Please describe your proposed solution.

Motivation: Tokenalia’s goal is to overcome the challenges of existing web3 game aggregators and boost the adoption of Cardano-based games. We offer a comprehensive and immersive gaming experience that competes with traditional platforms by highlighting web3-related features and bridging the gap between players and games.

Vision: Tokenalia envisions a seamless platform that connects players with a diverse range of high-quality web3 games. We aim to revolutionize the web3 gaming landscape by enhancing game discovery, fostering seamless user experiences, and promoting the growth of the web3 gaming ecosystem. Through intuitive design, comprehensive information, and community engagement, Tokenalia strives to be the go-to platform for immersive gaming experiences on Cardano and beyond.

Market Demand: There is a growing need for a dedicated and intuitive platform that effectively showcases the expanding ecosystem of web3 games. Tokenalia meets this need by providing an immersive user experience, advanced search filters, reliable information, NFT collection integration, and dedicated game showcases. By catering to player preferences and highlighting the unique features of web3 games, Tokenalia aims to meet the demands of a rapidly evolving gaming market and contribute to the broader adoption of blockchain gaming.

Pain Points in Web3 Gaming

• Lack of Dedicated Gaming Platforms: Current web3 game aggregators fail to deliver a comprehensive and immersive gaming experience comparable to traditional platforms. The main issue lies in their inability to emphasize the unique web3-related features, leaving players unsure of what to expect from the game.
• Complex Transaction Processes: The multiple layers involved in purchasing and accessing in-game items create friction and hinder user adoption.
• Limited Game Selection: Existing web3 game aggregators suffer from a restricted game catalog, posing challenges for players in finding a diverse range of options that align with their preferences. Additionally, there is a notable absence of Cardano-based games being displayed on these platforms.
• Difficulty in Discovering Quality Games: With the rapid growth of web3 gaming, it becomes challenging for players to discover high-quality games amidst a sea of options. There is a need for reliable curation and recommendation systems to highlight the best games.
• Limited NFT and Token Support: Existing aggregators may have limited support for NFTs and tokens, preventing players from fully exploring the potential of these features within games.
• Lack of Community and Social Features: Engaging with fellow players, forming communities, and socializing within web3 games can be limited or non-existent on some platforms. This hampers the sense of belonging and interaction that traditional gaming platforms often provide.
• Difficulty in Tracking Game Updates and Events: Players may find it challenging to stay up to date with the latest game updates, events, and tournaments within the web3 gaming ecosystem. A centralized platform that aggregates and provides timely information would be beneficial.

Tokenalia's Solutions

• Enhanced User Experience: Our platform prioritizes delivering a captivating and immersive user experience, ensuring ease of navigation and enjoyment in discovering and accessing games.
• Advanced Search Filters: Users can effortlessly explore a wide range of games that align with their preferences through our platform's advanced search filters. From genres and token types to gameplay mechanics and utility, users can easily find games that cater to their individual tastes.
• Reliable and Updated Information: Users can rely on our platform for accurate and up-to-date game information, including status, release dates, token requirements, and public demos. Informed decisions are made before diving into gameplay.
• NFT Collection Integration: Tokenalia seamlessly integrates with game-related NFT collections, allowing users to explore, discover, and collect rare and valuable digital assets associated with the games they play, enhancing their gaming experience.
• Immersive Game Showcases: Dedicated game pages on our platform provide comprehensive information, captivating gameplay footage, descriptive narratives, and direct access links. Users gain a thorough understanding of gameplay, features, storyline, and token utilities, facilitating seamless transitions from game discovery to engaging gameplay.
• User Login with Wallet: With wallet integration, users can create profiles and log in to personalize their experiences, save preferences, and engage with the community, fostering a sense of belonging and enhancing overall user engagement.
• Platform Game Reviews: Our platform offers expert game reviews, providing valuable insights and evaluations for users, assisting them in making well-informed decisions and discovering high-quality games.
• Verified Reviews by Players: Users can leave reviews and ratings, ensuring a dynamic environment for player feedback. By connecting their wallets to verify ownership of in-game assets, users establish credibility and trust in their reviews, creating a reliable community-driven review system.
• Game Analytics Dashboard: Our platform features a game analytics dashboard, offering real-time insights into the web3 gaming ecosystem. Users can access key metrics such as active players, total transactions, game popularity rankings, and token market performance. By offering real-time data and visualizations, Tokenalia enables users to stay informed about the pulse of the ecosystem, make data-driven decisions, and discover trending games and emerging opportunities within the web3 gaming space.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Tokenalia's proposed solution addresses the challenge by providing a comprehensive and immersive gaming platform for the Cardano ecosystem. Firstly, it enhances the user experience by providing a dedicated platform for discovering and accessing Cardano-based games, bridging the gap between players and the games they love. This improved user experience encourages increased interaction with the Cardano blockchain and fosters a sense of community within the ecosystem.

Moreover, Tokenalia's emphasis on showcasing web3-related features and providing accurate and up-to-date information helps educate users about the benefits and potential of blockchain gaming. This educational aspect contributes to the broader adoption of blockchain technology and promotes Cardano as a leading platform for innovative gaming experiences.

In terms of impact, Tokenalia aims to attract a significant number of players to the Cardano gaming ecosystem, increasing the user base and driving engagement. This increased adoption and usage of Cardano-based games will contribute to the growth of the ecosystem and attract more developers and entrepreneurs to build on Cardano.

How do you intend to measure the success of your project?

Platform Growth: Monitor the growth of the Tokenalia platform by tracking key metrics such as the number of active users, average session duration, and frequency of visits. These metrics provide insights into the level of engagement and interest generated by the platform, showcasing its growth and user adoption over time.

Game Conversion: Measure the number of redirects from Tokenalia to Cardano-based games showcased on the platform. This metric indicates the platform's effectiveness in attracting users to Cardano games and directing them to the respective game websites, driving game conversion and user engagement.

Community Engagement: Assess the level of community engagement by measuring user interactions such as favoriting games and writing reviews on the platform. This metric reflects the platform's ability to foster an active and vibrant community where users can engage with games, share experiences, and contribute to discussions, enhancing the overall user experience.

Partnerships and Integrations: Keep track of the number of partnerships and integrations established with other services, products, and protocols within the Cardano ecosystem. This metric demonstrates the platform's commitment to enhancing the end-user experience by providing seamless integration with other relevant solutions. By partnering with complementary platforms and integrating with existing services, Tokenalia expands its reach and offers users a more connected and streamlined gaming experience.

Please describe your plans to share the outputs and results of your project?

Publish Project Updates: Throughout the project's lifecycle, we will regularly publish updates and progress reports on our website and social media channels. These updates will provide insights into the development process, milestones achieved, and outcomes generated, as well as new features added.

Engage with the Cardano Community: We will actively engage with the Cardano community through various channels such as AMA (Ask Me Anything) sessions, community events, and participation in relevant conferences and meetups. These interactions will allow us to share the project's outputs, discuss its impact, and gather feedback and suggestions from the community.

What is your capability to deliver your project with high levels of trust and accountability?

Proven Experience: The team behind Tokenalia has a strong track record in designing and delivering successful online platforms. For example, EveryBlock Studio, the parent company of Tokenalia, has showcased its expertise through platforms like EveryBlock Studio's website and CardanoRio. These platforms demonstrate our ability to understand user needs, incorporate market trends, and leverage cutting-edge technologies to create intuitive, feature-rich, and visually appealing online experiences.

Functional Prototype: We have already developed a functional prototype of the Tokenalia platform, showcasing our technical capabilities and commitment to delivering a high-quality product. The prototype demonstrates our ability to design and develop a user-friendly interface, implement advanced search filters, and integrate key features such as NFT collections and game showcases. This tangible prototype serves as evidence of our progress and serves as a solid foundation for further development.

Compliance and Legal Considerations: Tokenalia adheres to all applicable legal and compliance requirements. We ensure that our operations align with relevant regulations, including financial reporting, data protection, and user privacy. Our commitment to compliance safeguards the interests of stakeholders and ensures that the project is conducted in an ethical and responsible manner.

What are the main goals for the project and how will you validate if your approach is feasible?

Enhance User Experience

• Objective: Develop a user-friendly platform that provides a captivating and immersive gaming experience.
• Validation: Conduct user testing to assess the platform's ease of use, visual appeal, and overall satisfaction. Gather feedback on navigation, the user interface, and the gameplay experience. Monitor session duration, user retention rate, and user satisfaction surveys to gauge the success of the user experience enhancements.

Expand Game Catalog

• Objective: Curate and showcase a diverse range of high-quality Cardano-based games on the Tokenalia platform.
• Validation: Continuously add new games to the platform and monitor the number of games available, ensuring a broad selection across genres and gameplay styles. Evaluate user feedback on the game catalog, considering factors such as game ratings, user reviews, and overall popularity.

Foster Community Engagement

• Objective: Establish a vibrant community within the Tokenalia platform, where users can interact, share experiences, and contribute to discussions.
• Validation: Measure community engagement by monitoring user interactions such as favoriting games and writing reviews. Assess the growth of the community over time, tracking metrics such as the number of registered users and the frequency of user-generated content.

Drive Adoption and Usage

• Objective: Attract a significant number of players to the Cardano gaming ecosystem and increase user engagement.
• Validation: Monitor user metrics such as the number of registered users, average daily active users (DAU), average session duration, and frequency of visits to assess the growth and adoption of the Tokenalia platform. Measure game conversion by tracking the number of redirects from Tokenalia to Cardano-based games and monitoring user feedback on the overall gaming experience.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

In order to achieve the successful implementation of our project, we have outlined the following milestones and their respective tasks. Each milestone represents a crucial step in the project's progress and is expected to be completed within the specified deadline. Success for each milestone will be measured by the completion of the outlined tasks.

M1 - Platform Enhancement (Month 2):

• Conduct user testing on the existing functional prototype to gather feedback and identify areas for improvement.
• Refine the user interface and navigation based on user feedback and usability best practices.
• Implement advanced search filters to allow users to easily explore games based on their preferences.
• Set up a game analytics dashboard to track key metrics of the ecosystem.

M2 - User Engagement and Notifications (Month 5):

• Implement user login with wallet integration to enable personalized experiences, saved preferences, and community engagement.
• Integrate a verified review system that enables players to leave reviews and ratings based on their ownership of in-game assets.
• Implement a notification system to keep users informed about game updates, events, and tournaments within the web3 gaming ecosystem.

M3 - Game Expansion (Month 7):

• Develop automated processes to continuously add new games to the platform.
• Develop process to curate and integrate reliable and updated game information.

M4 - Community Engagement (Month 9):

• Implement social features to foster community engagement, such as the ability to follow and interact with other players.
• Enhance user profiles to allow users to showcase their games and connect with other players.
• Conduct community events and promotions to encourage user participation and engagement.

M5 - Adoption and Growth (Month 10):

• Launch marketing campaigns to attract new players to the platform and promote the benefits of Cardano-based games.
• Collect and analyze user feedback to identify areas for further improvement.

Please describe the deliverables, outputs and intended outcomes of each milestone.

M1 - Platform Enhancement (Month 2)

Deliverables:

• Refined user interface and navigation based on user feedback.
• Implemented advanced search filters for easy game exploration.
• Game analytics dashboard for tracking key ecosystem metrics.

Outputs:

• Improved user experience and intuitive platform design.
• Enhanced game discovery and browsing capabilities.
• Data-driven insights into the performance of the Cardano gaming ecosystem.

Intended Outcomes:

• Increased user engagement and satisfaction.
• Streamlined game exploration and decision-making process.
• Informed decision-making for users and stakeholders based on accurate analytics.

M2 - User Engagement and Notifications (Month 5)

Deliverables:

• User login with wallet integration for personalized experiences and community engagement.
• Verified review system based on ownership of in-game assets.
• Notification system for timely game updates and events.

Outputs:

• Enhanced user engagement and community interaction.
• Trustworthy and credible player reviews.
• Timely communication and awareness of game-related updates and events.

Intended Outcomes:

• Increased user involvement and loyalty.
• Reliable player feedback and recommendations.
• Enhanced user satisfaction through timely and relevant information.

M3 - Game Expansion (Month 7)

Deliverables:

• Automated processes for adding new games to the platform.
• Curation and integration of reliable and updated game information.

Outputs:

• Expanded game catalog with a diverse range of high-quality Cardano-based games.
• Accurate and up-to-date game information for users.

Intended Outcomes:

• Increased variety and options for users to explore and play.
• Enhanced trust in the platform's game selection and information.

M4 - Community Engagement (Month 9)

Deliverables:

• Social features for community engagement and interaction.
• Enhanced user profiles for showcasing games and connecting with other players.
• Community events and promotions to encourage user participation.

Outputs:

• Active and vibrant community within the Tokenalia platform.
• Stronger connections and interactions between players.
• Increased user-generated content and discussions.

Intended Outcomes:

• Fostering a sense of belonging and community within the gaming ecosystem.
• Enhanced user satisfaction and long-term engagement.

M5 - Adoption and Growth (Month 10)

Deliverables:

• Marketing campaigns to attract new players to the Tokenalia platform and promote Cardano-based games.
• User feedback collection and analysis.

Outputs:

• Increased user acquisition and platform visibility.
• Insights into user preferences and areas for improvement.

Intended Outcomes:

• Expanded user base and adoption of the Cardano gaming ecosystem.
• Data-driven decision-making for further enhancements and growth strategies.

Please provide a detailed budget breakdown of the proposed work and resources.

Exchange rates as of 2023-07-11, totaling approximately 197,931 ADA:

• 1 ADA = $0.29
• $ 1 = R$ 4.86

Who is in the project team and what are their roles?

Lincon Vidal

<https://www.linkedin.com/in/lincon-vidal-a81110182>

• Founder & CEO EveryBlock Studio
• BSc in Biotechnology (UFRJ - Brazil)
• MSc student in Computational Modeling and Artificial Intelligence (LNCC - Brazil), working on deep learning applications
• Python developer with more than 6 years of experience, including works in genetic algorithms and machine learning during his academic career.
• Previously worked on the back-end development of third-party NFT projects (NFTsurf, CardanoBeans), having great knowledge of the technical basics and general operation of Cardano.
• For nearly 3 years he worked as the director of technology in an analytical chemistry company (NanoBusiness), coordinating teams and executing digital transformation projects.
• Stake Pool Operator since epoch 208, having already received [IOG delegation for 3 months](<https://iohk.io/en/blog/posts/2021/01/22/our-new-delegation-strategy-announcing-the-pools-we-are-supporting/>](<https://iohk.io/en/blog/posts/2021/01/22/our-new-delegation-strategy-announcing-the-pools-we-are-supporting/>) in the first round of delegation.
• Experience in teaching in-person having worked for over 2 years on tutoring and other educational projects involving programming education, as well as online classes and webinars on technology topics.
• Organized small events for up to 400 people during the undergraduate course (I EcoSemana do Polo Xerém, I Simpósio de Biotecnologia da UFRJ).
• Since 2020 he has been participating in local meetups and disseminating technical knowledge about Cardano in Brazil.
• Also writes and produces text and video content in Portuguese and English about Cardano, blockchain, and technology in general.
• He has already worked briefly as a photographer and has experience with audiovisual production, having produced audiovisual material for events and for companies.

Aline Cardoso

<https://www.linkedin.com/in/aline-cardoso-0554ab20a/>

• Head of communications at EveryBlock Studio;
• Will be responsible for coordinating the teams working on the project. She will also develop marketing campaigns across a wide array of media.
• Worked with digital marketing, social media management and designer (for the Diversity Committee of the Brazilian Society of Neuroscience and Behavior and for Valejo);
• Experience in organizing and acting as mediator in-person and online events (e.g. CardanoRio2022);
• Experience teaching in free preparation courses for college admittance/booster classes for high school students from the periphery of Rio de Janeiro and for undergraduate students (some neuroscience topics) at UFRJ (in-person and online classes);
• BSc in Biophysics (emphasis on psychophysiology and psychopharmacology) and MSc in Neuroscience/Physiology (emphasis on human behavior and neurobiology of emotions) (UFRJ - Brazil).

Thulany Christiny

<https://www.linkedin.com/in/thulany-christiny-642b8b1a9/>

• Designer at EveryBlock Studio;
• Thulany will be the project’s designer. She will be responsible for the creation of all visual and graphic materials for the website.
• Worked on several UX/UI projects at Ably Design, a studio specializing in design for digital products;
• Experience in creating educational graphic material about Blockchain and Cardano (Infoblock project);
• Already worked as a graphic designer in the media team for e-sports athletics and ESDI's Design Business Incubator;
• Experience in organizing and acting as a designer for events (e. g. CardanoRio 2022) in which she was responsible for the creation of all graphic material and the visual identity of the CardanoRio 2022 event.
• Interest in graphic design, communication, and layout.
• BSc in Design (UERJ - Brazil);

How does the cost of the project represent value for money for the Cardano ecosystem?

The budget breakdown has been carefully considered based on industry standards, market rates, and the specific requirements of the project. Each cost category aligns with the project's objectives and contributes value to the Cardano ecosystem in the following ways:

Expertise and Quality: The expenses associated with developers, content curators, UI/UX designers, project managers, and community managers reflect the investment in skilled professionals who bring their expertise to deliver a high-quality platform. By allocating resources to these roles, the project ensures that the development, content curation, user experience, and community engagement meet the highest standards.

Long-Term Sustainability: The costs associated with infrastructure, legal and tax expenses, and team members reflect the project's commitment to long-term sustainability. Adequate infrastructure ensures a stable and reliable platform, while legal and tax expenses ensure compliance and protect intellectual property. The costs for team members reflect a realistic estimation of their dedication to the project.

Economic Impact: By investing in the development and growth of the Cardano gaming ecosystem, the project contributes to the economic impact of the ecosystem. It attracts a diverse range of participants, including players, developers, entrepreneurs, and investors. This creates new opportunities within the Cardano ecosystem, stimulating economic activity and fostering growth.