Please describe your proposed solution

To ensure the active participation of the Brazilian and Portuguese speaking communities in Cardano's governance layer, we propose a multifaceted approach covering the following areas:

• Online Education: Our goal is to provide educational and informative content about governance in formats accessible to the Brazilian communit

Translations of relevant informative articles about governance, adapted to the local context.

Creation of original articles focusing on the specific aspects of governance for the Brazilian Cardano community.

Development of educational videos and tutorials on topics such as Voltaire, the Cardano Constitution, and governance, making these concepts more accessible and understandable for the Brazilian audience.

• Raising Awareness: To promote content and research, we will develop a brand that reflects the principles and interests of the local communit

Partnerships with content creators to expand the project's reach and attract new members.

Creation of profiles on various social media platforms with content optimized for Search Engine Optimization (SEO), ensuring greater visibility.

Content focused on social engagement and encouraging the active participation of the Brazilian community in governance processes and distributed decision-making.

Our goal is not only to disseminate knowledge but also to create an ecosystem of active participation where members of the Brazilian and Portuguese speaking communities feel empowered to contribute to Cardano's governance and decentralization.

Please define the positive impact your project will have on the wider Cardano community

• EDUCATIONAL CONTENT - Articles and translations will be added to the project's Medium or Gitbook, where they can be read and social metrics measured. In addition, educational content will be shared across social medias.

• INDICATORS

1. Number of written articles, analyses and Op-eds.
2. Number of Likes, views, impressions, comments and shares on articles, analyses and Op-eds.
3. Number of written content and articles translated
4. Number of likes, views, impressions, comments and shares on translated content.
5. Number of videos
6. Number of likes, views, impressions, comments and shares on each video

• KPIs

1. +70% of content consumers qualify our content as goog or excellent
2. +500 subscribers to our mailing list

• SOCIAL MEDIA ENGAGEMENT - Social metrics will be included in monthly reports.

• INDICATORS

1. Number of followers
2. Number of likes
3. Number of shares/retweets
4. Number of comments
5. Number of views/impressions

• KPIs

1. +500 organic followers on Twitter at the end of the project
2. +50,000 impressions on Twitter(X) at the end of the project
3. +1000 likes on Twitter(X) at the end of the project

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Why are we qualified?

Our team has extensive experience on Project Catalyst, we have been involved in Project Catalyst since Fund2, 4 years ago. Since then we have participated in several roles within Catalyst.

As proposers, part of our team was responsible for submitting and approving 3 Challenge Settings before Fund 10 and for the approval of the proposal "DReps LATAM - Brazil - Exploration & Community Sensing", approved in Fund 10 of Project Catalyst and successfully concluded in September 2024.

We also have extensive experience as Community reviewers, Community Moderators and Milestone Reviewers on Project Catalyst, having participated in hundreds of proposal reviews (with several assessments/reviews qualified as excellent), thousands of Community moderations and dozens of Milestone reviews so far.

As mentors, we have provided free assistance to dozens of proposers, helping them to develop proposals in accordance with Project Catalyst guidelines, some of which have had proposals approved by Project Catalyst.

We have collaborated in the creation of guidelines for the review stages and quality assurance in Funds 3 and 4 of Project Catalyst.

Our team organized and participated in workshops related to Cardano governance, such as the CIP-1694 workshops.

Our team also has several years of experience with content creation for social media, marketing, project management, software development and AI related solutions.

Validation of our work

The proposal you are reading now is the second phase of a project that began over a year ago. In the first phase, part of our team carried out an exploratory community sensing stage in order to identify key areas of action in the Voltaire Era and Project Catalyst. Our team successfully completed the "DReps LATAM - Brazil - Exploration & Community Sensing" proposal, which was approved and funded by Project Catalyst 10 months ago.

https://cardano.ideascale.com/c/idea/106778

We achieved all the quantative metrics, qualitative metrics, KPIS and goals set out in the original proposal and created a community with hundreds of participants. The feedback given by the project participants indicates good quality of our work, validating our methods. All of this can be verified through the links provided, more precisely in the Project Close-Out Video and Project Close-Out Report.

Through this funded proposal, we founded the Manifesto Cardano Brazil and we recently delivered:

Education and support to dozens of community members on different aspects of the Voltaire Era, CIP-1694 and Project Catalyst.

Exploratory community sensing through debates on different aspects of Cardano governance, Project Catalyst, and how dReps or Catalyst dReps should act to represent their communities.

Surveys and reports documenting community feedback.

Guidelines documents for dReps and Catalyst dReps

https://manifestocardanobrasil.gitbook.io/manifesto

Our experience and success achieved in the past validate our ability to deliver our proposal. The metrics, KPIs and Statement of Milestones established in this same proposal indicate what we intend to achieve and how we will validate our future work.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Foundation and Frameworks - Month 1

• MILESTONE ITEMS

• Management

• Content Creation

• Establishment of Frameworks

• MILESTONE OUTPUTS

• Management

• Proof of Life Interview;

• Submission of the Statement of Milestones

• Content Creation

• Profile created on Twitter:

• Profile created on YouTube;

• Profile created on Gitbook and/or Medium.

• Establishment of Frameworks

• Proof of concept document on the framework chosen for Content creation;

• Proof of concept document on the framework chosen for Promotion;

• Document establishing rewards programs.

• Acceptance Criteria

• Management

• Proof of Life completed and approved by the Challenge Team

• Statement of Milestones reviewed and approved by 2 milestone reviewers.

• Content Creation

• Social media profile accessible to the community, with bio description and profile photos;

• Gitbook and/or Medium accessible to the community, with introductions available and profile photos.

• Establishment of Frameworks

• Proof of concept document on the framework chosen for Content creation published;

• Proof of concept document on the framework chosen for Promotion published;

• Evidence of Milestone completion

• Management

• Proof of Life completion available on Project Catalyst Readiness Tracker;

• Statement of Milestones available on the Moderation Module.

• Content Creation

• Twitter, YouTube and Medium/Gitbook profiles accessible to the community;

• Establishment of Frameworks

• Proof of concept document on the framework chosen for Content creation available on Gitbook or Medium;

• Proof of concept document on the framework chosen for Promotion available on Gitbook original Medium.

Milestone 2: Awareness and Community Expansion - Month 3

• MILESTONE ITEMS

• Management

• Start of content creation

• Milestone Outputs

• Management

• 2° Proof of Achievement (PoA)

• Start of content creation

• 4 Written articles about governance ;

• 4 Pieces of content translated to Portuguese;

• 4 Videos.

• Acceptance Criteria

• Management

• 2° Proof of Achievement (PoA) written and submitted.

• Start of content creation

• 4 Written articles about governance 750 published;

• 4 Pieces of content translated to Portuguese published;

• Word count of the 4 articles between 3000 and 5000 words in total;

• 4 Videos published;

• Total video time between 12 minutes and 20 minutes.

• Evidence of Milestone Completion

• Management

• 2° Proof of Achievement (PoA) submitted on Moderation Module.

• Start of content creation

• 4 Written articles about governance available on Medium/Gitbook and Twitter;

• 4 Pieces of content translated to Portuguese available on Medium/Gitbook and Twitter;

• 4 Videos available on YouTube.

Milestone 3: Governance Deep Dive - Month 6

• MILESTONE ITEMS

• Management

• Content deepening

• Milestone Outputs

• Management

• 3° Proof of Achievement (PoA)

• Content deepening

• 7 Written articles about governance ;

• 7 Pieces of content translated to Portuguese;

• 7 Videos.

• Acceptance Criteria

• Management

• 3° Proof of Achievement (PoA) written and submitted.

• Content deepening

• 7 Written articles about governance published;

• 7 Pieces of content translated to Portuguese published;

• Word count of the 7 articles between 5000 and 9000 words in total;

• 7 Videos published;

• Total video time between 24 minutes and 32 minutes.

• Evidence of Milestone Completion

• Management

• 3° Proof of Achievement (PoA) submitted on Moderation Module.

• Content deepening

• 7 Written articles about governance available on Medium/Gitbook and Twitter;

• 7 Pieces of content translated to Portuguese available on Medium/Gitbook and Twitter;

• 7 Videos available on YouTube.

Milestone 4: M4 - GOVERNANCE CONTENT CONCLUSION AND COMMUNITY ESTABLISHMENT - Month 9

• MILESTONE ITEMS

• Management

• Content conclusion

• Milestone Outputs

• Management

• 4° Proof of Achievement (PoA)

• Content conclusion

• 6 Written articles about governance ;

• 6 Pieces of content translated to Portuguese;

• 6 Videos.

• Acceptance Criteria

• Management

• 4° Proof of Achievement (PoA) written and submitted.

• Content deepening

• 6 Written articles about governance published;

• 6 Pieces of content translated to Portuguese published;

• Word count of the 6 articles between 4000 and 8000 words in total;

• 6 Videos published;

• Total video time between 20 minutes and 28 minutes.

• Evidence of Milestone Completion

• Management

• 4° Proof of Achievement (PoA) submitted on Moderation Module.

• Content deepening

• 6 Written articles about governance available on Medium/Gitbook and Twitter;

• 6 Pieces of content translated to Portuguese available on Medium/Gitbook and Twitter;

• 6 Videos available on YouTube.

Final Milestone: Conclusion - Month 10

• Milestone Outputs

• 5° Proof of Achievement (PoA)

• Project Close out Report (PCR)

• Project Close out Video (PCV)

• Acceptance Criteria

• 5° Proof of Achievement (PoA) submitted;

• Project Close out Report (PCR) submitted;

• Project Close out Video (PCV) submitted;

• Evidence of Milestone completion

• 5° Proof of Achievement (PoA) available on Moderation Module;

• Project Close out Report (PCR) available on Moderation Module;

• Project Close out Video (PCV) available on Moderation Module.

Who is in the project team and what are their roles?

• Rodrigo Pacini - Research on Governance and Catalyst, Project Management

Has participated as Veteran Community Advisor/Veteran Proposal Assessor/Reviewer Level2 and Moderator on Project Catalyst since Fund2. Funded proposer on Fund 10, Twitter(X) Space host of the Manifesto Cardano Brasil project and project manager of DReps LATAM - Brasil - Exploration &amp; Community Sensing. Mentorship of proposers in Catalyst. Participation in the development of guidelines and processes for quality assurance processes in the review stage of Catalyst. Former Cardano Ambassador Moderator. Economics, blockchain and DeFi research since 2018. Btech degree in Naval Construction. <u>LinkedIn</u>,<u>Twitter</u>.

• TELEMIDIA - Social Media Management, Content Creation and Copywritting

Company with experience in Automated Content Creation, Marketing, Social Media Analysis, Landing Page Optimization, Traffic management, Lead Management and AI-powered solutions. Telemidia has been involved in Project Catalyst for a year, helping with AI content creation, social media management, tutorials and marketing for the Cardano ecosystem. Work that can be verified through the Manifesto Cardano Brazil project.

https://itelemidia.com.br/

Our team already has the necessary skills to deliver the proposal, but we will hire freelancers to help with esearch and social media activities. We already have people with the necessary skills in line to assist in development. All of them are already active participants in the Cardano ecosystem and have experience in the necessary areas.

Some of the members contacted are:

Atico Mismana, stake pool operator and Cardano content creator; and

Eduardo Silka, Blockchain researcher.

Please provide a cost breakdown of the proposed work and resources

Articles and translations - $8,949 USD

Governance articles: 17 weeks (biweekly), 8 hours per article at $25/hour = $3,400 USD.

Translations (translation treasury): 34 weeks, $100/week = $3,400 USD (There will be a treasury for translators and proofreaders at the average market rate until the weekly budget is depleted).

Gitbook/Medium creation: 20 hours at $30/hour = $600 USD.

Gitbook/Medium maintenance: 1 hour/week for 34 weeks at $22/hour = $748 USD.

Tools and subscriptions(Twitter, Heygen, ChatGPT, Canva): $100/month for 8 months = $800 USD.

Awareness (marketing and content dissemination) - $12,905 USD

Copywriting and scripts: 4 hours/week for 34 weeks at $25/hour = $3,400 USD.

SEO (search engine optimization): 30 minutes/week for 34 weeks at $25/hour = $425 USD.

AI video editing: 4 hours/week for 34 weeks at $25/hour = $3,400 USD.

Filming equipment: $500 USD.

Social media management: 5 hours/week for 38 weeks at $22/hour = $4,180 USD.

Partnerships with content creators for outreach: $1,000 USD.

Project management - $10,160 USD

Statement of Milestones (SoM) document creation: $600 USD.

Proof of Life attendance: $50 USD.

Team meetings: $30/hour x 3 team members x 38 weeks = $3,420 USD.

Content creation framework document: 10 hours at $40/hour = $400 USD.

Promotion framework document: 10 hours at $40/hour = $400 USD.

Rewards program framework document: 10 hours at $40/hour = $400 USD.

Treasury management: 1 hour/week for 43 weeks at $30/hour = $1,290 USD.

Proof of Achievement (PoA): 4 PoAs, 10 hours each at $40/hour = $1,600 USD.

Project Close-out Report (PCR): 1 report, 30 hours at $40/hour = $1,200 USD.

Project Close-out Video (PCV): 1 video, 20 hours at $40/hour = $800 USD.

Contingency costs - $2,900 USD

This will cover any potential ADA price drops and/or unforeseen tasks or events.

Total cost: $34,913 USD or 99,752 ADAs (with ADA priced at $0.35/USD on October 5, 2024).

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

The purpose of this project is to bootstrap and leverage the governance layer in the Brazilian community.

With the implementation of CIP-1694 it is essential that the governance process becomes decentralized and this proposal seeks to increase the decentralization of decision-making in relation to decisions about voting processes, Cardano Constitution, Governance Actions and serve as a model for future DReps who intend to participate in the community.

We intend to promote the translated articles and content to the main groups in the Portuguese-speaking community, so that they have great visibility and make an impact on hundreds of community members.

Much of the work involved in this proposal is to create content for the Portuguese-speaking community. When we think about the governance context, little content is available in languages other than English, we will only be able to achieve mass adoption and decentralization of the Cardano protocol if non-English speaking communities have access and understanding of what is being created.

Due to the fact that our industry is global and the workers in the ecosystem live in different countries, we are using rates practiced in the international market. In order to ensure good cost-benefit and use of resources for the Cardano treasury, we have set our labor costs approximately 10% below the international market standards practiced by the industries corresponding to the positions held. The following websites were consulted and used as a reference for setting hourly rates for the contributors of this proposal.

https://www.salary.com/

https://www.upwork.com/

https://www.payscale.com/

https://www.ziprecruiter.com/

https://www.bls.gov/

The budget was set in dollars to facilitate the review, for transparency, allowing easy verification of hourly rates, activities and costs in general. The final budget is set in ADA, according to Project Catalyst guidelines.

If there is a considerable appreciation in the price of ADA during the development of this proposal, we will expand our work, we may write a Change Request to update our Statement of Milestone and extend the project duration by creating more content, or putting the proposal review service into practice in a subsequent Catalyst Fund, this will improve the cost-benefit ratio of the project to the ecosystem.