Please describe your proposed solution.

Problem

Turkiye is a large cryptocurrency market, the 12th largest according to Chainalysis. Yet Cardano is almost non-existant in the market. Turkish people don’t know much about Cardano, and the only content they can access in Turkish is investment advice. There is no content about the fundamentals of creating wallets, sending ADA, PoS, and any information about how to get involved in the ecosystem.

This prevents Cardano from growing in this large market, establishing itself as a big player in this important economy.

Why I’m approaching it this way

As an 18-year-old developer trying to learn Cardano development, I have a hard time finding resources, especially in my own language. Resources about what Cardano is, how it works, the basics of creating a wallet, sending ADA are all lacking in Turkish. So I thought I could make such resources and share them as I learn about all of these things.

Solution

I will create weekly videos on Youtube covering a range of topics:

• Cardano fundamentals such as proof-of-stake, how Cardano works,
• Project Catalyst and how to get involved,
• Hands on videos on creating wallets, sending transactions, using tools like cexplorer, taptools, DeFi projects

I will share all this content on my Discord community and guide my content through interactions with the community. To grow the viewer count and the community I will share all content I create through reddit r/Turkey, twitter, threads, and other social channels to reach Turkish people who would be interested in getting involved with Cardano.

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• Host online workshops on my Discord server to educate interested individuals about Cardano development, Project Catalyst, and Ideascale. I will organize six workshops, each lasting about 30-60 minutes. The first three will cover Cardano, Project Catalyst, and Cardano development, and after that, I'll ask the community what they want to learn about and let them guide me.
• Create a Discord community for Turkish individuals interested in Cardano and encourage existing community members to invite their friends and acquaintances to expand the reach of the community.
• Actively participate in related subreddits and engage in discussions to raise awareness and attract new users. I will share informative articles, news updates, and project announcements in related subreddits, especially in Turkey.
• Promote my content on Twitter, Reddit, and other platforms.
• Encourage interaction by holding regular events like Ask Me Anything (AMA) sessions, workshops, and community challenges to provide opportunities for members to interact, learn, and contribute.

<https://blog.chainalysis.com/reports/2022-global-crypto-adoption-index/>

This index shows the cryptocurrency markets of developing countries. As can be understood, Turkey is a market with a very high development potential.

By making effective use of YouTube, Discord, and Reddit, I can attract new members, encourage engagement, and provide valuable content that educates, informs, and inspires the Cardano and Project Catalyst community.

Ultimately, my project aims to pave the way for future Turkish developers, investors, and aspiring individuals by preparing resources and videos that highlight the project's outcomes, valuable lessons learned, the impact on my understanding of Cardano and blockchain technology, and how my interaction with the community has shaped my perspective.

By doing so, I hope to contribute to the growth and adoption of Cardano within the Turkish community.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

How will this benefit Cardano?

Turkiye has a population of 80M+ people. It is a large market that is currently under incredible economic pressures. The Turkish population is looking for alternative monetary solutions, and so are very involved with cryptocurrencies. In fact, Turkiye is in the top 20 nations with cryptocurrency adoption according to Triple-A Crypto Ownership Data, Chainalysis Global Crypto Adoption Index, and Statista.

There is also a large technical, educated cohort of people who can turn the technology into products the population can use. Yet this is not happening, because Cardano is basically unknown here.

This proposal aims to start bringing this population into Cardano, to open up a new, potentially high growing market, including developers, new projects, investors, and users.

How does this address the challenge?

The challenge only allows students to apply. I am an 18 year old student.

The challenge aims to “Increase the number of student Catalyst proposers and blockchain engineers.” and provides examples such as “holding seminars, creating and translating content, forming a community hub, and so on.”

My aim with this proposal is to attract Turkish people, students, and young adults to learning about and participating in Cardano. With the proposal I establish the very base understanding necessary for these things to happen. Through creating educational content for Cardano basics, I will attract many young people and students to learn about and to build upon Cardano.

How do you intend to measure the success of your project?

I intend to measure the project’s success by looking at the number of views on the Youtube videos, and the number of participants in the community. Together, these numbers will provide the engagement of my project. In time, these numbers will translate into new Turkish wallets, new Turkish users of Cardano projects, new Project Catalyst proposals from Turks, and spreading Cardano in Turkiye.

In the short term, this will benefit to grow a community of Turkish developers learning and collaborating. In the long term, this will means products that serve the 80M+ Turkish market building on Cardano, and Cardano becoming more known in Turkiye.

Please describe your plans to share the outputs and results of your project?

All content will be shared on Youtube and the Discord community, as well as on Twitter, Threads, reddit r/Turkey, and other Turkish forums to reach as many people as possible.

What is your capability to deliver your project with high levels of trust and accountability?

For this project to be successful, I need these key capabilities: community building, creating videos, learning and effectively communicating Cardano tools and fundamentals. All of this work is simple to do, and I think my background as a self-taught programmer in the past four years has prepared me well for this challenge.

I have 3 years of experience learning and building projects with Python and have an intermediate proficiency in building with Arduino. I’ve also completed Python course and have a certificate from Udemy. (<https://www.udemy.com/certificate/UC-a535f095-7275-4cd9-8ff8-a81178aaeb90/>)

As a passionate programmer, I enjoy testing my knowledge by hacking my friends' phones and social media accounts (they initially doubted my abilities), developing applications, and pushing the boundaries of programming languages. My curiosity to learn more about emerging technologies has led me to explore Cardano. I’ve also worked as a community reviewer in Fund 9, so I know my way around Catalyst and its inner workings.

What are the main goals for the project and how will you validate if your approach is feasible?

My project has 1 simple goal: To make it easier for Turkish individuals to learn more about Cardano, the basic tools to start using Cardano, and the projects on it.

By conducting research, creating educational content, and sharing it on social media, I hope to facilitate the learning process and enable others to interact with Cardano as well. This will create a valuable resource for those who want to be a part of the Cardano ecosystem.

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1. I aim to create a new Discord community for those interested in Cardano and Project Catalyst. I plan to organize regular online workshops every week, except for the first few weeks, to grow and develop the committee. If things go well, I hope to have a committee of around 2000 people within the first few months.
2. Opening new doors for those interested in Cardano and Project Catalyst, and addressing language gaps in various ways, can support a strong and thriving community. This will ensure the continuity, growth, and success of the Cardano system.
3. My project aims to make it easier for Turkish individuals to learn more about Cardano and blockchain technology. By conducting research, creating educational content, and sharing it on social media, I hope to facilitate the learning process and enable others to interact with Cardano as well. This will create a valuable resource for those who want to be a part of the Cardano ecosystem.

At the end of each week, I will create a progress report for the project. The report will include the number of new people who joined the Discord server and the number of subscribers on the Youtube channel for that week. This will help me track the growth of the project and determine if any adjustments need to be made.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1 - Determine the contents, create the first video

Milestone 2 - Create the next 4 videos

Milestone 3 - Create the next 4 videos

Milestone 4 - Create the next 4 videos

Milestone 5 - Create the next 4 videos

Key Activities:

Milestone 1: ****************************************************************************************

• Prepare the list of contents to cover in the videos,
• Publish a plan with all the contents to deliver,
• Create and publish the first video

Milestones 2-5 all have the same key activities:

• study the topic, tool to cover,
• write a script or outline to cover in the video,
• shoot the video,
• publish and promote the video in community and socials,

Please describe the deliverables, outputs and intended outcomes of each milestone.

For each milestone, the deliverables are the Youtube videos.

Intended outcomes are an increasing capability to teach Turks about Cardano, Cardano tools, and opportunities in Cardano, a community of Turks who learn together and support each other, more and more Turks onboarding to the Cardano ecosystem, opening new wallets, participating in DeFi, making transactions, and participating in projects. As the impact of this grows, more Turks will onboard onto Cardano as developers, users, and investors.

Please provide a detailed budget breakdown of the proposed work and resources.

I am demanding the minimum budget possible at 15,000 ADA.

The budget will cover my expenses as I dedicate myself fully to this project, as well as tools I can use to deliver this proposal such as Notion, chatgpt plus, Zoom etc.

Who is in the project team and what are their roles?

Kaya ACARBAY//Project Leader

I will do all the work described in this proposal including studying and learning the topics, producing educational content on Youtube, and promoting all the material.

<https://www.reddit.com/user/KayaAcarbay8>

<https://github.com/acarbayk>

Discord: kayabey

Çağkan Acarbay//Advisor

ChaKhan - Co-founder of littlefish Foundation. In Project Catalyst and involved in Cardano since Fund 7. Organization building, governance, token engineering with long term interest in economics, game theory, behavioral psychology, political science, and history. 3+ years experience as a Backend Developer. Python, REST, Postgres, data modeling. Electrical and Electronics Engineering Major.

I am the advisor on the project and will help Kaya by guiding him to the right resources, teaching him some topics, and lending a hand where some topics may be difficult.

https://www.linkedin.com/in/çağkan-acarbay-b2210b136/

<https://github.com/cagkanacarbay/>

How does the cost of the project represent value for money for the Cardano ecosystem?

My project, which expands awareness, education and community participation, plays a vital role in connecting the Cardano ecosystem and Turkish individuals.

For such a small budget, this proposal will deliver a vibrant community of potential builders, investors, and users, in a large market that is hungry for Cardano. This is a great opportunity to expand and develop Cardano among Turkish students and young adults. By removing language barriers and providing accessible information in Turkish, a wider audience can engage with Cardano and discover the opportunities it offers.

The value for money is clear as my project efficiently uses available resources to bridge the gap between Cardano and the Turkish market. The potential increase in adoption, investments and contributions from the Turkish community adds significant value to Cardano's overall growth and success.