Please describe your proposed solution

I. PROPOSED SOLUTION

<u>Phase 1: Create professional academic research about Cardano Stake Pool Owner's Behavior</u>

• Literature review: Review theory, documents about Cardano Stake Pool Owner's Behavior
• Make interviews with Cardano Stake Pool Owner in Vietnam, Indonesia, Japan, and Australia about their thoughts and expectations about running Cardano Staking Pool
• Analysis results of the interviews using Qualitative methodology. Qualitative methodology is a research approach that seeks to understand the meaning people ascribe to their experiences and the world around them. It is a non-statistical approach that relies on in-depth, open-ended data collection methods such as interviews, focus groups, and participant observation. Qualitative methodology is often used in the social sciences, humanities, and health sciences to study topics such as human behavior, culture, and social institutions. It can also be used in business research to understand customer behavior, employee experiences, and organizational culture.
• Propose some actions based on the result of the interview for the Cardano Community to make more awareness, acceptance, and expectation of the Cardano Staking Pool in Vietnam Indonesia, Japan, and Australia

<u>Phase 02: Produce suitable Content for each communication channel (including local public mediums)</u>

Objective

• Introduce the project, goals, and the stage of it
• Provide information, educate knowledge, and raise awareness in the community about Cardano Staking Pool
• Modify behavior and impact on investment decisions in SPO

Target Audience: Investors; Crypto investors, especially the ADA and Cardano investors in Viet Nam, Indonesia, Japan, and Australia

1. Contents for General communication about the project:

• Key visuals (Banner, video, landing page)
• General communication about the project: PR article about the project

2. Contents for Communicating knowledge, raising awareness

Content:

• Synthesis academic research
• File Presentation (PPT, PDF)
• Landing page
• Media video introduction about the academic research
• Social media publication, cognitive education podcast (according to academic research)
• In-depth article: PR article, web content, SEO content (according to academic research)

3. Paper to submit in Scopus Indexed Journals

• Scopus Indexed Journals are peer-reviewed, which means that they have been reviewed by experts in their field. This ensures that the research published in these journals is of high quality and meets the standards of the academic community.
• Scopus Indexed Journals are peer-reviewed scholarly journals that are indexed in Scopus, a bibliographic database of peer-reviewed literature and quality web sources. Scopus indexes over 25,000 journals from over 5,000 publishers.
• This is extra content because submitting a paper in Scopus Indexed Journals is very difficult and takes a lot of time for the editor of journal review and adust so it may not meet the milestone of this project, but it gives a lot of value for Cardano.
• Link: <https://www.scopus.com/sources.uri>

<u>Phase 03: Deliver content to multichannel</u>

1.Press channels

Content using:

• Synthesis academic research
• In-depth article (according to the academic research)

2.Crypto Community channels:

Content using

• Synthesis academic research
• Media video introduction about academic research
• Social media publication, cognitive education podcast (according to academic research)

3. Author’s channels

Content using

• Synthesis academic research
• Media video introduction about academic research
• Social media publication, cognitive education podcast (according to academic research)
• Landing page

4.KOLs

Ask KOLs to share the academic research

5.Webinar, Workshops, seminars,..or Online Advertise Campaigns

Content using: File Presentation (PPT, PDF)

6.Paper to submit in Scopus Indexed Journals

Content using: academic paper

Link: <https://www.scopus.com/sources.uri>

II. Methodology to create Questionnaire

1.Goals of questionnaire

Interview Cardano Stake Pool Owner's Behavior to answer why they chose Cardano to run a pool (node), what their expectations and which success factors for SPO owners.

2. Some of the content Ideas for our questionnaire

Section 1: Demographics of Investors

• Gender
• Age
• Location
• Education
• Job
• Year of experience in the Crypto Market
• Year of experience in Cardano
• Spending time in Crypto
• Main channels to get information and news
• Favorite community activities
• …

Section 2: Pool Operation Activities

• Operation pool or outsource
• Number of pool
• Year establish
• Monthly Cost
• Profit
• …

Section 3: View &amp; Expectation on Cardano Staking Pool

• Factors affecting the decision to run Cardano Pool (Node)
• Which technology used to operate Pool
• The experiences in maintaining SPO
• Technical expertise
• Risk
• …

<u>For example question: </u>

• What motivated you to become a stake pool operator on Cardano?
• What have been your experiences as a stake pool operator on Cardano?
• What are some of the challenges that Cardano stake pool operator is facing today?
• What advice would you give to someone who is considering becoming a stake pool operator?
• What are your hopes for the future of Cardano stake pool operator?
• Do you have any words for the community of Cardano users and developers?
• ….

3. Context survey

• Cardano Staking Pool Market in Vietnam, Indonesia, Japan, and Australia

4. Object to research

Vietnamese, Indonesian, Japanese, and Australian Cardano Staking Pool Owner Behavior

5. Data Collection

5.1. Secondary data resources

• Annual reports, investor presentations, and press releases of companies operating in the market
• Studies published by credible sources such as government organizations, global organizations, relevant associations, ResearchGate, etc
• Paid Secondary Databases

-&gt; Create a Questionnaire

5.2. Primary data resource

• Conduct Interviews with Cardano Staking Pool Owner in Vietnam, Indonesia, Japan, and Australia
• The Interview is face-to-face (online through Zoom, Google Meet,…)

6. Methodology

6.1. Method design

• The study includes a qualitative method

6.2. Sample method

• We will send interviews to 20 Vietnamese, Indonesian, Japanese, and Australian Cardano Staking Pool Owner
• Why does Cardano have approximately 3000 SPOs, but we just will interview 20 SPO owners?

=&gt; Sampling in qualitative research involves selecting a subset of individuals or cases from a larger population to study in-depth (no need to choose all of the population - in that case is all of SPO owners). Unlike quantitative research, where random sampling is common, qualitative research often uses purposeful or non-probability sampling techniques. We will use Convenience Sampling in this academic research to choose participants who are readily available and willing to participate. While this method is quick and easy, it may not be representative of the broader population. So 20 is a number we can reach to invite to the interview.

6.3. Data analysis method

Qualitative analysis with collected data

7. Reference:

(1). Highlights from The Vietnam Cryptocurrency Report H1 2021. (Link <https://kyros.ventures/2021/07/23/highlights-vietnam-report-h1-2021/> )

(2). Cryptocurrency Market Size, Growth &amp; Trends | Forecast [2028] (Link: https://www.fortunebusinessinsights.com/industry-reports/toc/cryptocurrency-market-100149 )

Please define the positive impact your project will have on the wider Cardano community

• Number of downloading this academic research: 100
• Number of Booking Newspaper accepted to publish this academic research: 03
• Paper to submit in Scopus Indexed Journals: 01
• Number of Webinar (or Online advertising campaigns) to introduce this academic research: 01
• Number of reaches, views, shares, and comments on Social media: 1000 engagements
• Author's channel performance: 1000 engagements

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

<u>Lead of the Project: Tran Thanh Tung</u>

Experiences:

• Full-time Lecture at Nguyen Tat Thanh University
• Google Scholar: https://scholar.google.com/citations?user=e-69HSYAAAAJ&amp;hl=en
• MBA degree, ex-KPMG
• Funded Proposer in fund 8, 9: Cardano Annual Market Report &amp; Cardano Forest - blocktree.asia
• Cardano Community Advisor (Fund 8,9,10,11)
• 08 years of experience in Marketing
• 05 years of experience in Digital Marketing (Strongest in WordPress, SEO, Social and Community Marketing)
• 04 years of experience in the Blockchain Industry)
• Founder www.vneconomics.com (objective is to increase cognition of Vietnamese about Blockchain Technology)
• Co-Founder <https://blocktree.asia/en/> (A blockchain-based platform connecting Sponsors and Planters to authenticate reforestation work)
• Linked In: <https://www.linkedin.com/in/tranthanhtung37/>

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: *Milestone 01 - create academic research

Timeline: 03 months after funding

Key Tasks

• Review the theory, document, and Cardano Stake Pool Owner's Behavior (02 months)
• Create a questionnaire (01 month)

Outputs:

• The document summarizes current theories and research about Stake Pool Owners
• The questionnaire used for the interview of stakepool Owners

Acceptance Criteria:

• The document was written in the methodology criteria and scanned by Turnitin software to make sure no duplicated content (under 30%)
• The questionnaire has specific questions used for qualitative research

Milestone 2: *Milestone 02 - Make the interviews (06 months after funding)

Timeline: 06 months after funding

Key Tasks

• Make the interviews with Cardano Stake Pool Owner in Vietnam, Indonesia, Japan, and Australia (01 month)
• Analysis results of the interviews (01 month)
• Propose some actions based on the result of the interview (01 month)

Outputs:

• 20 video records of interviews with Cardano Stake Pool Owner
• The document summarizes the results of the interviews with stakepool Owners
• The document summarizes some actions based on the result of the interview with stakepool Owners

Acceptance Criteria:

• Videos uploaded on the YouTube channel
• The document was written in the methodology criteria and scanned by Turnitin software to make sure no duplicated content (under 30%)

Milestone 3: *Milestone 03 - create a multi-content base on the academic research (09 months after funding)

Timeline: 09 months after funding

Key Tasks

• Contents for General communication about the project (1.5 months)
• Content for Communicating knowledge, and raising awareness (1.5 months)

Outputs:

• Key visuals (Banner, video, landing page),
• PR article about the project
• Synthesis academic research
• File Presentation (PPT, PDF)
• Landing page
• Media video introduction about the academic research
• Social media publication (according to academic research)

Acceptance Criteria:

• Banner: 01 unit
• Video introduction: 01 unit
• PR article: 01 unit
• File presentation (PPT, PDF): 01 unit
• Landing page: 01 unit
• Synthesis academic research: 01 unit
• Content for social media post: 01 unit

Final Milestone: *Final Milestone - deliver content in multi-channels (including local publish mediums) (12 months after funding)

Timeline: 12 months after funding

Key Tasks

• Send academic research to all channels as much as possible (01 months)
• Paper to submit in Scopus Indexed Journals (02 months)

Outputs:

• Number of downloading this academic research
• Number of Booking Newspaper accepted to publish this academic research
• Paper to submit in Scopus Indexed Journals
• Number of Webinar (or Online advertising campaigns) to introduce this academic research
• Number of reaches, views, shares, and comments on Social media
• Author's channel performance

Acceptance Criteria:

• Number of downloading this academic research: 100
• Number of Booking Newspaper accepted to publish this academic research: 03
• Paper to submit in Scopus Indexed Journals: 01
• Number of Webinar (or Online advertising campaigns) to introduce this academic research: 01
• Number of reaches, views, shares, and comments on Social media: 1000 engagements
• Author's channel performance: 1000 engagements

Who is in the project team and what are their roles?

<u>Lead of the Project: Tran Thanh Tung</u>

Experiences:

• Full-time Lecture at Nguyen Tat Thanh University
• Google Scholar: https://scholar.google.com/citations?user=e-69HSYAAAAJ&amp;hl=en
• MBA degree, ex-KPMG
• Funded Proposer in fund 8, 9: Cardano Annual Market Report &amp; Cardano Forest - blocktree.asia
• Cardano Community Advisor (Fund 8,9,10,11)
• 08 years of experience in Marketing
• 05 years of experience in Digital Marketing (Strongest in WordPress, SEO, Social and Community Marketing)
• 04 years of experience in the Blockchain Industry)
• Founder www.vneconomics.com (objective is to increase cognition of Vietnamese about Blockchain Technology)
• Co-Founder <https://blocktree.asia/en/> (A blockchain-based platform connecting Sponsors and Planters to authenticate reforestation work)
• Linked In: <https://www.linkedin.com/in/tranthanhtung37/>

Please provide a cost breakdown of the proposed work and resources

The total budget of the project is 44,200 ADA with 04 Milestones

(rate: 1 ADA = 0,4 USD)

*Milestone 01 - create academic research (03 months after funding): 12,500 ADA

Research Activity (Find and purchase documents, data, and research paper)

125h * 100 ADA = 12,500 ADA

(125 hours working and 100 ADA/hours)

Milestone 02 - Make the interviews (06 months after funding): 10,000 ADA

Interview SPO owners Activity

20 * 500 ADA = 10,000 ADA

(20 guests and 500ADA/meeting of ỉnterview)

*Milestone 03 - create a multi-content base on the academic research (09 months after funding): 12,500 ADA

Communication activities (Graphic design: using an infographic and video to introduce the academic research)

125h * 100 ADA = 12,500 ADA

(125 hours working and 100 ADA/hours)

*Milestone final - deliver content in multi-channels (including local publish mediums) (12 months after funding): 9,200 ADA

Booking Newspaper (Booking famous and popular in Vietnam to publish this academic research)

3 * 1000 ADA = 3,000 ADA

(estimate booking 03 slots, each slot costs 3000 ADA)

Make a webinar or Online advertising campaigns to increase audience knowledge about this academic research:

1 * 6,200 ADA = 6,200 ADA

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

• This cost can make people who want to run SPO, have an overall and reliable reference to get knowledge, and it may affect the decision to invest in this field.
• This cost can raise awareness of Cardano Blockchain for a lot of people
• This cost will encourage Vietnamese, Indonesian, Japanese, and Australian researchers to conduct more academic research on the Cardano Blockchain

<u>The proposal addresses the Challenge</u>

• We have very little academic research about Cardano Staking Pool Behavior. So the people who want to run SPO do not have an overall and reliable reference to get knowledge, and it may affect the decision to invest in this field.
• Information about Cardano Staking Pool Behavior in the local public medium (newspapers, magazines,…) in Vietnam, Indonesia, Japan, and Australia is very little.

<u>How our proposal can solve this problem</u>

How can we support effective and impactful projects and initiatives to build and support the SPO Ecosystem and Community?

In order to answer the question above, we will conduct academic research about Cardano Staking Pool Behavior in Vietnam, Indonesia, Japan, and Australia and conduct a survey by qualitative method.

From academic research, we deploy and develop communication content in various forms from interviewing, summarizing information, and conveying it vividly, quickly reaching some famous Cardano Staking Pool Owers in Vietnam, Indonesia, Japan, and Australia

After conducting academic research, we will publish it on mass media to transmit information from official channels, reaching a broad audience.

One of the reasons we chose mass media (or local public medium) to publish this academic research is that in Vietnam (and many countries), cryptocurrency is illegal. Not many writers/journalists know about Blockchain and Cryptocurrency in general, particularly Cardano and ADA. But let's make academic research with professional methodology and analyze it to give their user trust information and some fee to publish this academic research

To make this academic research explore more people, we will:

• Contact to admin of the big crypto community in Vietnam, Indonesia, Japan, and Australia to ask to share this academic research
• Seeding on social media to spread directly to the ADA investor community.
• Submit a paper to Scopus Indexed Journals