Please describe your proposed solution

We will be organizing 3 Idea Fests (Funds 14, 15 and 16 of Project Catalyst).

We will promote the events through our social media, warming up the community to generate engagement in the presentations.

The participation of proposers in the Idea Fest must follow some pre-established rules. We will open a form for proposers interested in presenting proposals, they will have to fill out the form and we will contact them to schedule the day of each presentation.

The events will be hosted on X Spaces and will occur during the voting stage of each Catalyst Funding round. Each proposer may submit up to 3 proposals for each Fund. Each presentation will take 20 minutes (10 minutes to present the proposal and 10 minutes to answer questions from participants).

Each presentation will be edited and shared on YouTube and X so the community can watch them after the live event.

Please define the positive impact your project will have on the wider Cardano community

To measure the impact of Idea Fest we will monitor social metrics, mainly from X, but we will also monitor the performance of content uploaded on YouTube.

Metrics

Number of proposers presenting on Idea Fest

Number of proposals presenting on Idea Fest

Number of proposers presenting on Idea Fest funded

Number of proposals presenting on Idea Fest

Views that were approved and funded

Likes

Comments

Live Listeners

Tuned In

KPIs

+70% of proposers and listeners rated the Festival of Ideas as good or excellent.

20 different speakers throughout the Festival of Ideas

15 different proposers presenting proposals

+200 live listeners at each Festival of Ideas

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Why are we qualified?

Part of our team has already held the Idea Fest Fund 11, where more than 15 proposals were presented to the Portuguese-speaking community. More than 10 proposers from 3 different countries presented their proposals.

Our team has extensive experience on Project Catalyst, we have been involved in Project Catalyst since Fund2, 4 years ago. Since then we have participated in several roles within Catalyst.

As proposers, part of our team was responsible for submitting and approving 3 Challenge Settings before Fund 10 and for the approval of the proposal "DReps LATAM - Brazil - Exploration & Community Sensing", approved in Fund 10 of Project Catalyst and successfully concluded in September 2024.

We also have extensive experience as Community reviewers, Community Moderators and Milestone Reviewers on Project Catalyst, having participated in hundreds of proposal reviews (with several assessments/reviews qualified as excellent), thousands of Community moderations and dozens of Milestone reviews so far.

As mentors, we have provided free assistance to dozens of proposers, helping them to develop proposals in accordance with Project Catalyst guidelines, some of which have had proposals approved by Project Catalyst.

We have collaborated in the creation of guidelines for the review stages and quality assurance in Funds 3 and 4 of Project Catalyst.

Our team also has several years of experience with content creation for social media, marketing, project management, software development and AI related solutions.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Fund 14 Idea Fest Month 3

• Milestone Outputs

• Fund 14 Idea Fest

• Acceptance Criteria

• Idea Fest held on X Spaces, recorded and uploaded presentations.

• Evidence of Milestone completion

• The recording will be available on X and YouTube

Milestone 2: Fund 15 Idea Fest Month 7

• Milestone Outputs

• Fund 15 Idea Fest

• Acceptance Criteria

• Idea Fest held on X Spaces, recorded and uploaded presentations.

• Evidence of Milestone completion

• The recording will be available on X and YouTube

Milestone 3: Fund 16 Idea Fest Month 11

• Milestone Outputs

• Fund 16 Idea Fest

• Acceptance Criteria

• Idea Fest held on X Spaces, recorded and uploaded presentations.

• Evidence of Milestone completion

• The recording will be available on X and YouTube.

Final Milestone: Project Close Out Month 12

• Milestone Output

• PCV and PCR

• Acceptance Criteria

• PCV and PCR published

• Evidence of Milestone completion

• PCV and PCR available on YouTube and Google Drive

Who is in the project team and what are their roles?

Rodrigo Pacini - Host of Manifesto Cardano Brasil debates on X Spaces

Our team already has the necessary skills to deliver the proposal, but we will hire freelancers to help with social media activities. We already have people with the necessary skills in line to assist in development. All of them are already active participants in the Cardano ecosystem and have experience in the necessary areas.

https://www.linkedin.com/in/rodrigopacini/

Some of the members contacted are:

Maria Carmo and Ático Mismana, both are stake pool operators and content creators in the Cardano ecosystem.

Please provide a cost breakdown of the proposed work and resources

X Spaces Hosting

4 Spaces x 2/hour space x $40 USD/hour x 2 hosts =$640 USD

X Spaces Preparation

4 Spaces x 3/hour space x $40 USD/hour x 2 hosts =$960 USD

Video editing

30 hours x $30 USD/hour = $900 USD

Social Media Management and Promotion

20 hours x $25 USD/hour = $500 USD

Graphic Design

20 hours x $25 USD/hour 500 USD

Costs per each Idea Fest 3,500 USD

Costs for 3 Idea Fests 10,500 USD

Project Management

6,000 USD

Raffles for community engagement

$600 USD

Subtotal 17,100 USD

Contingency 10% 1,710

It could be used to cover a possible price drop of ADA and/or to perform unforeseen tasks/events.

TOTAL 18,810 USD or 55,324 ADAs

ADA at @0.35USD on October 15, 2024

No dependencies

How does the cost of the project represent value for money for the Cardano ecosystem?

This proposal aims to bring greater visibility to proposers from Brazil and Portuguese-speaking countries, a community that currently has little visibility in the Cardano ecosystem and Catalyst.

With this initiative we intend to encourage more decentralization in decision-making regarding the voting stages of Project Catalyst.

Due to the fact that our industry is global and the workers in the ecosystem live in different countries, we are using rates practiced in the international market. In order to ensure good cost-benefit and use of resources for the Cardano treasury, we have set our labor costs approximately 10% below the international market standards practiced by the industries corresponding to the positions held. The following websites were consulted and used as a reference for setting hourly rates for the contributors of this proposal.

https://www.salary.com/

https://www.upwork.com/

https://www.payscale.com/

https://www.ziprecruiter.com/

https://www.bls.gov/

The budget was set in dollars to facilitate the review, for transparency, allowing easy verification of hourly rates, activities and costs in general. The final budget is set in ADA, according to Project Catalyst guidelines.

If there is a considerable appreciation in the price of ADA during the development of this proposal, we will expand our work, we may write a Change Request to update our Statement of Milestone and extend the project duration by creating more content, or putting the proposal review service into practice in a subsequent Catalyst Fund, this will improve the cost-benefit ratio of the project to the ecosystem.