not approved
Prototype for Privacy-Preserving Personalised Ad Targeting Using Cardano Smart Contracts for Data Sharing Consent and Partisia for Zero Knowledge Profila Data Compute (MPC) with Advertisers.
Current Project Status
Unfunded
Amount
Received
Received
₳0
Amount
Requested
Requested
₳330,000
Percentage
Received
Received
0.00%
Solution
This project addresses the data challenge by developing a privacy-preserving Ad targeting system using Cardano smart contracts for data consent and Zero Knowledge Compute or MPC for data access.
Problem
Current digital advertising practices compromise user privacy and rely on third-party cookies data captured mostly without consent. Real time advertising needs better sources of accurate/ethical data.
Impact / Alignment
Feasibility
Value for money