Let's make Live-NFT's with 2500 Art

(https://www.instagram.com/liese_kingma/)

Heather Brown

FB/IG: <https://www.facebook.com/ferociousrar>
Linkedin: (https://www.linkedin.com/in/heather-brown-6410a9a/) Twitter (https://twitter.com/evolayak)

Lucas Counter

Linkedin: <https://de.linkedin.com/in/lucas-counter-8b39631b1>

Anna Harness

FB: <https://www.facebook.com/annakaethe/>
IG:(https://www.instagram.com/unitedwestream/?hl=de)
Linkedin: (https://www.linkedin.com/in/anna-k%C3%A4the-harnes-2b0051180/) Instagram

Danaja Antonija Volk:

FB: <https://www.facebook.com/danaja.volk>
Linkedin: https://www.linkedin.com/in/danaja-antonija-volk-23778517a

📊 Milestone plan TBA

Timeline

Three months (December 2021 through February 2022)

We're planning to have all of the above-mentioned goals completed within three months after the challenge is successfully decided upon by the Cardano Catalyst Community.

End of November (27.11.2021)

Launch: The inaugural project launch will be at the Frei(t)räume (Envisioning Free Space) conference in Berlin (27.11.2021) - a nighttime culture conference organized by members of the Space of Urgency project in collaboration with United We Stream and the Stadt Nach Acht (City After Eight) conference. A focus of this year's conference is 'disruptive technologies', and will be our first moment to present the Cardano ecosystem (re: new opportunities) and our project to the cultural community. This is also aligned with our other F6 proposal, 'DisCO of Urgency'.

First week of December 2021

Community Calls: UWS and SoU have a network of over 2,500 Artists worldwide, who will be contacted and invited to a workshop about NFT creation. A communications strategy with targeted posts with visuals will be disseminated throughout the internal network of key players and the wider audience of UWS before and after the live stream, aiming for a viewership of at least 50,000 single click views by young (aged 18-35) arts and cultural participants.

Mid of January- End of February

External Campaign: To close the knowledge gap about the cryptoverse and especially NFTs. To provide the wider communities surrounding UWS, SoU, MitOSt (a Berlin-based NGO for cultural exchange and social cohesion) and Cardano tangible and clear products explaining the cryptoverse and its usage so the audience of the artists who will be interested in buying the NFTs gets the knowledge of how to do so.
Workshop: After that, three established artists (music, video, visual media) will be engaged to participate in a 'Live-Workshop' - introducing NFTs, the verification process, and discussing subsequent steps. - that is streamed via the international UWS platforms and the Cardano Catalyst Community YouTube channel. Additionally, we will have an interactive online chat. It will be moderated by two representatives from Cardano and Catalyst and two community managers from United We Stream, to provide community care with established awareness practices and answer viewer questions.
Expansion: UWS and SoU have a network of over 2500 Artists worldwide, who will be contacted and informed that the Live Stream NFT workshop for creating and handling their NFT will be held. A communication strategy with targeted posts with visuals will be implemented in this internal network of key players as well as into the wider audience of UWS before and after the live stream, aiming for a viewership of minimum 50,000 single click views by young (aged 18-35)arts and cultural participants.
Profit: The idea is that the artists could keep 10% of the profit of the NFT they produce while 90% would be repurposed for a long term contribution channel to aid the development of a Space of Urgency Virtual Platform and GADAC DisCO on the cardano ecosystem. These two instruments are designed to support artist and cultural communities and bring them into the Cardano Ecosystem and Catalyst Community.

After the three months:

Establish a collaboration with an NFT maker platform on the Cardano blockchain and give maximum exposure to an established worldwide arts and culture ecosystem. To ensure a sustainable feedback exchange between the artists community based on the educational workshop structured in collaboration with the Cardano community. This way the artists will be able to interact on the NFT Platform and integrate the NFTs into their creative process.

🦾 KPIs

Definition of Success:

Internal campaign

Goal: To inform the global network and everyone we have been working closely with in the past years on the crypto-verse. In that way we can grow more efficiently and the community can adapt to these topics. Through this campaign the public one can also gain more traction since the internal community will clearly know what they are supporting and will also be able to explain and contribute.
How: By creating community biweekly calls month from December 2021- February 2022 with representatives from the networks of UWS, SoU, MitOst and Cardano community where these processes will be explained and questions will be answered. With each call the goal is to increase the presence of various cultural actors. All these calls will be moderated with awareness protocols developed by UWS and other partners. Everything will be recorded and then analysed by team members. We are aiming to adopt the concept of the Town Halls so the community will get used to this collaborative tool.

External campaign

Goal: To close the knowledge gap about the cryptoverse and NFT. To provide the wider communities surrounding UWS, SOU, MitOSt and Cardano tangible and clear products explaining the cryptoverse and its usage so the audience of the artists who will be interested in buying the NFTs gets the knowledge of how to do so.
How: By creating educational and creative posts on Instagram and Facebook released in the span of six weeks, to introduce the community to the upcoming workshops. The campaign will also be designed to be sustainable and long-term so that anyone could at any point come back and learn about these topics as well as share with their peers.
Live-Workshop: executed at the end of February with three artists selected from the UWS and SoU network of 2,500 Artists worldwide, and in collaboration with an established NFT platform on the Cardano blockchain. The workshop will be educational and structured in collaboration with the Cardano community.

₳ Budget

Administrative & Operational

Curation (contacting people for community calls and workshops) €200,00
Program Coordination (preparing the community calls, coordinating the networks) €400,00
Community activation UWS/SoU (5 community calls+ survey implementation) €700,00
Facilitator Location (rental, equipment, high speed internet) €500,00
Budget for Minting and distribution €200,00

Streaming costs technical UWS Streaming (Technical budget:)

Streaming Equipment + Operators € 2.000,00

Communication & PR

Marketing & Social Media Budget (campaign strategy implementation, graphic design, advertisement boost) €3.000,00
Communication & Awareness Strategy incl. Community Management during Live Stream €500,00

Total €7.500,00 // $8,864

🔗 Reference material

Space of Urgency <https://spaceofurgency.com/>

FTR - Frei(t)räume Conference in Berlin <https://freitraeume.com/>

Stadt Nach Acht Conference in Berlin 2019 <https://www.youtube.com/watch?v=vV0PcQIPOAM>

Stadt Nach Acht Conference in Berlin 2017 https://www.youtube.com/watch?v=ITFTY9QMAWQ&t=3s

United We Stream <https://unitedwestream.org/>

bookmarked!

bookmarked!