Please describe your proposed solution.
Overview:
The development and release of a blockchain-based, live streaming platform on Cardano represents a pivotal milestone for the ecosystem. It extends the influence of blockchain and commences the introduction of the video streaming platform to a broader audience. Nucast will transform the way content is distributed, monetized, and accessed. The platform introduces a live streaming protocol facilitated by smart contracts, enabling creators to generate revenue directly from their audience.
At Nucast, we have successfully cultivated a thriving community of over 8000+ members across our social media channels and Discord during our beta phase. This engaged community has been instrumental in providing valuable feedback and contributing to the platform's growth. Additionally, we are proud to announce that we have generated 150,000+ ADA in revenue to date. These funds have been wisely reinvested into building our web app and assembling a talented team proficient in various domains.
Additionally, we are thrilled to announce that Nucast has been selected as the official community partner for conducting the Cardano Summit in India. As the community partner, we will leverage our live streaming protocol to provide a seamless and immersive live streaming experience for the summit attendees.
If you are interested in understanding how Nucast functions in the backend, please check out the following article: https://medium.com/@nucastcardano/nucast-the-decentralized-video-streaming-and-ownership-platform-revolutionizing-the-entertainment-67023e0e2672
Live beta tests with content creators: <https://twitter.com/KydJuse/status/1647256473414582276?s=20>
<https://twitter.com/stefos07409904/status/1673006338635358208>
The live streaming protocol proposed by Nucast on Cardano offers a range of detailed features to enhance content distribution, subscription models and monetization opportunities. These features provide transparency, control, and direct interaction between creators and viewers, revolutionizing the live streaming industry. Here are the detailed features:
1. Subscription Model:
- Creators can make their digital content available for subscription on the platform.
- Subscribers can choose to pay the subscription fee directly to the content creator or purchase an access NFT minted with Nucast standards. (More in the above medium article)
- Subscription fees are recorded on the blockchain, ensuring a trusted and immutable record of subscription transactions.
2. Smart Contract Transactions:
- Subscribers initiate smart contract transactions on the blockchain to pay subscription fees or purchase access NFTs.
- Smart contracts facilitate and automate the transaction process securely and efficiently.
3. Access Verification:
- The platform verifies access rights by querying the smart contract's current state and the NFT state.
- The subscriber's signature is also verified to ensure authorized access to exclusive content.
- This verification process ensures that only authorized subscribers can access the content.
4. Creator Control:
- Content creators have control over their subscriptions, including pricing and availability.
- Creators can manage these aspects through smart contract interactions, allowing them to customize their monetization strategies.
- This level of control empowers creators to adapt their subscription offerings based on audience demand and market trends.
5. Automated Revenue Distribution:
- Smart contracts automate revenue distribution, guaranteeing that creators receive their fair share of earnings.
- The revenue generated from subscriptions or access NFT purchases is distributed automatically to the creators based on predefined terms in the smart contracts.
- This feature eliminates the need for manual payment processing and ensures transparent and efficient revenue sharing.
6. Chat interaction and tipping with Cryptocurrencies:
- Viewers can directly support content creators by sending tips or micro-payments using cryptocurrencies and fiat.
- The Nucast platform provides a chat feature that enables direct interaction between viewers and content creators.
- Within the chat interface, viewers have the ability to send tips or micro-payments to support their favorite creators.
- The chat interaction serves as a seamless and convenient way for viewers to express their appreciation for the content they enjoy.
- This feature strengthens the relationship between creators and their audience by providing an additional revenue stream without intermediaries taking a cut.
- Viewers have the flexibility to contribute any amount they desire, fostering a stronger connection and support for their favorite creators.
7. Reduced Risk of Censorship:
- Direct connectivity between broadcasters and viewers reduces the risk of censorship.
- Content is transmitted directly from the source, eliminating intermediaries or centralized authorities that may impose restrictions.
- Both creators and viewers have more control over the content they produce and consume, ensuring freedom of expression and a diverse range of content.
8. Transparent and Equitable Ecosystem:
- The platform fosters a transparent and equitable ecosystem for content distribution, subscription, and monetization.
- Subscribers have a direct and personalized way to access and support their favorite creators, creating a stronger connection and sense of community.
- By eliminating intermediaries and providing transparent revenue distribution, the platform ensures fair compensation for creators and a more engaging experience for viewers.
Technical Architecture:
1. Subscription Oracle Smart Contract:
- The Subscription Oracle Smart Contract serves as a registry for content creators and their respective subscription details.
- When a content creator registers on the platform, their information, such as Creator ID and subscription cost, is stored in the contract.
- This contract acts as a decentralized database for creator registration and subscription information.
- It provides a reliable and tamper-proof record of creators and their associated subscription costs.
2. Revenue Share and Subscription Smart Contract:
- The Revenue Share and Subscription Smart Contract handles revenue distribution and updates the subscription status.
- When subscribers initiate smart contract transactions by paying the subscription fee or purchasing an access NFT, this contract facilitates the process.
- It records the subscription details, including the subscriber's wallet address, subscription duration, and subscription price.
- The smart contract automates revenue distribution to content creators based on predefined revenue-sharing rules or percentages.
- Creators can claim their revenue by interacting with this contract and updating their subscription status.
Overall Flow:
- Content creators register on the platform, and their registration details, including Creator ID and subscription cost, are stored in the Subscription Oracle Smart Contract.
- Subscribers initiate smart contract transactions by paying the subscription fee or purchasing an access NFT.
- The Revenue Share and Subscription Smart Contract records the subscription details, including subscriber information and subscription parameters.
- The smart contract verifies the subscriber's access rights by checking the subscription status, duration, and associated wallet address.
- Content decryption algorithms, integrated with the smart contract, restrict access to subscribed content based on the validity of the subscription.
- Revenue generated from subscriptions or access NFT purchases is distributed automatically by the smart contract to content creators based on predefined revenue-sharing rules or percentages.
- Content creators can claim their revenue by interacting with the Revenue Share and Subscription Smart Contract.
- Creators have the ability to update subscription details, pricing, or availability by interacting with the smart contract, thereby customizing their monetization strategies.
By leveraging the Subscription Oracle Smart Contract for registration and the Revenue Share and Subscription Smart Contract for revenue distribution and subscription management, Nucast ensures a transparent and efficient ecosystem for content creators and subscribers on the platform.
Business Model:
- Nucast will operate on a sustainable business model where the platform generates revenue by taking a small percentage as a service fee from the subscription fees.
- This platform service fee allows Nucast to cover operational costs, invest in platform development, and provide ongoing support to content creators and viewers.
- The service fee ensures that Nucast can continue to improve and expand the platform, offering an enhanced experience for all users.
- By maintaining a small percentage service fee, Nucast aims to strike a balance between providing value-added services and ensuring creators receive a fair share of their earnings.
Go-to-Market Strategy:
1. Community Building: Nucast will continue to engage and grow our community through social media channels, Discord, and other platforms, leveraging the feedback and support of its community to drive platform development and adoption.
2. Partnership Development: Nucast has already started partnering with content creators, influencers, and media organizations to bring high-quality content to the platform and expand the user base.
3. Marketing and Awareness: We will implement a comprehensive marketing strategy to raise awareness about the platform, targeting both creators and viewer.
By combining the power of blockchain technology, decentralization, and smart contracts, Nucast aims to disrupt the live streaming industry by providing a transparent, equitable, and user-centric platform for content distribution, subscription, and monetization on Cardano.
How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?
The proposed live streaming platform by Nucast addresses several key challenges and brings significant benefits to the Cardano ecosystem:
- Creation or Improvement of Different Products:
- By introducing a live streaming protocol, Nucast expands the range of products available on the Cardano blockchain.
- This use case demonstrates the versatility and potential of Cardano beyond traditional financial applications, attracting new users and fostering innovation within the ecosystem.
- The platform provides content creators with a unique opportunity to monetize their digital content directly, creating new revenue streams and empowering them to control their own distribution and earnings.
2. Integrations with Other Existing Services, Products, and Protocols:
- Integrations with traditional fiat payment systems: Nucast can integrate with credit cards, debit cards, and UPI to provide a seamless payment experience for users who prefer traditional payment methods, attracting a wider user base.
- Enhanced user experience: By integrating fiat payment systems, Nucast creates a more inclusive platform, allowing users from various domains to easily subscribe, purchase access NFTs, and provide tips using familiar payment methods.
- Driving adoption and expanding the network effects: Integrating with traditional payment systems strengthens the value proposition of Cardano, attracting users who may not be familiar with cryptocurrencies and expanding the reach of the live streaming platform within the live streaming industry.
3. Solving a Key Problem or Issue:
- The centralized nature of traditional live streaming platforms poses several challenges, including high fees, limited control for creators, and potential censorship risks.
- Nucast addresses these challenges by providing a solution that enables direct monetization, enhanced control for creators, and reduced censorship risks.
- The platform eliminates intermediaries, minimizing fees and ensuring content creators receive a more direct and equitable share of their earnings.
- By leveraging blockchain technology and smart contracts, Nucast ensures transparency, immutability, and automated revenue distribution, solving key problems associated with traditional live streaming platforms.
Impact:
The introduction of a live streaming platform on Cardano has immense potential and offers significant benefits to the Cardano ecosystem. The live streaming industry is a rapidly growing and influential sector, attracting millions of content creators and viewers worldwide. By tapping into this industry, Nucast creates a bridge between the blockchain world and the content creation space.
The platform's ability to empower content creators, provide transparent revenue distribution, and offer direct interaction with viewers positions Cardano as a leader in revolutionizing the way content is distributed, monetized, and accessed. It showcases Cardano's versatility beyond financial applications and highlights its potential to disrupt traditional industries.
The integration of a live streaming platform with other existing services, products, and protocols within the Cardano ecosystem amplifies its impact and reach. This integration fosters network effects, enhances user experiences, and drives further adoption of Cardano's infrastructure.
Overall, the live streaming platform by Nucast represents a significant advancement for Cardano. It addresses key challenges in the live streaming industry, brings new users into the ecosystem, and contributes to the growth and innovation of Cardano as a whole.
The global live streaming market was valued at USD 1219.19 Million in 2022 and is projected to attain a value of USD 6555.32 Million by 2030 at a Compound Annual Growth Rate (CAGR) of 23.40% during the forecast period, 2022-2028.
How do you intend to measure the success of your project?
Nucast intends to measure the success of the project through various key performance indicators (KPIs) that reflect the growth and engagement of the platform. These KPIs include:
- Number of content creators onboarded: We aim to attract a diverse range of content creators from various domains
- User engagement: Monitoring user engagement metrics such as the number of active users, average time spent on the platform, and frequency of interactions provides insights into the level of interest and satisfaction among viewers and content creator
- Number of hours of content streamed: Tracking the total hours of content streamed on the platform indicates the level of adoption and usage by viewer
- Number of tipping transactions and subscriptions: Monitoring the number and value of tipping transactions and subscriptions reflects the level of support and monetization achieved by content creator
- Content diversity: Assessing the diversity of content available on the platform, including different genres, languages, and formats, demonstrates the platform's ability to attract a wide range of creators and cater to the varied interests of viewer
By tracking these KPIs and continuously striving to improve them, we are aiming to create a successful and thriving live streaming platform on Cardano, benefiting both content creators and viewers within the ecosystem.
Please describe your plans to share the outputs and results of your project?
We plan to share the outputs by implementing the following action items:
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Regular Updates: Nucast will regularly publish project updates and key performance indicators (KPIs) on their Medium blog. These updates will provide detailed information about the progress, milestones achieved, user adoption, and other relevant metrics.
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Community Engagement: Nucast will actively engage with the Cardano community through various channels such as Twitter spaces, town halls, live streams on nucast and AMAs (Ask Me Anything sessions. These interactions will allow the team to present the project's outputs, discuss the impact, and address any questions or concerns from the community.
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Partnerships and Collaborations: Nucast will seek partnerships and collaborations with relevant influencers, content creators, and industry leaders. These partnerships can include interviews, joint content creation, or promotional activities. By leveraging the reach and influence of these partners, Nucast can ensure that the outputs and opportunities are shared with a wider audience.
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Social Media Presence: Nucast will maintain an active presence on social media platforms, including Twitter, Telegram, and Discord. We will share updates, project highlights, and success stories to keep the community informed and engaged.
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Catalyst Updates: Nucast will participate in Cardano's Catalyst program and share project updates and progress reports within the Catalyst community. This will provide an opportunity to receive feedback, collaborate with other projects, and showcase the results achieved.
By implementing these initiatives, Nucast aims to effectively communicate the outputs and results of the project, reach a wider audience, and foster transparency and engagement within the Cardano community.