Please describe your proposed solution

Sustainable ADA, Cattle Daddy Media & Clay Nation are joining forces for greater impact! This collaboration presents a unique opportunity to align our content and initiatives with sustainability goals, while tapping into a broader audience interest in blockchain's impact on global development.

We will produce a number of marketing campaigns in order to create educational and impactful content and initiatives that raise awareness, drive action, and contribute to building a more sustainable and equitable world powered by Cardano.

We envision producing:

• Educational Content Series: Cattle Daddy Media, Clay Nation & Sustainable ADA to collaborate on producing a series of educational videos and campaigns that explore the intersection of blockchain technology, Cardano, and Sustainable Development Goals (SDGs). These campaigns would highlight case studies of projects leveraging blockchain for good, and how Cardano is contributing to positive impact around the world.

• Community Workshops and Webinars: Host joint workshops/webinars where experts from our organizations, and networks, can share insights on how blockchain can address sustainability challenges outlined in the SDGs.

• Feature Interviews and Spotlights: Collaborate on feature interviews or spotlights with individuals or organizations that are driving positive change through blockchain technology and sustainable initiatives. These interviews would aim to showcase real-world use case examples of Cardano’s potential and actual positive social and environmental impact.

• Be present at crypto events: Collaborate with businesses and creators within our ecosystem to communicate and create light, educational and compelling content around Cardano’s work towards achieving SDGs for a more sustainable and equitable world.

Please define the positive impact your project will have on the wider Cardano community

<u>In what way will the success of your project bring value to the Cardano Community? </u>

Engagement and Awareness: By creating light-hearted, digestible, and educational content, we aim to highlight the contributions of creators and builders within the community while emphasizing the fundamentals of Cardano technology, its diverse use cases, and capabilities.

Community Building: Our content strategy is built on inclusivity and community empowerment. Our strategy will amplify community voices and strengthen connections within the Cardano community. Our goal is to create a welcoming and inclusive space where individuals of diverse backgrounds can openly contribute.

Digital Virality and Outreach: with a focus on fun, informative content, we aim to achieve digital virality; content that has the capability to reach an audience that extends beyond the current engaged and active Cardano community. By highlighting creative campaigns like Cardano Girls, which has reached over 1.9 million views, we demonstrate our ability to generate widespread attention and interest in Cardano.

Promoting Adoption: Ultimately, our content aims to promote widespread understanding and adoption of Cardano by making the ecosystem more accessible and engaging. By curating content and organizing viral campaigns, we aim to attract new users and creators to the Cardano ecosystem, thereby accelerating its growth and impact.

<u>How will you measure this impact? </u>

By the increased number of followers, and engagement with content created, and the traffic we create and drive across social media channels for Cardano and the positive impact projects building on Cardano.

<u>How will you share the outputs and opportunities that result from your project?</u>

We will post updates across our social media accounts (X, websites etc) and share achievements with the Cardano community (town halls, in person meetups, summit events etc).

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

To validate the feasibility of our approach, we will use several strategies:

Thorough Planning: We will conduct comprehensive research to plan our campaigns in regards to campaign objectives, target audiences and businesses, and key performance indicators (KPIs).

Stakeholder Engagement: We will actively engage with key stakeholders, including our community, partners, other businesses and experts in blockchain and sustainability, to gather feedback and insights.

Metrics (KPIs): We will utilize and track the impact of our campaigns, identify areas for improvement, and make data-driven decisions to optimize our approach.

Transparency and Accountability: We prioritize transparency by openly communicating our progress, challenges, and successes with key stakeholders, in order to show how our actions are aligned with our stated objectives and commitments stated in this proposal.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Preparation (Conduct research and develop strategy)

Conduct research on Cardano-related topics, trends, and audience preferences, events, speakers and exhibitors to inform the content creation strategy.

Identify key themes, messaging pillars, and content formats that resonate with the audience and align with the project objectives.

Define key messaging and themes to ensure alignment with Sustainable ADA, Cattle Daddy Media, Clay Nation and Cardano's goals and values.

Develop a content calendar outlining potential topics, posting schedules, and distribution channels for effective content dissemination over a 12 month period allowing room for spontaneous posts/content.

Create a resource plan detailing the utilities and resources needed for content creation.

Milestone 2: Cattle Daddy Media x Sustainable ADA x Clay Nation Outreach Campaign 1:

Attend 1st crypto event and create content around key content pillars.

Produce 10 videos, including long and short-form videos, interviews, skits, to spotlight Cardano, its sustainable builders and creators, in alignment with our key content pillars:

• Education
• Entertainment
• Sustainability
• Diversity
• Community
• Innovation

All content will be created for distribution on social media, and will be shared by Cattle Daddy Media, Sustainable ADA, Clay Nation and/or Lily Brodi, Lenna, Issy, Raz to maximize engagement.

All content will be created in one of the following styles:

Interview, skit, highlight reel, entertaining short (BTS, Bloopers etc.), community collaborations, build/creator spotlight.

Post content analysis: evaluate performance metrics of content shared, gather feedback and insights to identify strengths, weaknesses, and opportunities for improvement based on feedback and data insights.

Milestone 3: Review and implement strategy from Campaign 1 to make any changes or improvements to strategy for Campaign 2.

Cattle Daddy Media X Sustainable ADA x Clay Nation Outreach Campaign 2:

Attend 1st crypto event and create content around key content pillars.

Produce 10 videos, including long and short-form videos, interviews, skits, to spotlight Cardano, its sustainable builders and creators, in alignment with our key content pillars:

• Education
• Entertainment
• Sustainability
• Diversity
• Community
• Innovation

All content will be created for distribution on social media, and will be shared by Cattle Daddy Media, Sustainable ADA, Clay Nation and/or Lily Brodi, Lenna, Issy, Raz to maximize engagement.

All content will be created in one of the following styles:

Interview, skit, highlight reel, entertaining short (BTS, Bloopers etc.), community collaborations, build/creator spotlight.

Post content analysis: evaluate performance metrics of content shared, gather feedback and insights to identify strengths, weaknesses, and opportunities for improvement based on feedback and data insights.

Final Milestone: Final Milestone 4:

Create an Impact highlight reel from all the content created out of Sustainable ADA, Cattle Daddy Media, Clay Nation and the ecosystem of impact projects plus written report of improvements and strengths.

Post content analysis report: evaluate performance metrics of content shared from both campaigns, gather feedback and insights to identify strengths, weaknesses, and opportunities for improvement based on feedback and data insights.

Who is in the project team and what are their roles?

Razali 'Raz' Samsudin

Founder of Sustainable ADA, Impact Web3, Streets of ADA - A Samsudin Brothers Projek

Co-Author of Recalibrating Value, Identity &amp; Impact Through the Blockchain - Cardano Impact Report 2023

17+ years of experience as an interdisciplinary Educator from early years settings to postgraduate level, with a background in social sciences, humanities, and sustainability. Author, Writer, Editor, Digital Economy, Blockchain, Sustainability and Impact Measurements, Researcher (Research Lead Connecting SDGs to Project Catalyst and lead on the SDG Proposer Tool and SDG Search Tool with Cardano AIM.)

<https://www.linkedin.com/in/razali-samsudin>

<https://twitter.com/Razlosophy>

Lily Brodi

Founder of Cattle Daddy Media. Content Creator, Marketer, All-Rounder Creative and Spearhead of #CardanoGirls.

https://twitter.com/lilybrodi

Lenna Onto

Founder of Cattle Daddy Media. Founder of Clay Mates, Pledgio, a Creative Hero and Marketing Genius, Forbes Under30 Queen, and Full-Time Absolute Legend.

https://twitter.com/lennaverse

Issy Robson

Founder of Clay Nation, pioneering at the intersection of art, community, and technology on Cardano. Recognized in Forbes 30 under 30, with deep knowledge about global megatrends and sustainability

https://twitter.com/ClayJoons

Please provide a cost breakdown of the proposed work and resources

Content production costs:

Equipment, software.

Collaborations and partnerships.

Event costs:

Registration fees for relevant events.

Attendance expenses (transportation, accommodation).

Promotional materials.

Operational Expenses:

Compensation for creators and project managers’ time, expertise, and efforts.

Equipment maintenance and replacement.

Media subscriptions.

Access to crypto events and room hire.

Miscellaneous Expenses:

Buffer for unexpected costs or miscellaneous expenses which will cover all aspects of content production, event participation, and operational needs.

= 100,000 ADA

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

Marketing and Sustainability were the key topics discussed at the Project Catalyst Fund12 Launch event in Barcelona in relation to what Cardano should be improving on.

The cost of the proposal represents value for money for the Cardano ecosystem by ensuring that resources are allocated efficiently and effectively to create compelling and engaging content and campaigns to communicate Cardano’s and our ecosystem’s work towards addressing SDGs and the environment.

Collaborative Expertise: The collaboration between Sustainable ADA, leveraging its sustainability expertise, partnerships, and data, and utilizing Cattle Daddy Media’s content creation and marketing expertise, Cardano Girls, and creative team, we are confident that we can create impactful campaigns that drive Cardano’s vision regarding the environment and sustainability forward.

Impactful Campaigns: The planned educational content series, community workshops, webinars, feature interviews, and presence at crypto events are designed to produce meaningful outcomes that raise awareness, drive action, and contribute to sustainable development goals. These initiatives represent a strategic investment in engaging stakeholders, fostering partnerships, and promoting Cardano's positive contributions to social and environmental impact.

Measurement and Accountability: We are committed to thorough analysis, stakeholder feedback, and measurable impact to ensure accountability and transparency in resource utilization. By tracking key performance indicators, evaluating progress against predefined metrics, and continuously optimizing strategies based on data-driven insights, the collaboration demonstrates a commitment to delivering value and achieving tangible results within the Cardano ecosystem.

Overall, the cost of the project represents value for money for the Cardano ecosystem by strategically allocating resources, leveraging collaborative expertise, delivering impactful campaigns, and ensuring accountability and transparency in achieving sustainable outcomes.