Please describe your proposed solution.

<u>Pre-funding </u>

Sustainable ADA has been focused on Impact Measurement since fund 6, and the team has past experience with in-depth universal impact assessments like the SDG, B-Impact, and GIIN assessment including many others.

During Fund 6:

Collaborating with the Cardano Aim team we led with the research and integration of SDG ratings to proposals in the Catalyst ecosystem.

Add SGD Ratings to proposals: <https://projectcatalyst.io/funds/6/f6-partnerships-for-global-adoption/add-sdg-ratings-to-proposals-aim>

Research in Applying Frameworks: <https://projectcatalyst.io/funds/6/f6-partnerships-for-global-adoption/research-in-applying-frameworks-aim>

During Fund 7:

Sustainable ADA during fund 7 did research to evaluate and look at different Impact measurement frameworks to find what works best for blockchain technology. We also did research on creating a token called the Sustainable Goals Token and the idea was to create a research based framework and platform for impact investing, monitoring and evaluation.

We created a white paper for both the Impact Measurement Tool & the Sustainable Goals Token:

Impact Measurements Tool White Paper : https://www.canva.com/design/DAFC7zRNrdg/em1s_yQDnNU6sPW6KJ8hnA/view?utm_content=DAFC7zRNrdg&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink

SGT White Paper: https://www.canva.com/design/DAFE9HA3qQ8/IvJ93aosRmlIKZ9_17Izcw/view?utm_content=DAFE9HA3qQ8&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink

Impact Measurement Tool: <https://projectcatalyst.io/funds/7/f7-improve-and-grow-auditability/impact-measurements-tool-research>

Sustainable ADA Goals Token: <https://projectcatalyst.io/funds/7/f7-miscellaneous-challenge/sustainableada-goals-token-research-5d5d2>

During Fund 8:

Partnership Generation

• https://projectcatalyst.io/funds/8/f8-cross-chain-collaboration/cross-chain-impact-lead-generator

• https://projectcatalyst.io/funds/8/f8-business-solutions-b2b-and-b2c/community-lead-generation

Onboarding new Users:

• https://projectcatalyst.io/funds/8/f8-new-member-onboarding/the-impact-onboarding

During Fund 9:

• <https://cardano.ideascale.com/c/idea/64495>

Creating the Impact Measurements process and Tool for companies to help define KPIs, measure, verify and report them, with a focus on SDGs impact.

<u>Post-funding </u>

Finalize the last components of the PIP White paper and develop the Proof of Impact platform. The goal for this project is to create a MVP, onboard our pilot NGO that we are already partnered with through the Streets of ADA - A Samsudin Brothers Projek, a NFT4Good project.

What is the Proof of Impact Platform?

The Proof of Impact Platform (PIP) will be a SaaS company aiming to help citizens financially and morally support the causes and actions carried out by grassroots activists, communities, NGOs, and impact associations.

The primary products are an easy-to-use app to upload Impact KPI data. Along with a blockchain-powered platform that enables individuals and organizations to support NGOs and impact associations and get rewarded for their actions.

PIP will use blockchain, NFT, and related technologies to capture and showcase the reported and proven impact of NGOs, and associations, through a purchasable Proof of Impact NFT, containing metadata evidence connected to the positive impact beneficiaries have experienced.

Our Partners

We have partnered with Talk to Loop, who will be one of our on the ground partners to support capturing local community testimonials.

For our PIP pilot project, Streets of ADA - A Samsudin Brothers Projek are creating Proof of Impact NFTs in partnership with the Palawan NGO Network, in the Philippines, made up of 39 NGOs and Impact Associations. Streets of ADA NFTs will help raise funds and build a global support community to challenge corruption, protect activists and protect the planet.

“Loop is an open platform raising the voices of local people into the digital space. Making sure that impact is measured by their experiences and priorities! This collaboration is helping to use their views to inform Proof of Impact rather than letting other people define it." - Alex Ross, Loop Lead

PIP Proof of Impact Platform combines

Impact Measurement X Proof of Impact NFTs X Impact Portfolios:

• Track and Trace Impact through our impact measurement tool and mobile app. Making it easy for any organization to track and verify impact.
• Proof of Impact NFTs represent an impact investing/donor certification. Meta-data within the NFT attaches up-to-date verified impact data for holders that is dynamic thanks to CIP-68
• Impact portfolios provide users a dashboard to follow NGOs, and Impact Associations' impact over time. Stakeholders can take part in other mechanisms like stake NFTS, receive holder rewards, and view project updates from the projects they support.

Proof of Impact NFTs

PIP's marketplace will make NFTs available for purchase. Smart contracts will automatically send funds from the sale of the NFT to the NGO's wallet, while also incentivizing users by rewarding them with platform tokens/funds for their actions and needs, that will be redeemable in the growing ecosystem of impact projects and Cardano4Good community.

Dashboard of Impact (example visual and is subject to change)

Our ambitions are to overtime strengthen the relationships between ESG/impact investors and the Social and Environmental impact projects. To bring more investment to these projects so they can sustainably scale and create greater impact. Furthermore, we can connect impact investors to the projects they want to invest in and support. We envision a model where investors input certain impact investment criteria based on their investing preferences. Then using that information, they are connected with impact projects in our ecosystem, helping impact investors make more conscious and informed investing decisions.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Our proposed solution addresses the challenge by leveraging our expertise in impact measurement and blockchain technology to create the Proof of Impact Platform (PIP).

This platform aims to revolutionize the way citizens financially and morally support grassroots activists, communities, NGOs, and impact associations.

By utilizing blockchain, NFTs, and related technologies, PIP captures and showcases the reported and proven impact of these organizations through purchasable Proof of Impact NFTs.

Benefits to the Cardano ecosystem:

• Enhanced Impact Measurement: The Proof of Impact Platform provides an easy-to-use app and a blockchain-powered platform that enables individuals and organizations to track, measure, and verify the impact of NGOs and impact associations. This transparency and accountability in impact measurement foster trust and confidence in the Cardano ecosystem.

• Empowering Grassroots Activists: PIP empowers grassroots activists and communities by giving them a voice and platform to raise awareness and funds for their causes. By capturing local community testimonials and partnering with organizations like Talk to Loop and Palawan NGO Network Inc, we ensure that impact is measured based on their experiences and priorities.

• Increased Funding Opportunities: Through the marketplace on PIP, Proof of Impact NFTs can be purchased, with the funds automatically transferred to the NGO's wallet. This provides a direct and transparent way for individuals to support impactful projects and initiatives, attracting more funding to the Cardano ecosystem.

• Engagement and Rewards: PIP incentivizes users by rewarding them with platform PIP tokens/funds for their actions and needs. This gamification element encourages active participation, engagement, and ongoing support for NGOs and impact associations. In collaboration with Domino DAO, we will make this a fun engaging experience.

• ESG/Impact Investing Connections: The Proof of Impact Platform aims to strengthen the relationships between ESG/impact investors and social and environmental impact projects. By connecting impact investors to projects based on their investing preferences, we enable more conscious and informed investment decisions, driving more funding to impactful projects within the Cardano ecosystem.

• Scalability and Sustainability: This funding will enable us to develop our MVP and pilot with our Palawan NGO Network Inc. already partnered through the Streets of ADA - A Samsudin Brothers Projek. PIP has the potential to scale and onboard more many more users including artists, social enterprises and NGOs. We are in talks with numerous NGOs and impact associations based in France, the UK, Indonesia, Malaysia and Singapore who are exploring their digital transformation journey. This scalability contributes to the long-term sustainability of impactful projects who choose to integrate Cardano built solutions.

Our proposed solution, the Proof of Impact Platform, addresses the challenge by revolutionizing impact measurement, building global communities that are supporting and empowering grassroots activists, attracting funding, incentivizing engagement, onboarding new users to Cardano, and connecting impact investors to impactful projects. These benefits will be a huge contribution to the growth, adoption, and positive impact of the Cardano ecosystem.

How do you intend to measure the success of your project?

We will measure the following KPIs:

• number of White Paper views
• number of Advisors and Team members onboarded
• number of companies/NGOs/impact organisations/social enterprises who sign up to be the first companies on PIP after our MVP trial
• number of marketing and communication posts
• number of partnerships

Please describe your plans to share the outputs and results of your project?

We plan to share the outputs and results of our project through various channels, including social media platforms, community forums, and the Sustainable ADA website.

We will publish regular updates of discussions held in Cardano for Good Twitter spaces, and feature the achievements of the showcased projects. We will share updates on our milestones and increase marketing efforts to create an impactful Proof of Impact measurment and investing tool.

What is your capability to deliver your project with high levels of trust and accountability?

We have had a lot of success while growing Sustainable ADA over the last few years. We have been closely connected to the Cardano community through our Project Catalyst proposing experience.

Learn more about all of our past funded projects here: <https://sustainableada.com/catalyst/>

Sustainable ADA has created: 48 individual stories on projects building in the Cardano community and making the world a better place.

More info here: <https://sustainableada.com/news/>

Sustainable ADA also created the Cardano Impact Report where they highlighted over 65+ Impact Project buildings on Cardano to make the world more sustainable and equitable for all.

Free Version can be found here: <https://sustainableada.com/cardano-impact-report/>

More work we have taken part in:

Impact Measurement research: https://www.canva.com/design/DAFC7zRNrdg/em1s_yQDnNU6sPW6KJ8hnA/view?utm_content=DAFC7zRNrdg&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink

Positive Blockchain Cardano integration and Project Catalyst Support:

We have been creating a community of impact, forged through strategic and impactful partnerships:

What are the main goals for the project and how will you validate if your approach is feasible?

The main goals of the Proof of Impact Platform (PIP) project are to:

Enable Impact Measurement: PIP aims to provide organizations with an impact measurement tool and mobile app that allows them to track and verify their impact easily. This goal focuses on empowering organizations to define key performance indicators (KPIs), measure impact, and report on their progress.

Create Proof of Impact NFTs: PIP plans to develop a marketplace where Proof of Impact NFTs can be purchased. These NFTs will contain metadata evidence connected to the positive impact experienced by beneficiaries. The NFTs serve as impact investing/donor certifications and provide up-to-date verified impact data to holders.

Establish Impact Portfolios: PIP intends to offer users a dashboard to follow the impact of NGOs and Impact Associations over time. This feature allows users to track the progress of projects they support and engage with mechanisms such as stakeing NFTs, receive holder rewards, and view project updates.

The feasibility of PIP's approach can be validated through several means:

Pilot Project Evaluation: The partnership with Streets of ADA - A Samsudin Brothers Projek and the Palawan NGO Network for the pilot project will provide an opportunity to test and assess the practicality and effectiveness of the Proof of Impact Platform. Evaluating the outcomes, user feedback, and impact generated through the pilot will help determine if the approach is feasible.

User Adoption and Feedback: PIP will need to gain traction and attract users to its platform. Monitoring user adoption rates and obtaining feedback from NGOs, impact associations, and individual users will provide valuable insights into the feasibility and usability of the platform. Positive user experiences and feedback would indicate a feasible and effective approach.

Technology Implementation: The successful integration and utilization of blockchain, NFTs, and related technologies will be crucial to the feasibility of PIP. Ensuring the security, scalability, and efficiency of these technologies in capturing and showcasing impact data will play a significant role in validating the approach.

Impact Measurement and Verification: The ability of PIP to accurately measure, verify, and showcase impact will be essential for its success. With our established robust methodologies for impact measurement. We can ensuring data integrity, and the implementation of transparent verification processes will contribute to validating the feasibility of the approach.

The combination of user feedback, successful pilot project outcomes, effective technology implementation, and reliable impact measurement and verification will serve as indicators of the feasibility of PIP's approach. We can wait to creat greater impact in the Cardano community with PIP.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Pre-funding activities:

• Key Partnerships:

• Talk to Loop

• Sound Rig

• NFT Rescue

• Metera

• Developed the POC:

• Started to develop White Paper

Post Funding Activities

(6 milestones over the course of 12 months)

Month 1-2 Milestone #1: Finalize White Paper

• Finalize V1 of White paper to release to the public
• Onboard advisors to review our documentation

Deliverables:

• Add the last pieces to our White Paper and have advisors sign off on it
• Finalize any strategic partnerships for the success of PIP and create disclosure documentation for partnership confirmation.
• Talk with Advisors to have support with finding a CTO release job posts and the opportunities to our community.
• With the CTO onboard two devs
• Finalize the advisory board and release a board statement to community

Month 3-4 Milestone #2: Onboard Developers and connect partners

• Onboard developers and partners
• Release the White Paper

Deliverables:

• Create job roles and onboard the first CTO, developers and new project partners.
• Finalize the White Paper and release V1 after the Avisors review.

Month 5-6 Milestone #3: Set up the MVP & Finalize Tokenomics

• Finalize the MVP
• Have Tokenomics reviewed
• Create token launch schedule
• Test Proof of impact NFTs

Deliverables:

• Our partners finalized the MVP so we are ready to start onboarding the first NGO
• Finalised our proposed tokenomics for the PIP token and share it with our tokenomics expert.
• After token expert reviews create a token launch schedule and get token ready
• Test the proof of impact NFTs and get ready to integrate with the first NGO we are onboarding

Month 7-8 Milestone #4: Launch pre-sale & Start initial development

• Launch token presale
• Develop marketing material for token sale
• Create onboarding kit for first NGO and create the model for onboarding business

Deliverables:

• Create and finalize the marketing material and promotional material to share the PIP token launch.
• Finalize and launch the official token sale and begin with a pre-sale.

Month 9-10 Milestone #5: Finalize first MVP Development & Onboard NGO

• Launch the first MVP of PIP
• Create NGO Onboarding material

Deliverables:

• Finalize last steps to launch our MVP of PIP and start to create onboarding material for our first pilot NGO.

Month 11-12 Milestone #6: Test PIP with first NGO & Create their first Proof of Impact NFT

• Onboard NGO
• Launch first Proof of Impact Dynamic NFT
• Capture documentation on first proof of concept with NGO

Deliverables:

• <span class="ql-cursor"></span>Onboard the first NGO and take notes and ways to better the process during this stage.
• We will launch our first Dynamic Proof of Impact NFT and get the first NFT fundraising event to take place.
• Document the entire process.

Please describe the deliverables, outputs and intended outcomes of each milestone.

As a result of our work at Impact Web3, Sustainable ADA, Proof of Impact Platform (PIP) and Domino DAO, we intend that the Cardano ecosystem and community will find the resources and guidance they need to support them and their stakeholders on an impactful journey.

We are working to connect the dots between web3, Cardano and a sustainable and equitable world.

We will measure our project's progress by achieving our deliverables and milestones as set out in the previous section.

Please provide a detailed budget breakdown of the proposed work and resources.

Who is in the project team and what are their roles?

Team Info:

Impact Web3 & Sustainable ADA

Cole Bartlett and Razali Samsudin Co-founded Sustainable ADA and Impact Web 3, and have been shaping it into what it is today.

It all started with the initial idea for Sustainable ADA back on April 20th of 2021 (Sustainable ADA 2021). Together, we co-founded it in June of 2021. We have backgrounds, professional experiences, and knowledge in education, economics, sustainability, and how blockchain technologies can be harnessed for good.

Cole Bartlett:

Co-Author of Recalibrating Value, Identity & Impact Through the Blockchain Cardano Impact Report 2023 | Bachelors in Economics and Sustainability | Blockchain/Sustainability Researcher | Social Entrepreneur | Co-Founder of Impact Web 3 & Sustainable ADA | Positive Blockchain Contributor | Impact Measurement Expertise | US Director for Yagazie Foundation | Blockchain Learning Center Core Member | Co-Founder of Vermont Fishing | Decentralized Lead Generation | UNITE 2030 Youth Delegate | Photographer, Videographer, Editor | Content Creation

Additional Activities by Cole:

• Member of SmartHubs and Founding member of P-Gen. The decentralized partnership generation model was designed by Cardano community members and first funded through Project Catlayst in Fund 8.

• <https://linktr.ee/smarthubs>

• Live Twitter Space Host every Thursday at 4pm UTC. Cardano For Good - We bring impact project in the Cardano community to the stage and talk about all the good happening in the Cardano Community.

• <https://twitter.com/CardanoSpot/status/1679222635891400704?s=20>

• Took part in the very first Catalyst Boost Camp held by Entreprenerdy.

• Experience: <https://sustainableada.com/news/cardano-catalyst-boost-camp-providing-invaluable-guidance-and-resources-for-funded-proposals/>

• Took part in a course by Grace Rachmany at DAO Leadership called "THE FUTURE AIN’T WHAT IT USED TO BE:

• <https://www.daoleadership.com/future-course/>

• Active Member of Cardano For Climate

<https://www.linkedin.com/in/cole-bartlett>

https://twitter.com/cole_vt

Razali Samsudin: Editor | Lead Author | Subject Expert | Partnerships

Co-Founder of Sustainable ADA, Impact Web3, Streets of ADA - A Samsudin Brothers Projek

15 years of experience as an interdisciplinary Educator from early years settings to postgraduate level, with a background in social sciences, humanities, and sustainability. Author, Writer, Editor, Digital Economy, Blockchain, Sustainability and Impact Measurements, Researcher (Research Lead Connecting SDGs to Project Catalyst and lead on the SDG Proposer Tool and SDG Search Tool with Cardano AIM #Blockchain4Good, #Cardano4Good, #NFT4Good). Social Entrepreneur, Catalyst Proposal Mentor. Wada UN SDG and Education Coordinator, Contributor at Cardano AIM, PositiveBlockchain, Cardano4Climate, Catalyst School, Adafilms.

<https://www.linkedin.com/in/razali-samsudin>

<https://twitter.com/Razlosophy>

Catalyst Journey:

We joined Project Catalyst, Cardano’s decentralized innovation fund, during fund 4. After applying and learning from both funds 4 and 5 along with lots of support from Cardano community members and teams, we were able to construct a strong proposal together that focused on our goals and ambitions for Sustainable ADA, and the Cardano community’s goals. We submitted a proposal focused on helping Grow Cardano, and Grow Africa.

With this funding, we had more capacity to focus on researching and sharing stories from change-makers in Africa and the diaspora, who are engaging with Cardano, creating a better tomorrow, today.

Thanks to the Cardano community and the use of their voting power from holding and staking ADA, we successfully secured the funding we were seeking. This helped us to take significant steps towards fulfilling our vision and mission having secured these crucial and helpful funds.

Through our time in the Project Catalyst ecosystem, we have been able to create a lot of strong and exciting partnerships with projects and businesses all across the world. This has led us to develop new ambitions for the work we do and to expand beyond education.

More about the projects we have been involved in: <https://sustainableada.com/catalyst/>

Experience and Expertise

The Sustainable ADA team has experience working with Figma, Canva, Wix, Final Cut Pro, Da Vinci Resolve 17, Adobe CC, Microsoft Products (Word, Excel, Powerpoint, etc).

Sustainable ADA has experience and backgrounds in Sustainability, Economics, Humanities, Social Sciences. Along with work with NGOs, Social Enterprises, Freelance journalism, and blogging.

The team has been a part of the Cardano ecosystem since 2020 and is very dedicated to the Cardano ecosystem. We created Recalibrating Value, Identity & Impact Through the Blockchain: Cardano Impact Report 2023”.

The team also has undertaken the first of its kind Cardano Impact Report.

The Cardano Impact Report is a comprehensive publication that aims to capture and showcase the positive impact generated by the Cardano community. It is designed as a book NFT (Non-Fungible Token) to leverage the unique features of blockchain technology, ensuring authenticity, transparency, and immutability of the content.

<https://sustainableada.com/cardano-impact-report/>

Impact Web3 & Sustainable ADAs community partners:

<u>Partners, advisors and supporters:</u>

Dr Mihaela Ulieru - Chief AI Alchemist SingularityNET | Former Head of Strategic Impact at IOG

<https://www.linkedin.com/in/mihaelaulieru/>

Alex Ross - Talk to Loop Lead | Former International Director of Programs and Partnerships at British Red Cross

https://www.linkedin.com/in/alex-ross-61453a3b/

https://talktoloop.org/

Sunny Basra - CEO of SoundRig Music Experience Platform

<https://www.linkedin.com/in/sunnybasra/>

<https://linktr.ee/soundrig>

Affendi Samsudin - Co-Founder at Streets of ADA - A Samsudin Brothers Projek team

<https://twitter.com/TR1PL7>

<https://asamsudinbrothersprojek.gitbook.io/streets-of-ada/>

Alain "Fusion" Clapham - FRSA | Curator | Educator | Public Speaker | Facilitator

The self-professed ‘Transformative Storyteller’ has presented shows for MTV and Sky, hosted events at Wembley Arena, interviewed the likes of Beyoncé, Dr Dre and Marvel-mastermind Stan Lee, and shared his story on the TED stage.

An experienced public speaker, educator and creative producer, he is now a lead facilitator for YouTube, empowering thousands of young people to become better Internet Citizens, and helps award-winning CEOs discover their own stories of transformation.

The driving force behind creative currency initiative #IITSPIRATION and founder of BMT and BWT – an immersive live experience celebrating the ‘awesome everyday’ stories of black men and women - Alain takes on all challenges with irrepressible energy, curiosity and a desire to get to the heart of the matter.

<https://www.linkedin.com/in/alain-fusion-clapham-b8824b29/>

<https://www.instagram.com/iitstagram/?hl=en>

<https://www.instagram.com/bmtstories/?hl=en>

Sarah Margono-Samsudin | International Development Practitioner - Education for Sustainable Development Section @UNESCO and Secretariat Member of Mission 4.7 Organisation -

<https://www.linkedin.com/in/sarah-margono-samsudin-a1b41b99/>

Fabrizio Shao - Adaptive Athlete | Disability Advocate | Web3 Brand Ambassador

<https://www.linkedin.com/in/fabrizio-shao/>

<https://www.instagram.com/tv/CYHlrYXIEwC/> - Cardano Summit 2021 Keynote Speaker

<https://youtu.be/X34UQeeMsz4>Sophie Ea - Impact, Monitoring & Evaluation Advisor - Save the Children

NMKR - NFT and Payment Services

How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the project represents value for money as it enables the creation of the Proof of Impact Platform PIP for the Impact Web3 ecosystem. In hand, we will be able to bring groundbreaking tools to the Cardano ecosystem and bring more investment, traceability, visibility and recognition to impactful projects building on Cardano. By investing in PIP, you can unlock new possibilities for the Cardano community. Including a new way to onboard new people and projects to Cardano. The community will gain access to valuable insights, collaboration opportunities, and inspiration to drive positive change.

The costs are justified and a modest ask given the average salaries for a graduate, and postgraduate researcher and Teacher in our sectors, and given our track record in and out of the Cardano community to date based out of USA (Salt Lake City), and western Europe (London and Paris).