Please describe your proposed solution

I. PROPOSED SOLUTION

<u>Phase 1: Create a professional Market Report about Project Catalyst</u>

• Literature review: Review theory, documents about Project Catalyst
• Make a survey with people who used to take part in Project Catalyst in Vietnam, Indonesia, Japan, and Australia about their thoughts and expectations about Project Catalyst
• Analysis results of the interviews using Descriptive Statistic methodology.
• Propose some actions based on the result of the interview for the Cardano Community to make more awareness, acceptance, and expectation of Project Catalyst in Vietnam Indonesia, Japan, and Australia

<u>Phase 02: Produce suitable Content for each communication channel (including local public mediums)</u>

Objective

• Introduce the project, goals, and the stage of it
• Provide information, educate knowledge, and raise awareness in the community about Project Catalyst

Target Audience: Investors; Crypto investors, especially the ADA and Cardano investors in Viet Nam, Indonesia, Japan, and Australia

1. Contents for General communication about the project:

Objective: General communication about the project:

Content

• Key visuals (Banner, video, landing page)
• General communication about the project: PR article about the project

2. Content for Communicating knowledge, raising awareness

Objective

• Education of Knowledge
• Raise awareness
• Influence and modify behavior

Content:

• Synthesis market report
• File Presentation (PPT, PDF)
• Landing page
• Media video introduction about the market report
• Social media publication, cognitive education podcast (according to market report)
• In-depth article: PR article, web content, SEO content (according to market report)

<u>Phase 03: Deliver content to multichannel</u>

1. Press channels

Target audience: non-crypto users

Content using:

• Synthesis market report
• In-depth article (according to market report)

For example:

• <https://baolongan.vn/75-nguoi-tham-gia-thi-truong-tien-ma-hoa-co-trinh-do-dai-hoc-tro-len-cardano-market-report-a141576.html>
• <https://baodanang.vn/can-biet/202209/uptrend-la-thoi-diem-nhieu-nguoi-moi-tham-gia-thi-truong-nhat-cardano-market-report-3921811/>
• <https://baotuyenquang.com.vn/kinh-te/tai-chinh-thuong-mai/tai-chinh-phi-tap-trung-la-linh-vuc-se-phat-trien-trong-tuong-lai-cardano-market-report-163488.html>
• <https://baodongkhoi.vn/blockchain-cardano-duoc-phat-trien-dua-tren-viec-ung-dung-cac-nghien-cuu-khoa-hoc-cardano-maket-re-19092022-a105445.html>

2. Crypto Community channels:

Target audience: crypto users

Content using

• Synthesis market report
• Media video introduction about the market report
• Social media publication, cognitive education podcast (according to market report)

For example:

<u>Introduce about report in Vietnamese in Cardano forum</u>

<https://forum.cardano.org/t/bao-cao-th-ng-nien-cardano-t-i-th-tr-ng-vi-t-nam/107397>

<u>Introduce about report in English in Cardano forum:</u>

<https://forum.cardano.org/t/cardano-annual-market-report-in-vietnam/107398>

<u>Introduce about report in Vietnamese in Telegram</u>

<https://t.me/BlockchainDEco/1493>

https://t.me/Cardano_ECO_VN/55777

<https://t.me/CardanoVietnam/211250>

<https://t.me/digikigai/17697>

<https://t.me/c/1541703631/1232>

<https://t.me/vietnameasterntownhall/7887>

<https://t.me/cardanocoffee/173>

<https://t.me/blockchainhoi/11549>

<https://t.me/StakingADA/88978>

<https://t.me/cardano2vn/783>

<https://t.me/TIGERViewVN/22128>

<u>Introduce about report in English in Telegram</u>

<https://t.me/c/1273206822/3580>

<https://t.me/CatalystCommunityAdvisors/46132>

<https://t.me/FilmandMediaF8Challenge/252>

<https://t.me/catalystproposers/8712>

https://t.me/ClimateChange_THEChallenge/9210

<https://t.me/easterntownhall/1052>

<u>Introduce about report in Vietnamese in Facebook</u>

<https://www.facebook.com/vneconomics/posts/pfbid0mcRPknwdVENCuGB6oBQWwrCrPD9PYsrQgGRfsRH4tHrXVPSXF1CzDJL4W9pHeZXsl>

<https://www.facebook.com/groups/blockchaindeco/permalink/5452882378139174/>

<https://www.facebook.com/groups/cardanoviet/posts/608057744188762/>

<https://www.facebook.com/groups/adavn/permalink/5680945858611398/>

<https://www.facebook.com/groups/ada.holder/posts/2090075328050511/>

<https://www.facebook.com/groups/vietnamhrblockchain/permalink/819115282418652/>

<https://www.facebook.com/groups/vietnamesecardanocommunity/permalink/609547333982404/>

<https://www.facebook.com/groups/hextravn/posts/1758030724573669/>

<https://www.facebook.com/groups/cryptomarketing.thucchien/posts/1265629354197671/>

<u>Introduce about report in English in Facebook</u>

<https://www.facebook.com/groups/463431444733529/posts/752123992530938/>

<u>Introduce about report in English in Twitter</u>

https://twitter.com/ThanhTung78/status/1568985089194983428?s=20&amp;t=0kqRWgmX0PD363ZsSSvuWg

<u>Introduce about report in English in Linked In</u>

https://www.linkedin.com/posts/tranthanhtung37_cardano-annual-market-report-vneconomics-activity-6974541296065556480-l57o

https://www.linkedin.com/posts/tranthanhtung37_cardano-annual-market-report-2022-vietnam-activity-6974585929499906048-dw78

3.Author’s channels

For example:

<u>Landing page to Download Report:</u>

<https://vneconomics.com/cardano-annual-market-report/>

4.KOLs

Ask KOLs to share the market report

5.Webinar, Workshops, seminars,..or Online Advertise Campaigns

Content using: File Presentation (PPT, PDF)

II. Methodology to create Questionnaire

1.Goals of questionnaire

Make a survey with people who used to take part in Project Catalyst in Vietnam, Indonesia, Japan, and Australia about their thoughts and expectations about Project Catalyst

2. Some of the content Ideas for our questionnaire

Section 1: Demographics of Investors

• Gender
• Age
• Country
• Education
• Job
• Year of experience in the Crypto Market
• Year of experience in Cardano
• Year of experience in Project Catalyst
• Main channels to get information and news from Project Catalyst
• Favorite community activities of Project Catalyst
• Which roles in Catalyst (Proposer/Community Reviewer/Voter)
• …

Section 2: Project Catalyst Evaluation

<u>A. For Proposers</u>

<u>B. For Community Reviewers</u>

<u>C. For Voters</u>

Section 3: Expectations on Project Catalyst

<u>A. For Proposers</u>

<u>B. For Community Reviewers</u>

<u>C. For Voters</u>

3. Context survey

• People who used to take part in Project Catalyst in Vietnam, Indonesia, Japan, and Australia

4. Object to report

Make a survey with people who used to take part in Project Catalyst in Vietnam, Indonesia, Japan, and Australia about their thoughts and expectations about Project Catalyst

5. Data Collection

5.1. Secondary data resources

• Project Catalyst Guideline
• Project Catalyst discussion or report in Cardano Forum

-&gt; Create a Questionnaire

5.2. Primary data resource

• Conduct a survey with people who used to take part in Project Catalyst in Vietnam, Indonesia, Japan, and Australia
• The survey will be implemented online through Zoom, Google Meet,…)

6. Methodology

6.1. Method design

• The study includes a Descriptive Statistic Method

6.2. Sample method

• We will send a survey to 300 Vietnamese, Indonesian, Japanese, and Australians who used to take part in Project Catalyst

6.3. Data analysis method

Descriptive Statistic analysis with collected data

7. Reference:

(1). Highlights from The Vietnam Cryptocurrency Report H1 2021. (Link <https://kyros.ventures/2021/07/23/highlights-vietnam-report-h1-2021/> )

(2). Cryptocurrency Market Size, Growth &amp; Trends | Forecast [2028] (Link: https://www.fortunebusinessinsights.com/industry-reports/toc/cryptocurrency-market-100149 )

Please define the positive impact your project will have on the wider Cardano community

• Number of downloading this Market Report: 100
• Number of Booking Newspaper accepted to publish this market report: 10
• Number of Webinar (or Online advertising campaigns) to introduce this market report: 01
• Number of reaches, views, shares, and comments on Social media: 1000 engagements
• Author's channel performance: 1000 engagements

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

<u>Lead of the Project: Tran Thanh Tung</u>

Experiences:

• Full-time Lecture at Nguyen Tat Thanh University
• Google Scholar: https://scholar.google.com/citations?user=e-69HSYAAAAJ&amp;hl=en
• MBA degree, ex-KPMG
• Funded Proposer in fund 8, 9: Cardano Annual Market Report &amp; Cardano Forest - blocktree.asia
• Cardano Community Advisor (Fund 8,9,10,11)
• 08 years of experience in Marketing
• 05 years of experience in Digital Marketing (Strongest in WordPress, SEO, Social and Community Marketing)
• 04 years of experience in the Blockchain Industry)
• Founder www.vneconomics.com (objective is to increase cognition of Vietnamese about Blockchain Technology)
• Co-Founder <https://blocktree.asia/en/> (A blockchain-based platform connecting Sponsors and Planters to authenticate reforestation work)
• Linked In: <https://www.linkedin.com/in/tranthanhtung37/>

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: *Milestone 01 - create a questionnaire for the market report (02 month)

Timeline: 01st &amp; 02nd months after funding

Key Tasks

• Review the theory, the document of the project catalyst (01 months)
• Create a questionnaire (01 month)

Outputs:

• The questionnaire used for the survey of people who used to take part in Project Catalyst

Acceptance Criteria:

• The questionnaire has specific questions used for descriptive statistic

Milestone 2: *Milestone 02 - Conduct a survey (01 months)

Timeline: 03st months after funding

Key Tasks

• survey the people who used to take part in Project Catalyst in Vietnam, Indonesia, Japan, and Australia (02 weeks)
• Analysis results of the survey (01 week)
• Propose some actions based on the result of the survey (01 week)

Outputs:

• 300 people who used to take part in Project Catalyst will join the survey
• The market report summarizes the results of the survey
• The market report summarizes some actions based on the results of the survey

Acceptance Criteria:

• A questionnaire with full-answer
• The document was written in the methodology criteria and scanned by Turnitin software to make sure no duplicated content (under 30%)

Milestone 3: *Milestone 03 - create a multi-content base on the market report (02 month)

Timeline: 04th, 05th months after funding

Key Tasks

• Contents for General communication about the project (01 month)
• Content for Communicating knowledge, and raising awareness (01 month)

Outputs:

• Key visuals (Banner, video, landing page),
• PR article about the project
• Synthesis market report
• File Presentation (PPT, PDF)
• Landing page
• Media video introduction about the market report
• Social media publication (according to market report)

Acceptance Criteria:

• Banner: 01 unit
• Video introduction: 01 unit
• PR article: 01 unit
• File presentation (PPT, PDF): 01 unit
• Landing page: 01 unit
• Synthesis market report: 01 unit
• Content for social media post: 01 unit

Final Milestone: *Final Milestone - deliver content in multi-channels (01 month)

Timeline: 06th months after funding

Key Tasks

• Send market report to all channels as much as possible (01 months)

Outputs:

• Number of downloading this market report
• Number of Booking Newspaper accepted to publish this market report
• Number of Webinar (or Online advertising campaigns) to introduce this market report
• Number of reaches, views, shares, and comments on Social media
• Author's channel performance

Acceptance Criteria:

• Number of downloading this market report: 100
• Number of Booking Newspaper accepted to publish this market report: 10
• Number of Webinar (or Online advertising campaigns) to introduce this market report: 01
• Number of reaches, views, shares, and comments on Social media: 1000 engagements
• Author's channel performance: 1000 engagements

Who is in the project team and what are their roles?

<u>Lead of the Project: Tran Thanh Tung</u>

Experiences:

• Full-time Lecture at Nguyen Tat Thanh University
• Google Scholar: https://scholar.google.com/citations?user=e-69HSYAAAAJ&amp;hl=en
• MBA degree, ex-KPMG
• Funded Proposer in fund 8, 9: Cardano Annual Market Report &amp; Cardano Forest - blocktree.asia
• Cardano Community Advisor (Fund 8,9,10,11)
• 08 years of experience in Marketing
• 05 years of experience in Digital Marketing (Strongest in WordPress, SEO, Social and Community Marketing)
• 04 years of experience in the Blockchain Industry)
• Founder www.vneconomics.com (objective is to increase cognition of Vietnamese about Blockchain Technology)
• Co-Founder <https://blocktree.asia/en/> (A blockchain-based platform connecting Sponsors and Planters to authenticate reforestation work)
• Linked In: <https://www.linkedin.com/in/tranthanhtung37/>

Please provide a cost breakdown of the proposed work and resources

The total budget of the project is 26,200 ADA with 04 Milestones

(rate: 1 ADA = 0,4 USD)

*Milestone 01 - create a questionnaire for the market report (02 month): 6,000 ADA

Research Activity (Find and purchase documents, data, and research paper)

60h * 100 ADA = 6,000 ADA

(60 hours working and 100 ADA/hours)

Milestone 02 - Conduct a survey (01 months): 3,000 ADA

Survey Activity (send a questionnaire and collect at least 300 samples)

30h * 100 ADA = 3,000 ADA

(30 hours working and 100 ADA/hours)

*Milestone 03 - create a multi-content base on the market report (02 months): 6,000 ADA

Communication activities (Graphic design: using an infographic and video to introduce the market report)

60h * 100 ADA = 6,000 ADA

(60 hours working and 100 ADA/hours)

*Milestone final - deliver content in multi-channels (including local publish mediums) (01 month): 11,200 ADA

Booking Newspaper (Booking famous and popular in Vietnam to publish this market report)

10 * 500 ADA = 5,000 ADA

(estimate booking 10 slots, each slot costs 300 ADA)

Make a webinar or Online advertising campaigns to increase audience knowledge about this market report:

1 * 6,200 ADA = 6,200 ADA

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

• This cost can make people who want to join Project Catalyst have an overall and reliable reference to get knowledge, and it may affect the decision to invest time and effort in this field.
• This cost can raise awareness of Project Catalyst for a lot of people
• This cost will encourage Vietnamese, Indonesian, Japanese, and Australian researchers to conduct more academic research on the Cardano Blockchain