Please describe your proposed solution.

Exhibition at the 3 (three) largests Blockchain Events in Brazil / Latin America Cardano Community in the Sao Paulo city and Rio de Janeiro city (BR).

We have the opportunity to sponsor a largests events held in Brazil: BITCONF, BIT IN RIO and BLOCKCHAIN SÃO PAULO. We will still define the selected event according to the date and approved budget.

BITCONF - Conference on Bitcoin, Blockchain and Cryptocurrencies:

Is the largest and most traditional crypto event in Brazil. It has been taking place since 2014 and has already had editions held in Florianópolis, Belo Horizonte, Brasília, Fortaleza, Serra Negra and São Paulo. The 2023 edition will again be in São Paulo. It will be three days with many lectures, debates, courses, tournaments and other news.

Almost 5,000 people have already participted in the in-person edition and this number gowrs with each new conference. More than 270 took to their stages to give lectures. More than 50,000 watched the content of the 2 editions online.

BITCONF emerged as a genuine event of the Brazilian crypto community. It was designed and created within the Bitcoin Brasil group, a Facebook community that ecists since 2012 and currently has more than 160,000 members. Its good to remember that without Free Software, probably we would not have Bitcon. And both the Free Software movement and the cryptocurrencies seek to free, democratize and empower people.

We proud to say that in the last 7 years we have contributed a lot to the develpment of the Brazilian Bitcoin, Blockchain qnd cryptocurrency community. But we didn't do it alone. Throughthout its 10 editions (8 in person and 2 online) BITCONF had almost a hundred sponsors, who helped a lot in promoting this great event. Many of them grew together with BITCONF and are now large companies in the Brazilian crypto market.

BIT in RIO is a major event to be a landmark in the Marvelous City.

• Expected audience of 1,000 to 1,400 people.
• Space for networking and business
• Booth area located in front of the plenary, ensuring the necessary visibility for public engagement
• Many influential people in the national and international Crypto world
• Impeccable infrastructure, at the Convention Center of the Hotel Windsor from Barra
• Lectures and panels with many Crypto market icons

WHY RIO DE JANEIRO (BRAZIL)?

1. It is the largest international tourist destination in Brazil
2. Second largest metropolis in Brazil, right after São Paulo
3. Famous "Marvelous City", which also holds one of the 7 wonders of the modern world, the statue of Christ the Redeemer
4. International reference in culture and spectacular natural beauty

Please define the positive impact your project will have on the wider Cardano community.

The main objectives of the project are:

• Bring new users to the Cardano Ecosystem.
• Start a relationship to awaken and introduce the Cardano blockchain in companies in Latin America.
• Give Cardano greater visibility in Brazil.

Success for this project look like:

• Increase the number of attendees to Charles' talk by making announcements.
• Increase the Brazilian community in the Telegram group
• Receive inquiries about Cardano hiring, SPO deals, and ADA purchases.
• Event successfully performed, reaching the target values defined in the KPIs.

How will measure the progress and the development of the project?

• Number of events held
• Number of members actively participating and engaged in collaboration using our channels
• Listed outcomes from our contributions to Events, Articulation of Project Catalyst
• Number of speakers and guests at the events
• Number of projects being help and promoted from the community
• Number of Cardano Wallets created
• Number of new people from outside the Cardano community and from other Blockchains that join Cardano via our community

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

See some official Cardano events held by the proponents of the catalyst proposal:

Cardano at IX BITCONF 2022 - Exhibit Largest Blockchain LATAM BR

<https://www.youtube.com/watch?v=FnZZXTHSDkQ>Cardano Summit São Paulo 2022

<https://www.youtube.com/watch?v=fpJQGhyri4c>Cardano Brasil Workshop CIP-1694 em São Paulo (1/julho 2023) - Host: Otávio Lima

<https://www.youtube.com/watch?v=8l8siMnWStY>LATAM CIP-1694 PanLatam Workshop - Punta Del Este / Uruguay

https://www.youtube.com/watch?v=FP288U7q_g0See some official Cardano events held by the proponents of the catalyst proposal:

• Cardano at IX BITCONF 2022 - Exhibit Largest Blockchain LATAM BR (May, 2022)
• Cardano Summit São Paulo 2022 (November, 2022)
• Cardano Brasil Workshop CIP-1694 in São Paulo (July, 2023)
• LATAM CIP-1694 PanLatam Workshop - Punta Del Este / Uruguay (June, 2023)

We attended Cardano's global workshop on CIP-1694 Governance in person in Edinburgh UK (July, 2023).

Our team has previously been approved in 5 projects on Catalyst and all projects were successfully completed and with a project closure report containing all proof of delivery (4 projects in Fund 8 and 1 project in Fund 9).

Our team is composed of developers, UX / UI, Marketing, SEO, Marketing, Business and we developed the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest "Cardano Ecosystem" project directory (approximately 1,200+ projects).

Our main objectives for the project and how we will validate will be achieved:

• The main challenges for the project are related to publicizing the event and face-to-face visits due to the Covid-19 pandemic.
• Bring more Builders to the Cardano Ecosystem
• Bring new Members to the Cardano Ecosystem
• We will use the power of dissemination of the Cardano Feed site, which has thousands monthly visits), so we believe that we will have enough subscribers to participate in meetups

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1

Cost: 30%

Month: 1,5 month

% Completion: 30%

M1 - Acceptance Criteria

(A) Meeting with various events to be held in São Paulo and Rio de Janeiro / Brazil.

(B) Check event date schedule according to budget, time for organization and dissemination.

(C) Request the budget for sponsorship of the all events

(D) Detail the costs for holding events

>Milestone 2

Cost: 30%

Month: 1,5 month

% Completion: 60%

M2 - Acceptance Criteria

(A) Contract the sponsorship of Event/Conference

(B) Signing of contracts with service providers

(C) Make payments to suppliers

>Milestone 3

Cost: 30%

Month: 1,5 month

% Completion: 90%

M3 - Acceptance Criteria

(A) Carry out the exhibition at Blockchain Eventsand Deliver the lecture at the conference or Perform presentations to users at the Stand

(B) Conduct raffles and prizes for visitors

(C) Make payments to suppliers, meals, buffet for a coffee break, parking and event costs

(D) Close the deal for uniform of event staff and for all graphic material for the event (e.g. posters, etc)

>Milestone Final

Cost: 10%

Month: 1,5 month

% Completion: 100%

MFINAL - Acceptance Criteria

(A) Carry out the exhibition at Blockchain Events and Deliver the lecture at the conference or Perform presentations to users at the Stand

(B) Conduct raffles and prizes for visitors

(C) Make payments to suppliers, meals, buffet for a coffee break, parking and event costs

(D) Close the deal for uniform of event staff and for all graphic material for the event (e.g. posters, etc)

Who is in the project team and what are their roles?

Otávio Lima - <https://www.linkedin.com/in/otavioaclima/>

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA), in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Felipe Barcelos - <https://www.linkedin.com/in/felipebarcelospro/>

CTO at Cardano Feed

I started studying computers at the age of 9. Always looking for ways to solve problems and generate value. All of this took me on the journey of entrepreneurship and made me open my startup at the age of 18.

In recent years, my dedication has been to improve my technical expertise with Clean Code, refactoring, TDD, DDD, design patterns, clean architecture and languages like Javascript. Using frameworks like Next JS, Angular JS, Nest JS, Strapi and a few more.

Lucas Fernandes - <https://www.linkedin.com/in/lucas-fernandes-silva/>

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

Please provide a cost breakdown of the proposed work and resources.

SPONSOR EVENT, this plan will entitle:

• Stand (box) of 6-16m2
• Bistro table and 2 high stools and counter and 2 chairs
• Backdrop of 3.5m x 3m
• Logo on all printed and digital materials
• One invitation to corporate coffee and free tickets
• One speaking opportunitie

SUBTOTAL: $11,600

Subsidy

• Support staffs (1-3 days)
• Travel to the event
• Meals (lunch and dinner) during the event
• Keynote speakers and round table guests
• Parking

SUBTOTAL: $4,950

Organization

• Cooktail/Coffee break for visitors
• Remuneration of the organizing team
• Emergency fund
• Team uniform
• Legal costs

SUBTOTAL: $4,730

Marketing and Promo

• Graphic material about Cardano, Wallets, Catalyst and etc.
• Promotion and boosting campaigns

SUBTOTAL: $1,950

Gifts and Prizes

• Gifts Kits (keychain, pen, notepad, mousepads, cell phone case, caps and etc)
• Cardano T-shirts for giveaways and sweepstakes
• Prize Hardaware wallet

SUBTOTAL: $1,950

TOTAL: $25,180 per event x 3 events = $75,540 x $0,38 ADA = ₳ 198,789

Values may vary according to the date (period), location of the event, participating public and date of realization.

How does the cost of the project represent value for money for the Cardano ecosystem?

We believe that the cost of the project is quite affordable for what we will deliver in terms of adoption and utility by the people who use the ADA Cardano cryptocurrency in Brazil and Latin America.

With the dissemination of Cardano being diversified in the most important city of LATAM, many learnings and novelties will be shared within the Cardano ecosystem.

This work will get very close to the local crypto communities and bring many positive insights that will help in the growth, involvement and establishment of the brazilian Cardano community.