Please describe your proposed solution.
This proposal aims to solve a central problem for attracting more devs to adopt Blockfrost: the fact that it is little known.
Our proposal addresses 3 points of the guiding questions:
- How can we drive new developers to Cardano with Blockfrost?
- Can we acquire already existing developers from the Crypto space?
- Can we provide guidance to existing developers on how to build more secure applications on Cardano?
To that end, we'll take advantage of opportunities related to organic searches by creating SEO-optimized content.
Example: “Infura” is a well-known name among Ethereum developers. As hardly anyone does a query using the technical expression “API service for full node”, our intention is to capitalize on the popularity of the term “infura” by relating it to its Cardano equivalent, which is Blockfrost, creating SEO-optimized content around expressions like “cardano’s infura” to drive awareness by association.
Using strategies like this, we exponentially increase the chance of being featured in the results for organic searches.
Thus, we aim to create a community of new Blackfrost users through two powerful types of content: informative content and tutorials.
As suggested in the challenge, educational materials will be created in the form of blog posts, articles and tutorials.
When strategically combined, these types of contents are very efficient for exposure and reinforcement of a name, as well as for driving loyalty of new audiences around it.
Therefore, the content we are going to create solves two types of problems related to Blockfrost:
- The fact that he is little known
- The need presented in this challenge to increase the number of devs building on our API.
Regarding the creation of a community of Blockfrost devs, we will produce content that explores the idea of being a developer in a decentralized environment which is building not only the future of the internet but also a new vision of social organization.
To this end, we will produce 10 articles, which will mix technical and subjective approaches, exploring the idea of belonging to a community that is redefining the use of technology in the transformation of society.
We’ll also deliver all the 10 articles in 3 different languages: English, Portuguese, and Spanish.
Please describe how your proposed solution will address the Challenge that you have submitted it in.
The growth of Blockfrost adoption will only be possible if more devs are aware of its existence - and, more importantly, of its differentials and advantages. Thus, creating educational content optimized for SEO and strategically crafted around the goals of the project will serve to increase its popularity and to present the benefits of its adoption.
What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
RISK
Delay on article production due to technical questions related to the API.
SOLUTION
We’ll contact more developers of the ecosystem and pay for a few hours of advising on a certain topic. We’ll also reach out to Blockfrost as a last resource.
RISK
SEO not working very well or with low performance.
SOLUTION
We’ll ask Blockfrost if they have interest in creating a blog or if we could create some link in the documentation to gain more relevance.
RISK
The blog or some backlink not being able to be implemented.
SOLUTION
We’ll ask for Blockfrost to create a Medium account and have it linked to their domain.