Please describe your proposed solution.

We are building into our social media platform on Âtrium, the ability for projects to publish communications to holders and delegates directly, incentivizing call to actions, and obtain usable market data.

Users that own a token/nft will have the owned projects displayed in their dock menu, with a link taking you to the project profile page. Users will also have the ability to ‘follow’ projects they are interested in but don’t own.

We also are building an incentive model to allow projects to attach rewards to objectives, whether that be tokens, NFTs or ADA. A suite of objective templates will be created to help projects gain valuable insights from its users, such as rewarding participants for completing surveys, call to actions, reading articles and other activities.

Users will accrue these tokens and be able to claim them when ready.

Each user will have a feed page that shows all the messages they have received, allowing them to scroll through an objective list and perform the requested tasks, earning tokens for completing them.

Marketing directly to highly tailored audiences and receiving behavioral data linked to users wallets is a new tool for Web 3.0 projects to utilize when educating, onboarding and refining product offerings. Rewarding existing customers as they engage and support projects development, and incentivizing prospective new clients to engage with the brand.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

We're building a way for project developers to incentivize their community to provide feedback, read their whitepaper, follow them, stake to them, hold their NFTs and more.

This will allow projects to create a community of more engaged and educated users.

How do you intend to measure the success of your project?

The success of this project will come in time with adoption. But short term success will be delivered in the form of a functional objective system projects can create to engage users.

Please describe your plans to share the outputs and results of your project?

The feed features will be available to profile NFT holders. Projects will be able to create objectives and attach tokens/nfts to them that can be distributed to users who perform the intended actions.

What is your capability to deliver your project with high levels of trust and accountability?

Our core team consists of multiple decades of front end, back end and full-stack experience, security experts and award winning designers with experience working for some of the largest most recognised brands in the world. Our founder Peyton, is the operator behind Bloom, one of the largest stake pools in the ecosystem responsible for minting the 8th block on the Cardano blockchain. All team members are Cardano community natives, with a love for the community and a united vision in building products that serve the ecosystem.

What are the main goals for the project and how will you validate if your approach is feasible?

Our main goal for this project is to create a way for projects to create objectives for their community. This will lead to a more engaged and educated audience.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Production will begin around winter ‘23

Milestone 1 (month 1):

Project Objective Creation UI design and UX

Milestone 2 (month 3):

Project Objective Campaigns List for Projects

Milestone 3 (month 4):

Front-end completion for Project Objectives

Milestone 4 (month 5):

Back-end integration with front-end rewarding framework

Milestone 5 (month 6):

Testnet release

Please describe the deliverables, outputs and intended outcomes of each milestone.

Production will begin around winter ‘23

Milestone 1:

Project Objective Creation UI design and UX

• We'll deliver the design and UX for objective creation for projects, and user objective completion.

Milestone 2:

Project Objective Campaigns List for Projects

• We'll create a pre-defined campaigns for different objectives that meet different requirements for users and projects.

Milestone 3:

Front-end completion for Project Objectives

• We'll have the front-end completely finished for Projects & Users.

Milestone 4:

Back-end integration with front-end rewarding framework

• We'll integrate our stylized front-end with our backend and token rewarding framework.

Milestone 5:

Testnet Release

• We'll release this integration on Cardano's preview network.

Please provide a detailed budget breakdown of the proposed work and resources.

UI and UX design: 15k

Front-end: 20k

Back-end: 35k

Connection to the smart contract: 5k

Testing: 10k

Who is in the project team and what are their roles?

Peyton: Âtrium Lab - Co-founder

Ben: Âtrium Lab - Co-founder and Creative Director

Brian: Âtrium Lab - Lead Developer

Nick: Âtrium Lab - Backend Developer

Angelo: Âtrium Lab - Full Stack Developer

Kyle: Âtrium Lab - Head of Security

Tylyn: Âtrium Lab - Social Manager

Monad: Kompact - Smart Contract Developer

How does the cost of the project represent value for money for the Cardano ecosystem?

This project sees a new way for Web 3.0 Projects and users to engage with each other, in a relationship that is mutually beneficial. Our community is populated with expertise across multiple disciplines, and token holders enjoy supporting projects. Being able to incentivize your community to remain more engaged using the Cardano blockchain is a valuable resource for all projects.