Please describe your proposed solution

Many emerging projects on the Cardano blockchain have groundbreaking ideas but fail to communicate their value effectively to a broader audience. Without strong public relations and marketing skills, these projects cannot attract the attention they need to grow, find investors, or engage users. This lack of visibility is a significant barrier to success and adoption within the vibrant Cardano ecosystem.

Yellow House GmbH believes that by equipping these projects with essential PR skills and knowledge, we can enable them to tell their stories compellingly. This empowerment will lead to increased visibility, attracting more support and recognition from the broader blockchain community. A workshop format is ideal because it allows for interactive, hands-on learning and direct feedback, making it more impactful than one-way communication methods.

This PR workshop will engage:

• Cardano Project Leaders and Teams: To learn about effective PR strategies and apply them to their projects.
• Marketing and Communication Professionals: To share insights and best practices in blockchain PR.
• Media Representatives: To discuss what they look for in stories and how projects can better interact with the press.
• Community Managers and Social Media Coordinators: To understand how to use digital platforms for better project storytelling.

The impact of the workshop will be demonstrated through:

• Pre and Post-Workshop Surveys: To measure the increase in PR knowledge and confidence among participants.
• Follow-Up Interviews: Conducting interviews with participants to document how they applied what they learned.
• Case Studies: Highlighting specific successes where projects increased their visibility using strategies from the workshop.
• Engagement Metrics: Tracking social media and website analytics before and after the workshop to see tangible improvements.

Our workshop is uniquely designed for the Cardano ecosystem, focusing on the specific challenges and opportunities within this blockchain environment. The participants will benefit from Yellow House GmbH's decade of experience in PR, gaining insights that are directly applicable and immediately beneficial.

This initiative is crucial for Cardano because improving the PR capabilities of its projects will lead to a more vibrant, dynamic, and successful ecosystem, attracting more users, developers, and investors.

Please define the positive impact your project will have on the wider Cardano community

Success in this project will:

• Empower Cardano Projects: By improving their ability to communicate and market themselves effectively.
• Enhance Ecosystem Visibility: As projects become more skilled in PR, the entire Cardano ecosystem's profile is elevated.
• Foster Community Growth: Better communication leads to more robust community engagement and growth.

We will measure the impact by:

• Knowledge Gain: Assessing the increase in PR knowledge through pre and post-workshop assessments.
• Application of Skills: Monitoring how participants apply skills over the months following the workshop.
• Visibility and Engagement: Measuring the media coverage and social media improvements of participating projects.

Outputs will be shared through:

• Workshop Materials: Publishing all workshop materials online for the broader Cardano community.
• Success Stories: Sharing case studies and success stories in community forums and newsletters.
• Webinars and Follow-Up Sessions: Hosting follow-up webinars to reinforce learning and share additional insights.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Yellow House GmbH is a professional PR and communications agency with:

• Expert Knowledge: Specialized in digital cultures and blockchain technology.
• Proven Track Record: Successful in elevating the profiles of numerous tech and digital projects.
• Dedicated Team: Experienced in conducting workshops and training sessions that empower participants with practical skills.

The approach's feasibility will be validated through:

• Pilot Workshops: Conducting initial small-scale workshops to refine the curriculum based on feedback.
• Collaborative Planning: Working with Cardano community leaders to ensure the workshop meets the needs of the participants.
• Feedback Loops: Incorporating participant feedback to continually improve the workshop's content and delivery.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1: Workshop Development and Participant Enrollment

• A: Milestone Outputs: Finalize workshop curriculum; open and complete enrollment for participants.
• B: Acceptance Criteria: Curriculum ready and participant list finalized.
• C: Evidence of Milestone Completion: Workshop curriculum document and participant registration forms.

Milestone 2: Milestone 2: Conduct the PR Workshop

• A: Milestone Outputs: Execute the full-day PR workshop for Cardano projects.
• B: Acceptance Criteria: Successful delivery of the workshop with high participant engagement.
• C: Evidence of Milestone Completion: Workshop presentation slides, participant attendance records, and engagement photos.

Milestone 3: Milestone 3: Post-Workshop Support and Impact Assessment

• A: Milestone Outputs: Provide follow-up support and assess the workshop's impact on participants' PR efforts.
• B: Acceptance Criteria: Documented improvements in participants' PR activities and communications.
• C: Evidence of Milestone Completion: Follow-up support documentation, impact assessment report.

Final Milestone: Final Milestone: Reporting and Future Planning

• A: Milestone Outputs: Compile a comprehensive report on the workshop outcomes and plan for future workshops.
• B: Acceptance Criteria: Detailed final report and a structured plan for subsequent workshops.
• C: Evidence of Milestone Completion: Final report and future workshop plan.

Who is in the project team and what are their roles?

Chris Flato: Chris breaths esports and gaming every day. He once managed Communications for ESL, the world's largest esports company, and his extensive network is matched only by his confidence in his gaming skills. He is doing what a CEO does, attending all possible conferences and making sure everybody is paid at the end of the month.

Nils Lassen: Nils brings years of PR and communications experience within and outside the gaming and esports ecosystem to our yellow house. As an all-rounder, he leads the operational business and supports our clients like a loyal husband in good times and bad. So, as a wise woman once said: “If you liked it then you shoulda put a ring on it”.

Please provide a cost breakdown of the proposed work and resources

Cost Breakdown

• Workshop Development: 65,000 for research, curriculum development, and material preparation.
• Facilitation and Speaker Fees: 10,000 for engaging industry experts and speakers.
• Venue and Logistics: 5,000 for renting a venue and managing logistics.
• Participant Support: 5,000 for providing materials and support to participants.
• Marketing and Outreach: 5,000 for promoting the workshop within the Cardano community.
• Post-Workshop Support and Impact Assessment: 10,000 for follow-up support and documentation.

No dependencies

How does the cost of the project represent value for money for the Cardano ecosystem?

This project offers excellent value for money by:

• Directly Empowering the Community: The workshop builds capacity within the Cardano ecosystem, enabling projects to be more successful and self-sufficient.
• Creating Long-Term Value: Skills and knowledge gained from the workshop will continue to benefit the projects long after the workshop ends.
• Leveraging Expertise Efficiently: Using Yellow House GmbH's expertise ensures that the resources are used effectively to achieve significant improvements in PR for Cardano projects.

This proposal aims to significantly enhance the PR capabilities of projects within the Cardano ecosystem, ensuring they have the skills necessary to thrive and contribute to a more vibrant and successful Cardano community.