Please describe your proposed solution
Nuauth leverages the power of Cardano and Midnight ZK to create a secure and transparent protocol for:
Content Registration and Rights Management:
Media companies and individual content creators register content on the blockchain, creating a tamper-proof record of ownership. Media companies can register their content on the blockchain, creating a digital fingerprint (SHA-512 hash) that is secured with an ed25519 digital signature. This process establishes a verifiable and immutable record of ownership and copyright.
More information here: <https://medium.com/@nucastcardano/introducing-nuauth-a-protocol-for-verifying-content-authenticity-origin-282c9ffa0abe>
Zero-Knowledge Proof Access Control: Nuauth utilizes Midnight ZK's Attribute-Based Encryption (ABE). This allows proving access rights to content in a secure and cost effective mode. This provides accessors with a higher level of privacy. AI platforms can demonstrate they have the necessary attributes (e.g., usage rights purchased) to access the content, ensuring compliance and protecting content privacy.
Acknowledgement by Midnight team: https://www.linkedin.com/posts/midnight-ntwrk_midnightdevnet-midnightnetwork-activity-7161705386117394433-WMVO?utm_source=share&utm_medium=member_ios
Authenticity Verification and Commercial Opportunities:
Nuauth Integrates seamlessly with existing media workflows while enhancing protection and monetization. The protocol opens up new commercial opportunities for media companies and AI platforms. Through controlled access points and smart contracts, Nuauth allows content owners to grant conditional access to their media, enabling new revenue models like royalties or licensing fees when access conditions are met.
Our Planned MVP Pilot Partner:
ETV Network is a news and entertainment satellite television channels. They are the largest regional television news network in the India, with 13 channels in 23 states with a combined viewership of more than 250 Million.
<https://www.youtube.com/@ETVAndhraPradesh>
Why is it required?
A study by the University of Oxford found that fake news can influence elections immensely, with 35% of Americans admitting to changing their vote based on fake news they encountered.
Fake News Statistics:
- Approximately 62% of online information could be false.
- 23% of surveyed Americans admitted to sharing a fake news story.
- 9 out of 10 American adults fact-check their news.
- 45% of UK adults report coming across a fake news item daily.
- On average, 40% of content shared on social media platforms is false.
- 80% of adults in the U.S. alone have consumed fake news at one time or another.
- 86% of global citizens have been exposed to fake news.
Reference: <https://www.demandsage.com/fake-news-statistics/>
PoC Links - <https://midnight.nucast.io/>
Here is the explainer of how the PoC works: <https://twitter.com/NucastIO/status/1757427624366756069>
Testnet Transaction:
<https://preprod.cardanoscan.io/transaction/5eea2082b24a56df24a1a23039d30af22fef16ae5ba461397d1aa4fdc139e068>
Smart Contract Address: https://preprod.cardanoscan.io/address/addr_test1wpzz0977nq8vl5gkak5u46vecdhlee98x0nntj9sph4ljvqpc9jpn
Stakeholders Engaged:
Media Companies: Can assert more robust control over their intellectual property, ensuring appropriate use and unlocking potential new revenue streams.
Content Creators: Gain a powerful tool to protect their work and ensure they are appropriately recognized and compensated.
Consumers: Provided with the tools to discern and verify trustworthy content, which is crucial in an era of widespread disinformation.
AI Platforms: Encouraged to use content responsibly and ethically by adhering to the usage rights encoded in the blockchain.