Goodwall is a mobile-first personal and professional development platform with 2M+ members across 150+ countries that guides young people aged 16 to 24 years old through the world of education and work offering them access to equitable and inclusive opportunities. Our mission is to level the playing field for Gen Z, to help them maximize their potential and have a positive impact on society. Goodwall has hosted a number of wide-scale programs and challenges on the platform with a variety of different partners and significant impact.
Goodwall works closely with youth to co-design and continuously adapt the platform and programs. A constant dialogue and collection of feedback is put in place through a series of means such as:
- Dialogue with Goodwall’s Student Council, a group made entirely of youth that has both a consulting and advisory role in Goodwall’s governance and strategy;
- Regular communication between Goodwall’s Community Management Team and young users on the platform through chats, pages and posting;
- Focus groups held regularly and composed in order to provide a representative sample of the target audience; and
- Post-program surveys to assess the performance and the impact achieved.
Through this program, we aim to educate youth across India on the ABCs of blockchain technology through creating educational content, videos, hosting speaker sessions etc, and engage youth to drive awareness of how blockchain can be used to drive social impact. This program will also prompt and incentivise Goodwall members to upload their own user generated content, describing their experiences with blockchain technology and what they have learned so far. Incentives include monetary prizes, access to further blockchain education courses, mentorships, etc.
Our long term vision for the next 6-12 months is to collect user generated content and educational videos on Cardano from different groups within the young community on Goodwall. This content will help to provide access to youth who are interested in blockchain technologies, looking to pursue a career in blockchain, or are young entrepreneurs looking to use disruptive technologies to further their start-ups. Our vision is to be the starting point for youth across India, and the world, who are looking to begin their blockchain journeys.
While the Goodwall members are completing their Cardano skill tree, we will be encouraging them to contribute their ideas to Project Catalyst, and we will look to support their applications throughout this process. We will create local, regional, and world-wide Cardano group chats where like minded youth can collaborate on their entrepreneurial ideas.
Goodwall’s mobile-first platform guides over 2 million youth aged 16 to 24 on their educational and career journeys, with 16% being in India. We will leverage the current community and an ecosystem of partners to help youth maximize their potential and impact society positively.
Through this challenge, we aim to educate youth in India on the ABCs of blockchain technology through creating educational content, videos, hosting speaker sessions etc, and engage youth to drive awareness of how blockchain can be used to drive social impact. The co-branded content will cover every learning step through the blockchain: from audit capabilities through to visibility, from ledgers to smart contracts. We will also energize the community about how Cardano tech solutions can be used.
Youth are asked to engage with micro tasking that:
-Mobilise youth to achieve tangible impact
-Propose solution-oriented ideas on use of Blockchain
-Provide insight into youth’s interests and behaviours around Blockchain
Focus: Blockchain Education
Duration: 3 months
Challenges: 4 (Blockchain school prep, Blockchain ABCs, Identity on-chain, Governance on-chain)
Objective: Educate youth on the basics of blockchain, its applications, and social impact possibilities
Goodwall will produce a program to educate youth on blockchain technology in general, what it means, how it can change the future, and the multitude of applications it can have on everyday life, and Inspire youth to think of ways Cardano solutions can impact their livelihood and communities for good. Utilizing the larger Goodwall community, youth in India will be able to also learn from others, and be exposed to ideas from the global community.
The key objectives of this program are:
- 1 million impressions
- 30,000 engagements
- 2,000 challenge entries
- Participant feedback to be very positive towards Cardano & blockchain
- Goodwall aims to receive a minimum of 2,000 video entries that clearly demonstrate Cardano tech use-case solutions from India.
- These entries will be from multilingual teams across India.
- We will also be promoting the use of shared resources, and will create a Google Drive folder to be used by the entrants. This folder will contain raw footage to avoid unnecessary costs and CO2 emissions.
Lack of awareness and education - Goodwall will promote Cardano and the educational videos created both on app and externally through digital marketing.
Vague requirements - Proactively engage with the Indian Cardano community during the project planning phase to help understand the exact requirements and expectations.
Lack of communication - Use project collaboration tools to make it easier for staff to carry on their duties, ensuring greater transparency in the project and accountability within the team.
Budgeting issues - It is necessary to use our project scheduling tool, following the budgeting procedure, and make realistic assumptions to avoid cost overruns.
Limited engagement of stakeholders - Goodwall will collaborate closely with the Cardano community, inviting the community to engage with the project team directly.
Fake news - It’s important that we fact check everything before sharing content. This will be achieved through our community managers who monitor all posts.