Pathform: Custom growth paths

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KPI's / Metrics / Deliverables:

This Catalyst proposal serves to create and deliver the prototype Pathform app, build community, and begin community facilitation/dialogue. This packaging allows key aspects of the envisioned whole of Pathform to be present from the beginning, growing and expanding progressively subsequently with further funding.

Increased number of transactions on Cardano due to SingularityNET AI service calls.

Target number of unique active users in 12 months: 750 ~ 1000

We can start to formally measure the number of users after 6 months, once the prototype app has been deployed, marketing efforts/campaigns are established and well underway, and we have onboarded a critical mass of users.

In due course, once the app has traction with users and there is sufficient data gathered, AI (machine learning) models can be developed to personalize delivery of micropractices to users.

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Risk analysis & mitigation:

Risk (1): Immediate hiring need. Our team is actively searching for a full-stack developer now. To attract suitable talent in a timely manner, we are offering (in the budget) an above-average salary. This will also help to increase the chances of keeping a strong developer beyond the initial prototype (3-month) phase.

Risk (2): Not reaching target number of users in 12 months' time. We have budgeted for a social media in this proposal in order to begin building toward this goal from the beginning. Furthermore, Pathform is part of the SingularityNET ecosystem, which has multiple projects with existing and expanding user bases that could be marketed to and leveraged.

Furthermore, we have proposed a Pathform marketing plan for Latin America, in the LATAM Catalyst Challenge, which affordably budgets for a junior developer to support app-building and Spanish-language development needs and a marketing team to build Pathform presence specifically in Latin America. Pathform founder Gabriel Axel Montes is of Latin American origin and bilingual (fluent; professional), and intends to contribute to Latin America via that specific Catalyst Challenge. More details on the LATAM proposal are available here: <https://cardano.ideascale.com/a/dtd/Pathform-LATAM-Custom-growth-paths/384663-48088>

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Budget for Prototype app development & basic marketing only (3 months):

Project Lead & micro-intervention development: $31,500 ($10,500 per month x 3 months)
Community facilitation engagement: $8,550 ($2,850 per month x 3 months)
Prototype app development, including Senior Full-stack Developer: $31,500 ($10,500 per month x 3 months)
Marketing & Social Media Manager: $18,375 ($6,125 per month x 3 months)

TOTAL: $89,925

The Catalyst Fund7 budget has been intentionally kept as lean as possible so as to maximize reaching the first milestone within the constraints of the Catalyst program. Continuing the project beyond this stage will require further funds to be requested, which can be requested from future Catalyst rounds and/or other sources (as mentioned above).

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PATHFORM Landing page: http://pathform.io/pathform

PATHFORM Telegram Community: https://t.me/pathform

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Founding Board:

Gabriel Axel Montes ~ <https://www.linkedin.com/in/gabrielaxel/> CEO. Neuroscientist, consciousness researcher & educator. SingularityNET, Neural Axis
Ben Goertzel ~ <https://www.linkedin.com/in/bengoertzel/> Father of AGI. Founder & CEO, SingularityNET
Eddie Monroe ~ <https://www.linkedin.com/in/eddiemonroe/> Virtual agents, NLP, healthcare robotics. Former psychotherapist. Loving AI X-prize project
Janet Adams ~ <https://www.linkedin.com/in/janet-adams-ai-risk/> COO, SingularityNET. AI risk. Banking & finance. ex-HSBC.

Launch Team:

Sara Zannone ~ <https://www.linkedin.com/in/sara-zannone-34877683/> Computational neuroscience PhD, AI ethics. ex- Google DeepMind
Edward Keller ~ <https://www.linkedin.com/in/edkeller/> Architecture, transdisciplinary and multimodal design. Creative Director, SophiaDAO. ex- Columbia University
Dianne Krouse ~ <https://www.linkedin.com/in/dianne-krouse/> AI, music, digital marketing, e-commerce, analytics; ex-Microsoft
Ibby Benali ~ <https://www.linkedin.com/in/ibbybenali/> Marketing & product development. VP Marketing, SingularityNET & SingularityDAO

Advisors:

John Jones ~ <https://wssnow.org/board-of-directors/> IT, consciousness educator and teacher. Existential risk. Founder, World Systems Solutions
Dan Mapes ~ <https://www.linkedin.com/in/danmapes> Co-designer of Spatial Web IEEE protocol. Metaverses. Co-founder & President, VERSES.io & The Spatial Web Foundation
Taylor Kuhn ~ <https://www.linkedin.com/in/taylor-kuhn-a40a9b48/> Neuropsychologist. Cognitive psychometrics. Brain imaging, neurodegeneration. UCLA.
Frederick Starr, M.D. ~ <https://www.linkedin.com/in/fred-starr-m-d-225a9a34/> EEG & neurofeedback expert. Founder, MyNeurva qEEG neurofeedback company.
Sebastian Rubens y Rojo ~ <https://www.linkedin.com/in/sebastianrubensyrojo/> Strategic planning & execution, governance. Ex-Deloitte, ex- Abu Dhabi Education Council

Team Lead:

Gabriel Axel Montes, Ph.D.

Gabriel Axel Montes, Ph.D., is a neuroscientist, consciousness educator, leadership coach, and facilitator of personal and organizational development and transformation.

Drawing from over a decade of neuroscience and consciousness research and experience as a facilitator, Gabriel taps latent human capability to optimize processes and unlock value from existing resources and human capital. He works to address today's global complexities and risks through the application of practicable neuroscience- and psychology-informed models and tools that elucidate the subtle habitual patterns at the root of inefficiencies. In his work, Gabriel promotes and teaches meta-learning—the capacity of "learning to learn", adapt, grow, change, and collaborate— to maximize human capability during organizational change.

Gabriel helps organizations synergize the relationship between human capital and technology implementation during digital transformation. He has worked with SingularityNET, the world's premier decentralized A(G)I organization, first by participating in the management of the initial $36 million fundraise as part of the launch team, and more recently he served as Head of People/HR, leading a doubling of staff count during a rapid growth phase and facilitating organizational development, collaboration, and well-being among its staff. Gabriel has conducted research in various subfields of neuroscience and published seminal work on the crucial role of neuroscience and consciousness in the design and ethics of artificial general intelligence (AGI) and virtual and augmented reality technologies.

Gabriel is bilingual (English & Spanish), an author, and an international speaker for diverse audiences on the intersection of consciousness, technology, and human culture, working and presenting at Harvard, Stanford, among various universities. Gabriel is a long-time mind-body/consciousness practitioner and instructor, eclectic experimental musician, and world traveler. For more information, visit neuralaxis.org.

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