Please describe your proposed solution

Solution Overview:

I propose to create an illustrated book titled “The Visual Cardano”, which will simplify and visually present Cardano knowledge to make it accessible to everyone. The book will include clear visualizations and easy-to-understand explanations, covering topics from basic to advanced levels. The content will be initially developed in Vietnamese and later translated into English and Japanese to cater to a global audience.

Solution Details:

The project will be divided into four phases:

1. Phase 1: Develop the Vietnamese version of "The Visual Cardano".
2. Phase 2: Translate the Vietnamese version into English.
3. Phase 3: Translate the book into Japanese.
4. Phase 4: Collaborate with international communities to create multilingual versions of the book.

In this proposal, I will focus on creating and publishing the book in Vietnamese. Afterward, based on feedback from the community, I will improve and translate it into Japanese and English.

Project Implementation:

The book will be published on Amazon in both Kindle and paperback formats. The content will be designed in collaboration with Whiteboard Cardano to ensure high-quality visuals and accurate representation of complex concepts.

Key Topics Covered:

• Overview of Cardano (history, roadmap, etc.)
• Operational mechanisms of Cardano (consensus mechanism, technology)
• Development eras and significant updates
• Decentralized governance (Voltaire, CIP1694)
• Applications on Cardano such as Aiken, RealFi, and DeFi
• Other essential Cardano-related knowledge

Target Audience:

• ADA holders
• Individuals interested in understanding Cardano in a systematic way
• Non-technical users who prefer visual content over text-heavy explanations

Why Focus on Vietnam First?

• Vietnam has consistently ranked at the top of the Global Crypto Adoption Index, demonstrating a high interest and adoption of cryptocurrency.

The 2022 Global Crypto Adoption Index

The 2023 Global Crypto Adoption Index

• According to Triple-A, Vietnam has the second-highest virtual currency ownership rate globally, with 21.2% of the population owning virtual currency, just behind the UAE at 34.4%.

Source: Visualcapitalist

This high adoption rate makes Vietnam an ideal starting point for the project, which will then be expanded to other countries like Japan and others.

Please define the positive impact your project will have on the wider Cardano community

If successful, this book will:

1. Enhance the effectiveness of community education by making Cardano knowledge more accessible.
2. Improve Cardano’s marketing reach by providing a professional and engaging resource.
3. Attract more newcomers to Cardano by offering an easier entry point to its ecosystem.

Impact Measurement:

• Number of downloads and purchases.
• Feedback and survey results on knowledge gained and user satisfaction.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I am a Cardano Ambassador and DRep Pioneer Leader in Vietnam, with over three years of active involvement in the ecosystem. I have completed various Cardano courses and contributed to the Japanese translation of "Cardano for the Masses." My experience, language skills, and deep understanding of CIP1694 make me well-positioned to successfully deliver this project.

The Whiteboard Cardano Team, renowned for their expertise in visually designing and illustrating blockchain concepts, will collaborate in production to simplify complex topics.

Proof of Experience:

• Educational videos about Cardano, illustrated in an easy-to-understand manner.
• DRep video tutorials, recognized and used by Intersect in their DRep Pioneer Program:
• Video 1
• Video 2
• Video 3

As the main proposer, I will oversee the entire project, coordinate with Whiteboard Cardano on visual design, and bring in additional freelancers if needed.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1: Research and Content Development

Duration: 3 months

Outputs and Deliverables:

• Comprehensive outline and structure for the book.
• Initial draft of content for the first 50 pages (covering basic Cardano concepts).
• Data collection and verification of all information related to Cardano.
• Collaboration with subject matter experts to ensure accuracy.

Acceptance Criteria:

• Completed outline and table of contents.
• Draft of the first 50 pages ready for internal review.
• Feedback from Cardano community members or experts on initial content.

Evidence of Milestone Completion:

• Detailed outline document and table of contents.
• Draft of the first 50 pages in Word or PDF format for internal review.
• Documented feedback from at least 3 community members or experts.

Budget Allocation: 30% of the total project budget

Milestone 2: Milestone 2: Visual Design and Infographics Creation

Duration: 3 months

Outputs and Deliverables:

• Visual representation of the first 100 pages, including infographics, icons, and diagrams.
• Design layout and graphic elements integrated with the content.
• Collaboration with Whiteboard Cardano to produce professional visual elements.

Acceptance Criteria:

• High-quality illustrations and infographics for the first 100 pages.
• Seamless integration of visual elements with the content.
• Internal review and revisions based on feedback.

Evidence of Milestone Completion:

• Visual drafts for the first 100 pages in PDF format.
• Design specifications, including color schemes, typography, and style guidelines.
• Internal review notes and approval from the Whiteboard Cardano team.

Budget Allocation: 20% of the total project budget

Milestone 3: Milestone 3: Content Completion and Final Draft Development

Duration: 3 months

Outputs and Deliverables:

• Completion of the remaining 100 pages.
• Full integration of visuals, infographics, and content into a cohesive document.
• Comprehensive internal review and final edits.

Acceptance Criteria:

• Full 200-page draft with visuals and finalized content.
• Document prepared for publishing format (Kindle and Paperback).
• Feedback incorporated from internal and external reviewers.

Evidence of Milestone Completion:

• Final 200-page document with integrated visuals in Word or PDF format.
• Approval from internal reviewers on content quality and visual representation.
• Publishing format document (e.g., MOBI for Kindle, PDF for Paperback).

Budget Allocation: 20% of the total project budget

Milestone 4: Milestone 4: Publishing and Marketing

Duration: 1 month

Outputs and Deliverables:

• Formatting and conversion of the book into Kindle and Paperback formats.
• Publication of the book on Amazon.
• Marketing and promotional activities, including social media campaigns and partnerships with the Cardano community.
• Launch of promotional programs for ADA holders, SPOs, and DReps.
• Program 1: Discount voucher for ADA holders purchasing the book.
• Program 2: Discount voucher for SPO, DRep purchasing the book.

Acceptance Criteria:

• Successful publication of the book on Amazon.
• Initial marketing campaigns launched.
• Engagement and feedback from the community.
• Promotional programs launched and participation tracked.

Evidence of Milestone Completion:

• Links to the book published on Amazon (Kindle and Paperback).
• Social media posts and marketing campaigns on platforms like Twitter, Facebook, and the Cardano Forum.
• Feedback comments, participation data from promotional programs, and initial sales data (if available).

Budget Allocation: 20% of the total project budget

Final Milestone: Final Milestone: Project Close-out and Report

Duration: 1 month

Outputs and Deliverables:

• Final project report, including achievements, lessons learned, and community impact.
• Collection and analysis of sales data, download statistics, and community feedback.
• Recommendations for future content or visual projects.

Acceptance Criteria:

• Comprehensive project report shared with the community.
• Feedback and satisfaction survey conducted among readers.
• Final close-out meeting with stakeholders.

Evidence of Milestone Completion:

• Final project report in PDF format.
• Survey results and collected feedback from readers.
• Records of distribution and project close-out meeting notes.

Budget Allocation: 10% of the total project budget

Who is in the project team and what are their roles?

As the main proposer, I will oversee the entire project, coordinate with Whiteboard Cardano for visual design, and engage additional freelancers if necessary.

1. Ha Nguyen – Project Manager

• Cardano Ambassador in Vietnam
• DRep Pioneer Leader
• Certified Blockchain Business Consultant from Emurgo
• Cardano Blockchain Certified Associate (CBCA)
• Catalyst Roles: PA (91% Good, 6% Excellent), vPA, Sponsored Proposer
• Actively connects Vietnamese and Japanese communities with the international Cardano community.

Contact Information:

• Twitter: @Hahero7
• Telegram: hanguyen122009
• LinkedIn: Nguyen Thi Ha

I am the Project Leader and also contributed to translating the book Cardano for the Masses, which has been published and is now available on Amazon.

Proposal Link: Cardano for the Masses - Japanese Book F10

Amazon Link: Available on Amazon

2. Whiteboard Cardano Team

Yao Huynh

As the Project Owner of Whiteboard Cardano, an educational video project on blockchain, Ms.Giao is responsible for sourcing and training personnel that align with the project's culture and production needs. Ms.Giao oversees the team's deliverables, monitors production and marketing processes to ensure they meet project KPIs, and holds primary accountability for the entire project. Additionally, Ms.Giao engages with and attentively listens to community feedback to drive the project's growth and development.

Relevant Experience:

• Co-founder/Project Owner at Whiteboard Cardano: Responsible for market research, business strategy, project management, and creating educational content about blockchain.
• Account Manager at GADiAC Asia: Over 2 years focusing on user experience, market research, product management, sales support, and strategic marketing planning within the blockchain industry.
• Graphic Designer at Mask Studio: 8 months designing banners, thumbnails, and video elements for music video production. Proficient in Social Media Marketing, Strategic Planning, Project Management, and Graphic Design across multimedia domains.

Proof of Experience:

• Educational videos about Cardano, illustrated in an easy-to-understand manner.
• DRep video tutorials, recognized and used by Intersect in their DRep Pioneer Program:
• Video 1
• Video 2
• Video 3

Contact information

• Website
• (https://go.whiteboardcardano.tv/8ZUtJl)
• Telegram
• LinkedIn
• Linktree Whiteboard Cardano

Please provide a cost breakdown of the proposed work and resources

Estimated total budget for creating a 200-page book

Total estimated budget: 34,790 USD

Total in ADA: 99,400 ADA

(Exchange rate: 0.35)

The budget includes all essential activities necessary to develop a high-quality, engaging book about Cardano knowledge, catering to different levels of understanding within the community.

Budget file

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

This project brings significant value to the Cardano ecosystem by creating a comprehensive and accessible resource for community members to better understand Cardano, paving the way for broader adoption and stronger community engagement.

The budget is calculated based on quotes from professional and experienced graphic designers who have a deep understanding of the Cardano Blockchain. This is a unique advantage that other graphic designers may not have. It ensures that the quality of the book created matches the value of the investment Catalyst is making.

Quotation

Labor costs, including management fees, are calculated at $30/hour, which is 59% of the average hourly wage in the Vietnamese labor market ($51/hour), saving 41% for the budget.

As the project manager, I am passionate about Cardano and willing to work at a project management wage of $25/hour, which is 50% of the market average, for the 11-month duration of the project.

Hourly wage information in Vietnam can be viewed at the link below:

Indeed Project Manager Salaries in Vietnam