Please describe your proposed solution

A Cardano based hotel guest loyalty management system can enhance the efficiency, security, and transparency of loyalty programs. Traditional loyalty programs often face challenges such as fraud, lack of transparency, and limited interoperability. Cardano Blockchain can address these issues by providing a decentralized and tamper-resistant ledger.

In Fund 9 we had a project to train Developers on Cardano Tech and part of that was an assignment of Project Based learning. In this initiative, we have developed a hotel guest loyalty management system Prototype on Cardano blockchain called Cloud10 Loyalty Management System (LMS). This require changes and enhancements and support to go live.

Project: Cloud10 Loyalty Management System (LMS)

Project Ownership: Cloud10 Hospitality Pvt Ltd

Repository: <https://github.com/Cloud10-Loyality/cloud10Loyality>

Introduction:

• Cloud10 Loyalty Management System (LMS) is a platform to help hotel businesses to integrate, implement and manage their loyalty programs. It provides a centralized platform for tracking customer interactions, managing rewards and incentives, and analyzing customer behaviors and preferences.
• The system is designed as a pluggable module for Channels or Booking Engines of the hospitality domain.
• This will encourage hotel guest to book same property or same brand property and increase return customers for hotel business.
• The rewards include a discount offer on room rates, food and beverage coupons, and many more. A reward program can have a point-based system, where the guests can redeem points as per the policy.

Key Functionalities:

Customer Backend:

• A decentralized customer backend on the Cardano blockchain can provide a secure and transparent way to store customer information, including their purchase history, loyalty program status.
• Transaction records can be stored on the blockchain to maintain an immutable history of each customer's purchases, enabling retailers to provide personalized offers and recommendations based on their purchase history.
• The use of smart contracts on the Cardano blockchain can enable retailers to implement loyalty programs that can automatically reward customers based on their purchases and other predetermined criteria.
• With Cardano's high level of security, customers can be assured that their personal data is protected and cannot be tampered with or hacked.
• Overall, a decentralized customer backend on the Cardano blockchain can offer numerous benefits for retailers and customers, including increased transparency, security, and personalized experiences.

Rewards management: A module for managing rewards and incentives, such as points, discounts, free products, or exclusive offers.

Customer Engagement: Tools for engaging customers, such as targeted messaging, personalized recommendations, and social media integrations.

Analytics and reporting: A dashboard that provides insights into customer behavior, program performance, and ROI.

Administration and security: Tools for managing program rules, settings, and access levels, as well as ensuring compliance with data protection.

A High Level Technical Design of implementation(the LMS Prototype)

Plan Forward:

Industry Feedback: Moving forward, with the prototype in its final stages and most functionalities in place, the next crucial step is to bring it to market and gather valuable industry feedback. Based on this feedback, there may be necessary adjustments and enhancements required in certain functionalities.

Adapt: Anticipating that variations may arise in the implementation of the point/reward system, as different hotel groups have diverse perspectives and unique approaches, we are prepared to tailor our system to accommodate these variations.

Partnerships: Our strategic business development plan places a strong emphasis on cultivating industry partnerships and seamless integration. To achieve this, we will focus on expanding our suite of APIs and adaptors, ensuring compatibility with a wide array of heterogeneous systems prevalent in the hospitality sector.

Incentives: Recognizing the importance of user adoption in the initial stages, we acknowledge the need to provide support to hotel clients by offering subsidized points and rewards for users. This strategic approach is pivotal in jumpstarting the adoption process and ensuring a smooth takeoff for our platform.

We have identified Pilot Clients

1. Hotel Trimoorti Kolkata, India https://www.hoteltrimoorti.com/
2. TBK Villas, Goa https://www.instagram.com/tbk_villas_goa/
3. Ewan Ajman Suites Hotel , UAE http://www.ewansuites.com/

As we work with many other industry clients, getting more pilot or beta hotels is relatively easy task.

Please define the positive impact your project will have on the wider Cardano community

This is a real world use case and it can increase Cardano adoption fast. There are 1 Million plus accommodation and billions of people use these accommodation. Even a fraction percentage users can be significant userbase for the Cardano ecosystem.

Implementing a hotel loyalty system on the Cardano blockchain can have several positive impacts on the wider Cardano community:

Increased Adoption and Awareness: A hotel loyalty system built on Cardano provides a practical use case for blockchain technology in the hospitality industry. This implementation can attract attention from a broader audience, increasing awareness and adoption of Cardano as a versatile and applicable blockchain solution.

Demonstration of Smart Contract Capabilities: The loyalty system involves the use of smart contracts on the Cardano blockchain. This showcases the capabilities of Cardano's smart contract functionality, educating both users and developers within the community about the potential of programmable blockchain features.

Growing Ecosystem: The integration of a hotel loyalty system expands the Cardano ecosystem into the hospitality sector. It contributes to the creation of a diverse and robust ecosystem, showcasing how blockchain technology can be integrated into various industries beyond finance.

Increased Token Utility: As the loyalty system utilizes Cardano-based tokens, it enhances the utility of Cardano's native assets. Users can earn and redeem tokens within the loyalty program, providing tangible value to Cardano's native assets and fostering a sense of tokenomics within the community.

Community Engagement and Adoption by Businesses: Businesses within the hospitality sector may take note of the successful implementation of a loyalty system on Cardano. This could lead to increased interest and adoption by other businesses, further expanding the reach of Cardano and encouraging more enterprises to explore blockchain solutions.

Encouraging Decentralized Applications (DApps): The development of a hotel loyalty system as a decentralized application (DApp) can inspire developers within the Cardano community to create their own innovative DApps. This encourages a culture of creativity and innovation, contributing to the growth of the Cardano DApp ecosystem.

Positive Perception and Trust: A successful hotel loyalty system built on Cardano enhances the positive perception and trust in the blockchain platform. Users and businesses involved in the loyalty program may develop confidence in the security, transparency, and efficiency of Cardano's blockchain technology.

Inspiration for Future Projects: The successful deployment of a hotel loyalty system can inspire developers within the Cardano community to explore and develop similar projects in different industries. This sparks creativity and innovation, leading to a continuous cycle of new and impactful projects within the Cardano ecosystem.

In summary, a hotel loyalty system on the Cardano blockchain contributes to the broader adoption, positive perception, and growth of the Cardano community by showcasing practical applications and demonstrating the platform's capabilities beyond traditional financial use cases.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our strengths are following

1. Strong Technical team

2. Vast Industry knowledge and network/partnership

3. Deep Involvement in Cardano Tech and Community

We do strongly believe our team is uniquely positioned to deliver this project as we have strong technical team (most members 15-20 years of experience) combined with Web2.0 expertise and Cardano Technology 3+ years’ experience, we have vast 20+ years’ experience in hospitality and travel industry and we are deeply involved in Cardano Community having already delivered two Catalyst projects in earlier Funds and currently working on three projects from Fund 11.

Udai Solanki (<https://www.linkedin.com/in/solanki/>) is Chief Technology Officer at www.eRevMax.com with 20+ years’ experience as technology leader in Hospitality industry. He has deep understanding about industry needs and he has experience bring multiple new tools for industry and successfully implement for thousands of international hotels including various top hotel groups. He has closely worked together with companies like Expedia, Booking.com, Agoda, Oracle among many others.

Udai Solanki is a founder and a majority owner of Cloud10 Hospitality company.

Udai Solanki is part of a Project Catalyst and Rare Evo Project and working closely with them. He is leading an Online Working group initiative.

<https://lu.ma/n2ehz29d>

Project: Funded-Project Incubation &amp; Acceleration Working Group (Online) #2

Cloud10 Hospitality company (https://www.cloud10hospitality.com) is in business of managing Boutique Hotels(5 rooms to 100 rooms) and Villas and apartments and providing consultancy on various business functions. The company understand global hotel clients pain points and business requirements at greater depth.

Company has already identified some of its clients as beta as below

1. Hotel Trimoorti Kolkata, India https://www.hoteltrimoorti.com/

2. TBK Villas, Goa https://www.instagram.com/tbk_villas_goa/

3. Ewan Ajman Suites Hotel , UAE http://www.ewansuites.com/

eRevMax, is a hospitality technology company with more than 20+ years of history in managing hotels distribution and connectivity with different type of industry partners. for more details visit at www.erevmax.com and www.ratetiger.com (a product of eRevMax)

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Timeline: Month 1

Description: Cardano Powered Hotel Guest Loyalty System - Industry Feedback and Gap Analysis

Deliverables/Output:

• Industry Outreach and Feedback
• Gap Analysis and Scope document
• User Interface (UI) Mockups

Acceptance criteria: Gap Analysis and Scope document

Milestone 2: Timeline: Month 2 and 3

Description: Cardano Powered Hotel Guest Loyalty System - Adapt

Deliverables/Output:

• Revised Prototype based on gaps identified and scope agreed
• Identified at least two clients

Acceptance criteria: Revised Prototype

Milestone 3: Timeline: Month 4

Description: Cardano Powered Hotel Guest Loyalty System - Integrate

Deliverables/Output:

• Integration with industry partners at least two
• Prototype ready to go on Testnet

Acceptance criteria: Revised Prototype ready to go on Testnet, Integrated with two Partners

Milestone 4: Timeline: Month 5 and 6

Description: Cardano Powered Hotel Guest Loyalty System - Test with Real Clients/Hotels with Guest participation

Deliverables/Output:

• Implemented with atleast two clients on Testnet/Mainnet
• Real transactions on Mainnet by Hotel Guest

Acceptance criteria: Solution on Mainnet implemented atleast for 2 hotel clients. Real transaction for Hotel Guest.

Final Milestone: Description: Cardano Powered Guest Loyalty System - Final Project Report Submission

Timeline: Month 7

Deliverables/Output:

• Final Closer Report
• Closer Video as requirements
• Results of real usage/transactions
• User Documentation

Acceptance criteria: Final Project Report and Video, Real transaction results posted.

Who is in the project team and what are their roles?

We have a very strong team of senior developers and experienced software architects along with industry expertise.

Below are our key team members who shall be engaged in this project.

Udai Solanki , CTO at www.erevmax.com

Role in Project : Blockchain/Solution Architect and Project Coordinator

Profile: <https://www.linkedin.com/in/solanki>

Technical Architect, Java Programmer, Plutus and Haskell Programmer

22+ years Technology and programming experience

3+ years Cardano Tech Stack experience

Rupanjali Bask

Role in Project : Business Analyst and Product Management

Profile: <https://www.linkedin.com/in/rupanjali-basak/>

Product Owner having 14 years in product management and 7 years in IT Support,

Most of Experience in Hospitality and Travel Tech Industry

Narendra Das

Role: Blockchain Developer

Profile: https://www.linkedin.com/in/naren4das/

Technical Architect , Java Programmer, Plutus and Haskell Programmer

21+ years programming experience

3+ years Cardano Tech Stack experience

Mahendra Sharma

Role in Project: Software Architect, Technical Design and Developer

Profile: https://www.linkedin.com/in/mahendra-sharma-79a988b8/

Software Architect, Java Programmer and Delivery Manager

19+ years Programming and Technology experience

Deepak Kumar Singh

Role: Services Developer

Profile: <https://www.linkedin.com/in/deepak-kumar-singh-3839231a/>

Technical Architect, Java Programmer

17+ years programming experience

Gulam Aquib

Role: UI/ Web Developer

Profile: <https://www.linkedin.com/in/ghulam-aquib-b98ab6b5/>

Full Stack Developer

6+ years programming experience

Cloud10 Hospitality UI Design Team will work on UI Design.

Please provide a cost breakdown of the proposed work and resources

Answer:

Milestone 1 : Cardano Powered Hotel Guest Loyalty System: Industry Feedback and Gap Analysis

Duration: 1 month

Business Analyst: 15 person Days x $200 = $3,000

UI Screen Design : 10 person days x $150 = $1,500

Solution Architecture and Design: 10 person days x $250 =$2,500

Project Coordination and Documentation = $1,500

Total: $8,500

Total ADA @ 0.45 = ADA 18,889

Milestone 2 : Cardano Powered Hotel Guest Loyalty System: - Develop

Duration: 2 months

Business Analyst: 10 person Days x $200 = $2,000

UI Screen Design : 10 person days x $150 = $1,500

UI /Web Developer : 20 person days x $150 = $3,000

Blockchain/Services Developer : 20 person days x $150 =$3,000

Project Coordination and Documentation = $3,000

Total: $12,500

Total ADA @ 0.45 = ADA 27,778

Milestone 3 : Cardano Powered Hotel Guest Loyalty System: - Integrate

Duration: 1 month

Business Analyst: 10 person Days x $200 = $2,000

UI /Web Developer: 10 person days x $150 = $1,500

Blockchain/Services Developer : 10 person days x $150 =$1,500

Project Coordination and Documentation = $1,500

Total: $6,500

Total ADA @ 0.45 = ADA 14,444

Milestone 4 : Cardano Powered Hotel Guest Loyalty System: - Test with Real Clients/Hotels with Guest participation

Duration: 2 months

Business Analyst: 10 person Days x $200 = $2,000

UI /Web Developer : 10 person days x $150 = $1,500

Blockchain/Services Developer : 20 person days x $150 =$3,000

Mainnet Testing Coordination and infrastructure =$3,000

Project Coordination and Documentation = $3,000

Total: $12,500

Total ADA @ 0.45 = ADA 27,778

Milestone 5 : Cardano Powered Hotel Guest Loyalty System: Project Completion Report

Duration: 1 month

Business Analyst: 5 person Days x $200 = $1,000

UI /Web Developer : 5 person days x $150 = $750

Blockchain/Services Developer : 5 person days x $150 =$750

Project Coordination and Documentation = $1,500

Total: $4,000

Total ADA @ 0.45 = ADA 8,888

Total Budget = $44,000

Total Budget ADA @ 0.45 = ($44,000/.45) = ADA 97,777

Requested Budget = 97,700 ADA

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

The cost is based on effort estimates for all members involved in the project. Average Cost of developer and relevant skills are taken.

As a basic prototype is already exists, the cost is only incremental to take this prototype to reshape and take to the market and ensure it works in real life situation.

The project represents very high value for money for the Cardano ecosystem in several ways:

1. Use Case Expansion: By developing a real-world application like hotel room booking and payments on the Cardano blockchain, the project expands the potential use cases for the Cardano platform. This demonstrates the practicality and versatility of Cardano's blockchain technology beyond just cryptocurrency transactions.
2. User Adoption: Introducing hotel room booking and payments on Cardano attracts users who may not have been previously involved with blockchain technology. This expands the user base of Cardano and encourages adoption, potentially leading to more widespread use of the platform in various industries.
3. Innovation and Competitiveness: Developing innovative solutions like hotel room booking and payments on Cardano demonstrates the ecosystem's commitment to innovation. It also enhances Cardano's competitiveness in the blockchain space by offering unique features and use cases that differentiate it from other platforms.

Overall, the project represents a strategic investment in expanding the utility and adoption of Cardano, while also showcasing the platform's capabilities in real-world scenarios, ultimately delivering value for the ecosystem and its stakeholders.

Generally for any project in this category of Use Cases: Concept, one don't expect it being implemented in real cases, here we ensure it is implemented in real hotels before project is declared complete, it brings additional value for Cardano Ecosystem.

As this is a real use case and we have ready partner to validate requirements and trial the solution, this has much higher value for Cardano Ecosystem from Use case and Adoption point of view.