Please describe your proposed solution.

We will be on boarding musicians from Africa to our upcoming Music Marketplace (SoundRig) that is still in development. Our proposed solution is to start by onboarding local musicians in Nigeria and record labels focused on South African musicians.

Additionally, we aim to establish a Web 3.0 Music/Art/Media Studies Course(s) for students in universities in South Africa to have accredited internships. We will also be translating our website and provide grants to music students at universities in South Africa and musicians in Nigeria.

Please describe how your proposed solution will address the Challenge that you have submitted it in.

Our proposed artists will address the challenge by onboarding musicians from Africa to mint their music on Cardano and promote overall Cardano adoption in an emerging economy. We aim to bring Web 3.0 solutions to the musicians in Africa and enable the people there to grow with Cardano as the blockchain develops.

What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Risks: Not getting funding to allow us to on-board the necessary Devs to allow us to continue to expand to other blockchains.

The solutions we have for solving this potential hurdle are:

• Launch Primary sales to get small amount of working funds from fees
• Having self funded enough to get the marketplace developed will allow for secondary sales and an addition revenue stream
• Potentially offering paid promotional services (ex: Boosted artist will appear higher up in the category list or search result queue)

Risk: Difficulty attracting/onboarding African musicians

The solutions we have for solving this potential hurdle are:

• Work with respectable local musicians/talent
• Lead by example, once one or a handful of musicians have achieved success we will be able to demonstrate this is viable alternative to the tradition music industry

Risk: Difficulty growing a community/customer base

The solutions we have for solving this potential hurdle are:

• Onboarding musicians from Web2 with existing fan bases to help grow a new consumer base in Web3
• Strategic partnerships with other projects to increase brand awareness as well as increase awareness of Web3 music on Cardano
• Working with the musicians on Cardano to help unify their fans on our platform to encourage organic growth

Risk: Difficulty to attract users from other blockchains

The solutions we have for solving this potential hurdle are:

• Media player attracts new consumers from other more establish music blockchains
• On-boarding web2 musicians with existing fan bases to again help with primary sales
• Strategic partnerships with projects on Cardano and other blockchains which will help our visibility as well as increase our brand credibility.
• Attend conventions for other blockchains and build brand awareness

Risk: Difficulty making our marketplace cross-chain compatible

The solutions we have for solving this potential hurdle are:

• Building out our Cardano marketplace will allow us to generate a consistent revenue stream to finance R&D.
• We could potentially build on Milkomeda which is a more EVM friendly option

Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Our key milestones in 12 Months:

• Onboarding 7 Musicians from South Africa
• Onboard 4 Musicians from Nigeria
• Establish an accredited internship program at a South African University for students to mint their music project on Cardano.
• Recruit a Sound Rig Ambassador for South Africa and Nigera

Please provide a detailed budget breakdown.

<u>Budget Requirements:</u>

$7,182 Mobile development for SoundRig.io in Africa

$9,563 Front End development for SoundRig.io for audiences in Africa

$8,255 Back End development

$10,000 Pioneer grants for independent musicians in Nigeria

$15,266 University grants for South African students

$15,000 Website and documentation translation to Swahili, Afrikaans, Hausa, Yoruba, Igbo, Fulfulde, and Tiv.(327 Hrs)

Please provide details of the people who will work on the project.

Tobias Steffen

• CEO at LE4F.AGENCY, Integration Partner Lead for https://www.nft-maker.io/.
• Onboarding and integration partner of exclusive NFT-Maker clients since Sept. 2021, initiator and artist behind https://www.cxvenant.art/, with early roots in the music event industry as stage builder.

Sunny Basra

• Partnerships Manager at https://www.le4f.agency/, Artist & Client Relations Manager at https://www.nft-maker.io/.
• Tech and Marketing Copywriter. BA (Hons) Hotel Management with considerable experience in Luxury Concierge catering to international Royalty, VIPs and C-Suite Executives. Author of children’s book The Secret Lives of Monsters & Legends

Quintin Bray-Stone

• Founder of DaBand.io, Project lead on “Cardano for Ukraine” a charity concert which raised 1200$ to feed 37 families for a week. Bachelor of Science in Nursing (2017), 8 years of training as a classically trained violinist, entrepreneur and crypto enthusiast.

Nhan Nguyen

• Founder of https://nftjam.io/ & Lead Backend Engineer at The university Admissions Centre, Australia.

Tuan Pham

• Backend Dev for https://nftjam.io/ & Full-stack Software Engineer at The University Admissions Centre, Australia.

Timothy Vang (@TheHiddenOrder)

• Events Coordinator for Cardano Community Afterparty Consensus Austin 2022
• Our Attendees: https://www.meld.com, https://iohk.io/, https://www.binance.us/, https://cardanofoundation.org/, https://metamask.io/
• Tim is currently serving on active duty in the United States Air Force. While in Japan, he has extensive project management experience, including coordinating bilateral events between the Japanese and U.S. Embassies. He also has experience as a community outreach coordinator, coordinating over 73 community events and festivals and building relationships with the Department of Defense, the U.S. Ambassador, and local Japanese American cities.

EQ Puradirezja

• Founder & frontman of Humania & The Hums.
• Music producer, songwriter, musical director for Humania & other big artist & bands in Indonesia since 1992
• The Program Director at PT. Java Festival Production.
• Concept & Music Director for Urban Jazz Crossover & JazzCotheQue.
• Music Curator, Consultant, Judge, Mentor, Lecturer.
• Music Industry Activist since 1996, Head of PR in AMPLI - Indonesian Musicians & Songwriter Alliance. (ampli.id).
• With 30 years of experience in the music industry he always gave his heart & soul for his vision & mission to revolutionize the Indonesian music industry with the Cardano blockchain.

Heru Singgih

• Founder, Programmer, Producer & songwriter for Humania music and The Hums.
• Head of Events & Promotion for Plaza Indonesia retail mall since 2004 to 2009.
• F&B business owner and Director of one Regional Owned Enterprise State Province
• Bachelor of Arts Visual Communication at KVB Sydney, Australia.

Darma Wardhana (@darmaforlife)

• Co-founder of KITA Coin and KITA Cardano Indonesian community.
• Chief of Demajors Records Digital Blockchain Community Builder.
• Co-founder of The Hums
• Part of the team of Synchronize Festival Lifetime Ticket NFT.
• A local DJ that has been involved in many local underground dance scene movements since 1999.
• Part of the Demajors Records, who is also recognized as the biggest Indonesia independent music distributor with over 900 list catalog of local musician artists and a team behind the biggest local festival called Synchronize Festival.
• Darma's next aim is to bring the local musician to step into a new way of much greater solution than the previous one using the Cardano blockchain technology.
• kita cardano
• Demajors
• Synchronize Festival
• nft.synchronizefestival

Abang Edwin SA a.k.a Bangwin

• Co-founder of the Hums
• Business Manager of Humania (The band and it’s digital initiative)
• Touted as one of the pioneers of online community in Indonesia, since 2000
• Founder of Bangwin Consulting, a digital business consulting since 2012

Humania / Music Production Credential

• Humania 1st Album: "Terserah" 1994. Hits songs: Terserah, Putih, Basa Basi. Won BASF Award: Best Reggae Song.
• Humania 2nd Album: "Sehabat Lama" 1996. Hits songs: Bersama, Jelita, Bersama. Won BASF Award: Best R&B Artist and MTV Award: Best Music Video for "Ya Udah"
• Humania 3rd Album: "Interaksi" 2000. Hit songs: Lepas Kendali, Interaksi, Terlena.
• JazzCotheQue Compilation Album 2011.
• Music Producer & Songwriter for Maliq & D'easentials, Indra Lesmana, Glenn Fredly, Andien, Marcell, Ermy Kullit, Art of Tree, Tohpati, Angel Pieters, etc.
• Humania 1st Single: "Waktu Kian Berarti" for Candra Darusman 2018.
• Humania 2nd single: "Semua Sama" 2019.
• Humania 3rd single: "The Art of Letting Go" feat Maizura 2019. Events & Festivals:
• Jakarta International Javajazz Festival - PT. Java Festival Production (2004-2015).
• Jakarta International Soulnation Festival - PT. Java Festival Production (2008- 2013)
• Jakarta International Rockin'land Festival - PT. Java Festival Production (2009- 2013).
• Habibie Festival - PT. Kairos Indonesia. (2016- 2017).
• KulFest Yogyakarta - 2017.
• Chainsmokers Live in Concert - Town Square Group (2018)
• 234 Urban Jazz Crossover - Concert Tour 2007-2010 by Dji Sam Soe - Sampoerna.
• JazzCotheQue & Union Live Events since 2008.

Matthew Reed - Sound Rig US Ambassador

• Background in Entertainment Business from Fullsail University with a concentration in music/video production.
• Worked in strategic communications and project management with the United Service Organization (USO).
• Worked with notable artists such as:
• Omarion, Plies
• Loyd Bank
• Anthony Hamilton
• Crystale
• Ja Rule
• J.Yuille
• Ted Nugent
• Tom Calderone the president of VH1 (formerly of MTV)
• Uncle Cracker
• Charlie Daniels Band
• Masters in International Relations from the University of Minnesota
• Juris Doctorate in Criminal Law from William Howard Taft Law (attorney fast track)
• Bachelors in Criminal Justice from Troy State University
• Master Science in Intellectual Property Law from Abraham Lincoln School of Law
• 23 years of military service with the United States Army Special Operations Command.
• Has served as a Senior Targeting Sergeant
• Air Traffic Controller
• Senior Public Affairs Chief. As a Senior IO chief, he has mastered Crisis Mitigation, Public Affairs Operations and Mass Communications. Being a member of the Inform and Influence community he is a reputable subject matter expert of Multi-Media Management to include visual information, still photography, motion picture photography, video or audio recording, graphic art and design. Lastly, in
• Founded Lights Out Records (2004)
• Founded On My Grind (OMG) Productions (2008)

Olaymika Oyebanji - Ambassador to Nigeria

• Web 3.0 writer
• Translates blockchain documents in: Swahili, Afrikaans, Hausa, Yoruba, Igbo, Fulfulde, and Tiv.

If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Yes we will continue to return to Catalyst to improve our proposal to get funded so we can broaden our influence in African. This will enable us to help as many musicians be financially independent and to flourish as possible.

Please describe what you will measure to track your project's progress, and how will you measure these?

We will measure our teams progress by announcing when we reach the following milestones below within 12 months.

Our key milestones in 12 Months:

• Onboarding 7 Musicians from South Africa
• Onboard 4 Musicians from Nigeria
• Establish an accredited internship program at a South African University for students to mint their music project on Cardano.
• Recruit a Sound Rig Ambassador for South Africa and Nigeria

What does success for this project look like?

Success for this project looks like when musicians in Africa are able to monetize their music fairly on Web 3.0 using SoundRig.io. Additionally, success is also achieved for us when we hit the following milestones to prove the usability of Cardano below.

Our key milestones in 12 Months:

• Onboarding 7 Musicians from South Africa
• Onboard 4 Musicians from Nigeria
• Establish an accredited internship program at a South African University for students to mint their music project on Cardano.
• Recruit a Sound Rig Ambassador for South Africa and Nigeria

Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

No