures and controls. Furthermore, we have completed a number of customer projects successfully, showcasing our proficiency in handling the financial aspects of each project. This experience demonstrates our capacity to effectively and ethically manage project money.
Active Cardano Community Engagement:
Our team members have been actively engaged in the Cardano community for 2 years, demonstrating a deep commitment to the ecosystem.
Our group is involved in the blockchain community. This participation includes everything from starting workshops and seminars that instruct and motivate novice developers to participating in forums and conversations. Any community-focused initiative needs to be at the forefront of technical advancements and community requirements, and this ongoing interaction has kept our team there. Ethiopian Blockchain Network Ethiopian Web3 hub. Advocacy, innovation, and education.
Organizing meetings and conferences,
- Contributing to open-source projects,
- Conducting code training on web3 development.
- Conducting diverse Meetups on Cardano Blockchain
Communication and Transparency:
Our monthly impact reports, which are posted on social media platforms, demonstrate our dedication to openness. We think it's important to keep lines of communication open with the community so they are aware of the project's status, effects, and difficulties.
Sharing project results:
First, we'll share success stories, fruitful partnerships, and recently established job opportunities via our platform.
In addition, we want to host webinars, workshops, and community events to train employability soft skills highlight projects completed using our platform, share our findings,, and alert locals to new career prospects.
Furthermore, we intend to actively engage the Cardano community in our study by disseminating our findings through social networks, newsletters, and other communication channels. We will make sure that the advantages and opportunities of our project are widely distributed and benefit the whole Cardano community by placing a strong emphasis on transparency, collaboration, and accessibility.
Social Media Presence: We will discuss project outcomes, successes, and possibilities by utilizing well-known social media platforms including Instagram, Twitter, LinkedIn, Facebook, Telegram, Discord, and Telegram. In order to establish a dynamic and engaging presence, regular posts will highlight accomplishments, success stories, and forthcoming events.
Frequent Communication: It's critical to create lines of communication that are both open and consistent. We want to provide updates, blog entries, and newsletters on a regular basis, summarising project progress, community interaction, and any noteworthy developments. This makes sure that everyone in the Cardano community is aware of what's going on.