Please describe your proposed solution

Our solution consists of the implementation of a rewards and loyalty ecosystem based on Cardano's NFTs, targeting 4 web3 hubs in Latin America:

• DeLuz33 Puebla, Mexico
• Bitcoin Embassy Bar Mexico City
• Demiurgo Cafe Puebla, Mexico
• Lighthouse Cowork Maldonado, Uruguay

We will address the low adoption of Cardano in these locations by offering exclusive incentives to users through NFTs.

These NFTs will be available on the purchase of certain products in participating hubs. The first NFT will grant 1 free product per person when creating a Cardano wallet. When you get 3 NFTs you will be able to redeem them for Cardano Merch in the hub.

In addition, we will integrate ADA payments, we will create an ecommerce showing selected products of these hubs to facilitate the use of ADA and finally the hubs will have cardano merch for sale for interested people.

Our focus on localized marketing will help increase awareness and participation in Cardano. We will benefit both hub owners by attracting new customers and increasing loyalty, and users by providing tangible incentives to engage with Cardano. This is important for Cardano as it will strengthen its presence in a key region and encourage global adoption of the platform.

Please define the positive impact your project will have on the wider Cardano community

Our project will have a significant impact on the ecosystem by increasing the adoption and usage of Cardano in Latin America.

To measure the success and impact of the proposal, we want to arrive at the following metrics:

• 600 new Cardano wallets
• 1800 CNFTs minted
• 1200 transactions (payments of products) in ADA.
• 600 users participating in the rewards program.

We will share our results through a website (to be created once the proposal is funded) and project catalyst reports.

Once the rewards program participants have completed the onboarding process (wallet creation, payment with Ada, obtaining the NFTs) we will follow up with them through telegram community group and social networks in order to onboarding them to the cardano ecosystem and the use of dapps, DeFi and governance.

The goal is also for the web3 hubs to become familiar with the Cardano blockchain and CNFTs, in order to create their own reward programs, with new CNFTs, more payments in ADA, etc.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

<u>Cristian Jair Rojas</u>

I'm originally from Mexico, I'm in Cardano for a little more than two years, I got funding in project catalyst fund7 with the proposal called "Support small farmers in Latam".

I was able to successfully delivered and completet the proposal, also in project catalysat I have participated as a reviewer in fund 8, 9, 10 and in the last fund as a level 1 reviewer with a total of 80 proposals reviewed last fund.

As a member of the Latam Cardano Community, I have participated in educational content with Universities in Mexico.

• I´m leading in Mexico the proposal funded in fund10 "Universities Onboarding to Cardano" from Latam Community.

• Hosting the blockchain Masterclass In Unam Mexico.

• I participated in the Cardano summit in mexico 2022.

• Representing Cardano Latam Community in "Cardano Days" , Guadalajara , Mexico.

I participated in organizing two CIP-1694 workshops in Mexico, in the Pan-latam workshop in Uruguay and participating in the final workshop in Edinburgh.

• Co-authored the Latina American regional conclusions document
• (https://github.com/latamcardano/CIP1694Workshops.)

I have organized the DReps community workshop in Mexico City.

2 proposals funded in fund 10, which demonstrates the trust that the cardano community has placed in me. Food Traceabilty by Cardano &amp; Onboarding gamers to Cardano

<u>Víctor Hernández</u>

I am from Tlaxcala, Mexico, and have been involved with Cardano for the past year.

I have worked on the Catalyst project as a reviewer in Fund 10 and more recently as a level 1 reviewer, fulfilling all my responsibilities in an objective manner.

I have helped organize Workshops on CIP-1694 at the Polytechnic University of Tlaxcala.

I was a representative of the Cardano Latam Community at the "Cardano Days" in Guadalajara, Mexico.

I have also collaborated in the organization of the CIP-1694 workshop in Mexico and the Pan-Latam workshop in Uruguay.

I am co-author of the Latin American regional conclusions document, which is available at this link: <https://github.com/latamcardano/CIP1694Workshops>

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: <u>Website and content creation &amp; First visits to the 3 Web3 hubs in Mexico</u>

Outputs:

• Design and create the rewards program website.
• Design of promotional material
• Creation of 4 video tutorials
• Visit the three hubs in Mexico to talk more in detail about the initiative and establish alliance with the 3 web3 hubs visited.

Acceptance criteria:

• The website has to contain the information of the initiative, contain fictitious products of a fictitious hub to show how the program works.
• Information of the initiative, a QR code to the website.
• They should show how to create a cardano wallet, how to buy ADA, how to buy a product with ADA on the website, how to claim your NFT.
• Hold a zoom meeting with the Lighthouse Cowork hub in Uruguay and Establish alliance with the Lighthouse Cowork hub.
• Prepayment of 50% of the free products to be awarded by the first NFT of the reward program.

Evidence of milestone completion:

• Link to the website
• Promotional material in PDF format via google drive
• Tutorial videos in MP4 format via google drive
• Letter of acceptance from each of the 4 hubs, containing: name of the hub, date, description of the initiative and affirmation of their participation in the rewards program.
• Logos of each hub in png format with access via google drive.
• Receipt in pdf format of prepayment via google drive

Budget : ₳24,863

Timeline: August 2024 - October 2024

Milestone 2: <u>Second visits to the 3 Web3 hubs in Mexico &amp; Cardano merch collocation</u>

Outputs:

• Design the 4 collections of NFTs
• Upload selected products from each hub to the rewards program's website.
• Second visit to each of the 3 hubs in Mexico
• Visit to Lighthouse Cowork by partner organizer
• Placement of Official Cardano Merch and free merchandise in each of the 4 hubs
• Training to hubs on how the rewards program works

Acceptance criteria:

• Each NFT must contain the Cardano logo, hub logo and NFT number.
• Each product must show: product name, photo, price in ADA, description, hub to which it belongs.
• Merchandise placement in Uruguay
• Official cardano merchandise and free merchandise displayed in the 4 hubs.
• The hub staff understands and can orient people on how the program works (how to create wallet, claim NFTs, purchase the product on the website)

Evidence of milestone completion:

• Image in png format via google drive
• Link to website
• Pictures of the merchandise in Uruguay
• Pictures of the merchandise in Mexico
• Photos at the hub giving the training

Budget : ₳32,683

Timeline: November 2024 - January 2025

Milestone 3: <u>Execution of the rewards program</u>

Outputs:

• Create and send NFTs
• Create the community of participants on Telegram
• Deliver the free products and merchandise

Acceptance criteria:

• A total of 600 minted NFTs
• At least 200 People in the Telegram group
• 600 Cardano T-shirts and 600 Cardano products delivered

Evidence of milestone completion:

• Policy ID of the 4 Collections of NFT's
• Link to Telegram group
• Sample photos of merchandise and products delivered

Budget : ₳12,092

Timeline: February 2025 - June 2025

Final Milestone: <u>Project Close-out Report and Video</u>

Outputs:

• Write a comprehensive report detailing project outcomes.
• Video summarizing event highlights and key learnings.

Acceptance criteria:

• Report includes detailed analysis of attendance, engagement metrics, and feedback.
• Video provides a concise overview of event highlights and testimonials.

Evidence of milestone completion:

• Link of project report and video via google drive.

Budget : ₳30,000

Timeline: July 2025 - August 2025

Who is in the project team and what are their roles?

Cristian Rojas

• Responsibilities:
• Website creation
• visit to the hubs
• Creation of online store
• Creation of NFTs in NMKR

Victor Hernandez

• Design of promotional material and video tutorials
• Visits to the hubs
• NFTs collection design

Bryan Pucheta

• Quotation of Cardano merchandise and display of merchandise
• Placement of merchandise in Light House

We're looking for a community manager to join our team. You should have excellent communication skills, be social media savvy, and capable of creating engaging content. You'll be handling customer service, analyzing data, and creatively problem-solving. If you have these skills and are passionate about the digital world, we want to hear from you!

Please provide a cost breakdown of the proposed work and resources

NFTs

• Design of NFTs: ₳500
• Minting of NFTs: ₳3,600 (2 ADA per NFT)

Educational material and diffusion

• Design of promotional material: ₳500
• Creation of 4 video tutorials: ₳2,061
• Creation of website and online store: ₳2,700
• 4 Cardano merch displays: ₳7,731

Logistics

• 2 visits to DeLuz33 Puebla, Mexico: ₳1,061
• 2 visits to Bitcoin Embassy Bar Mexico City: ₳2,866
• 2 visits to Demiurgo Cafe Puebla, Mexico: ₳1,061
• Partner organizer in Uruguay: ₳850
• Community manager: ₳8,492 (5 months)

Rewards program

• Free products: ₳19,108 (600 products)

• Free merchandise: ₳19,108 (600 T-shirts)

• Project management: ₳15,000

• Contingency fund: ₳10,000

• Report project fee: ₳5,000

TOTAL: ₳99,638

*Note: The budget is based at price ADA: 0.40 usd

No dependencies

How does the cost of the project represent value for money for the Cardano ecosystem?

Our proposal to implement a rewards and loyalty ecosystem based on Cardano NFTs in four key locations in Latin America demonstrates our commitment to expanding Cardano adoption in the region. The associated costs are fairly distributed and reflect industry standards, while the potential value to the Cardano community is high.

The NFTs, educational and logistical materials, as well as the rewards program incentives, are justifiably priced and supported by our experience in previous Cardano projects and in the community.