<u>Summary</u>:

Bringing together expertise in neuroscience, AI/ML, blockchain, and cutting-edge art, Taylor Kuhn, Gabriel Axel Montes, Refik Anadol, and Lev Gottlieb are submitting a proposal to the Cardano: Project Catalyst Fund8 Challenge: Neuro tools for teams and growth. The present proposal aims to integrate professional-grade cognitive assessments and well-being practices to help individuals gain insight into their cognitive styles and strengths, paving the way for enhanced team cooperation and formation. It will apply machine learning AI to analyze the relationships between cognitive assessments and well-being practices so as to deliver more targeted and personalized recommendations for individuals and teams. Additionally, codification of user assessment in the form of neurotech via brain-waves using EEG measurements will be explored. This work builds upon the existing work and collaboration between the team members, including funded (Fund 7) work by Gabriel Axel Montes, PhD (see below) and existing cognitive assessment capability (a functional MVP) by team member Taylor Kuhn, PhD and his colleague Lev Gottlieb, PhD.

The proposal carries a large team and already has a functional MVP, slide deck, and litepaper/whitepaper for the component projects (Pathform and Architex), all attached.

<u>More information</u>:

The present proposal aims to develop and implement additional capacity into the application PATHFORM (http://pathform.io/pathform), a spin-off project of Cardano partner, SingularityNET, which is a blockchain marketplace for AI services that run on the Cardano blockchain. Pathform won a Catalyst grant (Fund 7) to fund its prototype app. Though they are separate developments, the present proposal synergizes with that proposal (more information below on the relationship between the two). More information on Pathform below.

Link to the previously funded F7 proposal:

<https://cardano.ideascale.com/a/dtd/Pathform-Custom-growth-paths/384379-48088>

The present proposal aims to work on integration of Pathform with Architex, a neuropsychological assessment tool aimed at helping users gain insight into their cognitive style (more info below). The effects of Pathform's neuroscience-informed micro-interventions, which will be measured via biosensing peripherals such as heart rate and EEG, will also be correlated against an individual's cognitive style, which aims to help personalize and optimize the micro-interventions, as well as aid in the development of new ones. Additionally, codification of user assessment in the form of neurotech via brain-waves using EEG measurements will be explored.

<u>About Pathform</u>:

Pathform offers a framework for delivering well-being–oriented exercises and experiences to users via various media, and using AI-based analysis to help optimize and sequence the exercises presented to each user and provide user guidance. This will be initially delivered via mobile app, with virtual world and augmented reality modes also being actively explored.

Well-being exercises include targeted meditation and body-awareness practices and also more innovative techniques, including ones leveraging biofeedback from smartphone peripherals and EEG headsets. The framework is applicable to a wide audience, and is amenable to technical professionals and developers/engineers. Subsequent versions of the framework will also be extended to allow creation and dissemination of properly vetted user-created exercises.

Pathform will incorporate neuro-assessment capabilities in collaboration with Architex, a digital assessment tool based on 100 years of science in functional neuroanatomy and brain-behavior relationships, founded by academic and clinical neuropsychologists. Architex will offer users a rapid assessment of their cognitive strengths to help them discover and appreciate their cognitive 'architype', an in-depth indicator of neuro-cognitive type, with accompanying insights for using this knowledge to elevate performance and thrive.

Architex in its current form offers MVP functionality, consisting of a 6-minute, empirically-informed, quantitative neuropsychological assessment that maps your neurocognitive traits and, based on a multitude of data points, provides insights into a user’s neurocognitive style. In doing so, it captures a litany of neurocognitive domains, many of which are trait-based, some of which are state-based. Thus, Architex provides an individualized, quantitative mapping of each user’s neurocognitive style and strengths. These can be leveraged to personalize precision consciousness, micro-interventions and other user-enhancing recommendations via Pathform.

The whole of the Pathform roadmap encompasses a long-term project backed by a committed team and vision. It is well beyond the scope of any single Catalyst Challenge. Pathform plans to scale beyond the scope of this Challenge – in number of users, market, and range of applications –, and it aims to continue evolving so as to address large global challenges of our time, directly addressing well-being, consciousness, and technology.

Pathform will directly make use of SingularityNET's marketplace AI services. This means an increase in calls using SingularityNET's AGIX tokens. Because SingularityNET's AGIX token runs on Cardano, this means increased use of the Cardano blockchain. Furthermore, as developers/programmers are a focal sub-audience of Pathform, Pathform's offerings will be available to Plutus developers as well and thus add value to the Cardano community and ecosystem.

We aim for the requested budget (below) to be sufficient to meet our 3- and 6-month milestones (see below), which is the intended scope of this Challenge funding request. The greater extent of the project will require more funds, which we plan to request in any combination of the following options in Q2 2022 and beyond, if/as necessary: future Catalyst funding rounds, planned fundraising rounds, possible token generation event.

Community development will be supported by World Systems Solutions (WSS), which is in partnership with Pathform, to facilitate the community dialogue and growth toward collaborative education and action around global challenges and development of ethical AI. This is key and core to the progressive decentralization of AI, wherein the community must cultivate an understanding of how to steward technological development and governance toward building a prosperous and beneficial future. For more information, see attachment and visit <https://wssnow.org/social-movement-engine/> .

Pathform is viewed as mission-critical to the ethical development of AI and advanced technologies in the world as well as the beneficial development of the SingularityNET community.

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<u>About Architex</u><u> (https://www.myarchitex.com/)&lt;/u>:

Architex is a quick and accessible digital assessment of the brain and mind created by the co-founders of The Integrated Clinic (https://www.theintegratedclinic.com/). Grounded in the science of functional neuroanatomy and brain-behavior relationships, Architex uncovers your cognitive strengths to help you discover and appreciate your ArchiTYPE: an in-depth indicator of your brain type, with accompanying insights for using this knowledge to elevate performance and thrive. Architex distills 100 years of neuropsychological research and a 6-hour test into a 6-minute mobile device test on smartphone/tablet/webapp. Architex moves away from a focus on deficits and diagnosis and toward applied positive neuropsychology, seeking to provide insights into each user’s individual cognitive style in order to help them leverage that insight to improve their daily functioning.

The session first begins with several interview questions about your life, interests, and goals. Next, clients complete the cutting-edge, six-minute Architex assessment on our iPad or web platform. After completion, your results will be computed and presented to you along with an individualized feedback session with our scientists.

Results are presented in two parts: (i) a four-letter acronym, with each letter representing an aspect of your cognitive profile; and (ii) a two-letter code expressing how your strengths uniquely manifest in the world. With Architex, you can leverage your natural neurocognitive talents in school, work, and relationships, all in order to promote your daily functioning. Architex: Learn your brain. Build your life.

In terms of KPI's that directly impact and benefit Cardano, this proposal aims to accomplish the following:

• Increased number of transactions on Cardano due to SingularityNET AI service calls.
• Target number of unique active users in 12 months: 1000 ~ 3000

The outcomes of the project will be marketed via the existing Pathform marketing budget, to developers and technical professional audiences, talent networks, and the Cardano community.

Risk (1): Immediate hiring need. Our team is actively searching for a machine learning now. Due to global demand for AI talent and in order to attract suitable talent in a timely manner, we are offering (in the budget) an above-average salary. This will also help to increase the chances of keeping a strong engineer beyond the scope of this proposal.

Risk (2): Not reaching target number of users in 12 months' time. To mitigate this risk, we have the following.

• We have budgeted for a social media in this proposal in order to begin building toward this goal from the beginning.
• Pathform is part of the SingularityNET ecosystem, which has multiple projects with existing and expanding user bases that could be marketed to and leveraged.
• Architex is currently used to provide meaningful information to telemedicine and in-person clinics, eg. at <https://www.theintegratedclinic.com/,> and is currently being implemented in other industries, including executive coaching and talent networks. This maintains the high probability that number of users will increase sizably.

*<u>A NOTE ABOUT USER DATA AND PRIVACY</u>*

All user data is stored in HIPAA and GDPR compliant databases using safe harbor de-identification pipelines. Safe harbor pipelines scrub identifying information from the data, pair and replace this data with a randomly generated, unique identification code, and finally, encrypt and store the unique code-identifying information in a secure digital vault ascribing to HIPAA and GDPR regulations.

The present proposal encompasses the milestones for <u>3 months and 6 months</u>:

3 months: Architex functionality integrated into Pathform prototype app. R&D on AI implementation. Architex API fully integrated into Pathform prototype. All Pathform users able to take Architex and have Architex results output provided to them via an automatically generated report. Architex data also informs which Pathform microinterventions are initially offered to users. Ongoing monitoring of Pathform micro-intervention outcomes as well as repeat administration of state-based Architex modules are fed back into the AI model (R&D phase) to improve micro-intervention recommendations and outcomes over time for all Pathform users. R&D on codification cognitive assessments into neurotech via brain-waves using EEG measurements will be explored.

6 months: Completed buildout of machine learning /AI insights of neuropsychological ('cognitive style') profile data and closed-loop interactions of Architex and Pathform. ML/AI insights derived from initial Architex neurotyping (cognitive style mapping) and suggested micro-interventions launched and interatively improved based on micro-practice outcome data and repeat Architex administration to monitor consciousness and cognitive changes over time. Closed loop ML/AI launched and outcomes monitored to assess, validate and improve the ML/AI model over time.

12 months: Pathform functionalities of consciousness micro-interventions and neuropsychological assessment tools available to and in use by a broad audience. Assessment, validation and initial optimization of ML/AI model complete and production-level Architex-Pathform synergy available to all users.

============================

The following two documents are accurate and 95% up to date, and are only missing the fuller scope of the proposed Architex integration described above:

Pathform summary slide deck:

<https://docs.google.com/presentation/d/1FlsUNejOQoDmbx9hZpYbIrp3NJj9u1U9EtWpvDdt4Ew/edit?usp=sharing>

Pathform litepaper/whitepaper:

<https://docs.google.com/document/d/1IVmilnoGlUUVzKxtSWgJrLG-6ene3QRxBHIsPiQ-K20/edit?usp=sharing>

<u>Budget for current proposal of Architex machine learning /AI insights (3 & 6 months milestones)</u>:

Research & Development, Project Management: $36,000 ($6,000 per month x 6 months)

Machine learning /AI engineer: $31,800 ($5,300 per month x 6 months)

Engineering (Application & EEG): $18,960 ($3,160 per month x 6)

Marketing: $12,000 ($2,000 per month x 6 months)

Biosensing equipment: $13,000

Cloud computing costs (AI and EEG analysis): $12,000

TOTAL: $123,760

<u>Core team (more detailed information below)</u>:

• Gabriel Axel Montes, Ph.D. ~ Neuroscientist, consciousness researcher and practitioner; Organizational transformation. Pathform Founder & CEO, Executive Chairman of the Board. <https://www.linkedin.com/in/gabrielaxel>

• Taylor Kuhn, Ph.D. ~ Neuropsychologist. Cognitive psychometrics. Brain imaging, cannabis, neurodegeneration. UCLA. Architex Co-founder (Pathform collaborator). <https://www.linkedin.com/in/taylor-kuhn-a40a9b48>

<u>Extended team</u> (<u>more detailed information below):</u>

• Refik Anadol ~ Media artist & director, pioneer in aesthetics of data and machine intelligence; UCLA Visiting Researcher & Lecturer; <https://www.linkedin.com/in/refikanadol/>
• Lev Gottlieb, Ph.D. - Architex Co-founder (Pathform collaborator) https://www.linkedin.com/in/gottliebneuro
• Zach Richter ~ award-winning Director, Creative Director, and graphic designer. VR. https://www.linkedin.com/in/zachary-richter-27533428/

<u>Founding Board (Pathform)</u>:

• Gabriel Axel Montes ~ <https://www.linkedin.com/in/gabrielaxelExecutive> Chairman of the Board & CEO. Neuroscientist, consciousness researcher & educator. SingularityNET, Neural Axis
• Ben Goertzel ~ <https://www.linkedin.com/in/bengoertzel> Father of AGI. Founder & CEO, SingularityNET
• Eddie Monroe ~ <https://www.linkedin.com/in/eddiemonroe> Virtual agents, NLP, healthcare robotics. Former psychotherapist. Loving AI X-prize project
• Janet Adams ~ <https://www.linkedin.com/in/janet-adams-ai-risk> COO, SingularityNET. AI risk. Banking & finance. ex-HSBC.

<u>Advisors (Pathform)</u>:

• John Jones ~ <https://wssnow.org/board-of-directors> IT, consciousness educator and teacher. Existential risk. Founder, World Systems Solutions
• Dan Mapes ~ <https://www.linkedin.com/in/danmapes> Co-designer of Spatial Web IEEE protocol. Metaverses. Co-founder & President, VERSES.io & The Spatial Web Foundation
• Edward Keller ~ <https://www.linkedin.com/in/edkeller> Architecture, transdisciplinary and multimodal design. Creative Director, SophiaDAO. ex- Columbia University
• Sebastian Rubens y Rojo ~ <https://www.linkedin.com/in/sebastianrubensyrojo> Strategic planning & execution, governance. Ex-Deloitte, ex- Abu Dhabi Education Council

<u>Team</u>:

<u>Gabriel Axel Montes, Ph.D. </u>

Gabriel Axel Montes, Ph.D., is a neuroscientist, consciousness educator, leadership coach, and facilitator of personal and organizational development and transformation.

Drawing from over a decade of neuroscience and consciousness research and experience as a facilitator, Gabriel taps latent human capability to optimize processes and unlock value from existing resources and human capital. He works to address today's global complexities and risks through the application of practicable neuroscience- and psychology-informed models and tools that elucidate the subtle habitual patterns at the root of inefficiencies. In his work, Gabriel promotes and teaches meta-learning—the capacity of "learning to learn", adapt, grow, change, and collaborate— to maximize human capability during organizational change.

Gabriel helps organizations synergize the relationship between human capital and technology implementation during digital transformation. He has worked with SingularityNET, the world's premier decentralized A(G)I organization, first by participating in the management of the initial $36 million fundraise as part of the launch team, and more recently he served as Head of People/HR, leading a doubling of staff count during a rapid growth phase and facilitating organizational development, collaboration, and well-being among its staff. Gabriel has conducted research in various subfields of neuroscience and published seminal work on the crucial role of neuroscience and consciousness in the design and ethics of artificial general intelligence (AGI) and virtual and augmented reality technologies.

Gabriel is bilingual (English & Spanish), an author, and an international speaker for diverse audiences on the intersection of consciousness, technology, and human culture, working and presenting at Harvard, Stanford, among various universities. Gabriel is a long-time mind-body/consciousness practitioner and instructor, eclectic experimental musician, and world traveler.

For more information, visit neuralaxis.org.

<u>Taylor Kuhn, Ph.D.</u>

Dr. Taylor Kuhn received his Ph.D. in Psychology from the University of Florida. Throughout his career, he underwent extensive training in outpatient, inpatient, and perioperative neuropsychological assessment. He completed his clinical internship at the Boston Consortium for Clinical Psychology with fellowships at Harvard and Boston University. He also completed postdoctoral fellowship at UCLA where he was both chief research and assistant chief clinical fellow. Dr. Kuhn is board certified in clinical neuropsychology through the American Board of Professional Psychology and the American Board of Clinical Neuropsychology (ABPP/CN).

Specializing in the intersection of neuromedical illness and mental health treatment, Dr. Kuhn provides outpatient neurocognitive and psychodiagnostic assessment along with ongoing managed care. These services are available to adults with a broad array of neurological and psychiatric concerns. He also provides pre-surgical, rehabilitation and geriatric psychological consultations as well as cognitive rehabilitation and psychotherapy. Dr. Kuhn also offers Cognitive Style testing informing decisions on school, work, teams, relationships and wellness. Finally, he co-founded and manages The Integrated Clinic.

Dr. Kuhn holds a research faculty appointment at UCLA. He has a growing record of accomplished research that bridges the gap between neuropsychology and neuroimaging to investigate relationships between brain structure and function across multiple neurodegenerative disorders, neuromedical illnesses, healthy aging and intellectual giftedness. More recently, his research has expanded to include neuromodulation techniques, such as focused ultrasound, as a non-invasive method for improving cognitive performance and emotion regulation.

For more information about Taylor, visit:

• <https://www.kuhncognitive.com/drtaylorkuhn>
• <https://www.semel.ucla.edu/profile/taylor-kuhn>

<u>Lev Gottlieb, Ph.D.</u>

Lev Gottlieb, PhD is a Neuropsychologist and UCLA Assistant Clinical Professor. He assesses children, adolescents and adults, and coordinates their care. Dr. Gottlieb also co-founded and manages The Integrated Clinic which provides team-based assessment and care across the lifespan. Finally, he develops neurotechnologies such as Architex, a quick and accessible assessment of the brain and mind.

Additional endeavors include advising a specialized school, providing expert review and forensic testimony, editing a research topic on quantified self and brain health, and guiding research related to neurocognition and neuromodulation.

Dr. Gottlieb earned his BA in Psychology from University of Pennsylvania and PhD in Clinical Psychology from Northwestern University School of Medicine. He completed specialty training in Neuropsychology at Children’s Hospital of Chicago, NYU Child Study Center, Johns Hopkins University School of Medicine, Kennedy Krieger Institute, The Help Group and UCLA, where he continues to serve on the clinical faculty.

Dr. Gottlieb has extensive experience providing evaluations and treatment to those with neurodevelopmental differences and acquired brain injuries, and has published and presented research on these conditions and their treatment as well as on learning, memory and talent.

For more information about Lev, visit:

• <https://www.linkedin.com/in/gottliebneuro/>
• <https://gottliebneuro.com/>

<u>Refik Anadol</u>

Refik Anadol is a media artist and director born in Istanbul, Turkey in 1985. Currently lives and works in Los Angeles, California. He is a lecturer and visiting researcher in UCLA’s Department of Design Media Arts.

He holds a master of fine arts degree from University of California, Los Angeles in Media Arts, master of fine arts degree from Istanbul Bilgi University in Visual Communication Design as well as bachelors of arts degree with summa cum laude in Photography and Video.

He is working in the fields of site-specific public art with parametric data sculpture approach and live audio/visual performance with immersive installation approach, particularly his works explore the space among digital and physical entities by creating a hybrid relationship between architecture and media arts with machine intelligence.

He has been given awards, residencies and has served as a guest lecturer. He is the recipient of a number of awards, prizes including Microsoft Research’s Best Vision Award, German Design Award, UCLA Art+Architecture Moss Award, University of California Institute for Research in the Arts Award, SEGD Global Design Awards and Google’s Art and Machine Intelligence Artist Residency Award. His site-specific audio/visual performances have been seen in Walt Disney Concert Hall (USA), Hammer Museum (USA), International Digital Arts Biennial Montreal (Canada), Ars Electronica Festival (Austria), l’Usine | Genève (Switzerland), Arc De Triomf (Spain), Zollverein | SANAA’s School of Design Building (Germany), santralistanbul Contemporary Art Center (Turkey), Outdoor Vision Festival SantaFe New Mexico (USA), Istanbul Design Biennial (Turkey), Sydney City Art (Australia), Lichtrouten (Germany).

For more about Refik Anadol, visit:

• <https://refikanadol.com/>
• https://refikanadolstudio.com/
• <https://dataland.art/>
• <https://www.linkedin.com/in/refikanadol/>
• <https://segd.org/refik-anadol-announces-collaboration-neuroimaging-collective> (existing collaboration between Refik and Taylor)
• Example work: https://www.linkedin.com/posts/refikanadol_data-ai-art-activity-6906616018781773824-OQvr

<u>Zachary Richter</u>

Zach Richter is an award-winning Director, Creative Director and Graphic Designer. His work combines interactive media, technology, and storytelling.

Richter gained recognition as a Creative Director with Saatchi & Saatchi and Stopp (USA) where he worked closely with Toyota, Google, Honda, Intel and Starbucks to help launch their integrated global campaigns. As a director, he's worked with The New York Times, adidas, Google, Range Rover, Acura, GE and many others.

In 2013, Richter collaborated with Chris Milk and Beck to create "Sound & Vision" the world's first ever 360° live action virtual reality film, which premiered at Sundance Film Festival.

In 2015, Richter and Milk directed The New York Times virtual reality documentary "Walking New York" about French artist, JR.

In 2017, Richter directed ‘Hallelujah,’ the world’s first Light Field VR music experience, shot with over 550 cameras using Lytro Immerge technology. Hallelujah premiered nationally at Tribeca Film Festival and Internationally at Cannes Film Festival. In 2017, he was also nominated for an Emmy for an interactive music video he directed for The Chemical Brothers called “Under Neon Lights.”

From 2018-present, his work has exhibited at Musée d'art contemporain de Montréal, The Nikolaj Kunsthal in Copenhagen and the Phi Centre in Montréal.

Richter's work has been shown at Sundance, Tribeca and SXSW film festivals and has been honored with the highest awards in creativity and technology at Cannes Lions, The Webby Awards, and Clio Awards.

Since 2015, Richter has been the Creative Director & Head of Design at WITHIN, a Virtual and Augmented Reality company, founded by Chris Milk & Aaron Koblin. Within’s investors include Andreessen Horowitz, Temasek, Emerson Collective, 21st Century Fox, WPP, Raine Ventures, WME, Live Nation, Vice Media, Tribeca Enterprises, Annapurna Pictures and Legendary Pictures.

In 2020, he designed, creative directed and helped launch ‘Supernatural,’ a first-of-its-kind Virtual Reality fitness & wellness experience. Supernatural was awarded the ‘Best App or Game’ of 2020 by Fast Company.

He was born in Chicago, IL and currently lives in Los Angeles, CA.

For more about Zachary, visit http://www.zacharyrichter.com/

• Developer hired;

• R&D specifications produced and laid out;

• Architex API integrated into Pathform app code;

• Architex functionality integrated into Pathform prototype app.

• R&D on AI implementation underway.

• R&D of brain-wave EEG measures of user cognitive assessment underway.

• Architex API fully integrated into Pathform prototype.

• All Pathform users able to take Architex and have Architex results output provided to them via an automatically generated report.

• Architex data also informs which Pathform microinterventions are initially offered to users.

• Ongoing monitoring of Pathform micro-intervention outcomes as well as repeat administration of state-based Architex modules are fed back into the AI model (R&D phase) to improve micro-intervention recommendations and outcomes over time for all Pathform users.

• Completed buildout of machine learning /AI insights of neuropsychological ('cognitive style') profile data; and

• Closed-loop interactions of Architex and Pathform.

• ML/AI insights derived from initial Architex neurotyping (cognitive style mapping) and suggested micro-interventions launched and interatively improved based on micro-practice outcome data and repeat Architex administration to monitor consciousness and cognitive changes over time.

• Closed loop ML/AI launched and outcomes monitored to assess, validate and improve the ML/AI model over time.

This proposal is a continuation of the previously funded (Fund 7) proposal titled "Pathform: custom growth paths".

<https://cardano.ideascale.com/a/dtd/Pathform-Custom-growth-paths/384379-48088>

The scope of the Fund7 proposal was the development and deployment of a prototype mobile app that delivers micro-interventions/-practices (exercises of ~30s - 5m in duration), and basic marketing and social media. This stage includes fundamental community-building, engagement, and facilitation.

The collaborator on the present proposal (F8) is Taylor Kuhn, Ph.D., who was an advisor on the Pathform F7 proposal. Dr. Taylor Kuhn has an existing clinical neuropsychological offering, Architex, which is being integrated into Pathform and further developed in tandem with it. The present proposal aims to add machine learning AI capabilities (using SingularityNET's AI services that run on the Cardano blockchain).

The successfully funded F7 proposal was for building a prototype application for Pathform. With the present proposal (F8), we will integrate and enhance Architex into the ongoing Pathform app development. Both proposals are synergistic and catalytic of one another. That being said, F8 involves adding machine learning to Architex data, which does not depend on the success of the Pathform prototype app funded by F7. In other words, the timelines of each do not depend on the other, as when both are complete, they are integrated together for the final product. Meanwhile, the Pathform (F7) development will plan to include the Architex features for seamless integration when that is ready.