Please describe your proposed solution.
By actively involving the community in our initiatives, we aim to foster a sense of ownership, collaboration, and knowledge sharing. Our approach prioritizes inclusivity, accessibility, and the utilization of various channels, both digital and in-person, to engage a diverse range of community members.
Central to our strategy is the belief that a strong community can drive innovation, contribute valuable insights, and attract new developers and hodlers to the Cardano ecosystem. Through our initiatives, we seek to empower community members, nurture their skills, and provide platforms for them to showcase their contributions.
The impact of our solution will be demonstrated through tangible metrics and qualitative feedback. We will measure community participation, social media engagement, workshop attendance, and the growth of collaborative projects within the Cardano ecosystem. Additionally, we will actively seek feedback from community to gauge the effectiveness and relevance of our initiatives. By analysing these indicators, we can continuously improve our programs, adapt to community needs, and showcase the positive impact Brazilian community is making on the Cardano ecosystem.
Why São Paulo?
Entrepreneurial City Index
> São Paulo leads the overall ranking of the best cities to undertake in Brazil. The capital is the largest financial center in the country, and stands out in the infrastructure indices - especially in the areas of interurban transport and urban conditions that are more appropriate and favourable to business development - and Access to Capital, being the champion in terms of venture capital received relative to GDP. In 2022, the average time to open a business in São Paulo was 1 day and 5 hours, with an average of approximately 9,865 calls per month for opening a business.
Startup ecosystems
> São Paulo advanced 3 positions in the global ranking of startup ecosystems between 2021 and 2022, now occupying the 28th position. It is the only city in Latin America in the Top 30. SP has been standing out in technological entrepreneurship, mainly with Fintechs and Proptechs. It houses 12 of the 22 Brazilian unicorns. It concentrates a total of US$ 13 billion in venture capital funds, almost triple the global average. Access to public policies to support startups and funding programs are factors that encourage location in the city.
University institutions
> São Paulo is the city with the most higher education institutions in Brazil, having 166 institutions, an amount higher than that presented in 24 of the Brazilian states. In 2021, the city's institutions served more than 893,000 students, with 34,331 teachers in practice. Approximately 28% of higher education institutions in São Paulo have a grade equal to or greater than 4 in the Preliminary Course Concept (CPC).
Graduates in higher education
> More than 142 thousand higher education students enter the job market each year in São Paulo. The field of “Business, Administration and Law” is the one with the highest number of new graduates. In 2021, there were 52 thousand graduates, 37% of the total. “Health and well-being” and “Education” are also quite representative.
Creative economy hub
> The creative economy plays a growing role in generating value and jobs. The city of São Paulo has great relevance on the national scene, concentrating 15.7% of the formal jobs in the sector in Brazil. The average salary is also a differentiator in the city, 73% higher than the national one.
Industrial hub
> São Paulo is an economic space that houses practically all divisions of activities listed in the National Classification of Economic Activity (CNAE), from clothing manufacturing to administrative support services, from retail to legal and accounting activities, from pharmaceutical products to information technology services. Still with a strong presence of industries in its territory, São Paulo remains a hub for complex sectors of the industry, such as chemicals and pharmaceuticals.