Please describe your proposed solution
I. PROPOSED SOLUTION
<u>Phase 1: Create professional academic research about Cardano Stake Pool Owner's Behavior</u>
- Literature review: Review theory, documents about Cardano Stake Pool Owner's Behavior
- Make interviews with Cardano Stake Pool Owner in Vietnam about their thoughts and expectations about running Cardano Staking Pool
- Analysis results of the interviews using Qualitative methodology. Qualitative methodology is a research approach that seeks to understand the meaning people ascribe to their experiences and the world around them. It is a non-statistical approach that relies on in-depth, open-ended data collection methods such as interviews, focus groups, and participant observation. Qualitative methodology is often used in the social sciences, humanities, and health sciences to study topics such as human behavior, culture, and social institutions. It can also be used in business research to understand customer behavior, employee experiences, and organizational culture.
- Propose some actions based on the result of the interview for the Cardano Community to make more awareness, acceptance, and expectation of the Cardano Staking Pool in Vietnam
<u>Phase 02: Produce suitable Content for each communication channel (including local public mediums)</u>
Objective
- Introduce the project, goals, and the stage of it
- Provide information, educate knowledge, and raise awareness in the community about Cardano Staking Pool
- Modify behavior and impact on investment decisions in SPO
Target Audience: Investors; Crypto investors, especially the ADA and Cardano investors in Viet Nam
1. Contents for General communication about the project:
- Key visuals (Banner, video, landing page)
- General communication about the project: PR article about the project
2. Contents for Communicating knowledge, raising awareness
Content:
- Synthesis academic research
- File Presentation (PPT, PDF)
- Landing page
- Media video introduction about the academic research
- Social media publication, cognitive education podcast (according to academic research)
- In-depth article: PR article, web content, SEO content (according to academic research)
3. Paper to submit in Local Journals/newspapers
<u>Phase 03: Deliver content to multichannel</u>
1.Press channels
Content using:
- Synthesis academic research
- In-depth article (according to the academic research)
2.Crypto Community channels:
Content using
- Synthesis academic research
- Media video introduction about academic research
- Social media publication, cognitive education podcast (according to academic research)
3. Author’s channels
Content using
- Synthesis academic research
- Media video introduction about academic research
- Social media publication, cognitive education podcast (according to academic research)
- Landing page
4.KOLs
Ask KOLs to share the academic research
5.Webinar, Workshops, seminars,..or Online Advertise Campaigns
Content using: File Presentation (PPT, PDF)
6.Paper to submit in Local Journals/newspapers
Content using: academic paper
II. Methodology to create Questionnaire
1.Goals of questionnaire
Interview Cardano Stake Pool Owner's Behavior to answer why they chose Cardano to run a pool (node), what their expectations and which success factors for SPO owners.
2. Some of the content Ideas for our questionnaire
Section 1: Demographics of Investors
- Gender
- Age
- Location
- Education
- Job
- Year of experience in the Crypto Market
- Year of experience in Cardano
- Spending time in Crypto
- Main channels to get information and news
- Favorite community activities
- …
Section 2: Pool Operation Activities
- Operation pool or outsource
- Number of pool
- Year establish
- Monthly Cost
- Profit
- …
Section 3: View & Expectation on Cardano Staking Pool
- Factors affecting the decision to run Cardano Pool (Node)
- Which technology used to operate Pool
- The experiences in maintaining SPO
- Technical expertise
- Risk
- …
<u>For example question: </u>
- What motivated you to become a stake pool operator on Cardano?
- What have been your experiences as a stake pool operator on Cardano?
- What are some of the challenges that Cardano stake pool operator is facing today?
- What advice would you give to someone who is considering becoming a stake pool operator?
- What are your hopes for the future of Cardano stake pool operator?
- Do you have any words for the community of Cardano users and developers?
- ….
3. Context survey
- Cardano Staking Pool Market in Vietnam
4. Object to research
Vietnamese Cardano Staking Pool Owner Behavior
5. Data Collection
5.1. Secondary data resources
- Annual reports, investor presentations, and press releases of companies operating in the market
- Studies published by credible sources such as government organizations, global organizations, relevant associations, ResearchGate, etc
- Paid Secondary Databases
-> Create a Questionnaire
5.2. Primary data resource
- Conduct Interviews with Cardano Staking Pool Owner in Vietnam
- The Interview is face-to-face (online through Zoom, Google Meet,…)
6. Methodology
6.1. Method design
- The study includes a qualitative method
6.2. Sample method
- We will send interviews to 10 Vietnamese Cardano Staking Pool Owner
- Why does Cardano have approximately 3000 SPOs, but we just will interview 10 SPO owners?
=> Sampling in qualitative research involves selecting a subset of individuals or cases from a larger population to study in-depth (no need to choose all of the population - in that case is all of SPO owners). Unlike quantitative research, where random sampling is common, qualitative research often uses purposeful or non-probability sampling techniques. We will use Convenience Sampling in this academic research to choose participants who are readily available and willing to participate. While this method is quick and easy, it may not be representative of the broader population. So 10 is a number we can reach to invite to the interview.
6.3. Data analysis method
Qualitative analysis with collected data
7. Reference:
(1). Highlights from The Vietnam Cryptocurrency Report H1 2021. (Link <https://kyros.ventures/2021/07/23/highlights-vietnam-report-h1-2021/> )
(2). Cryptocurrency Market Size, Growth & Trends | Forecast [2028] (Link: https://www.fortunebusinessinsights.com/industry-reports/toc/cryptocurrency-market-100149 )