Please describe your proposed solution

1- REASON FOR SUBMITING THE PROPOSAL

We successfully completed the "Why Cardano?" series with 8 TikTok videos through a funded proposal in Fund 11, attracting massive attention. The results achieved 322,000 organic views, exceeding the target by 15%. Many viewers expressed their desire for 5PC to continue the series. Additionally, 5PC is currently implementing another funded proposal in Fund 12.

5PC is one of the leading blockchain and crypto knowledge media channels in Vietnam. We have noticed that the proportion of new investors and developers interested in Cardano remains very low. The reasons include:

• Few media channels truly understand Cardano’s potential and long-term vision, and fail to recognize how Cardano differs from other mainstream blockchains. Additionally, Cardano is based on peer-reviewed academic research, making it challenging for the masses to quickly grasp.
• Viewers today are increasingly concentrated on short-form content platforms like TikTok, Shorts, and Reels.
• THE MOST IMPORTANT REASON: The way Cardano-related content is presented in Vietnam is not visually appealing or engaging enough.

On the other hand:

• Rapid Technological Upgrades on Cardano: Cardano's technological advancements are progressing swiftly and powerfully, from foundational upgrades (Ouroboros Leios, Ouroboros Peras) to scaling methods (Mithril, Hydra), on-chain governance improvements (Plutus V3, SanchoNet, GovTool), and technologies enhancing interoperability (Partnerchain Framework, Midnight). Newcomers often lack the time and English proficiency to keep up with and fully understand these upgrades, missing out on Cardano's vision and potential.
• Attracting New Investors and Developers to Cardano: Newcomers are often drawn to airdrop projects, meme coins, or short-term trends, especially those backed by VCs, leading to short-term investment decisions. Additionally, ecosystems are fiercely competing to attract high-level developers. Cardano needs strong media presence to help the community recognize its potential through thorough scientific research, thereby attracting long-term investors and new developers to participate in ecosystem growth.

2- SPECIFIC SOLUTIONS:

Our team will create a series of 24 high-quality, comprehensive educational topics about Cardano over 6 months, to be published extensively on 5PC's media channels. This means each topic will include:

• 1 YouTube Shorts video (1-2 minutes per video)
• 1 TikTok video (1-2 minutes per video)
• 1 Facebook Reels video (1-2 minutes per video)
• 2 Telegram posts (the 5PC Telegram Community and the 5PC Cardano Vietnam Telegram Community)

In other words, the series will consist of:

• 36 Youtube videos
• 36 Tik Tok videos
• 36 Facebook Reels video
• 72 Telegram posts

Focusing on:

• Core technologies of Cardano: the Ouroboros consensus mechanism, the EUTXO ledger model, the ADA staking model, wallets on Cardano
• Scalability technologies (Hydra, Mithril, Leios, Peras, etc.).
• Technologies enhancing interoperability (Partnerchain Framework, Substrate,…)
• The fourth-generation blockchain: Midnight
• Standards for the Blockchain Industry: Edinburgh Decentralisation Index
• The future potential of Cardano through videos by Charles Hoskinson
• On-chain governance improvements (Plutus V3, SanchoNet, GovTool)

Publish series on media short-form channels of 5PC:

• The 5PC TikTok channels
• The 5PC Youtube Shorts Channel
• The 5PC Facebook Reels Channel
• The 5PC Telegram community channel
• The 5PC Cardano Vietnam Telegram community

UNIQUE ASPECTS OF THE SOLUTION:

To ensure that the topics receive the attention of the Vietnamese investor community. The topics will be published on:

• The 5PC YouTube Shorts channel with 149,000 subscribers
• The 5PC Tiktok Channel with 388,200 followers
• The 5PC Facebook Reels with 9,200 followers
• The 5PC Telegram community channel with 54,000 subscribers
• The 5PC Cardano Vietnam Telegram community with 1200 subscribers

Through this series, Cardano can effectively attract and educate the Vietnamese community, reaching users of all ages across major media platforms. This enables new users to easily recognize Cardano's potential and superiority in the blockchain industry, gain essential knowledge, and stay updated with Cardano's rapid advancements.

• For investors: They can see the long-term potential of Cardano, equipped with solid information to base their investment journey on, instead of getting lost in blockchain projects heavily influenced by financial games from VCs.

• For developers: They can recognize Cardano's superiority in its development approach, the vast career growth potential, and the wide space for ecosystem expansion. With comprehensive tools supporting dApp development, Cardano can attract high-level developers to join its ecosystem.

Please define the positive impact your project will have on the wider Cardano community

1- THE POSITIVE IMPACT

For the community:

• Help the Vietnamese community take their first steps into the world of blockchain through simple, easy-to-understand, short-form content. This aims to introduce them to a transformative technology for society, rather than just short-term investment opportunities driven by financial motives.
• Help the blockchain and crypto community in Vietnam gain a clearer understanding of the technology, vision, and potential of Cardano, contribute to enhancing the Vietnamese community’s understanding of third-generation blockchain, with Cardano as a prime representative.
• The videos will be meticulously crafted with high-quality visuals and simple, easy-to-understand content, ensuring viewers can easily grasp the information. The topics will be discussed and contributed to by community members, thereby spreading blockchain knowledge to more people. From there, they will realize the benefits that blockchain in general, and Cardano in particular, can bring, including why blockchain exists and thrives, and what defines a truly good blockchain capable of driving significant change for humanity.
• Additionally, it will contribute to promoting the application of blockchain in real life.

For the ecosystem: The series will help attract more users, investors and developers from Vietnam to invest, contribute, and build products on the Cardano platform. It aims to establish a strong connection between a solid blockchain project like Cardano and long-term visionary investors, as well as skilled developers.

2- MEASURING

The impact of the proposal will be measured through the viewership of the videos.

• The series of 36 topics is expected to reach a total of 1,440,000 views across all platforms, with each video averaging 40,000 views.
• The series will attract 1440 comments in total across all platforms, averaging 40 comments per video.
• The series will attract a minimum of 108,000 likes across all platforms, averaging 3000 likes per video.

With the success of the completed proposal in Fund 11, 5PC is extremely confident in the interaction from the Vietnamese community. Our team has doubled the goal for video likes, aiming for an average of 3000 likes per video, up from 1500 likes per video in Fund 11.

The community can verify these metrics through the videos published on

• The 5PC TikTok channels
• The 5PC Youtube Shorts Channel
• The 5PC Facebook Reels Channel
• The 5PC Telegram community channel
• The 5PC Cardano Vietnam Telegram community
• Tracking Sheet
• Proof of Achievement on the Catalyst platform (in case the proposal is funded).

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We are capable of providing the "Simple and Easy-to-Understand Educational Short Videos about Cardano for the Vietnamese Community" project with a high level of of trust and accountability based on the following factors:

1- We are one of the leading media outlets for blockchain and crypto knowledge in Vietnam, with expertise in the field

The 5PC TikTok channel

The 5PC Shorts Youtube Channel

The 5PC Facebook Fanpage reach over 223,000 views in last 28 days

The 5 Minutes Crypto Telegram community

The 5 Minutes Cardano Vietnam Telegram community

2 - How to validate the feasibility of our approach:

Using a Sheet to track the monthly progress is an effective method. Below is how this file can be designed and used to ensure transparency and build trust within the Cardano community:

File Structure: The file will be professionally designed for easy readability, including the following sections:

• Content of the topics that have been created and published.
• View counts for each topic across different platforms.
• Comparison of results with committed KPIs.

Regular Updates: The file will be updated monthly to ensure all information is accurate and up-to-date. This helps the community maintain a clear and comprehensive view of the proposal’s progress.

Transparency and Public Access: The file will be publicly shared on community platforms and the Project Catalyst tracking page. This allows everyone to follow and assess the project's progress. Additionally, all data will be sourced from media platforms for verification and validation.

Community Feedback: We will gather feedback from the community. This interaction not only enhances trust but also provides valuable insights to further improve the project.

3 - Below are the steps to create a topic as described:

T is the date the video was posted

Step 1: Detailed Script Development

• Time: Day T-5
• The content leader will gather and synthesize information and knowledge relevant to the video's topic. Then, collaborate with the scriptwriting leader to develop and finalize a detailed script. All of this will be completed within 3 days.

Step 2: Video Shooting

• Time: Day T-2
• Once the detailed script is ready, the Key Opinion Leader (KOL) will shoot the video in a studio within one day. The video should ensure high quality and bring positive energy to engage viewers.

Step 3: Video Editing

• Time: Day T-1
• After shooting the video in the studio, the editor will need one day to process and complete the final video.

Step 4: Video Upload and Sharing on Other Social Media Platforms

• Time: Day T
• The video will be uploaded to the TikTok channel and shared on other social media platforms.

Step 5: Addressing Community Questions

• Time: Day T+
• 5 Minutes Crypto will continuously monitor and respond to questions and inquiries from the community. The purpose is to help the community gain a better understanding and contribute to the development of the Cardano ecosystem together.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1:

THE FIRST MILESTONE is set for after the first 2 month of initiating the project, anticipated to be in Jan and Feb 2025.

1- Milestone outputs:

• Complete 9 short viral videos about Cardano Education
• Communicate about the 9 short videos to the community.

2- What the project will achieve after the first milestone:

• The series with 9 videos will achieve a minimum of 150.000 views on all platforms.
• The series with 9 videos will receive a minimum of 135 comments on all platforms.
• The series with 9 videos will achieve a minimum of 13.500 likes on all platforms.

3- Budget: The proposed cost for the first milestone, which requires completing the first 9 videos, is 1724 x 9 = 15,516 ADA. (25% total budget)

Milestone 2: Milestone 2:

THE SECOND MILESTONE is set for after the first 4 month of initiating the project, anticipated to be in Mar and Apr 2024.

1- Milestone outputs:

• Complete 9 viral videos about Cardano Education
• Communicate about the 9 videos to the community.

2- What the project will achieve after the second milestone:

• The series with total of 18 videos will achieve a minimum of 420,000 views on all platforms.
• The series with total of 18 videos will receive a minimum of 360 comments on all platforms.
• The series with total of 18 videos will achieve a minimum of 28,000 likes on all platforms.

3- Budget: The proposed cost for the second milestone, which requires completing the next 9 videos, is 1724 x 9 = 15,516 ADA. (25% total budget)

Final Milestone: Final Milestone:

THE FINAL MILESTONE is set for after 6 months of implementing the project, anticipated to be in May and Jun 2024.

1- Milestone outputs:

• Complete 18 videos about Cardano Education
• Communicate 18 videos to the community.

2- What the project will achieve after the final milestone:

• The series with total of 36 videos is expected to reach 1,440,000 views on all platforms.
• The series with total of 36 videos is anticipated to generate 1440 comments on all platforms.
• The series with total of 36 videos will achieve a minimum of 108,000 likes on all platforms.

3- Budget: The proposed cost for the final milestone, which requires completing the last 18 videos, is 1724 x 18 = 31,032 ADA. (50% total budget)

Who is in the project team and what are their roles?

1- Hoang Van Minh (X - Facebook)

• CEO of 5PC
• Active in the financial industry since 2015 at the Military Bank.
• Engaged in blockchain research in Vietnam since 2017.
• Has 5 years of experience in investment and content creation.

Mission:

• Control all stages in the implementation process.
• Make sure the timing and quality of the videos are right.
• Monthly report for disbursement

2- Ho Minh Trieu ( X - Telegram)

• Blockchain/Crypto Researcher at 5PC
• Passion for studying blockchain and crypto since 2020
• Bachelor's degree in Industrial Engineering in Bach Khoa University - Vietnam National University Ho Chi Minh City
• Cardano Blockchain Certified Associate (CBCA) (Certificate ID: 6495882936398daa3209b8be)
• Cardano Haskell Developer Course - Emurgo Academy
• Blockchain Essentials Professional Certificate - IBM

Mission:

• Content leader
• Plan the topics to be covered.
• Gather and combine information and knowledge about the video's topic.
• Work together with the Scriptwriting leader to create a detailed script.
• Keep updating information and knowledge about Cardano for content materials, adjusting the plan as needed.

3- Nguyen Thu Trang (X - Telegram )

• Content Creator Manager at 5PC
• 4 years of experience in the field of content creation and investment

Mission:

• Scriptwriting leader
• Collaborating with the Content leader to finalize the detailed script

4- Nguyen Tien Hoang (Facebook - Telegram )

• Videographer and Key Opinion Leader (KOL) at 5PC
• 4 years of experience in videography and content creation.

Mission:

• KOL of 5PC, in charge of filming

5 - Dao Nu Huyen Ngan (Telegram)

• 3 years of experience as TikTok viral content creator at 5PC

Mission:

• Videos editing.

Please provide a cost breakdown of the proposed work and resources

Here's the breakdown of this proposal's costs:

1. Content Production: 2 individuals x 36 videos x 24 hours (3 days) / video x 18 ADA / hour = 31,104 ADA
2. KOL (Key Opinion Leader): 1 individual x 36 videos x 4 hours / video x 20 ADA / hour = 2880 ADA
3. Video Shooting: 1 individuals x 36 videos x 4 hours / video x 15 ADA / hour = 2160 ADA
4. Video Editing: 1 individual x 36 videos x 8 hours / video x 15 ADA / hour = 4320 ADA
5. Project Management and Reporting back to the community: 200 ADA / video x 36 videos = 7200 ADA
6. <s>Marketing and support community: 200 ADA / video x 12 videos = 2400 ADA</s>
7. Studio Rental and Equipment: 400 ADA / video x 36 videos = 14,400 ADA

We can reduce marketing and community support costs compared to the proposal in Fund 11 due to two factors:

• The promising level of viewership data from the video series funded in Fund 11.
• All members of the 5 Minutes Crypto team are confident in successfully executing the proposal and are eager to participate in Catalyst long-term, voluntarily taking on marketing and community building tasks in this expanded proposal.

The total cost for this proposal is 62,064 ADA. The average cost per video is 1724 ADA.

Therefore, the proposed costs for each milestone are as follows:

1. The proposed cost for the first milestone, which requires completing the first 9 videos, is 1724 x 9 = 15,516 ADA (25% total budget)
2. The proposed cost for the second milestone, which requires completing the next 9 videos, is 1724 x 9 = 15,516 ADA (25% total budget)
3. The proposed cost for the final milestone, which requires completing the last 18 videos, is 1724 x 18 = 31,032 ADA (50% total budget)

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

This proposal will bring significant value to the blockchain community in Vietnam, particularly the Cardano Vietnam community. With the knowledge provided by this series, the Cardano Vietnam community will gain new members contributing to the ecosystem, attract new investors, and encourage developers to choose Cardano for their projects. These are long-term values with high scalability.

1- Optimized Costs:

The proposed budget has been optimized for each role. As this is a creative project requiring higher video quality than standard marketing campaigns, the individuals involved must be carefully selected based on specific criteria:

• A minimum of 3 years of experience in their respective roles.
• Knowledge of the blockchain field and the Cardano ecosystem.
• Labor costs ranging from $6 to $8 per hour are reasonable, matching the creative labor market in Vietnam.

The use of a professional studio and specialized filming equipment is essential to produce high-quality content that attracts viewers. All these costs have been optimized to reasonable levels suitable for the Vietnamese market.

2- Salary Benchmarking:

We have benchmarked salaries for experienced content creators in Vietnam. Earnings range from 20 to 25 million VND, approximately $1,250 for 160 working hours, equating to around $7.8 per hour, which serves as the basis for the figures we provided.

3- Responsible and Optimized Budget Use:

• 5PC has extensive experience in blockchain and crypto content creation in Vietnam, and the team is confident in its ability to manage and utilize the budget responsibly and efficiently, with comprehensive accountability.
• The 5PC team members are also ADA holders, and all members understand and believe that using the budget economically and responsibly aligns with protecting their own investment interests.

4- Comparison with Similar Projects:

5PC has conducted research and compared similar projects funded in previous Funds, particularly those in the Vietnamese community, to ensure that the group's costs are competitive and align with Project Catalyst standards while delivering superior performance based on the team's experience in content creation.