Please describe your proposed solution.
Background
Funded by Project Catalyst Fund 9, Lido Nation ran a successful "Swahili Learn to Earn" program. As part of that project, we translated 75 educational articles about Cardano into Swahili, wrote and translated 75 corresponding quiz questions, and developed a "Learn to Earn" platform where Swahili-speaking students could log in, create a Cardano wallet, connect it to the program, read daily articles/quizzes, and earn up to $25 dollars worth of ADA, plus NFT achievement badges. The budget of that program allowed us to reach almost 500 Swahili speakers in Kenya and Congo (mostly), who were opening Cardano wallets and learning about Cardano for the first time. We had to cut off registrations due to budget constraints, but we allowed potential users to continue registering for a "Wait list". We already have 70+ people in the wait list, and it has only been a few days.
What we learned:
- Success: Incentivized learning is extremely effective for attracting new users and getting committed, ongoing engagement with hands-on, educational Cardano blockchain tools in Africa. Thanks to the program, there are hundreds of new Cardano wallets and Users across Africa, and that new community is discovering what it means to them, locally - for example, our community researched and published two solutions to off-ramping to fiat in Africa – something that previously was not well known or documented at all for that geographic region.
- Challenge: Without an identity solution, tracking users who tried to register multiple times to earn extra rewards was difficult, tedious, and in some ways impossible. We could easily ban users who registered with blatently similar names, emails, and wallet addresses, but if a potential double-dipper knew what we were looking for, it would still be possible to abuse the system.
We want to expand on the notable successes of this program by implementing an Identity solution that will add a layer of trust, security, and scalability.
This project will launch an updated version of our Swahili Learn to Earn program:
The foundational elements of the program are similar:
- Swahili-speaking users can register at Lido Nation
- Following educational how-to articles, users open new Cardano wallets and connect to the site.
- Users read articles and take quizzes to earn ADA
- Participants are limited to 1 article+quiz per day as they earn, to encourage their learning and engagement with Cardano over a period of time.
Based on what we have learned, we will implement the following updates:
- We will implement a Decentralized Identity solution using Atala PRISM for all program participants to increase trust and scalability
- We will denominate all rewards in ADA, rather than dollars, for easier budgeting and audibility
- The reward scheme will be updated: learners can earn up to 50 ADA, 10 Million $HOSKY, and 1 Achievement Badge NFT. This update to include other network tokens gives users the opportunity to learn more about the breadth of the ecosystem.
- We will add an incentivized referral program so that users are motivated to share knowledge and build community
- We will add new educational and community building activities to the program. Users will still read articles and take quizzes, but they can also record articles in Swahili to help build the audio library, and stake their wallet to any Stake Pool, for example. These actions will also be incentivized and be factored into the total amount of ADA that a participant can learn.
- We will update and refine the educational curriculum to include more recent articles translated into Swahili to make sure the material is fresh, correct, and relevant.
In support of these efforts, this project's leadership team have already enrolled in the Atala PRISM Pioneer Program. If we are funded, we will be following the processes laid out in the Pioneer Program for completing a Governance Framework Workshop, establishing a meeting cadence for governance stakeholders, and publishing reports on our progress and results on a Governance Framework.
How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?
Looking at the whole of the campaign brief, four themes emerge:
- Getting stakeholders in the ecosystem to work together on identity projects
- Expanding participation in established Atala Pioneer Program & Governance Framework workshops
- Increasing adoption via implementation of Identity solutions in the real world
- Publishing reports about results of this work
The core problem this Campaign is trying to solve is the same problem our Swahili Learn to Earn project uncovered: Decentralized Identity Solutions are key to unlocking the full potential of blockchain technology!
This proposal answers all these questions head-on, and has the potential for great impact both for the end-users, and for Cardano.
<u>Getting stakeholders in the ecosystem to work together on identity projects</u><u>: </u>
LidoNation has a clear track record of working well and productively with other builders in the community. This project will require us to work in the same way, by identifying and working with other people, projects and products (aka “Stakeholders) who have already paved the way, and whose goals are naturally aligned with ours.
<u>Expanding participation in established Atala Pioneer Program & Governance Framework workshops: </u>
Project Co-Leads Stephanie & Darlington are already enrolled and progressing through the Atala Pioneer Program. As part of this project, we will lead a Governance Framework Workshop to help guide and shape our project. As always, we will share about what we are learning on LidoNation.com via our weekly articles, on Twitter via tweets, Twitter Space leadership, and at Town Halls and other community events.
I*<u>ncreasing adoption via implementation of Identity solutions in the real world:</u>*
This project is entirely practical and results-oriented: we will implement an identity solution in support of a popular Cardano Education program in Africa - a key impact area for the Cardano Community. From our first project, we have more than 450 users who will be likely first-adopters of the solution; we also have a growing list of folks who have not been able to participate yet on a waitlist. Based on language and site traffic reports, we know that most or all of these users are in Africa (Kenya and Congo primarily, with some traffic starting from surrounding areas). In our pilot project, we learned that word spreads quickly and people are motivated to participate. Based on the budget we are requesting, we know that we can reach at least 1000 users in Africa to onboard onto an Atala PRISM based identity solution and learn more about Cardano.
<u>Publishing reports about results of this work:</u>
Published reports about our Governance Framework workshop, and of course about the results of this project, are built into the deliverables of this project. To sweeten the deal, our website LidoNation.com is already a popular destination for news & insight articles about Cardano.
<u>Benefits to Cardano: </u>
The above points address the campaign brief specifically, and its aim to onboard new projects and users to Atala PRISM solutions. Beyond that we will highlight these additional benefits for Cardano:
Users: This project aims to onboard 1000+ users onto a Decentralized Identity Solution. We estimate that 1/3 of these users will be the learners from our first project, who will return to continue their Cardano journey. We need an appreciate these experienced users to be our core group of early adopters, and to be the first to try the "Referral" system to invite new users! We expect that of the remaining 2/3, most will be brand new, first time users of Cardano. This is huge!
Africa: Time and again the community has shown its interest in growing Cardano in Africa. Since this program is only offered in Swahili, and the vast majority of Swahili speakers are in Africa, we know that the impact of the program is localized in Africa (and site traffic supports this claim.) Not only will we be bringing 1000 new users onto a DID solution on Cardano, but we know that all or most of these will be in Africa.
Content: Having good quality educational content is critical for the ongoing health of Cardano and it's mission to become a new financial operating system for the world – but creating and disseminating good content is skilled, time-consuming work. This project pays for new and updated content in both English and Swahili, to be published on lidonation.com along with our library of 100+ articles that are already one of the best libraries of Cardano content on the web.
How do you intend to measure the success of your project?
The leading success metric of this project is the launch of a meaningful Decentralized Identity solution leveraging Atala PRISM that allows Swahili speaking users to onboard into Cardano and earn ADA in a way that is secure, trustworthy, auditable, and scalable.
The other high-impact measure of success is that we will onboard 1000 users in Africa onto a DID solution on Cardano. These users will all earn some ADA, learn the basics of Cardano and Blockchain, and learn about Project Catalyst.
These user wallets will be seeded with 50K ADA, 5 Trillion HOSKY, and hundreds of Achievement Badge NFTs; with these native tokens in hand, these new users are equipped to start participating in the ecosystem: by exploring on & off ramps for crypto-fiat in their local jurisdiction, by staking to a Cardano pool to earn ADA rewards, by using other DApps or DeFi solutions, and by participating in Project Catalyst.
The Lido Nation team will have developed a Learn to Earn educational platform that is trustworthy and scalable, and can be repurposed to deliver incentivised learning for other purposes, or in other languages.
The direct and immediate impact for Cardano is measured in community growth and spreading knowledge in Africa. The longer term impacts that arise from this are hard to predict, but will be exciting to see!
The indirect, but highly important impact, is growing our knowledge as builders and as a community about how to deploy DID solutions in the real world, and at achievable sizes. Someday soon we hope to see more governments, Universities, and other large institutions leveraging DIDs. But we also hope to see more small projects being able to deploy DIDs, so that the knowledge about DIDs and how to use them becomes common among blockchain developers and end users.
Please describe your plans to share the outputs and results of your project?
Our “Learn to Earn” pilot project took 8 months to complete, which included time to:
→ write and translate articles, quiz questions, and site content.
→ build and test technical solutions, including learner registration, wallet connectors, curriculum tracking, quiz functionality, and reward distribution.
→ Soft launch & solution iteration.
→ Full launch, learner onboarding, and solution support.
For this project we are planning for a full 12 months.
First: creating quality content, curriculum updates, quizzes, and translation tasks are thoughtful and time-consuming work.
Second, the crux of this project is implementing a decentralized identity solution. This part of the project entails
- training for the team via the Atala Pioneers program.
- research and coordination with identity solution providers.
- leading and documenting a Governance Framework workshop and a cadence of governance meetings.
- building the front and backend solutions to integrate identity with our Learn to Earn program.
- onboarding and supporting 1000+ students.
The work is broken into 10 milestones, which will equate to milestone reports roughly every 5 weeks over the course of the Project's 1 year timeline. All curriculum articles and quiz questions will be available on LidoNation.com. The DID solution will be available in Swahili, but English speakers will be able to view the solution in action via YouTube demo and training videos that will be availalbe in both English and Swahili. Our project dashboard will be shared via milestone reports, project update articles, and twitter, showing up to date totals of learners registered, Cardano wallets connected and staked, and ADA and HOSKY rewards earned and distributed.