Please describe your proposed solution.

After many years of training, we realize that the current training platforms have many points to improve so that learners feel excited and responsible for completing the course. Specifically, the existing problems are

Problems with learners:

• Not motivated enough
• The program is not attractive, less interactive, and distracted by other more attractive objects such as games, FB
• Time-consuming, high cost, many learners lose time for low-quality courses.
• Course quality is lower than advertised and lacks quality verification.

Problems with Content provider:

• Copyright theft,
• Attractive content with a reasonable cost is limited. Lack of motivation to create quality content.
• Depends on the platform(costs, regulations…)
• The quality of the course has not been accurately assessed (unreliable content): lack of verification, and fraud in the evaluation stage.

Our Solution:

We will Lamo -a smart education platform that could address all the above problems by all the below features:

• Learn 2 earn: Learners can not only gain knowledge but also earn money. Earning Tokens will be taken from the treasury.
• In the beginning, the content is practical courses for life (daily spending, Personal finance, and financial freedom for the Vietnamese market).
• Everyone can create and sell their course on our platform. we enable the power of community and break geographical borders.
• The community will vote for the interesting courses with their voting power.
• Multi-interaction with Learner through VR, AR, Course tracking progress enable- Learner must complete check-points to earn NFT rewards as their achievement and recognition.
• Users from the community could vote for their completed courses and receive rewards for the right votes (with the most ratings for course content and quality.)
• We utilize the NFT for the intellectual property rights of course. Each listing course should have its own NFT. Any parties who would like to use courses on other platforms have to buy this NFT.
• There are 02 modes for the app: free mode (free2earn) will have all basic functions. Users will be able to join and complete all fundamental courses and earn tokens. The advanced mode will enable the learner to earn tokens much faster with correct NFT.
• All featured NFT will be sold/rented on the market place

Additional information about ASK:

ASK Training Joint Stock Company (ASK for short) was founded in 2011 by CEO Pham Ngoc Anh. Over 10 years of operation, ASK has had many intensive training courses such as Breakthrough Business School, Top Sales Art, Millionaire Stage, Life Mission, Training Specialist, Leadership Camp high-level, Wake Up Course… Wake Up has attracted more than 100,000 students to attend and be inspired by a SUSTAINABLE success & a PERFECT life.

In 2016, ASK officially set up a representative office in Myanmar, Laos and Cambodia. The Wake-Up course is held monthly in Hanoi, Ho Chi Minh, Hai Phong, Can Tho… with an average attendance of 800-1000 people.

In addition to the mission of unleashing the maximum potential of people to lead to prosperity, bringing the Wake-Up course to Asia also brings a message to the world: Radiant Vietnamese wisdom - as a pride.

Please describe how your proposed solution will address the Challenge that you have submitted it in.

We are addressing on 02 areas of challenge settings:

• Integrations with other existing services, products, and protocols that improve the end-user experience.

We are running training courses through practical experiences. The list of courses is available at https://ask.com.vn/. Now with the successful funding and delivery of this proposal, we will bring better alternative education methods to the participants. In particular, participants will be motivated to complete the course in many different ways (experiences), so the number of people interacting on the Cardano blockchain platform from this dApp will be a large number.

• Creation or improvement of different Dapps, products, and integrations:

Our current platform (https://ask.com.vn/) has thousands of participants every year, The upgrade and integration with the existing platform with LAMO dAPP will provide value to the participants, they are members of the Cardano community and builders of the Cardano ecosystem in the future.

What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

We have foreseen these risks before implementing this project:

Legal Limitations: Our solution is not to provide services to countries that ban digital assets.

Compete with competitors: our solution is

• Always update new technology, have funds for research, and expenses for educating customers. Approaching new technology to meet AR and VR solutions soon. cooperation with hardware manufacturers.
• Diversify content: enough human resources to create networking, marketing

Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Our timeline for Lamo Dapp :

Q3/2022:

• Product design (UI/UX, workflow, data flow…)
• Technical design (Designing, planning for server infrastructure, mobile app, web interface, Database, privacy and security, smart contracts, loyalty accounting ..)
• Product development (coding for each function in front/back end, off-chain, and on-chain blockchain code implementation)
• Testnet launch
• Releasing Lamo Beta platform.
• Creating basic courses(daily spending, Personal finance, and financial freedom) for the platform.
• Releasing NFT for basic courses.
• Releasing Tokenomic.
• Creating content and Marketing to communities

Q4/2022:

• Developing Alpha version.
• Growing community.
• Seed sales/Private sales.
• Alpha version release.

Q1/2023:

• IDO/ISPO.
• Releasing token.
• Listing token.
• Add English courses-contents to the platform
• Reward mechanism release

Q2/2023:

• Content creation studio as a service (i-stage).
• Helpdesk launch.

Please provide a detailed budget breakdown.

We only apply to get funds for tasks in Q3/2022 in this round, The budget breakdown is as below.

(detail of each item is explained in this sheet)

• Chief Product Officer $9,000
• Project Manager $6,000
• Server Developer $9,000
• Frontend Developer $16,800
• Backend Developer $24,000
• Business Analyst/Game Designer $13,500
• Art Designer $7,200
• Blockchain developer $9,000
• QA & Tester $9,000
• Hardware, License Tool & Resources (Server, storage, cloud services, tools…) $6,000
• Marketing $12,000
• Content creator $20,000
• Video editor $4,200

TOTAL of Proposed fund budget: $145,700.

We will ask for funds with the next tasks either in the next round or seek Venture Capital for that.

Please provide details of the people who will work on the project.

Mr. Pham Ngoc Anh, Founder, CEO of LAMO

Mr. Ngoc Anh has over 20 years of experience in training, sales, marketing, risk management in investment, and business strategies counseling,… with over 150.000 trainees in Vietnam, Singapore, Taiwan, Japan, the US,…

Mr. Ngoc Anh currently is the CEO of ASK Training JSC., also the founder, and chairman of many significant businesses such as Viet Future, Jun Dental, MSE Supporting Ecosystem (Micro & Small Enterprise),…

Website: <https://phamngocanh.com/>

Ms Do Thi Thu Ha, CMO of LAMO

Mrs. Do Ha was a journalist and has over 12 years of experience in Journalism Media, and Communications - Marketing. She is also the founder of the Young Journalists' Forum since 2011 and played the role of a project coordinator in the Center for Media in Educating Community (MEC) - NGO in the journalism and media field in Vietnam, from 2011-2017.

Mrs. Do Ha currently engages actively in activities within the Gaming and Blockchain field. She is also an administrator in the Blockchain Education Forum and a member of the Vietnam Blockchain Association (VBA).

LinkedIn: www.linkedin.com/in/dohalamo

Facebook: <https://www.facebook.com/do.ha.hnvn/>

Mr. Tien Nguyen Anh, CPO of LAMO

The founder of the VILAI stake pool, and a computer science expert working in the Cardano/Crypto space since 2018. Deploying many payment systems for major banks, financial institutions, and telecommunications in Vietnam

• LinkedIn: <https://www.linkedin.com/in/tienna/>
• Twitter: <https://twitter.com/tiennganh>
• Email: [email protected]
• Telegram: t.me/tiennguyenanh
• Facebook: <https://www.facebook.com/tiennguyena>

Mr. Louis Truong, Responsibility for Blockchain Audit and Security, Founder of dbhackers.com, Co-Head of Cyber Security Technology Village at Techfest.

Mr. Luong has over 15 years of experience in Audit and Security. His company, VSEC, is responding for over 70% of listed bank stock codes on the Vietnam Stock Exchange. He's also the founder of dbhackers.com, Co-Head of Cyber Security Technology Village at Techfest.

Linkedin: <https://www.linkedin.com/in/trudulu/>

If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

We will NOT ask for repeat funding. This proposal is written for Fund9 with the goal of applying for funding to build the beginning phase of DApp. However, Lamo is a large decentralized education platform that will be divided into several phases. We will submit the additional proposals in the next funds for Lamo to achieve its targets.

We will ask for funding in the next rounds for other phases/ other proposals that support for Lamo platform (like marketing, community development, and scale-out platform…).

Please describe what you will measure to track your project's progress, and how will you measure these?

We measure our project's progress by using the below KPIs:

• The number of download Apps.
• The number of daily active users.
• The number of Github commits.
• The number of concurrent users at peak times.

The monthly report will be public on the Lamo web (https://lamo.info/ ) for the community to track.

What does success for this project look like?

Lamo is a decentralized education platform for everyone that connects millions of learners with tens of thousands of content creators.

Everyone can choose and attend quality-assured courses based on blockchain technology.

Learners and content creators can participate anytime, anywhere with an internet-connected handheld device.

Participants are motivated to learn and create content with outstanding features such as learn to earn, reward NFT, and recognitions.

The participation rate will increase thanks to reasonable costs, and simple ways of accessing, especially for those with low and middle income, helping to improve people's knowledge for the whole society.

Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a new proposal.