Please describe your proposed solution.

The idea is to create 4 short videos, meaning presenting 4 different completed projects in Catalyst. One impactful story every month.

Each video contains one or several interviews from founders of the selected project and additional footage based on the nature of their project.

Each story is up to 6 minutes long. It has to be short, simple, well structured and precise in order to actually interest wider audiences and broadcasters.

The aim is to spread the knowledge about the impactful projects, about Catalyst and Cardano in general.

The selection of projects will be a manual process based on their timelines.

The focus is on European projects only in this funding round. This will narrow down the selection process.

The projects shown in these videos shouldn't be highly technical. It's more about proposals that can outreach wider and common audiences.

Please watch the example below. This is how the structure of the video should look like.

Please consider this as an example only. This video about Scantrust and Baiawines is using online interviews.

<https://player.vimeo.com/video/723749388>We will be presenting another video to voters during the voting phase.

The final videos will not be using online interviews.

First examples will be ready in August.

Videos are created in English.

It's prepared for broadcasters, TV stations and internet platforms in several formats.

The videos are finished in layers - this means the broadcasters can choose which audio layer they keep, they can decide for a slightly different editing for example, they want to use the interview only, they want just a few shots for their purpose etc.

It will be ready to serve different purposes. The basic one is subtitles and dubbing.

Using this approach people can easily localize the video for their local audiences.

Please describe how your proposed solution will address the Challenge that you have submitted it in.

Cardashift aims to accelerate impact projects. That's in direct alignment with our goal. We'd love to give filmmaking support to the projects with a high level of impact throughout the European Catalyst community.

What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The risk is the timeline and scheduling.

It's ideal to say we'll do one video per month. In reality it's gonna be very depending on the projects' timelines, so it's a bit tricky to predict this part, but we try our best.

Another tricky part is the selection of the projects that will be filmed.

Right now I don't have any better tool than my own reason and my own valuation of the projects. It's obviously very centralized and shouldn't be the goal.

I'm open to discuss the selection process with the community. We can figure out the way of small voting as well. But it's rather a long term goal.

Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

It's a 4 months project. 4 stories = 4 months.

One month cycle will look like this.

Week 1: Pre-production

Selecting a project that is ready for a close-out report, planning a meeting, contacting the team, scheduling filming, setting up a crew

Week 2: Production

1 or 2 days filming based on the nature and complexity of the project.

Week 3: Postproduction

• One day of editing
• One day of sound and music postproduction, recording voiceover if necessary, final sound mix
• One day of color grading, adding simple visual effects if needed
• One day of final mastering - in this case also creating layers as mentioned before for different purposes

Week 4: Marketing Distribution

• revealing the main video online, sharing across our reachable channels
• contacting online media platforms and TV broadcasters offering them this new content for use
• Running promotions on Youtube and Twitter for better reach and engagement.

NOTE:

In theory each month is the same on the timeline. The reality will be different, things will overlap or get delayed. We'll be informing the public about the changes openly.

Please provide a detailed budget breakdown.

Week 1 Pre-production

Selecting a project that is ready for a close-out report, planning a meeting, contacting the team, scheduling filming.

20 hours of work. 1hr per $20 = $400.

Week 2 Production

1 or 2 days of filming based on the nature and complexity of the project.

Logistics: $2000 (of course it depends on type of location, so this is the top number, in case of unused logistics money these will be used for production and postproduction or marketing)

Filming itself requires a cameraman, sound operator and director on set.

We will use two cameras for 2 days.

This whole crew with equipment costs $1200 per filming day, so it's $2400 in case of 2 days.

Week 3 Postproduction:

• One day of editing = $400
• One day of sound and music postproduction, recording voiceover if necessary, final sound mix = $600
• One day of color grading, adding simple visual effects if needed = $350
• One day of final mastering - in this case also creating layers as mentioned before for different purposes - $300

Week 4 - Marketing & distribution $ 1000

• Revealing the main video online, sharing across our reachable channels
• Contacting online media platforms and TV broadcasters offering them this new content for use
• Running social media promotions on Youtube and Twitter for reach and engagement.

Overall: $7450 per project

We want to do 4 projects which means $7450 x 4 = $29800

Please provide details of the people who will work on the project.

Petr Smělík - Director and Producer of the project

documentary filmmaker and editor with 16 years of experience, works for TV & film, for independent companies and for Cardano community, holds several awards for his editing skills and one main award for documentary directing

For more details please visit www.vivatscreen.com

Prokop Souček - director of photography

cameraman with over 20 years of experience, <https://www.imdb.com/name/nm2402498/>

Ivan Horák - sound designer

Experienced and extremely skilled sound designer, holds several awards for best sound design, https://www.imdb.com/name/nm1308711/?ref_=fn_al_nm_1

Marketing - Konma Community

Experience in Growing an organic community. A dedicated in-house marketing team well-versed in targeted marketing and engagement. PR specialists who will develop reach and growth strategy.

https://linktr.ee/konma

If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Yes, this type of project requires repetition.

I hope this initiative will inspire filmmakers from other parts of the world too. So we can spread the good word about Cardano's projects globally, not just from Europe where my focus is.

Please describe what you will measure to track your project's progress, and how will you measure these?

I will measure our ability to produce videos in a timeframe as listed above.

I'm not focused on impact like number of views, number of downloads etc.

The goal of the project is most importantly to create those videos.

Distribution is another story. We will keep track for sure, but the distribution and marketing of these videos will take time. So this kind of report will be delayed by a few months. Will be a part of our monthly reports only partially.

What does success for this project look like?

Success is to create videos that will gain interest by the media. Any kind of platform that's interested in sharing our work is considered a success.

In Czech Republic we want to reach Czech national television. It's one example of a successful usage, same goes for other European countries.

Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

It's a new proposal.