Please describe your proposed solution

Solution Backdrop:

Consistent awareness growth of Cardano is most effective when collaborating with quality partners. Quality partners always have a multiplier effect.

This is proven by our funded theory in the form of a Fund10 proposal in collaboration with one of the top three universities in Indonesia, Gadjah Mada University (UGM).

<u>One result from the above</u> is a Fund13 joint proposal to integrate Generative AI and Cardano to UGM’s indigenous ventilator that has sales of $600.000 to $1.700.000 and is currently being offered and distributed to Japan through Adex Aile Co.,Ltd. Japan.

<u>C3ETH </u><u>(Eastern Town Hall)</u><u> Indonesia now brings:</u>

1. Kompas Gramedia, besides the largest publication in Indonesia with;
2. More than 150 brands of print, online, and broadcast media
3. With 7 publishers and more than 120 store networks are also
4. Educating through 1 university, 1 vocational, and 6 institutions
5. Institute of Technology Bandung, one of the top three universities in Indonesia that has 548K Insta followers, 180K YouTube followers and 928K X followers

Proposed Solution:

Pilot a professional series of Web3 Blockchain &amp; Crypto programs -as per Kompas Gramedia standards- to create engagement and awareness of Cardano that caters to the targeted city of Bandung as one of UNESCO’s Creative Cities.

<u>With program key characteristics being:</u>

1. Young - as per Statista; 58.7% of Indonesia crypto holders are between 18-24
2. Fun - ages between 18-24 are a in psychological state of optimism and creativity
3. Active - ages between 18-24 are in a explorative state of life
4. Progressive - ages between 18-24 have tendency to prioritize self-sufficiency

<u>Resulting in a pilot that consists of these following mediums:</u>

• 6 (six) 30-minute talk shows - 2 shows per month for 3 months
• Targeted listener/viewership metrics: 1.000
• Published on: YouTube, Radio, IG
• Publication value due to collab with Kompas: $6.274,72
• 39 (thirty nine) 60-seconds ad spots - 1 spot per every other day for 3 months
• Targeted listeners metrics: 3.000
• Published on: Radio
• Publication value due to collab with Kompas: $3.659,33
• 48 (forty eight) social media posts - 2 posts per week for 3 months
• Targeted exposure metrics: 100
• Published on: IG
• Publication value due to collab with Kompas: $3.772,83
• OB van for live events - 1 event per month for 2 months
• Targeted direct listeners metrics: 50
• Published on: YouTube, Radio
• Publication value due to collab with Kompas: $6.714,28

<u>Resulting in a 30-minute talk shows that consist of these speakers/formats/topics:</u>

• Talk shows that specifically invites 2 (two) type of individuals;
• One being an active and adept industry player (local expert)
• One being a novice but have a massive following (local influencer)
• Targeted local experts are (not limited to);
• Dimas S.A. an expert in crypto ecosystem specifically Bitcoin
• Bilal Hammerman a Cardano enthusiast &amp; largest individual ADA whale in Indonesia
• Targeted local influencers are (not limited to);
• Guzman Sige with +54.000 insta followers
• Mega Vallentina with +40.000 insta followers
• Talk show format (is a proven Kompas Gramedia format) that pits knowledge with hype:
• Knowledge which is meant to cater to the progressive demography
• Hype which is meant to cater to the young and fun demography
• Outcome of this formats translates into a fun, educating and engaging program with intended examples can be viewed here;
• Talkshow with Petronas SRT Team Principal
• Talkshow with the film cast of “12 Cerita Glen Anggara”
• Talk show topics will focus on:
• Expanding on Cardano RWA applications such as: specific emphasis on Book.io*,* Cardano Beam, GameChanger, Paima, NEWM, WMT, Cornucopias etc.
• Expanding on Cardano tokens and trading such as: “Why are some tokens valuable?”, “How to trade tokens on DEXes?”, “How to farm on MinSwap?”, etc.
• Expanding on Cardano NFT usage and markets such as: ClayNation, SpaceBudz, Deadpxlz, NMKR, JPGStore etc.

<u>Resulting in a ad spots that is consistently publicized daily with format:</u>

• 60-seconds radio spots that inform of; a) the talk shows, b) live events, and c) Cardano topic snippets
• Insta posts as a reminder of; a) the talks shows, b) live events and c) Cardano topic snippets

<u>Resulting in an OB van that functions as the center point for live events:</u>

• Will have live events in collaboration with Indodax and its ecosystem, the largest exchange in Indonesia together with Institute of Technology Bandung, one of the top three universities in Indonesia

Please define the positive impact your project will have on the wider Cardano community

As a reminder the audience of this project are:

1. Kompas Gramedia, besides the largest publication in Indonesia with;;
2. More than 150 brands of print, online, and broadcast media
3. With 7 publishers and more than 120 store networks
4. Educating through 1 university, 1 vocational, and 6 institutions
5. Institute of Technology Bandung, one of the top three universities in Indonesia that has 548K Insta followers, 180K YouTube followers and 928K X followers

Projects impact in terms of awareness (will be directly correlated to this Kompas Gramedia Group pilot program and in-directly correlated to partners audience metrics)

• Increase awareness of the Cardano RWA applications such as: <u>specific emphasis on Book.io</u>, Cardano Beam, GameChanger, Paima, NEWM, WMT, Cornucopias etc.
• Increase awareness on Cardano tokens and trading through topics such as: “Why are some tokens valuable?”, “How to trade tokens on DEXes?”, “How to farm on MinSwap?”, etc.
• Increase awareness of Cardano NFT usage and markets such as: ClayNation, SpaceBudz, Deadpxlz, NMKR, JPGStore etc.

Projects impact in terms of adoption (will be directly correlated to this Kompas Gramedia Group pilot program and in-directly correlated to partners audience metrics)

• Increase adoption/users of the Cardano apps, tokens, NFTS mentioned throughout Kompas Gramedia Web3 Blockchain &amp; Crypto Pilot Program

Projects impact in terms of collaboration (will be directly correlated to this Kompas Gramedia Group pilot program). Successfully funded will increase trust towards the decentralized spirit of Cardano with output:

• [SHORT TERM] Attract internal funding from Kompas Gramedia HQ of Kompas Gramedia Web3 Blockchain &amp; Crypto Pilot to become a mainstay program at their organization
• [MID TERM] <u>Entice to explore further collaboration between the core business of Kompas Gramedia specifically with Book.io</u>
• [LONG TERM A] In collab with Indodax to take over Kompas Gramedia Web3 failed initiative with Tezos (Kogi NFT) including their Web 2.5 media (Medio) and use Cardano tech
• [LONG TERM B] In collab with Institute of Technology Bandung to introduce &amp; implement Cardano to further enhance Bandung’s position as UNESCO Creative City

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Project team’s capabilities and achievements:

1. Kompas Gramedia, with over 60 years of operating in the field of mass media has created their <u>own media and program gold standards</u> which has produced numerous successful programs. These gold standards serves as their foundation of growth where they now have:
2. 150 brands of print, online, and broadcast media
3. 7 publishers and more than 120 store networks
4. Numerous digital products etc.
5. Kompas Gramedia Group Bandung as the operators of this pilot consists of seasoned professionals in the broadcast industry, specifically in the city of Bandung. This team has launched hundreds of numerous pilots and programs with similar formats such as:
6. In collab with Antara News Agency Indonesia (Antara News Agency Indonesia is a government owned media indicating trust in the team's expertise)
7. In collab with General Elections Commission of Bandung and Prof. Rhenald Kasali (Rhenald Kasali is an influencer with a following of 300K+ followers further indicating trust in the team's expertise)
8. C3ETH Indonesia has laid down the foundations of a university program which started from:
9. Developing Catalyst School Indonesia with our own SOP taking inspiration from Catalyst School global. Starting from online sessions to find the most cost-effective training method and module lead up to a funded proposal in collaboration with Gadjah Mada University here
10. Developing Gimbalabs Indonesia with our own SOP taking inspiration from Gimbalabs global. Starting from Gimbalabs: Train the Trainer which identified qualified educators which lead up to the formation of Gimbalabs Indonesia which has a funded proposal here

Project team’s feasibility:

1. Collab with Antara News Agency Indonesia success metrics and total budget:
2. Total budget (due to NDA): $660 - $6.660
3. Media viewership: 309.000
4. Social media exposure: 6.400
5. Media exposure value: $19.029,64
6. Collab with General Elections Commission of Bandung and Prof. Rhenald Kasali success metrics and total budget:
7. Total budget (due to NDA): $660 - $6.660
8. Media viewership:12.900
9. Social media exposure: 500 (still in marketing progress)
10. Media exposure value: $12.927,75
11. C3ETH - Catalyst School: Chapter Indonesia in collab with Gadjah Mada University fully detailed and transparent Project Management documents here

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1 - Foundation and Plannings with action plans;

1. <u>Week 1-2:</u>
2. Reassess project scope and objectives:
3. Ensuring initial target audience as the primary objective
4. Ensuring key messages intended to convey
5. Ensuring and finalizing list of experts and influencers
6. Ensuring lockdown of external parties commitments
7. Ensuring initial manpower and equipment distribution
8. Ensuring legality of using identified location for live events
9. Zoom coordination with project’s internal team to ensure pilot go as planned or prepared a back-up plan (minimum three meetings)
10. Zoom coordination with Indodax and Institute Technology of Bandung to ensure the collaborative efforts to publicize “Indonesia Goes to Campus” as per their proposal parameters are given a proper run-through (minimum three meetings)
11. Develop initial content and activities:
12. Drafting talk show and live event materials and presentation
13. Drafting marketing (social media, print, etc.) materials and calendar
14. Drafting all logistics (compensation, transportation, legal documents, etc.) related to the pilot execution
15. <u>Week 3-4:</u>
16. Formalize agreements with external parties (Institute of Technology Bandung, Indodax, identified live locations etc.)
17. Contact identified experts and influencers:
18. Onboard and brief on the expected pilot characteristics
19. Initial run-through to ensure experts and influencers understand characteristics and to gauge their chemistry
20. Assessment of the initial run and if needed to switch partnerships between experts and influencers
21. Finalized initial content and activities:
22. Talk show and live event materials and presentation
23. Marketing (social media, print, etc.) materials and calendar
24. All logistics (compensation, transportation, legal documents, etc.) related to the pilot execution
25. Launch social media calendar:
26. Publish social media content created as per dates in calendar
27. Promote social media content on relevant platforms (e.g. IG, X, YouTube, Radio, (etc. if any))

Milestone 2: Milestone 2: Implementation and Engagement Phase 1 with action plans;

1. <u>Week 1-4:</u>
2. Launch social media calendar:
3. Publish social media content created as per dates in calendar
4. Promote social media content on relevant platforms (e.g. IG, X, YouTube, Radio, (etc. if any))
5. Launch talk shows as per schedule:
6. One talk show for every two weeks
7. Initiate interactive challenges to generate buzz and engagement
8. <u>Week 3-4:</u>
9. Launch OB van to “Indodax Goes to Campus” 3 (three) day event in collaboration with Institute of Technology Bandung and Cardano/Catalyst via C3ETH Indonesia
10. Gather feedback and iterate:
11. Collect data on participation and engagement
12. Suggest refined activities for future iteration based on feedback

Milestone 3: Milestone 3: Implementation and Engagement Phase 2 with action plans;

1. <u>Week 1-4:</u>
2. Launch social media calendar:
3. Publish social media content created as per dates in calendar
4. Promote social media content on relevant platforms (e.g. IG, X, YouTube, Radio, (etc. if any))
5. Launch talk shows as per schedule:
6. One talk show for every two weeks
7. Initiate interactive challenges to generate buzz and engagement
8. <u>Week 3-4:</u>
9. Gather feedback and iterate:
10. Collect data on participation and engagement
11. Suggest refined activities for future iteration based on feedback

Final Milestone: Milestone 4: Implementation and Engagement Phase 3 followed by Close-Out Reports with action plans;

1. <u>Week 1-4:</u>
2. Launch social media calendar:
3. Publish social media content created as per dates in calendar
4. Promote social media content on relevant platforms (e.g. IG, X, YouTube, Radio, (etc. if any))
5. Launch talk shows as per schedule:
6. One talk show for every two weeks
7. Initiate interactive challenges to generate buzz and engagement
8. <u>Week 3-4:</u>
9. Gather feedback and iterate:
10. Collect data on participation and engagement
11. Suggest refined activities for future iteration based on feedback
12. Formulate and submit Close-out Report and Video

Who is in the project team and what are their roles?

Project Oversight Board:

1. Feby Mira Suryana - Station Manager of Kompas Gramedia Group Bandung
2. Budi Rahardjo - Lecturer of Institute of Technology Bandung Information Technology Faculty | LinkedIn profile here

Project Operational Head:

1. Angga Nugraha - Business Development Kompas Gramedia Group Bandung as <u>Project Lead</u> | LinkedIn profile here
2. Yan Tirta - Co-initiator of Eastern Town Hall, Catalyst School Indonesia and Gimbalabs Indonesia as <u>Project Managemen</u>t | LinkedIn profile here

Project Operations Ad Hoc:

1. Kompas Gramedia Group Bandung Team @5 individuals - Producer, Equipment Operator, Crew as <u>“Kompas Gramedia Web3 Blockchain &amp; Crypto Pilot Program” Project Operations Team</u>

Please provide a cost breakdown of the proposed work and resources

Milestone 1 - Foundation and Plannings appointed PIC: (refer full action plan in the in the “Project Milestone” section)

1. Coordination meetings with internal team and all partners with PIC:
2. Project Lead, Project Management
3. Content team meeting to draft 30-minute talk show related items with PIC:
4. Project Lead, Project Operations Team, Project Management
5. Marketing team meeting to draft and prepare to launch marketing and social media calendar with PIC:
6. Project Lead, Project Operations Team, Project Management
7. Operations meeting to formalize agreement with all partners with PIC:
8. Project Lead, Project Operations Team, Project Management
9. <u>Total budget and breakdown for Milestone 1: $1.485</u>
10. Project Lead (monthly) | $330
11. Project Project Operations Team (monthly) | $495
12. Project Management (monthly) | $330
13. Project Business Development | $330

Milestone 2: Implementation and Engagement Phase 1 appointed PIC: (refer full action plan in the in the “Project Milestone” section)

1. Launch 30-minute talk shows with PIC:
2. Project Lead, Project Operations Team, Project Management
3. Continue marketing and actions plans in social media calendar with PIC:
4. Project Lead, Project Operations Team, Project Management
5. Launch OB van to “Indodax Goes to Campus” 3 (three) day event in collaboration with Institute of Technology Bandung and Cardano/Catalyst via C3ETH Indonesia
6. Project Lead, Project Operations Team, Project Management
7. Gather feedback and iterate with PIC:
8. Project Lead, Project Management
9. <u>Total budget and breakdown for Milestone 2: $5.066,6</u>
10. Project Lead (monthly) | $330
11. Project Project Operations Team (monthly) | $495
12. Project Management (monthly) | $330
13. Project Business Development | $330
14. Speakers - Experts @2 | $660
15. Speakers - Influencers @2 | $660
16. Marketing and Logistics - 30-minute Talk shows | $330
17. Marketing and Logistics - OB van @2 | $1.320
18. Marketing - Ad spots | $171,6
19. Marketing - Engagement | $440

Milestone 3: Implementation and Engagement Phase 2 appointed PIC: (refer full action plan in the in the “Project Milestone” section)

1. Launch 30-minute talk shows with PIC:
2. Project Lead, Project Operations Team, Project Management
3. Continue marketing and actions plans in social media calendar with PIC:
4. Project Lead, Project Operations Team, Project Management
5. Gather feedback and iterate with PIC:
6. Project Lead, Project Management
7. <u>Total budget and breakdown for Milestone 3: $3.746,6</u>
8. Project Lead (monthly) | $330
9. Project Project Operations Team (monthly) | $495
10. Project Management (monthly) | $330
11. Project Business Development | $330
12. Speakers - Experts @2 | $660
13. Speakers - Influencers @2 | $660
14. Marketing and Logistics - 30-minute Talk shows | $330
15. Marketing - Ad spots | $171,6
16. Marketing - Engagement | $440

Milestone 4: Implementation and Engagement Phase 3 and Close-Out Reports appointed PIC: (refer full action plan in the in the “Project Milestone” section)

1. Launch 30-minute talk shows with PIC:
2. Project Lead, Project Operations Team, Project Management
3. Launch OB van to a culmination live event at a to be determined location as a recap of Kompas Gramedia Web3 Blockchain &amp; Crypto Pilot Program
4. Project Lead, Project Operations Team, Project Management
5. Continue marketing and actions plans in social media calendar with PIC:
6. Project Lead, Project Operations Team, Project Management
7. Gather feedback and iterate with PIC:
8. Project Lead, Project Management
9. Formulate and submit Close-out Report and Video with PIC:
10. Project Lead, Project Management
11. <u>Total budget and breakdown for Milestone 4: $3.746,6</u>
12. Project Lead (monthly) | $330
13. Project Project Operations Team (monthly) | $495
14. Project Management (monthly) | $330
15. Project Business Development | $330
16. Speakers - Experts @2 | $660
17. Speakers - Influencers @2 | $660
18. Marketing and Logistics - 30-minute Talk shows | $330
19. Marketing - Ad spots | $171,6
20. Marketing - Engagement | $440

Total Budget and Cost: $14.044,8 (rupiah to dollar rate of $0.000066)

Total Ask in ADA (at anticipative rate of 0.32): ₳43.890

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

In terms of awareness through earned media:

1. Kompas Gramedia Group Bandung has launched hundreds of numerous pilots and programs with similar formats which has the following proven metrics:
2. Program: Collab with Antara News Agency Indonesia
3. Media viewership: 309.000
4. Social media exposure: 6.400
5. Social media exposure value: $55.318,56
6. Media exposure: 8 media for 4 (four) months
7. Media exposure value: $1.902,96
8. Were to be done independently without the partnership of Kompas Gramedia Group, <u>Cardano/Catalyst would have needed to expend a total value of: $140.348,20 per similar program or roughly 8X the total amount spent by partners above</u>

In terms number of potential collaborations/partnerships:

1. By partnering with Kompas Gramedia Group Bandung opens avenues of future collaborations/partnerships with their larger ecosystem which independently would have taken more time and effort. Kompas Gramedia larger ecosystem such as:
2. Their expansive publication collections spanning various genres created by 7 publishers and more than 120 store networks which are exploring to integrate Web3/blockchain solutions. <u>Book.io can play a leading role</u>
3. Their attempt into Web3, Kogi NFT which has not met expectations. <u>NMKR.io can play a leading role</u>
4. Their attempt into Web 2.5 Media, Medio which has not met expectations. <u>Book.io can play a leading role</u>
5. By partnering with Kompas Gramedia Group Banding, collaboration with one of the top 3 universities in Indonesia, Institute of Technology Bandung, allowed Cardano/Catalyst to easily form a partnership with them which independently would have taken more time and effort. <u>Allowing access to future collaboration to introduce and implement Cardano tech to further enhance the city of Bandung’s position as UNESCO Creative City</u>

In terms of budget asked comparison:

1. Eastern Town Hall Indonesia’s Catalyst School Indonesia proposal in collaboration with Gadjah Mada University which asked funding of ₳23.421,00 (at anticipative rate of 0.29) resulted to having a discussion to submit a collaborative proposal for UGM’s ventilator project mentioned as as per “Solution Backdrop” section
2. “Kompas Gramedia Web3 Blockchain &amp; Crypto Pilot Program” which is asking funding of ₳48.015 will allow more avenues of potential collaboration in the future for it involves 3 (three) clear large scale adoption as mentioned in potential collaboration above. Outpacing Eastern Town Hall Indonesia Catalyst School Indonesia proposal by 3 to 1 in terms of quantity and dwarfing it in terms of mass adoption potential Cardano will receive

In terms value of workforce to projected output:

1. Lowest minimum wage for US citizens is USD $7.25 per hour under the same assumption same work hours of their Indonesian counterparts = USD $1.334 per month = IDR 20.276.800 per month or 4X that of Jakarta's and 10.6X of Jogjakarta (this is not considering Jakarta is the second highest minimum wage in Indonesia)
2. Lowest minimum wage for EU citizens is €399 under the same assumption same work hours of their Indonesian counterparts = USD $437,66 per month = IDR 6.652.432 per month or 1.35X that of Jakarta's and 3.5X of Jogjakarta (this is not considering Jakarta is the second highest minimum wage in Indonesia)