Please describe your proposed solution.

The Challenge we want to address is implementation of Decentralized Autonomous Organizations and its impact on business models, products, services and how it can be implemented on everyday use cases like on demand delivery food app.

Using crypto currencies, integrating tokens on how businesses operate and how the users of those products and services can benefit and be rewarded simply and efficiently.

Our goal is to use our soon to come Minimal Viable Product(MVP) to learn as much as possible with users, and deliver a customer based solution where interface and user experience are central to our product design and innovation.

We are building a decentralised on demand food app because we can cut the middleman and trickle down economics, down to the stakeholders and impact socially and economically business models, where the users of that protocol should rip the benefits, since they are the ones who actually should decide where they want business to go next and how to create and redistribute value.

Tokens are the elected tool to monetize products and services and how user/customers interact with businesses.

The approach on DAO, needs to be directed to tokens utility and use cases, using utility tokens to interact with those protocols and applications, paying for services and products using the native tokens.

• Our case mission is to create smart contracts people and business use in their everyday services or products by monetizing every transaction

• The Gig economy is becoming more and more important in our lives, and we believe blockchain and crypto currencies protocols can change and add value into those ecosystems, by creating utility tokens essentials to pay for transaction fees and redistributing big part of that revenue back to token holders and providing voting tools accessible to their users.

Our Stakeholders are Restaurants, Couriers and everyone who uses on demand delivery food apps.

We will implement our protocol with direct partnership, restaurants and couriers, integrating our MVP(Minimal Viable Product) with their own apps, where customers will be able to connect with those partners' websites, and by that being able to provide crypto currencies transactions and payments.

By running our protocol through smart contracts we aim to achieve efficiency and automation on every steps that takes place from ordering the food you love the most till receiving it at your doorstep.

Providing data, through oracle integration, validating each step of your order until it is delivered to you. Once your order is delivered to you and you are one happy customer the smart contract will be closed and payments will be processed.

This means you start ordering but only pay at the end, when the transaction is complete by both restaurants and the couriers.

• Applying smart contracts on business interaction, we are tackling at B2B level, efficiency, automation and tremendous cost savings, traditional delivery food platforms charge on averages between 20% to 30% fees for each order.

• Plus payments gateways, like traditional credit cards gateways on average also charge between 1,5% to 3% fee for each transaction.

• Reducing costs to only one transaction fee of 2,5% to 5% for running a smart contract that streamlines all the steps presented above in one single operation.

• On the other hand, at B2C level we are solving a security and satisfaction concern for customers, that pay upfront for a service they have to trust will be well provided. Using a smart contract as payment tool, we are allowing customers to initiate a contract/order but his/her funds are only paid out once the transaction/order is at his/her doorstep and correctly delivered.

• The same way we are building smart contracts to automate, simplify and bring trust into a business models that can be improved, we are also building a Decentralized Autonomous Organization to address the stakeholders role and to create community businesses driven infrastructures.

• Defining stakeholders statutes and participation incentives are necessary to guarantee future success and DAO longevity.

We are addressing a three problem solution, to reduce and automate operational costs for restaurants. and use smart contracts to bring a more trustless and secure method of payment for customers and ultimately deliver a trustless coded voting system to manage fairly the same organization that provides those service/product.

Our proposed solution is to monetize and generate services/product economies based on token utility to pay for services and products. We are uniquely applying smart contracts to payment transactions, automate operacional overheads and cutting costs for restaurants and customers and increasing courier pay.

Taking advantage of Cardano smart contracts security and verifiability we are applying that to everyday’s use cases, we are bringing business to Cardano and exponentially help Cardano mass adoption.

The benefitians of our protocol will be restaurants, couriers and customers, and most of all the Cardano/Catalyst community by building a unique and essential use case on Cardano Blockchain and start our way into a decentralised autonomous organization(DAO), where Munchy Go user and holders will be able to vote on the future of the project.

Please describe how your proposed solution will address the Challenge that you have submitted it in.

We are integrating Decentralized Autonomous Organizations into our use case, creating the necessary tools on our project focusing on token utility and creating voting constructs and functions that minimize centralized management teams. Tokens are the fuel needed to blockchain adoption, tokens utility and value will determine how blockchains like Cardano can create and impact use cases, connecting crypto currencies value with their own utility and at the same time providing solutions and use cases to replace traditional business models like on demand delivery food apps.

What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The main risk for Decentralized Autonomous Organizations so far are plutocracies, where concentration of voting power in the hand of few can potentially damage or limit decentralization and that way being exposed to excessive control by holders of large number of tokens.

To mitigate this main risk we believe that incremental voting process are necessary to test and learn how we should address then based on community debate and feedback.

By implementing levels/areas of public debate and voting, based on specialized voting and non specialized voting.

Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Timeline and key milestones for our proposal are intrinsically connected with our Minimal Viable Product(MVP) since our goal and the reason we are addressing Catalyst for funding is for us to cover those cost.

That way our timeline is spread out in approximately 27 weeks total for developing and building our smart contracts and Protocol interface. So we can provide the tools necessary to generate monetization of services based on our native token.

• approximately 15 weeks to develop and produce high level specifications and developing, registering and deregistering restaurants, processing orders and payments, preparing for audit

• another 12 weeks to build specifications high level architecture, registering and deregistering couriers/drivers and including couriers in order processing,

• <u>approximately 7 weeks extra to structure DAO</u>,

• Audits preparation and project implementation.

• At the protocol front page, UI/UX and user/interface research are essential to develop the best user experience and interface tools, seamless and easy to navigate and interact to, are vital to our product success, covering approximately 2 weeks to design and implement.

• Tokenomics and revenue research and application of those findings on couriers increase pay, restaurant operational saving costs and the economic impact of a decentralized based product/service ecosystem.

Please provide a detailed budget breakdown.

Our budget breakdown is as follow:

Based on increase market prices per hour for Plutus/Haskell developers/engineers, we came to prices averaging between $70/h and $90/h, where we compromise on $80/h.

All our weeks of work are based on 40/h work week,

• On a total of 27 weeks with approximately 40/h of work per week, 27/w * 40/h = 1080/h

1080/h for our MVP construction and implementation.

• Parallel to the 27 weeks of our MVP, 2 weeks of UX/UI design, research and implementation, covering approximately 80/h
• Our DAO development and implementation will occur only once MVP is launched and tested, adding approximately 7 weeks to our 27 MVP estimates. On a 40/h of work per week, with 7/w * 40/h = 280/h.

DAO budget is 280/h * $80/h = <u>$22400</u>

Product management and development together with token utility and ecosystem impact key metrics will be essential to stay on target and report to our Catalyst community on our progress.

Marketing and communication will be fundamental to reach Cardano, Catalyst community and crypto currencies adopters to build our Munchy Go community of early users.

Ambitious targeting, traditional on demand delivery food applications, but we need to start with a Minimal Viable Product that creates value and disrupts markets.

Please provide details of the people who will work on the project.

Our team is composed by

Samuel Christensen: Project Lead, responsible for planning, execute and track Munchy Go different stages and deadlines and together with our developing consultant team smart contracts creation.

Experience: International Relations degree, soon to be certified Cardano Developer from Emurgo, experience on business management and Investor, owner and entrepreneur in different projects.

Ricardo Parro: Engineering Lead developer, responsible for backend and frontend, leading our technology, auditing our code process of our engineering team and ensuring its execution.

Experience: Computer Science Engineer for the past 15 years and spent the past 10 years building start ups around the globe as CTO and Engineering Lead.

Anthony Stachowitz: Head of Development and Advisor, responsible for planning and coordinate Munchy Go solutions together with our Project Lead. Responsible for integration and implementation of our ISPO as our Stake Pool Operator partner.

Experience: Liberal Arts Bachelor, Stake Pool Operator in the past 2 years, Head of Business Development, building blockchain technology/ smart contracts and Dapps for various projects.

Lise Wessel: Head of Marketing and Advisor, implementing our Marketing strategy, heading up community and making sure Munchy Go liberating decentralized application is known globally and available to millions of users, turning smart contract into efficient operational businesses tools.

Experience: Degree in Media and Communication Studies, CMO and Marketing advisor for the past 10 years, building and brand marketing strategist.

Clear Contracts: Creates blockchain technology anyone can use, as our flagship protocol, Clarity providing DAO tooling and Cardano ecosystem templates to build Decentralized Autonomous Organizations.

Mlabs: Haskell, Rust, Blockchain consultancy company, responsible for project specifications and set ups and implementation, specialise in Functional programming, and our Cardano smart contracts.

If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Munchy Go as a Start-up business believes to only be needing support from Catalyst and CardShift community, forever grateful for your trust, as one off event, all further development of our protocol and DAO, aims to be self- sufficient and autonomously generating enough revenue to fund our operations and future developing products.

Please describe what you will measure to track your project's progress, and how will you measure these?

Team meeting schedules:

Munchy GO team will meet 2 to 3 times per week, depending on workflows, combining asana and slack applications to assign and report work tasks and targets. Aligning inputs and outputs through out the team.

Every two weeks team's meeting to overview input updates, later meeting minutes will be publicly available.

Monthly Reports:

Monthly reports containing summaries of project progress, reports will provide key points related to milestones and timelines and publicly available on monthly base.

We will also provide our audit analysis reports when available as also how we as a team learned and solve the various challenges of our MVP, and how once MVP is launched reports on the data from those interaction and validations we came across.

Development reports:

• Code simplicity;
• Code stability;
• Smart contracts security and verifiability;
• Restaurants partnerships;
• Couriers partnerships;
• Users onboard;
• Protocol fee calculus and impact on traditional on demand delivery food apps;
• Restaurant impact protocol fees compared with traditional on demand delivery food apps;
• Retentions rates;
• Quarterly customers usage and returning customers;
• Wallets holding $foodie tokens;
• Cardano adoption rates based on cardano wallets interactions.
• Token value and monetize respective impact.
• DAO infrastructure and implementations and testing.

What does success for this project look like?

<u>First level of successful adoption</u>: MVP completion and successfully functional, boarding users and on point orders submissions. Seamless Smart contracts interactions and payments processed accordingly.

<u>Second level of successful adoption</u>: Munchy Go is more efficient, cheaper, safe and trustworthy then traditional on demand food delivery apps, Munchy Go ramps up early crypto currencies adopters and amasses users from crypto world.

<u>Third level of successful adoption</u>: Munchy Go ecosystem flourishes and designs a new market category, where Munchy Go will be the leading mobile application that implement and execute autonomously smart contracts. Rivaling with traditional on demand delivery food apps by cutting operational costs and funneling thoses savings into users, couriers and restaurantes pockets and creating impactful monetary advantages to users ecosystem.

Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is an entirely new proposal.