Please describe your proposed solution.

In order to ensure the participation of the Brazilian community and portuguese speaking communities across the world in Project Catalyst, we intend to act on several fronts.

1 EDUCATION - We will create a newsletter/feed of content related to Project Catalyst. This content will be created from:

• Translations of articles and general content related to Project Catalyst
• Creation of articles about Project Catalyst, specific to the context of the Brazilian Cardano community.
• Creation of videos related to Project Catalyst, tutorials for voting stages, tutorials for vote delegation, debates, mentorships analysis of Catalyst proposals.

2 AWARENESS - In order to disseminate content and research, we will create a brand that is aligned with the principles of the local community. We will create profiles on different social media to promote content in a user-friendly manner in order to attract newcomers and increase the base of community members active in Project Catalyst and distribution decision-making, which is essential to promote Cardano decentralization.

• Partnerships with content creators to promote this project
• Creation of content for different social medias + Search Engine Optimization(SEO)
• Content focused on social engagement and catalyzing the participation of the Brazilian community and Portuguese speaking communities on Project Catalyst
• Twitter(X) Spaces with the community for discussion (brainstorm) related to Project Catalyst as a whole and Catalyst proposals
• Questionnaires, time checks and a vicious circle of feedback between the Ágora Cardano Brasil team and the community

3 CATALYST RESEARCH

In order to increase community participation in Project Catalyst voting stages, we will establish a framework to analyze proposals on key challenges and/or themes that are aligned with the interests and values of the Cardano community in Brazil. We will share analysis of proposals that are aligned with community interests and encourage participation in Catalyst voting stages, through voting delegation or incentives for individual voting.

4 INCENTIVES/REWARDS FOR BOOTSTRAPING COMMUNITY ENGAGEMENT- We will create an incentives/rewards model to encourage community participation in Project Catalyst. We could reward participants participating in activities such as:

• Vote on Project Catalyst Funds
• Delegate voting power to a Catalyst DRep
• Participate by answering questionnaires

Please define the positive impact your project will have on the wider Cardano community.

• EDUCATIONAL CONTENT - Articles and translations will be added to the project's Medium or Gitbook, where they can be read and social metrics measured. In addition, educational content will be shared across social medias.

• INDICATORS

1. Number of written articles, analyses and Op-eds.
2. Number of likes, views, impressions, comments and shares on articles, analyses and Op-eds.
3. Number of written content and articles translated
4. Number of likes, views, impressions, comments and shares on translated content.
5. Number of debates held on Twitter(X)
6. Number of likes, impressions, comments and retweets on Twitter(X) Spaces
7. Number of questionnaire forms filled
8. Main job/work of each questionnaire participant on the Cardano community
9. Number of different participants in each questionnaire/debate
10. Number of different participants over all 10 questionnaires
11. Number of mentorships sessions
12. Number of mentorship clients assisted

• KPIs

1. 80 questionnaires submitted over the time of this proposal
2. 50 different respondents over all 8 questionnaire forms
3. +75% of questionnaire participants defining our educational content as positive
4. Assist 10 different clients with our mentorship service

• SOCIAL MEDIA ENGAGEMENT - Social metrics will be included in monthly reports.

• INDICATORS

1. Number of followers
2. Number of likes
3. Number of shares/retweets
4. Number of comments
5. Number of views/impressions

• KPIs

1. +300 organic followers on Twitter at the end of the project
2. +1200 "tuned in" across 10 Twitter(X) Spaces
3. +100,000 impressions on Twitter(X) at the end of the project
4. +2000 likes on Twitter(X) at the end of the project
5. +500 Retweets on Twitter(X) at the end of the project

• CATALYST RESEARCH - The Catalyst research will result in a feedback loop between the community and the Ágora team. The framework designed for evaluation of Catalyst updates, changes to Catalyst parameters and processes and Catalyst proposals(criteria established for choosing and evaluating proposals) will be shared through documentation and reports. Analysis and reports will be shared on social media.

• INDICATORS

1. Number of reports created
2. Number of analyses created
3. Number of Op-eds created
4. Numbers of proposals reviewed
5. Community Feedback (likes and comments)

• KPIs

1. +75% of questionnaire participants defining our research content as positive
2. Number of proposals reviewed approved
3. Ratio of proposals reviewed approved/not approved
4. Number of proposals reviewed funded
5. Ratio of proposals reviewed funded/not funded

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The Ágora Cardano Brazil - Catalyst project was founded based on feedback from the Brazilian Cardano community itself. We carried out an exploratory community sensing stage in order to identify key areas of action in the Voltaire Era and in Cardano's governance. This exploratory stage originated through the "DReps LATAM - Brasil - Exploration & Community Sensing" proposal, funded in Project Catalyst Fund10.

https://cardano.ideascale.com/c/idea/106778

Through this previous proposal we created the "Manifesto Cardano Brasil" , a project that is under development and resulted in interesting insights so far:

1. We identified a great lack of knowledge and participation on Project Catalyst
2. We realized that the rewards program was useful for bootstrap engagement and active community participation
3. We identified that the community is not only interested in rewards, but also in creating connections, gaining knowledge and expressing their opinions in the Voltaire Era.

The data relating to these findings can be checked in the questionnaire reports available on the Cardano Brasil Manifesto Gitbook.

https://manifestocardanobrasil.gitbook.io/introducao/questionarios/1o-questionario

The Ágora Cardano team has already been involved in Project Catalyst since Fund2. Providing education to dozens of Brazilian community members on different aspects of the Voltaire Era, CIP-1694, Project Catalyst and Intersect. We have extensive experience as reviewers and moderators on Catalyst, having participated in hundreds of proposal reviews on Catalyst and with several assessments/reviews of excellent quality.

Our team also has several years of experience creating content(videos and written content), articles, digital marketing and project management.

What are the key milestones you need to achieve in order to complete your project successfully?

M1 - FOUNDATION AND FRAMEWORKS - Month 2

• MILESTONE ITEMS

• Management

• Start of content Creation

• Establishment Frameworks

• MILESTONE OUTPUTS

• Management

• Proof of Life Interview

• Submission of the Statement of Milestones

• Start of content Creation

• Profile created on Twitter

• Profile created on YouTube

• Profile created on Gitbook and/or Medium

• Establishment of Frameworks

• Proof of concept document on the framework chosen for Content creation

• Proof of concept document on the framework chosen for Promotion

• Document establishing rewards programs

• ACCEPTANCE CRITERIA FOR EACH MILESTONE

• Management

• Proof of Life completed and approved by the Challenge Team

• Statement of Milestones reviewed and approved by 2 milestone reviewers

• Start of content Creation

• Social media profile accessible to the community, with bio description and profile photos

• Gitbook and/or Medium accessible to the community, with introductions available and profile photos.

• Establishment of Frameworks

• Proof of concept document on the framework chosen for Content creation available.

• Proof of concept document on the framework chosen for Promotion available.

• Document establishing rewards programs available

>M2 - PROJECT CATALYST FUND 13 ONBOARDING FUNNEL - Month 5

• MILESTONE ITEMS

• Management

• Content Deepening & Project Catalyst Fund 13 onboarding

• Research

• MILESTONE OUTPUTS

• Management

• 3 Monthly Reports(MRs) submitted

• 2° Proof of Achievement (PoA) submitted

• Content Deepening & Project Catalyst Fund 13 onboarding

• 7 Written articles about Catalyst

• 7 Pieces of content translated to Portuguese

• Onboarding videos and tutorials related to Project Catalyst Fund 13

• 3 Twitter (X) Space

• 3 Questionnaire

• 3 Questionnaire Reports/Digests

• Research

• Filtering and Review framework

• Filtering and Reviews about Fund 13 Catalyst proposals

• ACCEPTANCE CRITERIA FOR EACH MILESTONE

• Management

• 3 Monthly Reports(MRs) submitted and approved by IOG

• 2° Proof of Achievement (PoA) submitted and approved by milestone reviewers

• Content Deepening & Project Catalyst Fund 13 onboarding

• 7 Written articles about Catalyst available on our platforms/social medias

• 7 Pieces of content translated to Portuguese available on our platforms/social medias

• Onboarding videos and tutorials related to Project Catalyst Fund 13 published and available on our platforms and social medias

• 3 Twitter (X) Space recorded and available on our platforms/social medias

• 3 Questionnaire created

• 3 Questionnaire Report/Digest available on our platforms/social medias

• Research

• Filtering and Review framework analysis published on our platforms and social medias

• Filtering and Reviews about Fund 13 Catalyst proposals published on our platforms and social medias

>M2 - PROJECT CATALYST FUND 13 ONBOARDING FUNNEL - Month 8

• MILESTONE ITEMS

• Management

• Content Deepening

• MILESTONE OUTPUTS

• Management

• 3 Monthly Reports(MRs) submitted

• 3° Proof of Achievement (PoA) submitted

• Content Deepening

• 7 Written articles about Catalyst

• 7 Pieces of content translated to Portuguese

• 3 Twitter (X) Space

• 3 Questionnaires

• 3 Questionnaire Reports/Digests

• ACCEPTANCE CRITERIA FOR EACH MILESTONE

• Management

• 3 Monthly Reports(MRs) submitted and approved by IOG

• 3° Proof of Achievement (PoA) submitted and approved by milestone reviewers

• Content Deepening

• 7 Written articles about Catalyst available on our platforms/social medias

• 7 Pieces of content translated to Portuguese available on our platforms/social medias

• 3 Twitter (X) Space recorded and available on our platforms/social medias

• 3 Questionnaire created

• 3 Questionnaire Report/Digest available on our platforms/social medias

>M4 - PROJECT CATALYST CONTENT CONCLUSION AND COMMUNITY ESTABLISHMENT - Month 11

• MILESTONE ITEMS

• Management

• Content conclusion

• MILESTONE OUTPUTS

• Management

• 3 Monthly Reports(MRs) submitted

• 4° Proof of Achievement (PoA) submitted

• Content conclusion

• 7 Written articles about Catalyst

• 7 Pieces of content translated to Portuguese

• 4 Twitter (X) Spaces

• 4 Questionnaire

• 4 Questionnaire Report/Digests

• ACCEPTANCE CRITERIA FOR EACH MILESTONE

• Management

• 3 Monthly Reports(MRs) submitted and approved by IOG

• 4° Proof of Achievement (PoA) submitted and approved by milestone reviewers

• Content conclusion

• 7 Written articles about Catalyst available on our platforms/social medias

• 7 Pieces of content translated to Portuguese available on our platforms/social medias

• 4 Twitter (X) Spaces recorded and available on our platforms/social medias

• 4 Questionnaire created

• 4 Questionnaire Report/Digests available on our platforms/social medias

>M5 - CONCLUSION - Month 12

• MILESTONE ITEMS

• Management

• MILESTONE OUTPUTS

• Management

• 1 Monthly Report(MR)

• 5° Proof of Achievement (PoA)

• Project Close out Report (PCR)

• Project Close out Video (PCV)

• ACCEPTANCE CRITERIA FOR EACH MILESTONE

• Management

• 1 Monthly Report(MR) submitted and approved by IOG

• 5° Proof of Achievement (PoA) submitted and approved by milestone reviewers

• Project Close out Report (PCR) submitted and approved

• Project Close out Video (PCV) submitted and approved

Who is in the project team and what are their roles?

• Rodrigo Pacini - Research on Project Catalyst, Project Management

Has participated as Veteran Community Advisor/Veteran Proposal Assessor/Reviewer Level2 and Moderator on Project Catalyst since Fund2. Funded proposer on Fund 10, Twitter(X) Space host of the Manifesto Cardano Brasil project and project manager of DReps LATAM - Brasil - Exploration & Community Sensing. Mentorship of proposers in Catalyst. Participation in the development of guidelines and processes for quality assurance processes in the review stage of Catalyst. Former Cardano Ambassador Moderator. Economics, blockchain and DeFi research since 2018. Btech degree in Naval Construction. <u>LinkedIn</u>,<u>Twitter</u>.

• Kamille Kogut and TELEMEDIA - Marketing Analyst, Copywritter and Social media

Joined the Marketing space in 2017. Partner at Telemidia since 2020. Extensive experience in various sectors of digital marketing. Developing projects for companies and people who want to put their ideas into practice, involving them in solid business with her knowledge and qualified team. Traffic management for Fintech Pág consortium to capture leads on Google, Facebook and Instagram. Analysis and optimization of metrics for better performance in online advertisements, Creation of persuasive scripts for business. Linkedin

• Cristian Amaral - Researcher and Writer

Seasoned web writer/copywriter specialized in technology. Immersed in Cardano's culture during 2022 with CORA (Cardano Onboarding Route Alliance), a project idealized by me, Thiago Nunes (Cardano Ambassador), and funded by the Ambassadors Guild. A writer focused on translating complex concepts into easy-to-understand content for everyday folks and qualified to help expand Cardano's presence in Brazil.

<https://www.linkedin.com/in/amaralcristian/>

Please provide a cost breakdown of the proposed work and resources.

CONTENT CREATION 26,040 USD

• Catalyst articles = 21 weeks (biweekly) x 8 hour/article x $50/hour = $8,400 USD
• Translations treasury = 42 weeks X $200/week = $8,400 USD
• Gitbook/Medium creation = 20 hours x $30/h = $600
• Gitbook/Medium maintenance - 1 hour/week x 42 weeks x $30/h = $1,260
• Twitter Spaces Debates = 2 hours/debate x 2 (host and co-host) x $40/hour x 10 debates = $1,600
• Twitter Spaces Preparation = 2 hours/debate x 2 (host and co-host) x $40/h x 10 debates = $1,600
• Creation of forms/questionnaires for each debate = $120 x 10 = $960
• Reports - Debates = 10 reports * $120 = $1,260
• Reports - Questionnaires = 8 reports * $120 = $960
• Tools and subscriptions = $100/month x 10 months = $1,000

AWARENESS (MARKETING AND CONTENT DISSEMINATION) $15,600 USD

• Non video and general content copywritting = 2 hours/week * 42 weeks x $30/hour = $2520
• Copywritting for videos related content on Catalyst Fund 13 = 15 hours x $30/hour = $450
• SEO for videos related content on Catalyst Fund 13 = 3 hour x $30/hour = $90
• Videos and tutorials recording for Catalyst Fund 13 = 5 hours x $35/hour =$175
• Content preparation(slides, reference material) for recording content related to Catalyst Fund 13= 20 hours x $40/hour =$800
• Guests on videos = 5 hours x $35/hour =$175
• Video edition and transcription = 120 hours/Catalyst Fund 13 x $30/hour= $3,600
• Hardware equipment for filming = $500
• Social media management = 4 hours/week * 42 weeks x $30/hour = $5,040
• Content review = 5 hour x $50/hour = $250
• Partnerships with content creators for outreach = $2,000

CATALYST PROPOSALS RESEARCH $15,600 USD

• Catalyst Fund 13 proposals Research and written analysis = 30h/week x 6 weeks x $60/hour = $10,800
• Framework for filtering and analyzing proposals in Catalyst = $80 hours x $60 = $4,800

CATALYST MENTORSHIP SERVICE $3,600 USD

• Mentorship treasury to reviewers and proposers = 60 hours x $60/hour = $3,600

PROJECT MANAGEMENT $16,690 USD

• Statement of Milestones (SoM) document creation = $500
• Proof of Life attendance = $50
• Team meetings = $40/hour x 3 team members x 45 weeks = $5,400
• Document on Content Creation framework = 8 hours x $50/hour = $400
• Document on Promotion framework = 8 hours x $50/hour = $400
• Document Rewards program framework = 8 hours x $50/hour = $400
• Treasury management = 1 hour/week * 50 weeks x $30/hour = $1,500
• Monthly Progress Report (MR) = 12 MRs * 8h/MR x $40/hour = $3,840
• Proof of Achievement (PoA) = 5 x 10h/PoA x $40/hour = $2000
• Project Close-out Report (PCR) = 1 x 30h x $40/hour = $1200
• Project Close-out Video (PCV) = 1 x 20h x $50/hour = $1000

INCENTIVES TO BOOST COMMUNITY PARTICIPATION ON GOVERNANCE $2,500

CONTINGENCY COSTS (5%) = $80,030 x 0,05 = $4,002

TOTAL COST $84,032 USD or 186,738 ADAs (ADA at @0.45/USD on December 6, 2023)

How does the cost of the project represent value for money for the Cardano ecosystem?

Much of the work involved in this proposal is to create content for the Portuguese-speaking community. When we think about the Project Catalyst context, little content is available in languages other than English, we will only be able to achieve mass adoption and decentralization of the Cardano protocol if non-English speaking communities have access and understanding of what is being created, how to participate on Project Catalyst.

Costs and hourly rates were established based on average international market standards. The following websites were consulted and used as a reference for setting hourly rates for the contributors of this proposal.

https://www.salary.com/

https://www.upwork.com/

https://www.payscale.com/

https://www.ziprecruiter.com/

https://www.bls.gov/

The budget is set in dollars to facilitate the review, for transparency, allowing easy verification of hourly rates, activities and costs in general. The final budget is set in ADA, according to Project Catalyst guidelines.