Please describe your proposed solution.

Currently the NFT industry on Cardano is highly randomized and on almost all marketplaces you find gaming, utility, defi and other NFTs all mixed together.

This solution also caters for (not only!) collection creators who want to run their own marketplace on their website instead of linking to an external marketplace.

Real world utility businesses like real estate, sport clubs, fan clubs or others are facing tech-demanding barriers of entry.

Both users and creators need to connect in a better way so that users can discover projects they actually care about so that creators’ presentations can find their audience more straightforwardly.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

We plan to create a platform for both developers to build on and non-developers to start their NFT trading business on hosting service where existing Cardano products can be integrated.

Customizable front-end and no-code platform will allow quick onboarding of new businesses and more competitive and better targeted platforms for specific niche NFT areas. Cardano can become a go-to blockchain to onboard new business with ease once the barriers of entry are lowered down.

How do you intend to measure the success of your project?

Quantitative:

• Number of businesses running on this solution
• Combined user traffic
• Trading volume
• Number of products integrated into the modules

Qualitative:

• User experience
• System stability

In the short term we remove the barriers of entry to start doing business on Cardano and allow businesses to better target their audience.

In the long term we help connect Cardano businesses together so that users can get exposure to the best products on Cardano from each area tailored marketplace. The better integration the better traffic sharing and therefore more organic growth of all Cardano businesses.

Please describe your plans to share the outputs and results of your project?

We plan to share the outputs to the businesses and initiate a cooperation with teams building on our solution so that all parties can share the knowledge, new features and upgrades. This solution will speed up new features building after the launch of this project and make building on Cardano faster. Project will be public on github and will accept community PRs.

What is your capability to deliver your project with high levels of trust and accountability?

We are fully transparent with our business entity based in Prague, Czech Republic and we are building with guidance and cooperation with strong entities in Cardano such as Vacuum Labs (Nufi, Wingriders) and Cardanians. Knowledge and expertise sharing with companies who already launched and run successful projects gives us the necessary perspective to see how and what to build in a specific time-frame.

What are the main goals for the project and how will you validate if your approach is feasible?

Goal 1:

• Create a template for developers to build on.

Goal 2:

• Create a hosting service marketplace for regular users (businesses) without development capacities.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Phase 1: Designing and basic documentation

• 2 months
• Create design and visuals
• Create api design
• Dev requirements: 240 hours for code adjustment and development
• Overhead: 120 hours for product development, project management, integration planning, UX and design

Phase 2: Internal alpha release

• 3 months
• Create a prototype of a source code.
• Create MVP
• Dev requirements: 360 hours for code development
• Overhead: 180 hours for product development, project management, integration management, UX and design

Phase 3: Development & documentation

• 3 months
• Further development
• Create documentation and readme files for developers building new features on public source code
• Dev. requirements: 360 hours to expand on MVP and creating documentation for contributors
• Overhead: 180 hours for product development, project management, partnership coordination and user manual creation

Phase 4: Testing and marketing

• 1 months
• Run thorough tests to eliminate errors and bugs
• Create several articles with strategic partners and run a series of campaigns
• Dev. requirements: 80 hours of our own testing and collaborative testing with partners,
• Marketing: 40 hours for marketing activities to promote the product and onboard businesses.
• Overhead: 40 hours for product management, project management, partnership coordination

Phase 5: Admin interface (zero-code)

• 3 months,
• Build admin interface for static data management
• Dev. requirements: 240 hours to create, admin interface
• Marketing: 120 hours for marketing activities to promote the product and onboard businesses.
• Overhead: 120 hours for product development, project management, partnership coordination

Phase 6: Beta launch

• No time required for launch itself
• Open public repository for customizable marketplace code
• Registrations for hosting service marketplace open

Please describe the deliverables, outputs and intended outcomes of each milestone.

Phase 1: Designing and basic documentation

• Visuals and designs for the platform
• Api design

Phase 2: Internal alpha release

• Finished MVP and functional base prototype for internal testing

Phase 3: Development & Documentation

• Finalize the product and create documentation

Phase 4: Testing and marketing

• Report with test results and bug fixes
• Marketing campaigns promoting the product

Phase 5: Admin interface (zero-code)

• Finished admin interface for zero-code marketplace
• Campaigns on social media, blog posts of strategic partners

Phase 6: Beta launch

• Source code in public repository
• Opened register for no-code marketplace

Please provide a detailed budget breakdown of the proposed work and resources.

Phase 1: Development + Overhead = 55.000 ADA (18.6%)

Phase 2: Development + Overhead = 80.000 ADA (27%)

Phase 3: Development + Overhead = 80.000 ADA (27%)

Phase 4: Development + Overhead + Marketing = 20.000 ADA (6.8%)

Phase 5: Development + Overhead + Marketing = 60.000 ADA (20%)

Development efforts including: Back-end, front-end, quality assurance, testing and blockchain integration are estimated to 1280 hours at an average market rate of 50 EUR/hours. Total costs are ~64.000 EUR which makes the largest portion of the requested funds.

Overhead pro Product development and management, Project manager, Integration and partnership coordinator are estimated to be about 640 hours at an average market rate of 35 EUR/hour. Total costs are ~22.400 EUR which is the second largest portion of the requested funds

Marketing activities delivered by the current team (blogposts, twitter spaces, videos and interviews, community events, social media promotion) will only have allocated 160 hours in the phase 4 and 5 of the project and at an average cost of 20 EUR/hour will cost 3200 EUR.

Total funding request totals at 89.600 EUR, which in current market rate (~0.3 ADA/EUR on average) makes about 295.000 ADA

Who is in the project team and what are their roles?

Michal - CEO - Product integration and partnership coordinator

Josef - CTO - Project manager, testing and QA

Martin - BE - Blockchain integration

Ondrej - BE - Back-end build

Dominik - FE - TX building and coding

Jan - FE - UX & Design, product development and management

Filip - Marketing

<https://jamonbread-io.gitbook.io/jamonbread/the-company/our-team>

How does the cost of the project represent value for money for the Cardano ecosystem?

Hourly rates represent average remuneration for its respective positions even though our actual costs are higher. For 295k ADA we can run a ready made marketplace like Shopify or Wix known in Web2.0 space so new businesses can save all the costs for building their marketplace and just start promoting their brands and products. This product will help all non-crypto users start their journey effortlessly and primarily on Cardano before any other blockchain so we believe the value Cardano gets back will be high and will more than make up for the initial costs.