Please describe your proposed solution

Implement an existing ADA cashback feature, offering cashback on purchases with <u>any payment method</u> from 4000+ top brands and retailers.

We’ll run a demographically targeted media campaign of in-store promotion banners, to constantly keep users aware of ADA cashback while browsing the store. This ongoing campaign will give us valuable data and insights, helping us learn how to grow the Cardano ecosystem and attract new users - <u>based on tested and proven effective results</u>.

We’re planning to analyze all the collected data, and create a detailed and informative knowledge base and guidelines for ADA mass market adoption.

The knowledge base will include data such as:

• Audience - user personas: age, gender, location, devices, interests …
• Media – channels’ effectiveness: stores characteristics, social media channels, web3 publishers…
• Campaign: effective messaging, conversion rates, acquisition cost by channel…

Please define the positive impact your project will have on the wider Cardano community

The project is expected to impact the Cardano ecosystem by:

• Cashback Chrome Extension - a new way of ADA offering - real value to Cardano investors
• Bring new investors by enabling to earn ADA through a familiar and more intuitive experiences - for non-crypto users
• A ‘proven mechanism’ that can be duplicated and enhanced over and over of approaching new users and turn them into new investors
• A shared knowledge base for <u>all</u> Cardano ecosystem plays, to gain insight and use it as a powerful tool to expand the community

The project is also expected to impact -

• Brand Awareness - elevating Cardano's brand through widespread marketing and by associating it with widely recognized brands as: Walmart, Samsung, Adidas, Decathlon, Uber Eats, Tesco, Instacart, TEMU, JBL, Samsonite, Hertz, LG, Dell, Lenovo,GAP, Motorola, Dyson, HBO, Nespresso, AliExpress, StockX, Banana Republic, ASOS and more
• Boosting the token distribution - contributing to ADA’s circulation

The true impact will be measured and reported monthly by -

• Number of ADA Cashback Extension downloads
• Marketing campaign analysis and conversion rate
• The total amount of ADA earned as cashback rewards.
• Engagement statistics about activity within the wallet

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our trust in our ability to succeed and the validity of our approach relies on -

1. Our team includes a diverse and experienced professionals with strong background from: marketing, Biz-Dev product design and engineers.
2. Strong partner, Bring, who have successfully executed 4 similar integrations connecting web2 players to web3 platforms. Moreover, Iri Zohar (founder &amp; CEO) is a key architect of the ad-tech sphere with a proven track record and relevant expertise for marketing operations.
3. Strong industry connections and ongoing relationships with leading affiliate networks and agencies to create marketing collaboration and partnerships with top retailers.
4. Proven success of the concept (on a competitive extension) with much less cashback offerings from much less retailers - <u>1000 retailers</u> compared to our <u>4000 retailers</u>.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Designing the ADA Cashback Chrome Extension UX/UI

• Plan the design with the cashback partner
• Create all extension UIs - ADA cashback popup notification, deals feed, store-finder, search, filter by category, view rewards history, claim, FAQ, support and navigation to linked wallet
• Chrome Web Store - write and design the extension ID for upload

Time estimate: 1 month

Acceptance criteria: Design approved by all partners

Milestone 2: Building the ADA Cashback Chrome Extension

Adjusting Gero wallet with Bring’s application comprising of -

• Chrome extension SDK for the wallet
• Store-finder UIs (search, carousale, categories) for the partner wallet
• Tokens cache for ADA
• Cache UIs for the partner wallet
• Backend support for all the above
• QA all the above

Time estimate: 1 month

Acceptance criteria: release to the Chrome store

Milestone 3: Marketing strategy and Campaign Launch

• Researching and discussing the right media channels
• Finalizing the campaign messaging for optimal results
• Executing the campaign strategy-
• creating media banners for different platforms and marketing docs
• ongoing A/B testing to improve results for better conversion rates
• Live marketing campaign across selected channels and partners

Time estimate: 1 month

Acceptance criteria: Marketing materials and report

Final Milestone: Generating Open Source Database for ADA User Acquisition

• Extract all data
• Organize by category
• Report design

Time estimate: 1 month

Acceptance criteria: Report release

Who is in the project team and what are their roles?

Adam Cazes – Project Lead

Oversees the overall project execution, coordination, and stakeholder communication.

Bring team Slide

We are bringing cash-back to web3 at scale. Our vision is to offer everyone, including the least-savvy, web3 users, seamless access to crypto cashback via his/her trusted crypto platform.

The company was founded by Meir (Iri) Zohar, one of the key architects of modern ad-tech; founder (2007) of eXelate , pioneering the use of data as an integral part of the ad-tech ecosystem. Iri, together with the Bring team, have launched a proprietary platform, integrated with top retailers and brands and with leading crypto wallets, exchanges and other web3 conduits.

Please provide a cost breakdown of the proposed work and resources

Milestone #1 -

Resources and costs -

• UX/UI Designer (in house): 25 hours x $53
• Legal (external): 10 hours x $300
• Admin (in house): 3 hours x $25

Total cost: <u>$3,508</u>

Milestone #2 -

Resources and costs -

• Software engineer (in house): 1 months x $12,000
• UX/UI Designer(in house): 5 hours x $53
• QA engineer: 0.5 months x $7,000
• Admin: 3 hours x $25

Total cost: <u>$15,842</u>

Milestone #3 -

Resources and costs -

• Marketing manager (in house): 1 months x $8000
• UX/UI Designer (in house): 15 hours x $53
• Media budget: $18000
• Legal (external): 3 hours x $300
• Admin: 3 hours x $25

Total cost: <u>$27,775</u>

Final Milestone -

Resources and costs -

• Marketing manager: 0.5 months x $8000
• UX/UI Designer: 7 hours x $53

Total cost: <u>$4,373</u>

Total budget: <u>$51,498</u>

ADA 145,000 (based on 0.36)

Additional 5,000 ADA to protect from ADA price going down (as most of our expenses are in USD). In case ADA price goes up we will buy more media and continue the campaign to keep appearance and gain more data.

No dependencies.

How does the cost of the project represent value for money for the Cardano ecosystem?

The ADA Cashback Extension will start generating value from the early beginning and in relatively low resources since enhancing the ready made cashback implementation is cost-effective compared to developing new functionally from scratch.

Moreover, the data it will gain in a relatively short time, and the user insights will generate a priceless asset regarding the expansion of the Cardano ecosystem.

The existing feature has partnered with a massive amount of widely used stores and retailers, which will give exposure to ADA cashback from day one - the bigger exposure - the bigger conversion into new ADA investors.

We have carefully allocated funds to areas with the highest expected return on investment, ensuring that every ADA spent contributes directly to the project's goals.