West Africa Proposer Outreach

The main event will take place after a 30-day marketing campaign once funding is secured and materials have been created.

In this 30-day period, 2+ webinars will be held as introductions, leading to sign-ups for the main event.

Experience & Tools: Our team has extensive experience in delivering training, creating educational material, and hosting online events. We bring expertise from the podcast world, the start-up sphere, and also as corporate training consultants. The tools we intend to use will be a blend of Zoom, Slido and Miro to deliver a highly interactive, highly-impactful virtual event.

Marketing Strategy:

Target Audience: West African (+Diapora) Developers, Entrepreneurs, and Firms that are looking for funding, community, and blockchain solutions
Channels: Website, Twitter, Clubhouse and LinkedIn
Ad Campaigns: (FB, Instagram, Twitter)
3-tier Incentive: Sign-up, Complete Event, Submit Proposal
2+ Webinars: "Get Funded With Catalyst" (French & English)

What Success Looks Like:
Reaching bright entrepreneurs, and specialized firms from within West Africa and the wider Diaspora. Teaching them about Project Catalyst and assisting them in the process of submitting high-impact Catalyst Proposals.

Key metrics to measure:

No. of Proposers Onboarded
No. of Proposals Submitted
No. of Successful Proposers from Event
No. of Event Sign-ups
No. of Event Attendees
No. of Event Completions (Both days)
No. of Articles written
No. of Social Media Posts
No. of Surveys
% of Attendees/Catalyst Onboard
% of Submitted/Success
% of Surveys/Attendees
$ of Total Funded (Success)

Key Team Members:
Josh Fielding - WADA Global Lead
Mercy Tachie-Menson - WADA Comms Lead
Vincent Katchavenda - Smart-chain.fr Consultant

Budget: 2k Team Costs (Materials, Onboarding, Co-ordination)
1k Event Costs (Hosting, Guest fees)
3k Marketing (Ads, Outreach, Incentives)

Target Outcomes (Estimates):

100 Sign-ups
50 Attendees (Event completion)
20 Devs Onboarded (Catalyst)
10 Proposals Submitted
2 Proposals Funded (Successful)

Affiliated Proposals:
West Africa : Dev Tools & Events: https://cardano.ideascale.com/a/dtd/West-Africa-Dev-Tools-Events/341147-48088
Local Centers in West Africa: https://cardano.ideascale.com/a/dtd/Local-Centers-in-West-Africa/340029-48088
West Africa Decentralized Alliance: https://cardano.ideascale.com/a/dtd/West-Africa-Decentralized-Alliance/333074-48088
All dates on graphics are for illustration purposes only

Project Brief: https://docs.google.com/document/d/1ImmCN4ldOObcRtV4BEXWozUyYbytffd7DofZFVSK48w/edit?usp=sharing

6000

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