Please describe your proposed solution

>> Click here to jump to the Vietnamese & Japanese proposal versions <<

4 year ago, as a newcomer to the blockchain industry and the Cardano ecosystem, I personally struggled to grasp the necessary knowledge due to my background in the arts. While I found resources like the Whiteboard Crypto channel helpful and even inspired the creation of our Whiteboard Cardano channel, I quickly realized that wasn’t enough.

Like most of my friends, I admit that learning blockchain requires more structured and systematic courses to avoid misinformation and ensure a deeper understanding.

This challenge motivated us to develop the Cardano Masterclass in Collage Art.

https://youtu.be/q7zx0bFJx28?si=22lVsO9UhHp4_FUK= Why? =

Through that journey, I realized that anyone wanting to learn seriously faces these problems:

• Overwhelming complexity: Blockchain and Cardano concepts are often hard to grasp due to technical jargon and complex ideas without clear guidance.
• Misinformation: Many learners encounter incorrect or unreliable information, which can lead to misunderstandings and mistakes.
• Lack of engaging resources: Most educational content is boring and hard to follow, causing learners to lose interest and then quit in the middle of the course.
• Difficulty finding structured learning: There aren’t many options that guide learners step by step from basic to more advanced topics clearly and consistently.

These challenges are why we developed our solution.

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Collage art video series for academy, expertise courses

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<u>What </u>is that? and how it can <u>solve problems</u>?

• Course-Based Video Series: Each video series will focus on a specific course, covering a range of Cardano-related topics in depth.
• Collage Art Style: The videos will use a creative, visually engaging collage art style to make learners keep following the course to the end.
• 5-minute Video: The maximum length of each video in the course will be 5 minutes, which will help learners better focus and catch the idea of the topic.
• And Bite-Sized Learning: Each video will focus on a single concept or topic, making it easier for learners to grasp complex ideas without feeling overwhelmed.
• Module-Based Course: The whole course will be divided into modules to help learners choose to watch the videos in sequence or jump between modules depending on their needs and interests. You can check the module structure of the [first video series from Cardano Blockchain Certified Asociate of Cardano Academy] we will publish in the next 2 weeks.
• Interactive Quizzes: The courses will include short quizzes at the end of each module to reinforce key concepts and assess learners’ understanding.
• Real-World Examples: Each video will integrate real-world use cases to show how Cardano concepts apply in practical scenarios.

<u>Who </u>is it focused on to help?

It’s designed for Gen Y and Z learners, including 3 specific segmentations:

• Career-driven individuals in the early stages of their learning need foundational knowledge rather than advanced or specialized content.
• Topic-based learners are looking for practical knowledge that they can quickly grasp and apply to their current situation.
• Content creators/influencers want to share educational knowledge and prefer to learn the necessary information quickly to create content.

So, <u>how </u>does it impact on those targets?

By combining storytelling with creative visuals, we make complex concepts easy to understand while keeping learners engaged. That makes our project has key advantages including:

• Engaging visuals: The mix of storytelling and collage art keeps learners interested and focused. Check the style of these types of videos we already made below
• Collage art with the example of DJED - SHEN Unique mechanism explained
• Storytelling with the example of Catalyst working group storytelling
• Focus on fundamentals: We teach foundational topics that are useful for many learners and stay relevant over time - not just in a short time.
• Growth potential: We are not just working with only one team to create the first version but also planning to partner with more experts and educators to expand the series.
• Wide appeal: The course reaches 3 different types of learners but is not too deep in advanced topics, helping more people understand and get involved with the Cardano ecosystem.

That is why this project will strengthen the Cardano ecosystem…

by making learning easy, fun, and accessible to a wide audience. We can measure this impact through:

• Learner engagement: We’ll track how many people complete the course and how they respond through feedback.
• Community sharing: Influencers and content creators will spread the knowledge, helping more people discover and engage with Cardano.
• Increased understanding: By making Cardano easier to learn, we’ll help more people become knowledgeable and active in the ecosystem.

Reducing misinformation: Our structured learning approach will help people avoid misunderstandings and use accurate information.

Please define the positive impact your project will have on the wider Cardano community

> Our video impact on our target audiences who will make huge impact on the Cardano ecosystem.

Why we target those 3 groups of viewer segmentation:

• Career-driven learners: By gaining foundational knowledge, they can become future developers and contributors to Cardano, driving innovation and development within the ecosystem.
• Topic-based learners: With a focus on practical knowledge, they can help spread awareness of Cardano’s everyday use cases, increasing adoption and user participation.
• Content creators/influencers: By learning and sharing Cardano content, they can expand the ecosystem’s communication reach, influencing wider community growth and adoption through their platforms.

How our video is one of the effective ways to impact them to make a huge impact on Cardano ecosystem

• Career-driven learners: Our video will help them understand Cardano fundamentals without feeling overwhelmed. As they progress, they’ll see the real-world benefits of this knowledge, motivating them to stick with the course and share it as a trusted resource with peers who are also looking to develop professionally. The content equips them to confidently participate in and contribute to the ecosystem, which is invaluable for their career growth.
• Topic-based learners: They will love the content because it focuses on long-term, trending topics and delivers practical insights in a fun, easy-to-digest format. Since the content helps them quickly learn and apply key concepts, they’ll share the videos with friends and online communities, driving engagement and adoption. The immediate value they gain from understanding relevant Cardano topics will keep them coming back.
• Content creators/influencers: They will follow and spread our content because it provides them with visually engaging, easy-to-understand material that’s perfect for sharing with their audience. The mix of storytelling and creative visuals will help them build engaging content, and they will see our videos as a reliable source for accurate, shareable Cardano information. This value in enhancing their own content will drive them to promote our channel continuously.

Metrics for Each Target Group:

• Career-driven learners:
• Engagement: Track course completion rates, number of returning learners, and progression through more advanced topics.
• Adoption: Measure the number of learners who transition into active contributors in the Cardano ecosystem (e.g., developers, stake pool operators, project founders).
• Topic-based learners:
• Engagement: Monitor views, likes, and shares of videos focused on trending or practical topics.
• Community ideas: Measure how often learners initiate discussions or contribute new ideas in forums, groups, or comments based on what they’ve learned.
• Content creators/influencers:
• Engagement: Track the number of social media mentions, shares, and reposts of our content by influencers.
• Social reach: Measure how far our content is shared across different platforms (e.g., YouTube, Twitter, Reddit).
• Influence on adoption: Track how many new learners and participants join the Cardano ecosystem through influencer-led sharing of our content.

How We Will Share Our Success Metrics with the Community:

• Regular Reports: We will publish detailed reports on our website and through Cardano forums, showcasing key metrics such as learner engagement, adoption rates, and content spread by influencers. These reports will highlight how the project is impacting the community and fostering growth within the Cardano ecosystem.
• Community Updates: We will provide regular updates via social media channels, blogs, and the Cardano community, sharing insights into our progress. This will include success stories, feedback from learners, and how the content has been shared across platforms.
• Engagement with Cardano Projects: We will collaborate with other Cardano projects and key community members to share our results, showcasing the impact of our educational content and encouraging further collaboration to amplify our efforts.
• Presentations at Cardano Events: We plan to present our findings and progress at Cardano meetups, summits, and other events. This will allow us to share the tangible benefits of the project and how it’s contributing to the broader ecosystem while encouraging feedback and further support.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are already in the process of developing our first course-based series, which will be released in the next two weeks. This demonstrates our team’s commitment and readiness to deliver on this proposal. Although this will be our first dedicated video series, we have strong foundations from previous projects.

&gt;&gt; We are already done the document for 9 videos of module 1. We share you the [course structure here] and the [content of 2 first videos] to check - We will modify the structure from the course of Cardano Academy but still keep the knowledge.

We have significant experience creating storytelling-based videos, collage art video and short knowledge explanations for the dRep course, which share many similarities with this new project. These videos are designed to simplify complex concepts into easily digestible formats, which aligns directly with the goal of our proposed Cardano Masterclass series.

Moreover, we are experienced in producing visually engaging content. Through our Whiteboard Cardano series and other educational projects, we have developed the skills and workflows needed to create impactful visuals and educational content. Our team's ability to adapt and incorporate creative elements like collage art into complex topics sets us apart from others in this space, ensuring a unique and compelling learning experience.

In terms of feasibility, we have a well-established production workflow that allows us to manage the content creation process efficiently. From scripting to design and editing, our team has the tools, resources, and structured workflows to deliver high-quality educational videos on time and within budget. Having worked on various video projects within the Cardano ecosystem, we are confident in our ability to scale this new project effectively.

Additionally, our team has partnered with educational experts to ensure that the content is accurate and well-structured. This collaboration guarantees that our videos will provide value to learners while maintaining the high standards expected in the Cardano ecosystem.

All of these elements make our team highly capable of delivering this project, ensuring that our approach is not only feasible but also optimized for success in engaging newcomers and non-technical learners.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Duration: 1 months

Production Output:

• 5-minute Video Production &amp; Publication: 8 videos (2 videos of 2 courses per week)
• Knowledge article of the published video: 8 articles (2 video articles of 2 courses per week)
• Social Fanpage Content Post: 112 posts (4 posts each week, through 7 social platforms)
• Social Fanpage Content Design: 4 new designs for social posts (one per week)
• Social Interaction Comment of Fanpage: 600 comments (through 7 social platforms)
• Community Engagement Meeting: 1 (once a month)

> All the number below is based on our experiences about social engagement. At the first milestone, the number will not be too high because we need to study insight from the market/ our target audiences. After that, we will set the increase by about 30% for each milestone. All KPIs within a single milestone represent the combined performance metrics of all the videos linked to that milestone.

Acceptance Criteria:

• Social Engagement
• Social comment relate to the course (including on video, not on video, direct tagging or just mention with name): 100 conversations
• New followers on our fanpage: 1,000 followers
• New community members: 50 members
• Course Impact
• View count on course's videos: 1,000 views
• New subscription to the channel: 100 members
• People who do the module's quiz/ test of course: 100 participant
• Comment on videos of the series: 100 comments

Evidence of milestone completion

• All production outputs will be public on our official channel. We will also deliver the report file that stores all links to the evidence of milestone completion.
• All the metrics of social engagement and course impact are public and we will share the report through our channel/ community

Budget for this milestone: ₳ 16,457.14 - allocate 16.67% in total

Please take a look at the detailed [budget structure file here] to better clarify the budget

• Production: ₳ 14,628
• Marketing: ₳ 971
• Community engagement: ₳ 857

Milestone 2: Duration: 2 months

Production Output:

• 5-minute Video Production &amp; Publication: 16 videos (2 videos of 2 courses per week)
• Knowledge article of the published video: 16 articles (2 video articles of 2 courses per week)
• Social Fanpage Content Post: 224 posts (4 posts each week, through 7 social platforms)
• Social Fanpage Content Design: 8 new designs for social posts (one per week)
• Social Interaction Comment of Fanpage: 1,200 comments (through 7 social platforms)
• Community Engagement Meeting: 2 (once a month)

Acceptance Criteria:

• Social Engagement
• New social conversations related to the course (including on video, not on video, direct tagging or just mention with name): 300 conversations
• New followers on our fanpage: 5,000 followers
• New community members: 150 members
• Course Impact
• View count on course's videos: 3000 views
• New subscription to the channel: 200 members
• People who do the module's quiz/ test of course: 300 participant
• Comment on videos of the series: 300 comments

Evidence of milestone completion

• All production outputs will be public on our official channel. We will also deliver the report file that stores all links to the evidence of milestone completion.
• All the metrics of social engagement and course impact are public and we will share the report through our channel/ community

Budget for this milestone: ₳ 32,914 - allocate 33.33% in total

• Production: ₳ 29,257
• Marketing: ₳ 1,942
• Community engagement: ₳ 1,714

Milestone 3: Duration: 2 months

Production Output:

• 5-minute Video Production &amp; Publication: 16 videos (2 videos of 2 courses per week)
• Knowledge article of the published video: 16 articles (2 video articles of 2 courses per week)
• Social Fanpage Content Post: 224 posts (4 posts each week, through 7 social platforms)
• Social Fanpage Content Design: 8 new designs for social posts (one per week)
• Social Interaction Comment of Fanpage: 1,200 comments (through 7 social platforms)
• Community Engagement Meeting: 2 (once a month)

Acceptance Criteria:

• Social Engagement
• New followers on our fanpage: 7,000 followers
• New community members: 200 members
• Course Impact
• View count on course's videos: 5,000 views
• New subscription to the channel: 300 members
• People who do the module's quiz/ test of course: 500 participant
• Comment on videos of the series: 400 comments

>

Budget for this milestone: ₳ 32,914 - allocate 33.33% in total

• Production: ₳ 29,257
• Marketing: ₳ 1,942
• Community engagement: ₳ 1,714

Final Milestone: Duration: 1 months

Production Output:

• 5-minute Video Production &amp; Publication: 8 videos (2 videos of 2 courses per week)
• Knowledge article of the published video: 8 articles (2 video articles of 2 courses per week)
• Social Fanpage Content Post: 112 posts (4 posts each week, through 7 social platforms)
• Social Fanpage Content Design: 4 new designs for social posts (one per week)
• Social Interaction Comment of Fanpage: 600 comments (through 7 social platforms)
• Community Engagement Meeting: 1 (once a month)

Acceptance Criteria:

• Social Engagement
• New followers on our fanpage: 5,000 followers
• New community members: 200 members
• Course Impact
• View count on course's videos: 3000 views
• New subscription to the channel: 200 members
• People who do the module's quiz/ test of course: 300 participant
• Comment on videos of the series: 300 comments

>

Budget for this milestone: ₳ 16,457.14 - allocate 16.67% in total

Please take a look at the detailed [budget structure file here] to better clarify the budget

• Production: ₳ 14,628
• Marketing: ₳ 971
• Community engagement: ₳ 857

Who is in the project team and what are their roles?

== Project owner ==

Yao Huynh - Lidonation - X - Telegram - LinkedIn

As the Project Owner of an educational video project in blockchain, my responsibilities encompass sourcing and training personnel aligned with the project's culture and production demands. I oversee the team's deliverables, monitor the production and marketing processes to ensure they meet project KPIs, and ultimately hold primary accountability for the entire project. Additionally, I engage with and attentively listen to community feedback to drive the project's growth and development

My experiences for this project

• Co-founder/ Project Owner at Whiteboard Cardano: Have duties in market research, business strategy, project management, and blockchain education content creation.
• Account Manager at GADiAC Asia: Over 2 years focusing on user experience, market research, product management, sales support, and marketing strategic planning within the blockchain industry.
• Graphic Designer at Mask Studio: 8 months designing banners, thumbnails, and video elements for music video production. Proficient in Social Media Marketing, Strategic Planning, Project Management, and Graphic Design across multimedia domains.

== Mentor team ==

Mr. Jimmy Lee - Telegram - LinkedIn

• Leader of Vcoincheck project
• Admin of 2 Vietnamese Cardano Facebook communities (helping over 40k followers)
• Cardano ADA Việt Nam
• Cộng Đồng Cardano ADA Việt Nam
• Instructor of 2 “how to evaluate a crypto’s project" courses.
• An Entrepreneur with 3 years experience in the blockchain field.
• Has a deep knowledge in blockchain technology and blockchain projects.

Mr Ilum Nguyen - Telegram

• 2 years of experience in cryptocurrency investment.
• Admin Vcoincheck - Project evaluation website
• Admin of 2 Vietnamese Cardano Facebook communities (helping over 40k followers)
• Cardano ADA Việt Nam
• Cộng Đồng Cardano ADA Việt Nam
• Proposal Advisor (Fund7,8,9,10)
• Working in stock exchange, forex in real life

*Mentors actively engage in the video ideation phase, contributing valuable insights into Cardano's technology. They aid the production team in understanding community needs, drawing from their vast experience in nurturing the Cardano community in Vietnam.

Mentors assume the role as moderators and consultants, offering comprehensive documentation and guidance to the Whiteboard team. Their focus is to align video concepts with the community's requirements, ensuring the delivery of genuinely valuable content to the Cardano community.*

== Production team ==

Mask studio

(Making videos and resources for marketing)

Editor: devvie - Facebook

A professional editor specializing in animation execution. Has edited the majority of videos for Mask Studio. Possesses over 4 years of experience in video production

Director: HAMIN - Facebook

• Over 5 years of experience in conceptualizing, designing, and producing music videos.
• Over 400 video/artwork/mix/master productions completed within the past 5 years.
• Collaborated with numerous renowned artists in Vietnam, resulting in multiple videos reaching millions of views.

*We have over 5 years of experience in producing animated videos. We specialize in ideation, storyboarding, and creating numerous music videos that have achieved millions of views on YouTube. You can preview some of our team's work on our Facebook page.

While our team boasts a high level of expertise in video production, we are continually seeking to learn and expand our knowledge in blockchain to ensure the creation of the best possible designs and products. The videos we produce maintain the quality synonymous with those already present on the Whiteboard YouTube channel. You can take a look at them via the attached link.*

Japanese Translate and voiceover: VCoincheck team, Proskill 39 team

Please provide a cost breakdown of the proposed work and resources

> <u>Notice</u>:

> &gt;We attach the budget image to show the detail the positions with their duties, timeline, efforts, wage rate… please click on the image and take a look to know how reasonable the cost is. Somehow it can be too small because the format of the browser, so

> &gt;Somehow it can be too small because the format of the browser, so you can get into our detail budget file on the [link here] for better visual

For each video, we have this cost structure for the production:

• Researcher &amp; Knowledge Documenter: ₳ 171.43
• Ideator &amp; Scriptwriter: ₳ 228.57
• Storyboard Artist/Visual Designer: ₳ 428.57
• Voice Scriptwriter: ₳ 85.71
• Illustrator/Graphic Artist: ₳ 342.86
• Video Editor/Animator: ₳ 285.71
• Voice-Over Artist: ₳ 142.86
• Quality Assurance Lead: ₳ 142.86

The total production cost for each video: ₳ 1,828.57

The TOTAL BUDGET: ₳ 98,742

• The amount for all videos is: ₳ 87,771.43
• The amount for marketing is: ₳ 5,828.57
• The amount for community engagement is: ₳ 5,145.71
• The amount for community report is: ₳ 0.00

Milestone Allocation:

• 1st Milestone: ₳ 16,457.14 - 16.67%
• 2nd Milestone: ₳ 32,914.29 - 33.33%
• 3rd Milestone: ₳ 32,914.29 - 33.33%
• Final Milestone: ₳ 16,457.14 - 16.67%

We must collaborate with educational teams, experts, or professionals capable of systemizing knowledge, ensuring accurate and structured content delivery. While this is challenging, it’s essential for providing high-quality, reliable education.

We already have long-term partnerships with two of the most influential educational entities in the Cardano ecosystem are C2VN &amp; Vcoincheck.

Additionally, we are developing knowledge standards to onboard more partners in the future, mitigating the risk of knowledge gaps and ensuring scalability.

How does the cost of the project represent value for money for the Cardano ecosystem?

Our proposal guarantees exceptional value for money for the Cardano ecosystem, emphasizing strategic resource management, cost efficiency, and effective fund management. Here’s how we ensure financial prudence and maximize impact:

Efficient and Independent Fund Management:

• Direct Control Over Funds: Although supported by our parent company for marketing boosts, all financial management responsibilities remain solely with our project team, ensuring direct and efficient use of funds without external interference.
• Accountability Measures: Regular financial reviews and reporting are conducted to maintain transparency and accountability in fund usage, guaranteeing that all expenditures directly contribute to project goals.
• Community Trust: These practices ensure that community funds are handled with utmost responsibility, making our team a reliable choice for managing and executing the proposed project.

Optimized Production Workflow:

• Cost and Time Efficiency: Our refined production process allows for the simultaneous progression of multiple production stages across different content pieces, maximizing both time and cost efficiency.
• Proven Production Model: The ability to produce three high-quality videos per week with associated documents and marketing materials demonstrates our capability to manage and execute complex workflows effectively.
• Proven Efficiency: Our methodical and proven workflow ensures that we deliver more content at a faster rate than other teams, maximizing the educational impact within the community.

Competitive HR Costs:

• Below-Market HR Rates: We maintain competitive HR costs which are demonstrably lower than market rates, as detailed in the attached [cost breakdown file]. This ensures that the project remains cost-effective while still attracting skilled professionals.
• Shared Resources with Parent Company: Leveraging shared resources for content ideation and planning reduces costs further while maintaining high creative standards.
• Cost-Effective Expertise: By offering professional expertise at below-market rates, we provide the community with high-quality output at a fraction of the usual cost, setting us apart from other contenders.

Long-term Benefits and Scalable Impact:

• Evergreen Content Production: The educational content we create is designed to remain relevant and useful, providing long-term educational benefits to the Cardano community without the need for continuous reinvestment.
• Scalable and Broad Impact: Our content is crafted to be easily scalable across multiple platforms, maximizing reach and impact without additional costs, thus continually promoting Cardano’s visibility and attractiveness.
• Sustainable Development: Our focus on producing evergreen and scalable content demonstrates our commitment to long-term community growth, distinguishing our proposal as a sustainable and impactful investment.

Support for Broader Technological and Community Engagement:

• Inspiring Broader Engagement: Our content is designed not only to inform but also to inspire viewers to engage with and contribute to the Cardano ecosystem, fostering innovation and community growth.
• Enhancing Cardano’s Market Position: By producing engaging content that enhances the perception of Cardano as an innovative platform, we attract new users and investors, contributing to the growth and strength of the community.

These points illustrate why our team is uniquely positioned to deliver exceptional value and why the community should choose us to execute this high-impact educational project. Our strategic approach ensures effective use of funds, innovative content delivery, and sustained community benefits