Viralize Cardano’s impact to the mainstream: 4 Phygital Festivals & Media Campaigns showcasing the prolific Ecosystem of DAOs & Organizations from the Creative Industries, that we have onboarded with Catalyst’s support since 2021. Join (y)our DAO!

Funds Fund 13 Proposals Cardano Open: Ecosystem Viralize Cardano’s impact to the mainstream: 4 Phygital Fest...

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Current Project Status

Unfunded

Amount
Received

₳0

Amount
Requested

₳97,500

Percentage
Received

0.00%

Solution

4 Phygital Festivals & Media Campaigns managed by us, but gradually governed by the ecosystems we onboarded with Fund 6, 8 11 support, showcasing Cardano’s role in Arts, Culture, Society & DAOs.

Problem

Despite Cardano and DAOs potential, there’s limited public reach and understanding about the tangible success and impact of its current ecosystem, slowing Cardano’s path to a decentralized world.

Participa de DAO Cooperativa Local / https://dao.cooperativalocal.org/

Solution

Please describe your proposed solution

Cooperativa Local:

Catalyzing Cardano's Impact in Latin America Since 2021

At Cooperativa Local, we are more than just a team; we are a community-driven movement with a proven track record of success in the Cardano ecosystem. Since 2021, fueled by our passion for decentralized technologies and their potential to empower creative communities, we have been actively fostering a thriving ecosystem of artists, creators, and cultural organizations across Latin America. We've been on the ground, working alongside these communities, building firsthand the transformative power of Cardano and decentralized autonomous organizations (DAOs).

Our team has consistently delivered successful Catalyst projects, demonstrating our ability to manage funds responsibly and achieve impactful outcomes. We are experts in technology, passionate about the creative economy, and dedicated to building thriving communities. This unique blend of expertise, combined with our cost-effective approach, ensures that every ADA invested in our program generates maximum value for the Cardano ecosystem. We approach every project with the highest levels of professionalism, efficiency, and accountability, ensuring responsible stewardship of community resources.

We recognize that impactful solutions require a deep understanding of the context in which they operate. That's why we've spent years immersed in the vibrant cultural and entertainment industries of Latin America. We've walked alongside artists, musicians, filmmakers, and community leaders, listening to their challenges, understanding their aspirations, and identifying the unique opportunities presented by Cardano's technology.

This intimate knowledge of the Latin American creative landscape allows us to tailor our solutions to the specific needs and aspirations of the communities we serve. We are not simply proposing a theoretical solution; we are presenting a strategy built on real-world experience, a deep understanding of the challenges, and a passionate commitment to driving positive change in Latin America.

We are not newcomers to this space. Our commitment to action and tangible results is reflected in our extensive track record of success. We have a history of turning vision into reality, consistently delivering impactful projects and achieving significant milestones:

Over 200 collaborations and leads: We have built bridges between artists, creators, technologists, and community leaders, fostering a vibrant ecosystem of collaboration and mutual support.
30+ organizations onboarded: We have guided organizations on their Web3 journey, empowering them to leverage decentralized technologies to achieve their goals.
8 organizations Incubated as DAOs on Cardano this year, by our Fund11 Proposal "Cardano's DAO Incubation Program". These organizations, cooperatives, and unions of workers came to us with varying levels of Web3 knowledge and experience, and we tailored our approach to meet their unique needs. Now, they are prepared to pioneer the use of DAOs on Cardano, and demonstrate the transformative power of decentralized governance: ARDE, Cooperativa La Fuga, 437 Club, Electronic Music Workers Union (IME), Cooperativa Ronda, Mujer Latina Producciones, Union of Women and Dissident Music Workers (TRAMUS) & METRO21.
13+ events, exhibitions and phygital experiences: We have brought the excitement of Web3 and DAOs to life through engaging events and exhibitions, IRL and VR, partnering with organizations like PizzaDAO, NounsDAO, Metacorral, three exhibitions at GAM, one of the most renowned cultural centers of Latin America, DART International Festival, and NFT.NYC 2023.
3,000+ attendees engaged: We have sparked curiosity and ignited passion for decentralized technologies, reaching thousands of individuals through our impactful events and programs.
200,000+ individuals reached: Our message of empowerment and innovation has spread far and wide, reaching a global audience and inspiring a new generation of Web3 enthusiasts.
200+ NFTs and Artworks exhibited: We have showcased the creative potential of NFTs and blockchain technology, supporting artists and creators in exploring new forms of expression and monetization.
100+ users empowered: We have equipped individuals with the knowledge and tools they need to embrace Web3 and participate in the decentralized future.
110+ wallets created on our Platform: We have opened the doors to the Cardano ecosystem, enabling individuals to actively participate in the decentralized economy.
140+ NFTs minted on our Platform: We have fostered a culture of creativity and innovation, supporting the creation and distribution of unique digital assets on the Cardano blockchain.
200+ Posts on-chain on our Platform: We have built a vibrant online community, where individuals can connect, share ideas, and contribute to the growth of the Cardano ecosystem.
5+ Technology partners: We have forged strong partnerships with developers, platform providers, and other experts who have helped us build and implement our Web3 solutions.
4 Catalyst Funds delivered successfully, with a total funding of less than $71,850: We have consistently delivered impactful projects with remarkable efficiency, demonstrating our commitment to maximizing the value of every ADA entrusted to us.
1,000+ Catalyst Votes and 260+ Reviews: Our proposals have resonated with the Cardano community, garnering significant support and positive feedback.
4.4+ Overall Scores (Top 5%): Our commitment to excellence and community satisfaction has consistently placed our projects among the top performers in Catalyst funding rounds.
We have been supported by Start-up Chile, a world's top-10 leading public technology accelerator, led by CORFO from the Ministry of Economy, Development and Tourisim.
4 Catalyst projects delivered successfully, with a total funding of $71,850: We have consistently delivered impactful projects with remarkable efficiency, demonstrating our commitment to maximizing the value of every ADA entrusted to us.
We participated in the 2021 Cardano Catalyst Boost Camp, a 4-week online program "designed to help Catalyst-funded entrepreneurs like you. This bootcamp, supported by IOG, provided mentorship and training to develop essential early-stage entrepreneurship skills and competencies"
Our 2024 Success with Cardano's First DAO Incubator: Moreover, in 2024 we launched "Cardano's DAO Incubator Program," a pioneering initiative funded by Catalyst Fund11 that established Cooperativa Local as a leader in DAO education and adoption within the Cardano ecosystem.

These success since 2021 have laid the groundwork for an even more ambitious undertaking.

Now, we aim to showcase the thriving ecosystem we've cultivated and amplify its reach through impactful phygital festivals and targeted digital media campaigns. This strategic approach will not only celebrate the achievements of our incubated DAOs but also inspire wider adoption of decentralized governance and solidify Cardano's position as the leading platform for creative organizations and communities in Latin America.

A Glimpse into the Solution:

Uniting Our Movement for Viralizing Cardano

Our approach is driven by the belief that education and engagement are key to unlocking Cardano's potential in Latin America. We recognize that traditional educational methods often fail to capture the attention of a mainstream audience, particularly in the fast-paced digital world.

Therefore, we propose a unique two-pronged approach:

2 Phygital Festivals: These festivals will serve as dynamic and engaging platforms to showcase the real-world impact of Cardano and DAOs in the arts and culture sector. They will provide tangible examples of how these technologies can empower artists, creators, and cultural organizations, sparking curiosity and inspiring further exploration.

Speakers: We will curate a diverse lineup of speakers, featuring renowned artists, creators, technologists, and community leaders who are actively using Cardano and DAOs to drive positive change in their respective fields. These speakers will share their insights, experiences, and success stories, inspiring attendees and demonstrating the practical applications of decentralized technologies.
Workshops: We will offer a series of interactive workshops designed to provide attendees with hands-on experience in using Cardano and DAOs. These workshops will cover a range of topics, from creating and managing DAOs to developing dApps and utilizing NFTs for creative expression.
Performances: Recognizing the vital role of Web3 artists in driving mainstream adoption, we will provide a dedicated space for them to showcase their talents and connect with audiences. These performances will demonstrate the creative possibilities unlocked by Cardano and inspire others to explore this new frontier of artistic expression.

2 Targeted Digital Media Campaigns: We will leverage the excitement and content generated by the phygital festivals to fuel targeted digital media campaigns that reach a wider audience. These campaigns will utilize compelling storytelling, visually engaging content, and interactive experiences to educate and onboard mainstream users to Cardano and DAOs.

Content Before the Festivals: In the weeks leading up to the festivals, we will generate excitement and anticipation through a series of engaging online activities. This will include artist spotlights, behind-the-scenes glimpses, teaser videos, and interactive social media campaigns.
Content During the Festivals: During the festivals, we will capture the energy and excitement through live streaming, social media updates, and interactive content. This will allow online audiences to participate in the festival experience and witness the transformative power of Cardano and DAOs in action.
Content After the Festivals: Following the festivasl, we will share highlight reels, artist interviews, recordings of workshops and performances, and educational resources to ensure a lasting impact and continue driving engagement with Cardano

Uniqueness: A Synergistic Approach

Our solution is unique in its synergistic approach, combining the power of phygital festivals with targeted digital media campaigns. The festivals serve as a catalyst for generating engaging content and real-world examples that fuel the campaigns, reaching a wider audience and maximizing the educational impact. This integrated approach allows us to:

Capture Attention: The festivals provide a unique and immersive experience that draws attention to Cardano and DAOs, sparking curiosity and interest.
Educate and Inspire: By showcasing real-world applications of Cardano and DAOs, the festivals inspire attendees to explore their potential and consider how these technologies can empower their own creative endeavors.
Amplify Reach: Digital media campaigns leverage the content and excitement generated by the festivals to reach a wider audience, extending the impact beyond the festival attendees and promoting broader adoption of Cardano and DAOs.
Showcase Achievements and Promote Decentralized Governance: We will provide a platform for organizations to share their experiences, demonstrate their DAO use cases, and inspire others to explore the benefits of DAOs. To achieve this, we will employ a multi-faceted approach:
Showcasing DAO implementations to provide a practical guide for others looking to implement similar solutions.
Creating compelling case studies that document the journeys of participating organizations, highlighting the positive impact of DAOs on their operations and governance.
Highlighting the benefits of decentralized governance, emphasizing its ability to enhance transparency, efficiency, and community engagement.

Know Our Partners Since Fund11:

Pioneering Platforms to Create and Manage DAOs on Cardano

Our program is deeply integrated with the Cardano ecosystem, leveraging its strengths in security, scalability, and sustainability. We guide organizations in utilizing Cardano-based tools and dApps, contributing to the growth and adoption of the Cardano blockchain.

Central to this integration, are our 2024 DAO Incubation Program partners: Clarity Protocol and Summon Platform. These partnerships provide seamless DAO creation and management tools, offering participants access to cutting-edge technology and user-friendly platforms for building and managing their DAOs.

> Clarity Protocol: Empowering Communities with DAO Governance and Bounties

> Clarity Protocol offers a streamlined and user-friendly approach to DAO creation and management. It simplifies the process of setting up and running a DAO, providing intuitive tools for governance, treasury management, and community engagement.

Why Clarity Protocol is Suitable for Our Incubated and Accelerated Organizations: Clarity Protocol's ease of use and simplified approach make it an ideal starting point for organizations new to DAOs. Its intuitive interface and streamlined functionalities allow participants to quickly grasp the essentials of DAO creation and management, empowering them to establish their decentralized organizations with confidence. While it may not offer the same level of on-chain governance as Clarity Protocol, it provides a valuable stepping stone for organizations to explore the world of DAOs and gradually transition to more advanced platforms as they grow and mature.

> Summon Platform: Streamlining DAO Creation and Management

> Summon Platform is a powerful platform that enables DAOs to operate with complete on-chain governance. This means that all governance actions, including proposal creation, voting, and execution, are recorded and enforced through Cardano's blockchain. This ensures transparency, security, and immutability, giving DAO members confidence in the integrity of the decision-making process.

Why Summon Platform is Suitable for Our Incubated Organizations: Summon Platform's focus on on-chain governance aligns perfectly with our goal of empowering organizations and DAOs to embrace truly decentralized decision-making. Its comprehensive feature set provides the necessary tools for managing governance processes, while its user-friendly interface ensures accessibility for organizations with varying levels of technical expertise.

A Powerful Combination:

By partnering with both Clarity Protocol and Summon Platform, we offer a comprehensive suite of DAO tools and functionalities to our incubated and accelerated organizations. This allows us to tailor our support to their specific needs and provide them with the most suitable platform for their stage of development and governance requirements.

Why Creative Industries and Cultural Markets Matter for Massive Cardano & DAO Adoption?

A. The Creative and Entertainment Industries, and Cultural Ecosystems:

These sectors, pulsating with the energy of artists, musicians, filmmakers, and cultural creators, are ripe for the transformative power of Cardano and DAOs. Imagine a world where artistic collaboration transcends borders, where funding flows directly to creators, and where communities have a direct voice in shaping the cultural landscape. This is the vision we strive to realize.

Impacting the Mass Population: These industries have a unique ability to reach and influence the mass population through mainstream media and popular culture. By showcasing how Cardano and DAOs can empower artists and revolutionize creative collaborations, we can capture the public imagination and drive mainstream adoption. Imagine a world where the latest music video, film release, or art exhibition is not only a source of entertainment but also a testament to the power of decentralized technologies.
Influencer and Celebrity Engagement: The creative industries are hubs for influencers and celebrities who can play a crucial role in promoting Cardano and DAOs to their vast audiences. Their endorsement and participation can significantly boost awareness and inspire their followers to explore this new paradigm of organization and governance. By engaging with these key figures, we can amplify our message and accelerate adoption.
Optimal Showcasing Opportunities: Showcasing Cardano and DAOs aligns perfectly with the nature of these sectors, which thrive on events, exhibitions, and public engagement. This creates ideal opportunities to demonstrate the real-world applications and benefits of decentralized technologies in a captivating and accessible way. Imagine a film festival where the entire process, from funding and production to distribution and governance, is managed transparently and efficiently through a DAO built on Cardano. This is the kind of showcase that can truly bring the power of these technologies to life.
Addressing Underserved Markets: These sectors, despite their immense potential for driving Web3 adoption, have been relatively underserved by Cardano Catalyst challenges. By focusing on these sectors, we are filling a critical gap and ensuring that Cardano becomes the platform of choice for creative organizations and communities in developing economies.

B. Latin America: A Creative Powerhouse

The creative and cultural ecosystem in Latin America is not just a source of vibrant expression; it's also a significant contributor to the region's economy. From music and film to visual arts and literature, Latin American creativity is a major export, captivating audiences worldwide. This thriving sector is a hotbed for Web3 adoption due to several factors:
Desire for autonomy and fair compensation: Many artists and creators in Latin America are seeking greater control over their work and a more equitable distribution of revenue. Web3 technologies, such as NFTs and DAOs powered by Cardano, offer a pathway to achieve these goals.
Strong community values: Collaboration and community are deeply ingrained in the Latin American cultural landscape. DAOs resonate with these values, providing a framework for collective ownership and decision-making.
Technological leapfrogging: Latin America has a history of embracing new technologies to overcome infrastructural challenges. This openness to innovation makes the region fertile ground for Web3 adoption.
By focusing on the Latin American creative and cultural sector, we are tapping into a powerful engine for mainstream Cardano and DAO adoption.

C. Developing Economies and Informal Markets:

In many developing economies, particularly in Latin America, informality is a pervasive reality. Organizations operating in this context face unique challenges that hinder their growth and limit their ability to contribute to economic development. These challenges include:

Inefficient governance: Lack of clear decision-making processes, accountability mechanisms, and formal structures can lead to confusion, conflict, and hinder organizational growth.
Lack of transparency: Limited visibility into financial transactions, decision-making processes, and resource allocation can breed mistrust and discourage participation.
Limited access to funding: Organizations in the informal sector often struggle to secure funding from traditional sources due to a lack of formal registration, credit history, or collateral.

Our project directly addresses these challenges by providing education and support for DAO creation and governance on the Cardano blockchain. By empowering these organizations to formalize their structures, improve their efficiency, and achieve greater sustainability, we are fostering a more inclusive and equitable ecosystem where everyone has the opportunity to thrive.

Our Solution: 2025 DAO Phygital Festival:

A Celebration of Cardano 

To further amplify the impact of our program and viralize Cardano's presence in Latin America, we will host two DAO Phygital Festivals. These hybrid physical and virtual events are designed to showcase the achievements of our ecosystem since 2021, promote Cardano's DAO tools and functionalities, foster a sense of community, and provide a launchpad for accelerating the growth and impact of participating DAOs.

Showcasing Adopter Artists, Cultural Workers, Organizations, and DAOs at All Stages

The festivals will serve as a dynamic platform to celebrate the vibrant community that has been built around our DAO initiatives. We will showcase a diverse range of participants, highlighting the transformative potential of decentralized governance on Cardano:

Showcase Our Community: We will celebrate the artists, cultural workers, organizations, and DAOs that have been part of our journey since 2021, fostering connections and collaborations among participants, partners, and the wider Cardano community.
Showcase Incubated Organizations: Participating organizations from our 2024 DAO Incubator Program will have the opportunity to present their DAO use cases, share their experiences, and demonstrate the real-world impact of decentralized governance. This will provide them with valuable exposure and recognition for their achievements.
Showcase Partner Cardano Dapps: We will highlight the contributions of our partner Cardano Dapps, such as Clarity Protocol and Summon Platform, showcasing their functionalities and the value they bring to the DAO ecosystem. This will promote the adoption and usage of Cardano-based DAO tools.
Invite to DAO Cooperativa Local: We will extend invitations to join DAO Cooperativa Local, our own DAO dedicated to supporting and accelerating the growth of decentralized organizations on Cardano. This will encourage further participation in the Cardano ecosystem and foster ongoing collaboration.
DAOs at All Stages: The festival will showcase DAOs at various stages of development, highlighting the diversity and potential of decentralized governance on Cardano:
Newly Incubated DAOs: Organizations that have recently completed our incubation program will showcase their newly formed DAOs.
DAOs with Models to be Implemented: Organizations that have designed their DAO models but are yet to implement them will present their plans.
DAOs with Ongoing Projects: Organizations with active DAO projects will share their experiences and successes.
DAOs Seeking Acceleration: Organizations looking to scale their DAO's impact will have the opportunity to connect with potential partners and investors.

Key Features of the Two Phygital DAO Festivals

Each festival will be a dynamic and engaging experience, featuring:

Free Attendance and Invitations: Open to all, with free attendance both in person and online, ensuring accessibility and maximizing participation.
DAO-governed: The festival itself will be gradually and partially governed by DAO Cooperativa Local, demonstrating decentralized governance in action.
Host Speakers: Renowned speakers and experts in the field of DAOs and decentralized governance will share their insights and knowledge.
Phygital Workshops: Interactive workshops will be conducted both in person and online, allowing participants to gain practical skills and knowledge related to DAO creation, management, and governance.
Content Creation: We will create high-quality content, including videos, articles, and social media posts, to capture and share the highlights of the festival.
Media Campaign: A targeted media campaign will ensure that the festival reaches a wider audience.
Web3-enabled: The festival will incorporate Web3 elements, such as NFT ticketing, tokenized rewards, and on-chain voting.

Empowering the Community: Gamifying DAO Governance for the Phygital Festivals

We believe in empowering the community by actively involving them in the governance of the festivals. This participatory approach fosters a sense of ownership and ensures that the festivals are truly representative of the needs and aspirations of the Latin American Cardano community. To further enhance community engagement, we will gamify the governance process by:

Creating interactive games and challenges that teach participants about Cardano and DAOs.
Offering rewards and incentives, such as Cardano-based tokens or NFTs, for completing challenges or contributing to the community.
This gamified approach will make learning about DAOs fun and engaging, encouraging active participation and fostering a deeper understanding of decentralized governance.

Who Will Be Engaged:

Our project will engage a diverse audience, including:

Artists and creators: Providing them with a platform to showcase their work, connect with collaborators, and learn about new opportunities in the Web3 space.
Cultural organizations: Offering them a space to network, share best practices, and explore the potential of DAOs for their operations and governance.
Technology enthusiasts: Introducing them to the innovative applications of Cardano in the arts and culture sector and inspiring them to contribute to the ecosystem.
Mainstream audiences: Educating them about the benefits and potential of Cardano and DAOs through engaging experiences and accessible information.
Government officials and policymakers: Showcasing the potential of Cardano and DAOs to drive social and economic development in the region.
Investors and sponsors: Highlighting the opportunities for investment and collaboration within the Cardano ecosystem.

Digital Media Campaigns:

Amplifying the Message and Reaching Mainstream & Pop Culture

The phygital festivals will serve as a catalyst for generating compelling content that will fuel our targeted digital media campaigns. To truly unlock Cardano's potential in Latin America, we must go beyond the existing Cardano community and engage the mainstream audience.

Our strategy is designed to achieve this by tapping into the pulse of pop culture and creating content that resonates with a wider audience. Here's how we'll amplify our message and reach mainstream and pop culture audiences:

We will maintain active social media channels with engaging content, interactive polls, and Q&A sessions to foster a strong online community and connect with a diverse audience.
We will actively collaborate with online communities and participate in relevant forums to promote the project, engage with potential users, and build relationships with key stakeholders.

Building a Strong Online Presence & Creating Shareable Content:

We will produce high-quality content designed to be shared across social media and online platforms. This will include:

Informative blog posts, articles, and infographics that educate audiences about the potential of Cardano and DAOs.
Eye-catching infographics presenting information about Cardano and DAOs in a visually appealing and easily digestible format.
Short, engaging videos showcasing the highlights of the festivals, featuring interviews with artists, and explaining Cardano concepts in an accessible way.

Social Media Marketing:

We will utilize targeted advertising on social media platforms to reach specific demographics and interests, ensuring our message reaches the right audience. We will collaborate with influencers in the arts, technology, and culture sectors to promote the festivals and Cardano, leveraging their reach and credibility to engage new audiences.

**Partnering with Media Outlets:**We will actively seek media coverage by reaching out to journalists and bloggers who cover art, technology, and culture to promote the festivals and highlight Cardano's impact.

The Power of Phygital: A Deeper Dive

Our phygital festivals are designed to be more than just events; they are immersive experiences that bridge the gap between the physical and digital worlds, creating a dynamic and engaging environment for all participants. Here's how we envision the phygital format in action:

Simultaneous Experiences: In-person events mirrored by online events, allowing for simultaneous participation and interaction regardless of physical location. This ensures that individuals who may not be able to attend in person can still fully participate in the festival experience.
Interactive Elements: We will incorporate virtual reality exhibitions, augmented reality installations, and interactive workshops to engage attendees and showcase the creative potential of Cardano and DAOs. These immersive experiences will allow participants to interact with Cardano's technology in new and exciting ways, fostering a deeper understanding of its capabilities.
Online and Offline Convergence: QR codes, social media integration, and live streaming will connect the physical and digital experiences, creating a seamless and engaging environment. This convergence will allow for real-time interaction between online and in-person attendees, fostering a sense of community and shared experience.

Why Phygital?

The phygital format is uniquely suited to address the challenges and opportunities in the Latin American context. By combining the immersive experience of in-person events with the accessibility of online platforms, we can reach a wider audience and cater to diverse needs and preferences. This approach allows us to:

Maximize participation: Engage individuals who may not be able to attend in-person events due to geographical limitations, financial constraints, or other factors.
Create a more inclusive experience: Provide opportunities for both online and offline interaction, fostering a sense of community and belonging among a diverse group of participants.
Leverage technology: Utilize digital tools and platforms to enhance the festival experience and showcase the innovative potential of Cardano and DAOs in the creative sector.

Join DAO Cooperativa Local: Festival Governance in Action

We will invite participants in the Festival and Digital Media Campaigns to join DAO Cooperativa Local, our own DAO dedicated to fostering a thriving ecosystem for decentralized pioneers and organizations on Cardano. By joining our DAO, program graduates gain access to a comprehensive suite of resources and support designed to accelerate their growth and maximize their impact.

Gradually Implementing DAO Governance for the Festivals

To ensure the long-term sustainability and community-driven nature of the festivals, we will gradually incorporate DAO governance into various aspects of their planning and execution. This will be a phased approach, allowing for a smooth transition and ensuring that the community is actively involved in shaping the future of the festivals.

Here are some areas where DAO Cooperativa Local can exert governance, with various alternatives for implementation:

Phase 1: Initial Community Input (Within This Proposal Scope)

In this initial phase, we will actively seek community input to gradually shape key aspects of the festivals. This will involve:

Content Creation: Community brainstorming sessions for generating ideas for engaging content (videos, articles, social media posts), and other community-led content creation initiatives, with rewards and recognition for contributions.
Content Curation: Community polls and surveys to gauge preferences for speakers, workshops, and performance themes.
Open forums: for suggesting and discussing potential content ideas.
**Festival Themes and Focus:**Community discussions and polls to determine the overall themes and focus areas for the festivals.
DAO proposals for thematic tracks and special events within the festival.

Phase 2: Expanding DAO Influence (Within This Proposal Scope)

To further demonstrate the potential of DAO governance, we will pilot a small contest in each Festival campaign, with our Token prize reward to be distributed between the 5 succesful participants. This will involve:

> 1.- Token Allocation: Community input on contest budget allocation, with transparent on-chain voting for fund distribution.

> 2.- Contest Design and Execution: Community proposals for contest themes, rules, and judging criteria.

> **3.- Prize Allocation:**Community voting on prize winners, ensuring fair and transparent selection

This pilot contest will provide a tangible example of DAO governance in action, showcasing its potential to empower communities and drive engagement.

Phase 3: Full DAO Governance (Future Initiatives)

While full DAO governance for the festivals is not within the scope of this proposal, it is a long-term goal for DAO Cooperativa Local. In future initiatives, we envision a fully decentralized governance model for the festivals, where the DAO will have decision-making power over all major aspects, including:

Festival Organization: DAO-led committees responsible for different aspects of festival organization (e.g., logistics, marketing, content). Decentralized decision-making on all major festival-related decisions.
Long-Term Sustainability: DAO-managed funds for future festivals, ensuring ongoing community ownership. Community-driven roadmap for the evolution and growth of the festivals.

Aligning with Cardano's Vision

This project is not merely about organizing events or building a community; it's about contributing to Cardano's overarching vision of a more decentralized, equitable, and accessible world. By empowering artists and cultural organizations in Latin America, we are directly supporting Cardano's goals of social and economic empowerment. We believe that a thriving cultural sector is essential for a healthy and vibrant society, and Cardano's technology can play a crucial role in fostering that growth.

Key Benefits for the Cardano Ecosystem:

Increased Adoption: By showcasing the real-world applications of Cardano and DAOs in the arts and culture sector, we will attract new users, developers, and investors to the ecosystem.
Community Growth: The phygital festivals and educational initiatives will foster a strong and engaged Cardano community in Latin America, contributing to the decentralization and resilience of the network.
Talent Development: By empowering artists and cultural organizations with the knowledge and tools to leverage Cardano, we will cultivate a new generation of innovators and contributors to the ecosystem.
dApp Ecosystem Expansion: The project will encourage the development and use of Cardano-based dApps for DAO governance, management, and creative applications, enriching the Cardano ecosystem.
Positive social and cultural impact: By supporting the arts and culture sector, we will contribute to the social and economic development of Latin America, aligning with Cardano's vision of a more equitable and decentralized world.
Strengthened ecosystem: By fostering collaboration and knowledge sharing, we will contribute to a more vibrant and interconnected Cardano ecosystem.
Global Reach: By focusing on Latin America, we are expanding Cardano's reach into a strategically important region with a rich cultural heritage and a growing interest in decentralized technologies.

Demonstrating Impact: A Multi-Faceted Approach

We are committed to demonstrating the impact of our project through a robust evaluation framework that combines quantitative and qualitative data. We will track key metrics such as:
Reach and Engagement: Measure the reach of our phygital festivals and digital media campaigns through website traffic, social media engagement, media coverage, and event attendance (both in-person and virtual).
Community Growth: Track the growth of the Cardano community in Latin America, including the number of new users, active DAO participants, and Cardano-related projects initiated.
Knowledge and Adoption: Assess the increase in Cardano knowledge and adoption through surveys, interviews, and analysis of on-chain activity.
Social and Cultural Impact: Evaluate the project's contribution to artistic expression, cultural preservation, and community empowerment through case studies, testimonials, and community feedback.
We will transparently share our findings with the Cardano community through regular reports, blog posts, and presentations at relevant events.
Optimized Expenses for Maximum Impact:
The phygital festivals and digital media campaigns will be carefully planned and executed to maximize their impact while ensuring cost-effectiveness. A detailed breakdown of the expenses associated with these initiatives, including venue rental, equipment, staffing, marketing, content creation, and technology costs, will be provided in the budget section of this proposal.

A Call to Action: Building the Future Together

We invite the Cardano community to join us in this exciting endeavor. By supporting this proposal, you are investing in the future of Cardano in Latin America. You are empowering artists, creators, and cultural organizations to embrace decentralized technologies and build a more vibrant and inclusive ecosystem. You are contributing to the growth of a global community that is passionate about using blockchain for positive social and cultural impact.

Impact

Please define the positive impact your project will have on the wider Cardano community

Reaching 200,000+ Through our 2 Cardano Phygital Festivals & Media Campaigns

Mark your calendars for April and August 2025, when our two DAO Phygital Festivals will come to life, blending the best of physical and digital experiences to engage 200 individuals per event. Each festival will feature 160 in-person attendees, 15 participants in hands-on phygital workshops, and 25 live stream viewers. This hybrid format allows us to maximize accessibility and create a dynamic learning environment. Beyond the festival dates, all content will be available online to foster continued engagement and learning. Moreover, our digital media campaigns will extend the reach of the festivals, aiming to connect with at least 100,000 people through compelling content and interactive initiatives over a 3-month period, and 200.000 over a 6-month period.

This project is a strategic initiative designed to bridge the gap between Cardano and the mainstream audience in Latin America, specifically targeting the vibrant and influential creative industries and cultural economies. By showcasing the real-world impact and potential of Cardano and DAOs within this sector, we will empower creative communities, drive Cardano adoption, and foster a thriving cultural landscape.

Why this focus is crucial for Cardano:

Mass Appeal and Influencer Effect: The creative industries have a unique ability to influence and engage the masses. By showcasing Cardano's capabilities within this sector, we can capture the public imagination, attract new users, and leverage the influence of key figures to drive wider adoption.
Showcasing Opportunities: The nature of the creative industries, with its focus on events, exhibitions, and public engagement, provides the perfect platform to demonstrate the tangible benefits of Cardano and DAOs in a captivating and accessible manner.

Empowering Creative Communities:

We will provide artists, creators, and cultural organizations with the knowledge, tools, and resources they need to thrive in a decentralized world. This empowerment will lead to:

Increased Creative Expression and Innovation: By providing access to Cardano's technology and DAO governance models, we will unlock new avenues for creative exploration and collaboration, leading to a flourishing of artistic innovation in Latin America.
New Revenue Streams and Sustainable Business Models: Cardano-based solutions, such as NFTs and DAOs, will enable artists and creators to monetize their work in new ways, build sustainable business models, and gain greater control over their creative output and intellectual property.
Enhanced Collaboration and Community Building: DAOs will foster stronger connections and collaborations within creative communities, facilitating knowledge sharing, resource pooling, and collective decision-making.

Driving Cardano Adoption:

By showcasing the real-world impact of Cardano and DAOs in the arts and culture sector, we will attract new users, developers, and investors to the ecosystem. This increased adoption will lead to:

A More Vibrant and Diverse Cardano Community: By engaging with the creative industries, we will attract a new wave of users to the Cardano ecosystem, enriching its diversity and expanding its reach.
Greater Demand for Cardano-based dApps and Services: As more artists and cultural organizations adopt Cardano, the demand for dApps and services tailored to their needs will increase, stimulating further innovation and growth within the ecosystem.
Increased Transaction Volume and Network Activity: The wider adoption of Cardano for creative collaborations and DAO governance will lead to increased transaction volume and network activity, strengthening the overall health and resilience of the Cardano blockchain. This increased activity will also contribute to the growth and sustainability of the Cardano ecosystem.

Measuring Our Impact: A Comprehensive Approach

To ensure accountability and demonstrate the effectiveness of our project, we will utilize a comprehensive impact measurement framework that combines quantitative and qualitative data. This multifaceted approach will provide a holistic view of the project's impact on the Cardano community, the cultural landscape of Latin America, and the broader blockchain ecosystem.

Quantitative Metrics:

**Reach and Engagement:**We will track website traffic, social media engagement (likes, shares, comments, followers), and media coverage (articles, interviews, mentions) to assess the reach of our phygital festivals and digital media campaigns.
Event attendance, both in-person and virtual, will be carefully monitored to gauge the level of public interest and participation.
We will analyze data on content consumption (video views, downloads, website page visits) to understand audience engagement with the information and resources we provide.
**Community Growth:**We will monitor the growth of the Cardano community in Latin America by tracking the number of new users joining the ecosystem, active participants in DAO Cooperativa Local, and Cardano-related projects initiated by individuals and organizations.
We will analyze on-chain data to track the increase in Cardano wallet usage, transactions, and participation in DAO governance processes.
**Knowledge and Adoption:**Pre- and post-event surveys will be conducted to assess the increase in Cardano knowledge and understanding among festival attendees and online participants.
We will conduct interviews with artists, creators, and cultural organizations to gather feedback on their experiences with Cardano and DAOs and assess the impact on their work and collaborations.
We will analyze on-chain activity related to the use of Cardano-based dApps for DAO governance, management, and creative applications to measure the adoption and utilization of these tools.

Qualitative Measures:

Social and Cultural Impact: We will conduct case studies to document the experiences of artists, creators, and cultural organizations using Cardano and DAOs, highlighting the positive impact on their creative processes, collaborations, and community engagement.
We will gather testimonials from participants to capture their perspectives on the project's impact on their understanding of Cardano, their engagement with the community, and their ability to leverage decentralized technologies for their creative endeavors.
We will actively seek community feedback through surveys, focus groups, and online forums to understand the project's perceived impact on the cultural landscape and its contribution to social and economic development in Latin America.
DAO Effectiveness: We will evaluate the effectiveness of the DAOs incubated through our program by analyzing their governance processes, community engagement, and achievement of their stated goals.
We will assess the level of participation in DAO decision-making, the transparency of their operations, and their ability to effectively manage resources and execute projects.
**Participant Feedback:**We will gather feedback through surveys, interviews, and focus groups to assess the project's impact on knowledge, attitudes, and behaviors related to Cardano and DAOs.
We will collect testimonials from participants to capture their personal stories and perspectives on the project's impact on their creative work, collaborations, and community engagement.
**Event Satisfaction:**We will gather feedback on the festival experience, content quality, and organization through surveys, feedback forms, and online forums.
We will monitor social media conversations and sentiment related to the festivals to gauge participant satisfaction and identify areas for improvement.
**Agent Satisfaction:**We will measure the satisfaction rate of individual agents (artists, creators, developers) with the educational resources, networking opportunities, and overall project impact through surveys and interviews.
We will actively solicit feedback from individual participants through online forums and community channels to understand their experiences and identify areas where we can enhance support.
**Organization Satisfaction:**We will measure the satisfaction rate of participating organizations with the DAO governance model, support provided, and benefits gained from the project through surveys and in-depth case studies.
We will maintain ongoing communication with participating organizations to gather feedback on their progress, challenges, and successes in implementing DAOs and utilizing Cardano's technology.

Sharing Outputs and Opportunities: Amplifying the Impact

We believe in open access and knowledge sharing. To maximize the impact of our project, we will make its outputs and opportunities widely available to the Cardano community and beyond.

Open-Source Resources: All educational materials, event recordings, and project documentation will be made freely available online under a Creative Commons license. This will enable other communities to learn from our experiences and replicate or adapt our approach in their own regions.
Community Presentations: We will present our project findings and outcomes at Cardano community events, conferences, and meetups, both online and in-person. This will foster knowledge sharing and encourage collaboration within the ecosystem.
Publications and Reports: We will publish articles, blog posts, and reports documenting our project's methodology, results, and lessons learned. These publications will be shared through Cardano-related media outlets and online platforms to reach a wider audience.
Collaboration with Other Projects: We will actively seek opportunities to collaborate with other Cardano projects and initiatives, sharing resources, expertise, and cross-promoting each other's work. This will strengthen the overall Cardano ecosystem and foster a sense of community.
Responding to Interest with Mentorship and Support: We will offer mentorship and support to other organizations and communities seeking to leverage Cardano and DAOs for their own initiatives. This will help to scale the impact of our project and contribute to the growth of a vibrant and decentralized ecosystem.
Sharing Opportunities:Open Calls for Participation: We will issue open calls for artists, creators, and cultural organizations to participate in our phygital festivals, ensuring inclusivity and diversity.
DAO Governance Participation: We will invite community members to participate in the DAO governance process, providing opportunities for them to contribute to the project's direction and decision-making.
Partnerships and Collaborations: We will actively seek partnerships with other organizations and projects within the Cardano ecosystem, creating opportunities for collaboration and mutual benefit.

A Catalyst for Change: Long-Term Vision

Our vision extends beyond the immediate impact of this project. We believe that by empowering artists, creators, and cultural organizations in Latin America, we are planting the seeds for a long-term transformation. We envision a future where:

Cardano is recognized as the leading platform for creative expression and cultural innovation, fostering a vibrant and decentralized ecosystem for artists and creators worldwide.
DAOs are widely adopted by cultural organizations to foster collaboration, transparency, and community ownership, leading to more equitable and sustainable models for creative production and cultural development.
Latin America becomes a global hub for blockchain-based art and cultural initiatives, showcasing the region's rich creative heritage and its leadership in adopting decentralized technologies.
The Cardano community in Latin America thrives as a diverse and inclusive space where artists, creators, technologists, and community leaders collaborate to build a more equitable and decentralized future for the region.

This project is a catalyst for change, igniting a movement that will empower communities, promote cultural diversity, and unlock the transformative potential of Cardano in Latin America and beyond. By supporting this proposal, you are investing in a future where creativity flourishes, communities thrive, and Cardano's vision of a decentralized and equitable world becomes a reality.

Capability & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

By combining our proven track record showcased at the beginning of the [SOLUTION] answer, with our deep understanding of DAOs, and commitment to transparency and community engagement, we are confident in our ability to deliver a successful and impactful DAO Incubator Accelerator that contributes significantly to the growth and development of the Cardano ecosystem.

A Legacy of Impact in the Cardano Ecosystem

Cooperativa Local approaches this proposal not as a novice but as a seasoned contributor to the Cardano ecosystem. Our roots run deep, nurtured by a history of successful initiatives and a profound understanding of the transformative power of decentralized technologies. We are more than just a team; we are a community-driven movement, a collective of passionate individuals driven by the belief that technology can empower individuals and foster a more equitable and decentralized future. Our journey began in 2021, fueled by a desire to harness the potential of Cardano to support and uplift creative communities across Latin America. Since then, we have consistently delivered impactful projects, leaving a trail of tangible achievements that speak to our capabilities and commitment.

A Symphony of Skills and Expertise

Our team is not a homogenous unit, but rather a dynamic ensemble of individuals, each bringing a unique set of skills and experiences to the table. This diversity is our strength, allowing us to approach challenges from multiple perspectives and craft holistic solutions that address the multifaceted needs of our community.

Our track record speaks for itself: four successfully completed Catalyst-funded projects, each demonstrating our ability to manage funds responsibly and achieve impactful outcomes. The culmination of our efforts is perhaps best exemplified by the 2024 DAO Incubator Program, a pioneering initiative that solidified our position as leaders in DAO education and adoption within the Cardano ecosystem. This program, funded by Catalyst Fund11, served as a testament to our ability to translate vision into reality, guiding eight influential organizations through the process of understanding, creating, and implementing DAOs. We didn't just provide theoretical knowledge; we equipped these organizations with the practical tools and guidance needed to embrace decentralized governance and unlock new possibilities for collaboration and growth.

Event Maestros: Beyond our program-based initiatives, we have actively fostered a vibrant and engaged community through a series of impactful events and collaborations. We have curated nine open physical exhibitions, showcasing the work of talented Latin American NFT artists and connecting them with a wider audience. These exhibitions, held in diverse venues ranging from the renowned Centro GAM cultural center to the innovative Metacorral VR space, have attracted over 3.000 attendees and featured the works of recognized artists like Cryptomoves, Hypereikon, and VJ Deliria. Our international presence was solidified with an exhibition at the Underground Violet Rave during NFT.NYC, further expanding our reach and impact.

We are not just organizers; we are creators of immersive and engaging experiences. Our experience in orchestrating successful events, ranging from intimate workshops to large-scale conferences, and curating captivating physical and virtual exhibitions, has honed our ability to manage logistics, coordinate with partners, and curate content that resonates with diverse audiences.

Champions of Education: We are passionate about empowering individuals through knowledge. Our track record in designing and delivering impactful educational programs speaks to our commitment to fostering a deeper understanding of blockchain technology and its potential applications. We don't just deliver information; we create engaging learning experiences that inspire and empower participants to embrace new technologies and contribute to the decentralized future. Our meticulous approach to curriculum development ensures that our programs remain relevant and cutting-edge, reflecting the latest advancements in the field.

DAO Architects: Our expertise in DAOs transcends theoretical understanding; it's deeply rooted in practical application. We have not only designed, launched, and managed our own DAOs but have also guided numerous organizations through the process, witnessing firsthand the transformative power of decentralized governance. We are well-versed in the intricacies of DAO creation, operation, and management, from defining governance models and tokenomics to implementing smart contracts and facilitating on-chain voting. This expertise allows us to provide comprehensive support to participating organizations, ensuring they can effectively leverage DAOs to achieve their goals.

Narrative Crafters: We are skilled communicators who understand the power of storytelling. Our ability to craft compelling narratives that resonate with diverse audiences is essential for effectively communicating the value of Cardano and DAOs. We are adept at utilizing various media formats to engage and educate our target audience, ensuring our message is accessible and impactful. We believe that effective communication is not just about conveying information; it's about inspiring action and fostering a deeper understanding of the transformative potential of decentralized technologies.

Stewards of Transparency and Accountability

Trust and accountability are not just buzzwords for us; they are core principles that guide our actions and shape our approach. We believe that transparency is essential for building trust and fostering a sense of shared responsibility within the Cardano community.

Financial Transparency: We are committed to maintaining meticulous financial records and adhering to strict accounting practices. All project expenses will be tracked transparently and reported to the community regularly, ensuring that every ADA is accounted for and its impact clearly demonstrated. We believe that open and honest financial management is crucial for building trust and ensuring the community's confidence in our stewardship of their resources.
Independent Oversight: To further reinforce our commitment to accountability, we will engage independent auditors to review our financial records and ensure compliance with all relevant regulations. This provides an additional layer of oversight and transparency, giving the community further assurance that their funds are being managed responsibly and ethically.
Open Dialogue: We believe in open and honest communication with the Cardano community. We will maintain open communication channels, providing regular updates on our progress, challenges encountered, and key learnings. We will actively engage with stakeholders through various channels, including social media platforms, online forums, and dedicated communication platforms, fostering a culture of transparency and collaboration.
Community-Driven Decision-Making: We are not just accountable to the community; we are driven by it. We will actively involve the Cardano community throughout the project lifecycle, seeking feedback on our plans, sharing our progress openly, and soliciting input on key decisions. This participatory approach ensures that our project remains aligned with the needs and priorities of the Cardano ecosystem, fostering a sense of shared ownership and responsibility.

Charting a Course for Feasibility

Our confidence in the feasibility of this project is not based on blind faith but on a meticulous approach to planning and execution. We will not just rely on our past successes; we will proactively chart a clear path forward:

Blueprint for Success: We will develop a comprehensive implementation plan that serves as a blueprint for our project, outlining clear timelines, milestones, and risk mitigation strategies. This plan will guide our execution, ensuring we stay on track to achieve our objectives and adapt to challenges as they arise.
Phased Implementation: We will break down the project into smaller, manageable phases, each with clearly defined inputs and outputs. This phased approach enhances our agility, allowing us to monitor progress effectively, adapt to challenges as they arise, and ensure we remain aligned with our goals.
Strategic Alliances: We will leverage our existing partnerships and forge new ones with key players in the Cardano DAO ecosystem, such as [mention specific partners and their specific roles]. These collaborations will enhance our capabilities, providing valuable support for participating organizations and ensuring access to the necessary resources and expertise.
Community-Informed Iteration: We will actively engage with the Cardano community throughout the development process to gather feedback, ensuring the project remains aligned with the needs and expectations of the ecosystem. This iterative approach allows us to adapt and improve our strategies based on community input, fostering a sense of collaborative ownership.

Confidence Forged in the Crucible of Experience

Our confidence in delivering this project is not merely aspirational; it is forged in the crucible of experience. Our track record of successfully navigating the complexities of Catalyst projects, our proven ability to curate engaging events and exhibitions, our active participation in the broader Web3 community, coupled with our deep understanding of DAOs, expertise in the creative industries, and unwavering commitment to transparency and community engagement, provides a solid foundation for success.

Project Milestones

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: (*) Milestones are presented in the following format:

A: Milestone output
B: Acceptance criteria
C: Evidence of milestone completion

Milestone 1: First Cardano’s DAO Phygital Festival & Media Campaign: Planning and Agreements

Months: 1, 2, 3.

1.1. Produce Festival-1 General Document
Comprehensive document outlining general aspects of the first festival.
Link to the finalized document.
1.2. Produce Media Campaign-1 General Document
Detailed document outlining the general strategy for the first digital campaign.
Link to the finalized document.
1.3. Produce DAO Integration-1 General Document
Document outlining the general plan for integrating DAO features into the first festival and campaign, including introductory governance mechanisms and community engagement strategies.
Link to the finalized document.
1.4. Secure Festival-1 Physical Venue
Suitable physical venue secured for the first festival, with 200 person capacity.
Copy of the signed deal.
1.5. Secure Festival-1 Agreements with Speakers
Agreements secured with at least 4 speakers for the first festival, confirming their participation and presentation topics.
Copy of the signed deal.
1.6. Secure Festival-1 Agreements with Performers
Agreements secured with at least 4 performers for the first festival, confirming their participation and performance details.
Copy of the signed deal.
1.7. Secure Festival-1 Agreements with Workshops
Agreements secured with at least 2 workshop facilitators for the first festival, confirming their participation and workshop topics.
Copy of the signed deal.

Milestone 2: (*) Milestones are presented in the following format:

A: Milestone output
B: Acceptance criteria
C: Evidence of milestone completion

Milestone 2: First Cardano’s DAO Phygital Festival & Media Campaign: Execution

Months 4, 5.

2.1. Announce Festival-1
The first festival is officially announced through at least 2 channels (e.g., project website, social media, press release).
Links to the announcements on different channels.
2.2. Execute Media Campaign-1
The first digital campaign is executed according to the plan.
Links to the published contents and/or digital initiatives.
2.3. Execute Festival-1
The first phygital festival is executed, with 90% of planned activities taking place as scheduled.
Event completion report summarizing attendance, feedback, and key outcomes.
2.4. Execute Festival-1 Live Stream and Interaction
Stable and reliable streaming with clear audio and video, and participation from online attendees.
Link to recordings and/or screenshots of the live stream.
2.5. Execute Festival-1 Speakers Presentations
Confirmed speakers deliver their presentations as scheduled, or by suitable replacement speakers.
Links to the recordings of the presentations.
2.6. Execute Festival-1 Workshops Modules
All confirmed workshops are conducted as scheduled, or by suitable replacement workshops.
Links to workshop recordings.
2.7. Execute Festival-1 Artists Performances
All confirmed performers deliver their performances as scheduled, or by suitable performances.
Links to recordings of the performances.
2.8. Collect Festival-1 Feedback
At least 10 responses collected and analyzed from festival attendees (both physical and virtual) through surveys and feedback forms.
Links to the survey results.
2.9. Conduct DAO Integration-1
DAO features are integrated into the first festival and campaign, with community members participating in governance activities.
Screenshots or links to on-chain records of DAO activities (proposals, voting results, discussions).

Milestone 3: (*) Milestones are presented in the following format:

A: Milestone output
B: Acceptance criteria
C: Evidence of milestone completion

Milestone 3: Second Cardano’s DAO Phygital Festival & Campaign: Planning and Agreements

Months: 6, 7.

3.1. Publish Festival-1 Recordings
Recordings of the first festival's live stream, speaker presentations, workshops, and performances are published online.
Links to the published recordings on a dedicated platform (e.g., YouTube channel, project website).
3.2. Publish Festival-1 Results
Report summarizing the results of the first festival, including attendance, feedback, and key outcomes, is published online.
Link to the published report.
3.3. Publish Media Campaign-1 Results
Report summarizing the results of the first digital campaign, including reach, engagement, and key performance indicators, is published online.
Link to the published report.
3.4. Produce Festival-2 General Document
Comprehensive document outlining general aspects of the second phygital festival.
Link to the finalized document.
3.5. Produce Media Campaign-1 General Document
Detailed document outlining the general strategy for the second digital campaign.
Link to the finalized document.
3.6. Produce DAO Integration-1 General Document
Document outlining the general plan for integrating DAO features into the second festival and campaign, including introductory governance mechanisms and community engagement strategies.
Link to the finalized document.
3.7. Secure Festival-1 Physical Venue
A Suitable physical venue secured for the second festival.
Copy of the signed deal.
3.8. Secure Festival-1 Agreements with Speakers
Agreements secured with at least 4 speakers for the second festival, confirming their participation and presentation topics.
Copy of the signed deal.
3.9. Secure Festival-1 Agreements with Performers
Agreements secured with at least 4 performers for the second festival, confirming their participation and performance details.
Copy of the signed deal.
3.10. Secure Festival-1 Agreements with Workshops
Agreements secured with at least 2 workshop facilitators for the second festival, confirming their participation and workshop topics.
Copy of the signed deal.

Final Milestone: (*) Milestones are presented in the following format:

A: Milestone output
B: Acceptance criteria
C: Evidence of milestone completion

Final Milestone: Second Cardano’s DAO Festival & Campaign: Execution & Project Close-out

Months: 8, 9, 10.

4.1. Announce Festival-2
The second festival is officially announced through at least 2 channels (e.g., project website, social media, press release).
Links to the announcements on different channels.
4.2. Execute Media Campaign-2
The second digital campaign is executed according to the plan.
Links to the published contents and/or digital initiatives.
4.3. Execute Festival-2
The second phygital festival is executed, with 90% of planned activities taking place as scheduled.
Event completion report summarizing attendance, feedback, and key outcomes.
4.4. Execute Festival-2 Live Stream and Interaction
Stable and reliable streaming with clear audio and video, and participation from online attendees.
Link to recordings and/or screenshots of the live stream.
4.5. Execute Festival-2 Speakers Presentations
Confirmed speakers deliver their presentations as scheduled, or by suitable replacement speakers.
Links to the recordings of the presentations.
4.6. Execute Festival-2 Workshops Modules
All confirmed workshops are conducted as scheduled, or by suitable replacement workshops.
Links to workshop recordings.
4.7. Execute Festival-2 Artists Performances
All confirmed performers deliver their performances as scheduled, or by suitable performances.
Links to recordings of the performances.
4.8. Collect Festival-2 Feedback
At least 10 responses collected and analyzed from festival attendees (both physical and virtual) through surveys and feedback forms.
Links to the survey results.
4.9. Conduct DAO Integration-2
DAO features are integrated into the second festival and campaign, with community members participating in governance activities.
Screenshots or links to on-chain records of DAO activities (proposals, voting results, discussions).
4.10. Publish Festival-2 Recordings
Recordings of the second festival's live stream, speaker presentations, workshops, and performances are published online.
Links to the published recordings on a dedicated platform (e.g., YouTube channel, project website).
4.11. Publish Festival-2 Results
Report summarizing the results of the second festival, including attendance, feedback, and key outcomes, is published online.
Link to the published report.
4.12. Publish Media Campaign-2 Results
Report summarizing the results of the second digital campaign, including reach, engagement, and key performance indicators, is published online.
C: Link to the published report.
4.13. Submit Project Close-out Report
Comprehensive close-out report summarizing the entire project, well-structured, informative, and which adheres to Project Catalyst guidelines.
Submission of the close-out report in PDF format.
4.14. Submit Project Close-out Video
High-quality video summarizing the project's highlights, impact, and key outcomes. Video is engaging, informative, and suitable for public dissemination.
Link to the published video on a dedicated platform (e.g., YouTube channel, project website).

Resources

Who is in the project team and what are their roles?

This project is driven by the dedicated team at Cooperativa Local, a pioneering force in the Latin American Web3 space. We are not simply developers or event organizers; we are a collective of passionate individuals deeply committed to empowering creative communities through decentralized technologies. Our journey began in 2021 with a vision to bridge the gap between the transformative potential of Cardano and the vibrant cultural landscape of Latin America. Since then, we have consistently delivered impactful Catalyst-funded projects, demonstrating our ability to effectively manage resources and achieve meaningful outcomes.

We understand that the success of any project hinges on the strength and expertise of its team. That's why we have assembled a diverse group of individuals with complementary skills and a shared passion for driving positive change. We are not just a team; we are a community, united by our belief in the power of decentralization to unlock creativity and foster a more equitable future.

Co-Founding Team: A Blend of Passion and Expertise

Gonzalo Camps (COO & Technology Lead): LinkedIn

Expertise: Gonzalo is our resident technologist, possessing a deep understanding of blockchain technology, DAO governance, and the intricacies of the Cardano ecosystem. He is a skilled project manager with a proven track record of successfully leading the technical development and implementation of our previous Catalyst-funded projects (Fund6, Fund8, Fund11). Gonzalo has a knack for demystifying complex technical concepts and empowering creative communities to harness the power of decentralized tools. He is also a certified expert in Cardano blockchain foundations, having completed the EMURGO Academy program in 2021.

Responsibilities:
Leads the technical design and implementation of all aspects of the project, including the phygital festivals and digital media campaigns.
Ensures seamless integration of online and offline experiences, leveraging cutting-edge technologies such as virtual reality, augmented reality, and interactive installations.
Oversees the selection and implementation of Cardano-based tools and platforms, including wallets, NFT marketplaces, and DAO management systems.
Develops and implements secure and user-friendly Web3-enabled features for the festivals, such as NFT ticketing, tokenized rewards, and on-chain voting mechanisms.
Oversees the technical infrastructure for the phygital festivals, including live streaming, virtual reality exhibitions, and interactive installations.
Provides ongoing technical support and guidance to participating artists and organizations, empowering them to confidently navigate the Cardano ecosystem.
Collaborates with event vendors to ensure seamless integration of technology and event logistics.

Tomás Gutiérrez (CCO & Community Lead): LinkedIn

Expertise: A skilled community builder and communicator. He has been instrumental in promoting our initiatives within the Cardano ecosystem and beyond. 7+ years of experience, including community engagement for 5 Catalyst-funded projects (F6, F8, F11, and this proposal).

Responsibilities:
Develops and executes a comprehensive marketing and outreach strategy for the phygital festivals.
Identifies and secures strategic partnerships to amplify the project's impact and extend its reach to new audiences.
Oversees attendee registration and communication, ensuring a positive and engaging event experience.

Marti González (CXO & Curriculum & Content Lead): LinkedIn

Expertise: Marti is a seasoned project manager and leader with a wealth of experience in delivering successful initiatives across diverse sectors. He combines his strong understanding of adult learning principles with a passion for fostering creativity and innovation. Marti is dedicated to creating engaging and impactful learning experiences that empower individuals and communities.

Responsibilities:
Leads the design and development of high-quality educational content for the festivals and digital media campaigns, ensuring it is tailored to the specific needs and interests of diverse audiences.
Creates a variety of learning materials, including videos, articles, infographics, interactive workshops, and online courses, to cater to different learning styles and preferences.
Oversees the curation of speakers, performers, and workshop facilitators for the festivals, ensuring a diverse and engaging program that showcases the best of the Cardano creative community.
Develops and implements a robust evaluation framework to measure the project's impact and track progress towards its goals, ensuring transparency and accountability.
Develops the festival program and schedule, coordinating with speakers, performers, and workshop facilitators.
Manages on-site event coordination, including volunteer management and attendee support.
Oversees post-event activities, such as content distribution, impact evaluation, and community feedback gathering.

Expanding Our Capacity with Specialized Expertise

To further strengthen our team and ensure the successful execution of this ambitious project, we will bring on board two key additions:

**Designer & Content Creator:**Expertise: We will seek a talented visual communicator with a passion for creating engaging and informative content that resonates with diverse audiences. This individual will have a strong understanding of design principles, branding, and social media marketing, and will be proficient in a variety of design tools and software.
Responsibilities:
Develops visually compelling marketing materials for the festivals and digital media campaigns, including website graphics, social media content, promotional materials, event branding, and online advertisements.
Produces high-quality videos and multimedia content to capture and share the festival experience, showcasing the impact of Cardano and DAOs in the creative sector.
Collaborates with the Curriculum & Content Lead to design and develop engaging educational materials, ensuring they are visually appealing and accessible to diverse audiences.
Contributes to the overall branding and visual identity of the project, ensuring consistency and cohesiveness across all platforms.

Recruitment: A Commitment to Excellence

We are committed to attracting and retaining top talent to our team. Our comprehensive recruitment plan will include:

Clearly Defined Roles and Responsibilities: We will create detailed job descriptions for each role, outlining the required skills, experience, and responsibilities, ensuring that potential candidates have a clear understanding of the expectations.
Targeted Outreach: We will actively promote the open positions through various channels, including Cardano community forums, Web3 job boards, professional networks, and direct outreach to potential candidates, leveraging our existing connections and online presence.
Transparent Selection Process: We will implement a fair and objective selection process that evaluates candidates based on their qualifications, experience, and alignment with our project's values. This will include resume screening, interviews, skills assessments, and reference checks.

Leveraging the Power of DAO Cooperativa Local

DAO Cooperativa Local, our own DAO dedicated to supporting and accelerating the growth of decentralized organizations on Cardano, will play a vital role in this project. It serves as a platform for ongoing participation, governance, and shared ownership of our initiatives.

DAO Cooperativa Local will enable us to:

Harness the collective intelligence and expertise of our extended network to support the specific needs of participating artists and organizations, providing mentorship, guidance on scaling strategies, and access to a network of potential partners and collaborators.
Ensure our programs and services remain aligned with the needs and aspirations of our stakeholders, fostering a community-driven approach to project development and ensuring long-term sustainability.
Create a sustainable and scalable model for driving Web3 adoption across the Latin American creative sector, empowering artists and cultural organizations to thrive in the decentralized future.

All team members, including the co-founding team and new recruits, will actively participate in DAO Cooperativa Local, contributing to its governance, participating in discussions, and sharing their expertise. This collaborative environment will not only benefit the participating organizations but also provide a valuable network of support for our project and its success.

Engaging the Cardano Community

We are actively engaged with the Cardano community through various channels, including Discord and Telegram groups, online forums, and community events. We have established direct lines of communication with potential technology partners, developers, and other experts to ensure we have the necessary support and expertise for the project. We believe in the power of collaboration and are always seeking to connect with individuals

Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Co-Founder Board Salaries (10 months: $19.432

Chief Operating Officer (8 weekly hours at a $20/h rate) = $694 for 10 months = $6.940
Chief Commercial Officer (8 weekly hours at a $20/h rate) = $694 for 9 months = $6.246
Chief Experience Officer (8 weekly hours at a $20/h rate) = $694 for 9 months = $6.246

Upcoming Teammate (6 months): $3.470

Designer & Content Creator (8 weekly hours at a $20/h rate) = $694 for 5 months = $3.470

4 x DAO Phygital Festivals & Media Campaigns 

2 x Media Campaign’s Content Promotion and Online Advertising

$250 monthly budget for 3 months each Campaign = $1.500

2 x DAO Phygital Festival Dates (2): April 2025 and August 2025

$9.200 budget for each event: $9.200

Venue: This includes rental fees, security deposits, and any additional charges for equipment or services = $1.500
Equipment rental: Audio-visual equipment, lighting and sound systems = $500
Staffing: Hiring 5 temporary workers at $20/h fee per 5 hours = $500
Speaker fees: Inviting 4 renowned speakers $100 per presentation = $400
Performers: Contributing to 5 artists from the community workers at $100/performance = $500
Content Development: Capturing and sharing the event for memories and promotional purposes = $250
Food and Beverage: Catering costs, including food, drinks, and service fees = $750
Banners, Gifts and Swag: Name tags, programs, directional signs, and banners. Promotional items, giveaways, and gifts for attendees = $200:

Operational Costs (10 months): $1.000

Platform & Software Subscriptions for streaming experience, project management software and communication platforms → $100 x 10 months ⇒ $1.000

Total Costs (USD): $34.602

Total Costs (ADA): 97.500 ADA at an ADA/$ of $0.355 based on October's 200-day simple moving average SMA(200).

Project Dependencies

We believe in depending on each other.

That's Cardano. That's Voltaire.

That's cooperation.

That's DAO Cooperativa Local.

At DAO Cooperativa Local, we're building a decentralized DAO ecosystem where every voice matters, where collaboration knows no borders, and technology empowers, not divides. No matter your background, your skills, or your location, you have a place here. Contribute your talents, share your vision, participate, govern, decentralize, and help us shape a future where cooperation and DAOs shapes the world.

Your voice matters. Your support is vital. We're in a crucial phase of development, and your participation can make all the difference.

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Strategic Partnerships: Fueling Our Collaborative Success

The successful experience of our 2024 DAO Incubator Program, onboarding 8 established organization as DAOs within our Partner's dApps, demonstrate that we thrive on a collaborative approach, viewing partnerships as strategic alliances that amplify our impact and drive mutual growth within the Cardano ecosystem. We have a strong track record of successful collaboration, and these partnerships build upon our existing strengths.

Collaboration with Cardano dApps and Projects

We integrate with Summon Platform and Clarity Protocol, key dApps and projects within the Cardano DAO ecosystem to provide participants with their essential tools and infrastructure for Decentralized Autonomous Organizations.

Our project relies on strong collaborations with various organizations and individuals to achieve its goals. These dependencies are essential for effectively showcasing the Cardano ecosystem's impact and driving wider adoption within the creative industries and cultural economies of Latin America.

Strategic Partnerships: Fueling Our Collaborative Success

Collaboration with Cardano dApps and Projects

Yes, our project relies on strong collaborations with various organizations and individuals to achieve its goals. These dependencies are essential for effectively showcasing the Cardano ecosystem's impact and driving wider adoption within the creative industries and cultural economies of Latin America.

Dependencies:

Strategic Partnerships: We view partnerships as strategic alliances that amplify our impact and drive mutual growth within the Cardano ecosystem. Our successful experience in previous projects demonstrates our ability to thrive in a collaborative environment. These partnerships are essential for leveraging existing infrastructure, accessing specialized expertise, and expanding our reach within the Cardano community.
Collaboration with Cardano dApps and Projects: We integrate with key dApps and projects within the Cardano ecosystem, such as Summon Platform and Clarity Protocol, to provide participants with the essential tools and infrastructure for a seamless DAO experience. Leveraging these existing platforms simplifies DAO creation, enhances ecosystem integration, accelerates development, validates our solutions, and fosters ecosystem growth. We prioritize partnering with well-reputed and established dApps to ensure reliability, security, and a positive user experience for our participants.
Event Vendors and Service Providers: The successful execution of our phygital festivals relies on seamless collaboration with various event vendors and service providers. This includes venue providers, equipment rental companies, catering services, technology providers for virtual reality and interactive installations, and marketing agencies for media campaign execution. Their expertise and reliable service delivery are crucial for creating a professional and engaging experience for both in-person and online attendees.
Participating Artists and Speakers: The festivals will feature a diverse range of artists, speakers, and performers from our community, who will contribute their talents and expertise to showcase the creative potential of Cardano and DAOs. Their willingness to participate and share their work is essential for creating a dynamic and engaging program that attracts a wide audience and inspires further exploration of Cardano's capabilities.
Media Outlets and Influencers: To effectively promote Cardano's impact and achieve our goal of "viralizing" its presence, we depend on collaboration with media outlets and influencers within the creative industries and our community. Securing their participation in the phygital festivals and media campaigns is crucial for expanding our reach and achieving mainstream awareness.

Why These Dependencies Are Essential:

These dependencies are vital to the project's success because they provide:

Real-World Evidence: The incubated organizations and participating artists provide tangible examples of Cardano's impact.
Network Effect: Collaboration with Web3 communities and partners amplifies our reach and strengthens the overall Cardano ecosystem.
Technical Infrastructure: Access to DAO creation and management platforms ensures the ongoing functionality and development of the DAOs within our ecosystem.
Mainstream Awareness: Media outlets and influencers are crucial for reaching a larger audience and promoting Cardano's impact.
Professional Event Execution: Event vendors and service providers ensure the smooth and successful execution of our phygital festivals.

Mitigating Risks:

To mitigate the risks associated with relying on external collaborations, we will proactively:

Prioritize Reputable Providers: We will prioritize selecting vendors and partners with a proven track record of successful delivery and positive client feedback to minimize potential risks and ensure a high-quality experience for our participants.
Secure Agreements: Establish clear agreements and contracts with all key vendors, service providers, and participants to ensure commitment and define expectations.
Maintain Open Communication: Foster open communication channels with all partners to address any potential challenges proactively and ensure alignment with project goals.
Detailed Milestones: Our milestones module outlines a detailed plan for securing partnerships and managing collaborations, providing a clear roadmap for mitigating potential risks and ensuring the successful delivery of our project.

By fostering a collaborative environment, leveraging our collective strengths, and proactively managing dependencies, we are confident in our ability to deliver a high-quality and impactful project that contributes significantly to the growth and development of the Cardano ecosystem.

Value For Money

How does the cost of the project represent value for money for the Cardano ecosystem?

This project represents an exceptional value proposition for the Cardano ecosystem, going beyond a simple cost-benefit analysis. The requested funding of 98,750 ADA is a strategic investment in the future of decentralized governance on Cardano, with a focus on empowering creative organizations and fostering a thriving, self-sustaining, and open-source DAO ecosystem.

We have meticulously planned this project to ensure that every ADA is utilized responsibly and efficiently, maximizing the return on investment for the Cardano community and contributing to the long-term growth and vibrancy of the ecosystem.

Justification of Costs in Detail:

Co-founder Salaries: The hourly rates for our co-founders ($20/hour) are competitive within the Chilean technology and education sectors for professionals with their level of experience and expertise. We have conducted thorough research and benchmarked these rates against industry standards and local market data to ensure fair compensation and attract top talent. This investment in our core team ensures that the program is led by experienced professionals dedicated to its success.
Future Teammates and Advisors: Each role within our team is carefully considered and justified based on its contribution to the project's success. Their hourly rates reflect their specialized expertise and the value they bring to the program.
Operational Costs: We have carefully selected cost-effective tools and platforms to support our operations and maximize efficiency. This includes project management software for tracking progress and coordinating tasks, secure communication platforms for seamless collaboration with participants and partners, and affordable solutions for website hosting and content promotion. We prioritize open-source solutions and utilize free or low-cost alternatives whenever possible, ensuring that resources are allocated strategically.
DAO Festival Expenses: The festivals' expenses are justified by their potential to generate significant value for the Cardano ecosystem and amplify the impact of our program. The venue rental cost is based on competitive market rates for similar events in LatAm, and we have explored various options to secure the most suitable and cost-effective venue. Equipment rental costs are minimized by utilizing existing resources and partnering with local providers whenever possible. Staffing costs are based on competitive hourly rates for temporary event staff, ensuring that we have the necessary support to deliver high-quality events.

Key Factors Demonstrating Exceptional Value for Money:

A Highly Skilled and Cost-Effective Team:

Our team is our greatest asset. We are not just a group of individuals; we are a collective of experienced professionals with a deep-rooted passion for Cardano and a proven track record of success within the ecosystem.

Proven Success: In our previous Catalyst-funded projects, we successfully demonstrated our ability to deliver high-quality programs that generate tangible results. This track record provides confidence that we can effectively utilize the requested funding to achieve significant outcomes.
Competitive Compensation: Our co-founders, with their extensive experience in DAO creation, management, and education, are committed to this project's success and are compensated at competitive rates within the Chilean market ($20/hour). This ensures we attract and retain top talent while remaining cost-effective.
Strategic Expertise: We strategically leverage the expertise of advisors and partners to enhance our capabilities and provide specialized guidance to participating organizations. This collaborative approach maximizes efficiency and ensures that we deliver the highest quality program possible without incurring unnecessary overhead.

High-Impact DAO Festivals, Strategically Designed for Maximum Value:

The 2025 DAO Festivals are strategic initiatives designed to amplify the impact of our program and generate significant value for the Cardano community. These hybrid physical and virtual events will showcase the achievements of our incubated organizations, promote the Cardano DAO ecosystem, and foster a sense of community among DAO enthusiasts and Cardano supporters.

Optimized Expenses: The festivals' budgets are meticulously managed to ensure cost-effectiveness without compromising on quality or impact. We have optimized expenses for venue rental estimated at $1,500 for a venue with a capacity of 200 attendees, equipment ($500 for audio-visual equipment, lighting, and sound systems), staffing ($500 for hiring 5 temporary workers at $20/hour for 5 hours each), and marketing ($500 for media campaign production and advertising) to deliver high-quality events that generate significant value for the Cardano community.
Community Engagement: The festivals will serve as platforms for knowledge sharing, networking, and celebration, further solidifying Cardano's position as a leading platform for decentralized governance. We anticipate attracting 150 attendees to each festival, with 20 participants in the phygital workshops, and 30 in the streaming.
Open-Source Resources: By making our educational materials, DAO use-case models, and other valuable resources fully open source under the Apache License 2.0, we are empowering the Cardano community to actively participate in the program's growth and evolution. This fosters a culture of collaboration, knowledge sharing, and continuous improvement, ensuring that the program remains relevant, adaptable, and valuable to the Cardano ecosystem for years to come.
Sustainability through Collaboration: this approach maximizes the value of the initial investment by creating a self-sustaining and open-source model for DAO development and growth on Cardano. It fosters a thriving ecosystem where organizations can continue to learn, collaborate, and innovate, contributing to the overall health and vibrancy of the Cardano community. DAO Cooperativa Local will provide ongoing mentorship, facilitate connections with potential partners and investors, and offer a collaborative learning environment for continuous growth and development.
Leveraging Existing Networks and Partnerships: We will leverage our existing networks and partnerships within the Cardano ecosystem and the Latin American creative industries to maximize the project's impact and reach. This includes collaborating with various organizations to promote the DAO festivals, share resources, and cross-promote each other's initiatives. By tapping into these established networks, we can amplify our message, expand our reach, and create a more synergistic and collaborative ecosystem.
Commitment to Knowledge Sharing and Dissemination: We believe in the power of open knowledge and shared learning. To maximize the value of our project for the Cardano ecosystem, we will actively disseminate our knowledge and resources. This includes publishing comprehensive reports documenting our program's methodology, results

Driving Cardano Adoption and Strengthening the Ecosystem:

This project is not just about educating organizations about DAOs; it's about driving the adoption of Cardano and showcasing the real-world applications of its blockchain technology. By successfully onboarding creative organizations and guiding them in implementing DAOs, we will generate viral use cases that demonstrate the power and versatility of Cardano.

Increased On-Chain Activity: This increased adoption will attract new users to the Cardano ecosystem, boost on-chain activity, and strengthen the overall value of the Cardano community. We anticipate that our project will contribute to an increase in Cardano wallet usage, transactions, and participation in DAO governance processes, further strengthening the network.
Expanding the dApp Ecosystem: We will encourage the development and use of Cardano-based dApps for DAO governance, management, and creative applications, enriching the Cardano ecosystem and driving further innovation.

This project offers exceptional value for money for the Cardano ecosystem. The requested funding will be utilized responsibly and efficiently to deliver a high-impact, open-source program that empowers creative organizations, drives Cardano adoption, and fosters a thriving DAO ecosystem. We are committed to maximizing the return on investment for the Cardano community and contributing to the growth and development of a more vibrant, equitable, and decentralized future.

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