Please describe your proposed solution.

In Japan, there are not so many people who are familiar with the Cardano Ecosystem. Also, there are a lot of people who think that Cardano has no Defi or NFTs. This is because we haven't been holding exhibitions or talk sessions at significant events for the non-crypto or people who recently joined the crypto space.

This causes almost all people in the NFT space in Japan to remain in the Ethereum ecosystem and prevents them from knowing about our ecosystem.

Shibuya Festival (24/4/28-30) is the annual event in Japan hold on 28th April (The day of Shibuya). This event gathered over 12K people including many no-crypto people last year. Including Side Events of it. This is an event for pop, fashion, and music culture. We plan to promote our ecosystem and CNFTs at this event next year.

This event is hosted by Shibuya Culture Scramble: A Digital Magazine for Shibuya Culture and NAVY INC: Talent Agency company to which a lot of famous actors belong, co-hosts this event. And this event also has a great connection with a lot of the stakeholders. The supporters of this event are, for example, the Shibuya Cast: Tokyu department, atmos: A well-known Sneaker shop creating Japanese Tokyo-style pop sneaker culture, and MIRRORLIAR FILMS: A movie project such as Takayuki Yamada, Shinnosuke Abe, Japanese famous actors belongs as board members, etc. For more previous partnerships for this event(2022, 2023 Shibuya Fes), see the picture below.

Next year, we will hold Cardano and CNFT showcasing / conference / exhibition at this event; in this event, we plan to have a talk event with PAIMA Studio, Cardano Ambassadors, Socious, Emurgo, and JPG. Store, etc, and showcase successful CNFT projects like Ore Ore Ore collaborating with the fashion brands in Japan.

We'll focus on the usecase what people can do using Cardano Blockchain not so much focus on technical things.

This will bring many profits for our ecosystem like below.

1. We can have rare chance to have networking enterprises which are not in Cryptospace
2. We can have the chance to collaborate with music / fashion / art related stakeholders in hot Japan Culture space
3. People who will join event can recognize that Cardano has real use cases and think about how they can apply Cardano to your work and activities

We believe that these profits are very significant for the further spread of Cardano in the Japanese real world because if people or enterprises even don't recognize Cardano, there're no chance to be adopted by such stakeholders.

Please define the positive impact your project will have on the wider Cardano community.

How the Project Brings Value to the Cardano Community:

1. Having the rare chance to have networking enterprises /people who are not in Crypto space
2. Have the chance to collaborate with music/fashion / art / NFT-related stakeholders in hot Japanese cultural space
3. People who will join the event can recognize that Cardano has real use cases and think about how they can apply Cardano to their work and activities
4. Through 1-4 Promote the adoption of Cardano among Japanese enterprises.

Measuring the Impact:

• We will track the number of people who join this event
• We will track the number of new collaborations and projects initiated during or as a result of the events.
• We will follow up with enterprises that will be collaborate through the event and propose to make a new Cardano use-case

Sharing Outputs and Opportunities:

We will share the outputs and opportunities of our project through the following methods:

• During and after the completion of the project, we plan to spread its outputs. This will include providing monthly and milestone reports, as well as regular town hall meetings.
• We will share information about the project's outputs, impact, and opportunities with community members. The close-out report and video will be publicly available on YouTube. Additionally, we will share updates on our website and social media platforms.
• Our event details can be released at the Shibuya Culture Scramble
• We will also engage with the community through community forums and social media platforms, providing regular updates and insights.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We're the team with a certain successful record for physical events and Cardano events.

We've held a lot of Cardano/non-Cardano events, and our records prove that we have the ability to hold events.

• Yuichiro Nomoto

Title: Founder and CEO

Role: Event Total Producer, Event Management

Commitment: Full-time

Linkedin:

Bio: Yuichiro started a fashion brand and became independent in 2003. In 2010 he launched a fashion magazine http://bit.ly/3RwOl9O in Paris , which expanded to 15 countries around the world, and started designing and producing.

2011 he launched Tohoku relief project and volunteered for over 3 years with the help of famous designers and Urban Research: famous fashion brand in Japan. http://bit.ly/3CuOK8p

2021 In order to promote culture, he launched a web magazine: Shibuya Culture Scramble.

In 2022, April 28th is designated as "Shibuya Ward Culture Day" and a festival is held in the town of Shibuya.

• Yuri Kuriyama

Title: JPG Store Japan Marketing Head

Role: Cardano event content production, Research, Reporting

Commitment: Full-time

Linkedin:<https://www.linkedin.com/in/yuri-hayashi-kuriyama-2a974b212/details/experience/>

Bio: Yuri is the JPG Store Japan Marketing Head. She has been working for Shogakukan Shueisha Production and has experience as the executive producer of the Pokemon 15th year Movie event, which was a musical event in a hall with a total production cost of over 100 million yen, welcoming various celebrities and media, with simultaneous streaming on Nico Nico Douga, press conference, merchandise booth, etc.

Also, she is the winner of Catalyst 8-10 and holds the online event "CNFT Festival Japan meets the West".

• Shusuke Wakuda

Title: Cardano Stakepool Operator

Role: Cardano event content production, Research

Commitment: Full-Time

Linkedin:<https://www.linkedin.com/in/%E4%BF%AE%E5%8F%B3-%E5%92%8C%E4%B9%85%E7%94%B0-a8778520b/>

Bio:

Shusuke won the All proposals in Catalyst Funds 6, 7, and 8, and he has been completed on target and have received a certain amount of recognition from the community. He is main proposer of Japanese Blockchain Expo Cardano blockchain booth. Catalyst projects and new business have also been generated from these activities. In Fund 10, up to Milestone 1 has been approved as planned. Participated in and supported many events, including the Tokyo Summit.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Preparation and Research for the Event

Outputs

This milestone includes the following key activities:

1. Setting Contents

• Define Key Themes and Topics: Identify the main areas of focus relevant to the audience and objectives of the event.
• Call for Speakers and Presentations: Open a call for speakers, setting clear guidelines and deadlines for submission.
• Define the Entertainment content.

2. Booking Venues and Prepare Equipment

• Researching and Listing Venues: Checking AV settings and the cost
• Call for Speakers and Presentations
• Call for Entertainer
• Reservations for equipment and other items

3. Marketing and Promotion

• Marketing and Promotion: Develop the Marketing Plan.
• Sponsorship and Partnerships: Seek sponsorship opportunities and partnerships to enhance the event's reach and resources.
• Start Promotion: Share the information through SMS, Shibuya Culture Scramble, PR Times , flyers, etc
• Creation of advertising materials for promotion: To be placed in stores and other locations that will cooperate with us in Shibuya

Acceptance criteria

The acceptance criteria for this milestone are as follows:

1. The event venue is booked: Provide the name and address of the venue, along with a document proving that it has been booked for the event. This document will be saved on our Google Drive and publicly viewable.
2. The event’s agenda is confirmed: Share the event's agenda, including a list of speakers and entertainers and the exhibition. This agenda will also be saved on our Google Drive and made publicly viewable.
3. The event promotion Plan is confirmed: Share the event promotion plan google doc will be shared with the community.

Evidence of Milestone Completion

As evidence of milestone completion, we will submit the following:

1. Provide the name and address of the venue, along with a document proving that it has been booked for the event. This document will be saved on our Google Drive and publicly viewable.
2. Share the event's agenda, including a list of speakers and entertainers and the exhibition. This agenda will also be saved on our Google Drive and made publicly viewable.
3. Share the event promotion plan google doc will be shared with the community.

>Milestone 2: Delivering Cardano Event at Shibuya Festival

Outputs

This milestone includes the following activities:

・Event Delivery Activities

2024 4/28

Post-Event Feedback and Reporting Activities

• Collecting Feedback: Distribute post-event surveys to attendees, speakers, and sponsors.
• Report Creation: Analyze feedback data to assess satisfaction, engagement, and areas for improvement.
• Compile a comprehensive event report, including metrics like attendance, engagement levels, and survey results.
• Publicizing Success Stories and Outcomes: Highlight successful outcomes, collaborations initiated, and any significant achievements from the event.
• Share stories and outcomes through media releases, social media, and community channels.
• Follow up on connections made and projects initiated during the event.

Acceptance criteria

This milestone’s acceptance criteria are as follows:

1. Photos of the event space showing signage, stages, and seating arrangements. The files will be saved on our Google Drive and will be viewable by the public.
2. If the speakers agree to be filmed, videos of the presentations will be recorded. The files will be saved on our Google Drive and will be viewable by the public.
3. The final event report, including an analysis of feedback and key metrics, will be produced. The reports will be publicly viewable on Notion and/or Google Drive.
4. Copies of media releases and social media posts. Public links will be shared.

Evidence of Milestone Completion

As evidence of milestone completion, we will submit the following:

1. Photos of the event space showing signage, stages, and seating arrangements. The files will be saved on our Google Drive and will be viewable by the public.
2. If the speakers agree to be filmed, videos of the presentations will be recorded. The files will be saved on our Google Drive and will be viewable by the public.
3. Copies of the distributed surveys. The files will be saved on our Google Drive and will be viewable by the public.
4. The final event report, including analysis of feedback and key metrics, will be produced. The report will be publicly viewable on Notion and/or Google Drive.
5. Copies of media releases and social media posts. Public links will be shared.

>Final Milestone:Close-out

Outputs

This milestone includes the following key activities:

• Produce a close-out report
• Produce a close-out video

Acceptance criteria

This milestone’s acceptance criteria are as follows:

1. Close-out report is produced and shared with the community reviewers
2. Close-out video is produced and shared with the community reviewers

Evidence of Milestone completion

1. Close-out report is produced and shared with the community reviewers
2. Close-out video is produced and shared with the community reviewers

Who is in the project team and what are their roles?

We're the team with a certain successful record for physical events and Cardano events.

We've held a lot of Cardano/non-Cardano events, and our records prove that we have the ability to hold events.

• Yuichiro Nomoto

Title: Founder and CEO

Role: Event Total Producer, Event Management

Commitment: Full-time

Linkedin:

Bio: Yuichiro started a fashion brand and became independent in 2003. In 2010 he launched a fashion magazine http://bit.ly/3RwOl9O in Paris , which expanded to 15 countries around the world, and started designing and producing.

2011 he launched Tohoku relief project and volunteered for over 3 years with the help of famous designers and Urban Research: famous fashion brand in Japan. http://bit.ly/3CuOK8p

2021 In order to promote culture, he launched a web magazine: Shibuya Culture Scramble.

In 2022, April 28th is designated as "Shibuya Ward Culture Day" and a festival is held in the town of Shibuya.

• Yuri Kuriyama

Title: JPG Store Japan Marketing Head

Role: Cardano event content production, Research, Reporting

Commitment: Full-time

Linkedin:<https://www.linkedin.com/in/yuri-hayashi-kuriyama-2a974b212/details/experience/>

Bio: Yuri is the JPG Store Japan Marketing Head. She has been working for Shogakukan Shueisha Production and has experience as the executive producer of the Pokemon 15th year Movie event, which was a musical event in a hall with a total production cost of over 100 million yen, welcoming various celebrities and media, with simultaneous streaming on Nico Nico Douga, press conference, merchandise booth, etc.

Also, she is the winner of Catalyst 8-10 and holds the online event "CNFT Festival Japan meets the West".

• Shusuke Wakuda

Title: Cardano Stakepool Operator

Role: Cardano event content production, Research

Commitment: Full-Time

Linkedin:<https://www.linkedin.com/in/%E4%BF%AE%E5%8F%B3-%E5%92%8C%E4%B9%85%E7%94%B0-a8778520b/>

Bio:

Shusuke won the All proposals in Catalyst Funds 6, 7, and 8, and he has been completed on target and have received a certain amount of recognition from the community. He is main proposer of Japanese Blockchain Expo Cardano blockchain booth. Catalyst projects and new business have also been generated from these activities. In Fund 10, up to Milestone 1 has been approved as planned. Participated in and supported many events, including the Tokyo Summit.

Please provide a cost breakdown of the proposed work and resources.

Please see below for a detailed breakdown of our budget. The current base conversion rate for ADA-USD is 0.37.

Executive summary:

Total Cost: 73,730ADA($;27,280)

Milestone 1: 32,216 ADA ($11,920 )

Milestone 2: 36,108ADA ($13,360)

Final Milestone: 5405ADA ($2000)

How does the cost of the project represent value for money for the Cardano ecosystem?

We are very unique in focusing on collaboration and networking with fashion, Art, Music, Pop, and NFT cultures in Tokyo,Japan.

CNFT space is not a good situation, but Real Fashion, Art, Music, and Pop culture-related companies are building real use cases of NFTs every day in Japan.

This means through this event, we can spread our ecosystem directly to whom we want to reach out, and we believe that this event will cause future CNFT important use cases.

So, the budget is worth to be funded.

We estimate our team budget from the average Japanese salary and also the venue fee, and the other fee is estimated based on the real event that we had before.

For more detailed budget see the link below.

<https://docs.google.com/spreadsheets/d/1M0LQxFwXWrp0xtaulpkYjbQIH1N-4fVZ6hem0WXKAno/edit?usp=sharing>