Please describe your proposed solution

Many innovative projects within the Cardano ecosystem fail to reach their potential audience due to lack of professional media engagement. Effective communication through press releases is crucial for announcing project milestones, partnerships, and achievements. However, not all teams have the expertise or resources to craft impactful press releases that capture media interest and communicate their vision and progress effectively.

What are your reasons for approaching it in the way that you have

Yellow House GmbH has extensive experience in public relations, especially in the crypto and tech sectors. By offering our professional writing and distribution services, we can significantly enhance the media visibility of selected Cardano projects. This targeted approach ensures that key developments and innovations within the Cardano ecosystem are communicated effectively to a global audience.

This initiative will engage:

• Selected Cardano Projects: Up to 5 projects will be chosen based on their innovation, impact potential, and readiness to share significant news.
• Global Media Outlets: Including crypto and financial news platforms, tech blogs, and mainstream media.
• Crypto and Financial Analysts: Who can provide further commentary and analysis, amplifying the reach.
• The Wider Cardano Community: Including investors, developers, and enthusiasts who benefit from increased awareness of ecosystem developments.

The impact will be demonstrated through:

• Media Coverage Metrics: Tracking the number and quality of media placements for each press release.
• Engagement Statistics: Monitoring social media and website traffic pre- and post-release.
• Project Feedback: Gathering testimonials from the project teams regarding the service and any noticeable changes in their project’s visibility.
• Audience Reach: Estimating the total audience reached through various channels, including direct media views, shares, and mentions.

Our solution leverages Yellow House GmbH’s professional PR expertise to specifically enhance the media profile of Cardano projects. This service is uniquely tailored to the crypto sector’s dynamics and the specific needs of blockchain-based projects.

The primary beneficiaries are the selected projects which will receive a boost in visibility, potentially leading to increased user acquisition, investor interest, and overall credibility. The broader Cardano ecosystem benefits from increased awareness and positive media coverage, which supports overall growth and development.

Please define the positive impact your project will have on the wider Cardano community

In what way will the success of your project bring value to the Cardano Community?

The success of this initiative will:

• Boost Project Visibility: Enhanced media presence helps projects break through the noise in the crypto market.
• Strengthen Ecosystem Reputation: High-quality press releases will showcase the innovation and strength of the Cardano ecosystem, attracting more attention and investment.
• Encourage Best Practices: Demonstrating the value of professional PR encourages other projects to follow suit, raising the overall communication standards within the ecosystem.

Impact will be measured by:

• Quality and Quantity of Media Placements: Tracking how many outlets publish the press releases and the prominence of these placements.
• Feedback from Project Teams: Assessing how satisfied the projects are with the PR process and the outcomes.
• Increased Public Interest: Measuring spikes in web traffic, social media engagement, and community growth following the press releases.

Outputs and opportunities will be shared through:

• Detailed Reports on Media Coverage: Providing comprehensive analytics on reach, engagement, and media pickup.
• Case Studies: Publishing detailed case studies on our website and in community forums to illustrate the successes and lessons learned.
• Follow-Up Webinars and Workshops: Offering sessions to share insights from the press release process and educate other projects on effective PR strategies.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Yellow House GmbH is a professional PR and communications agency with a strong track record in the crypto and tech sectors. We have successfully managed numerous PR campaigns, demonstrating our ability to craft compelling narratives and achieve significant media coverage.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1: Project Selection and Initial Consultations

• A: Milestone Outputs: Selection of up to 5 Cardano projects and completion of initial PR consultations.
• B: Acceptance Criteria: Projects selected, and initial meetings conducted to outline key messages and milestones.
• C: Evidence of Milestone Completion: Selection criteria document, meeting notes, project briefs.

Milestone 2: Milestone 2: Press Release Writing and Review

• A: Milestone Outputs: Draft and review press releases for each project.
• B: Acceptance Criteria: Press releases approved by project teams and ready for distribution.
• C: Evidence of Milestone Completion: Drafts, feedback forms, final versions of press releases.

Milestone 3: Milestone 3: Distribution and Media Engagement

• A: Milestone Outputs: Distribute press releases to targeted media outlets and follow up to maximize coverage.
• B: Acceptance Criteria: Press releases published across key media outlets with follow-up completed.
• C: Evidence of Milestone Completion: Distribution reports, media coverage links, follow-up records.

Milestone 4: Milestone 4: Impact Analysis and Reporting

• A: Milestone Outputs: Analyze media coverage and compile detailed reports on the press releases' impact.
• B: Acceptance Criteria: Comprehensive reports showing media reach, engagement metrics, and project feedback.
• C: Evidence of Milestone Completion: Media analysis reports, project feedback surveys, final impact presentation.

Final Milestone: Final Milestone: Comprehensive Project Review and Feedback

• A: Milestone Outputs: Complete a comprehensive review of the project, including feedback sessions with the project teams.
• B: Acceptance Criteria: Detailed review report with lessons learned and feedback incorporated.
• C: Evidence of Milestone Completion: Final review report, feedback compilation, lessons learned document.

Who is in the project team and what are their roles?

Chris Flato: Chris breaths esports and gaming every day. He once managed Communications for ESL, the world's largest esports company, and his extensive network is matched only by his confidence in his gaming skills. He is doing what a CEO does, attending all possible conferences and making sure everybody is paid at the end of the month.

Nils Lassen: Nils brings years of PR and communications experience within and outside the gaming and esports ecosystem to our yellow house. As an all-rounder, he leads the operational business and supports our clients like a loyal husband in good times and bad. So, as a wise woman once said: “If you liked it then you shoulda put a ring on it”.

Please provide a cost breakdown of the proposed work and resources

• Project Selection and Consultation: 5,000
• Press Release Writing and Editing: 20,000
• Media Distribution and Engagement: 30,000
• Impact Analysis and Reporting: 15,000
• Project Management and Coordination: 10,000
• Marketing and Promotion of the Service: 10,000
• Contingency Fund: 10,000

No dependencies

How does the cost of the project represent value for money for the Cardano ecosystem?

This project represents excellent value for money because:

• Direct Impact on Project Success: The press releases are designed to significantly boost the profile and credibility of the selected projects.
• Expert Execution: Leveraging professional skills to ensure that each press release is impactful and effectively distributed.
• Scalable Benefits: The success of this initiative can serve as a model, encouraging more Cardano projects to pursue professional PR strategies, thus amplifying the ecosystem's overall visibility.

By enhancing the media presence of up to 5 Cardano projects, this initiative by Yellow House GmbH aims to demonstrate the power of professional PR in driving project success and ecosystem growth.