Please describe your proposed solution

In the rapidly evolving blockchain space, numerous Cardano projects offer innovative solutions but struggle to reach their potential audience. Lack of effective communication and media presence hinders these projects from gaining the traction necessary to attract users, developers, and investors. This visibility gap limits their ability to contribute significantly to the Cardano ecosystem's growth and diversity.

Yellow House GmbH has a decade of experience in professional PR and communications, particularly in tech and digital cultures. By applying our expertise, we aim to bridge the gap between Cardano projects and their potential markets. A well-structured PR campaign can illuminate these projects' innovations, attracting attention and resources that drive success and adoption.

This PR campaign will engage:

• Cardano Project Teams: Providing them with the communication tools and media exposure needed.
• Media Outlets and Journalists: Specializing in technology and blockchain, to share and highlight these projects.
• Influencers and Thought Leaders: In the blockchain and tech sectors to amplify the message.
• Potential Investors and Users: To increase awareness and encourage adoption of Cardano projects.

The impact of this campaign will be demonstrated through:

• Media Coverage: Quantity and quality of media coverage received by the targeted Cardano projects.
• Engagement Metrics: Social media and web analytics demonstrating increased engagement and interest.
• Feedback from Project Teams: Testimonials and feedback from the Cardano projects on the effectiveness of the campaign.
• Investment and User Growth: Indicators showing whether there has been a rise in investment or user base following the campaign.

Our solution leverages deep industry connections and a nuanced understanding of digital and blockchain cultures, setting it apart from generic PR services. By focusing specifically on Cardano projects, we aim to strengthen the entire ecosystem by elevating its projects' profiles. This approach not only benefits the individual projects by driving growth and investment but also enhances the overall reputation and credibility of the Cardano platform.

Please define the positive impact your project will have on the wider Cardano community

The success of this campaign will bring significant value to the Cardano community by:

• Showcasing the Versatility of Cardano: Demonstrating the range of viable and innovative projects built on the Cardano blockchain.
• Strengthening Community Ties: Creating stories and content that bring the community together and attract new members.
• Enhancing Ecosystem Growth: By increasing the visibility of projects, we stimulate more development and innovation on the Cardano platform.

Impact will be measured by:

• Media Impressions and Coverage: Tracking the reach and impact of media coverage.
• Analytics and Engagement: Using data from social media and web traffic to measure increased interest and engagement.
• Community Feedback: Gathering input from the Cardano community and project teams about the campaign’s effectiveness.
• Growth Metrics: Assessing the uptick in users, transactions, and investments in the highlighted projects.

Outputs and opportunities will be shared through:

• Regular Updates and Reports: Published on community forums and in newsletters.
• Interactive Webinars and Workshops: To share best practices and results from the PR campaign.
• Case Studies: Detailed analyses of how specific projects benefited from the campaign.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Yellow House GmbH brings:

• A Decade of Experience: In PR and communications within digital and tech sectors.
• Proven Track Record: Successfully boosting the profiles of numerous tech startups and gaming companies.
• Expert Team: Consisting of PR professionals, digital marketers, and communication strategists who specialize in tech and blockchain.

Feasibility will be validated through:

• Pilot Campaigns: Conducting initial mini-campaigns for a select few projects to refine strategies.
• Continuous Monitoring and Feedback: Using real-time analytics and feedback to adjust tactics and strategies.
• Collaboration with Stakeholders: Working closely with Cardano project teams and community leaders to ensure alignment and address any concerns.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1: Campaign Planning and Initial Outreach

• A: Milestone Outputs: Detailed campaign strategy, selection of initial project batch, establishment of media partnerships.
• B: Acceptance Criteria: Strategy finalized, projects selected, and initial media contacts established.
• C: Evidence of Milestone Completion: Strategy document, contracts with projects, list of media contacts.

Milestone 2: Milestone 2: Execution of PR Campaign

• A: Milestone Outputs: Execution of PR activities including press releases, influencer partnerships, and media interviews.
• B: Acceptance Criteria: Successful publication of press releases, completion of influencer activities, and conduct of interviews.
• C: Evidence of Milestone Completion: Copies of press releases, reports from influencer activities, recordings or transcripts of interviews.

Milestone 3: Milestone 3: Analysis and Reporting

• A: Milestone Outputs: Comprehensive analysis of campaign impact, including media reach, engagement metrics, and feedback from projects.
• B: Acceptance Criteria: Detailed report showing reach and engagement, positive feedback from at least 80% of involved projects.
• C: Evidence of Milestone Completion: Final impact report, feedback surveys, engagement analytics.

Final Milestone: Final Milestone: Project Close-Out and Future Planning

• A: Milestone Outputs: Final report summarizing overall campaign results and strategies for future PR activities.
• B: Acceptance Criteria: Comprehensive close-out report, future strategy recommendations.
• C: Evidence of Milestone Completion: Final close-out report, future strategy document.

Who is in the project team and what are their roles?

Chris Flato: Chris breaths esports and gaming every day. He once managed Communications for ESL, the world's largest esports company, and his extensive network is matched only by his confidence in his gaming skills. He is doing what a CEO does, attending all possible conferences and making sure everybody is paid at the end of the month.

Nils Lassen: Nils brings years of PR and communications experience within and outside the gaming and esports ecosystem to our yellow house. As an all-rounder, he leads the operational business and supports our clients like a loyal husband in good times and bad. So, as a wise woman once said: “If you liked it then you shoulda put a ring on it”.

Please provide a cost breakdown of the proposed work and resources

Cost Breakdown

• PR Campaign Strategy and Development: 40,000
• Media and Influencer Outreach: 20,000
• Content Creation and Distribution: 30,000
• Monitoring, Analytics, and Reporting: 5,000
• Project Management and Coordination: 5,000

No dependencies

How does the cost of the project represent value for money for the Cardano ecosystem?

The proposed budget ensures that every ADA spent maximizes the value brought to the Cardano ecosystem by:

• Focusing on High-Impact Activities: Prioritizing actions that have proven to drive engagement and visibility.
• Leveraging Expertise: Utilizing Yellow House’s specialized skills to deliver professional and high-quality results.
• Ensuring Scalability and Sustainability: Building frameworks and strategies that Cardano projects can continue to use beyond the initial campaign.

This proposal is designed to create a significant, measurable impact on the visibility and success of projects within the Cardano ecosystem, leveraging Yellow House GmbH’s deep expertise in PR and communications to highlight and promote innovative solutions on the Cardano platform.