Please describe your proposed solution

As highlighted by Charles Hoskinson, the founder of Cardano, there is a significant disconnect between the reality of Cardano's innovations and advancements and the public perception, which is often shaped by influencers and media that do not delve into the real fundamentals and impacts of the technology. This problem is exacerbated by the lack of reliable communication channels that can present accurate and educational information on blockchain and cryptocurrencies to a broader audience.

Our project aims to address this informational gap by creating a weekly program on BM&C NEWS, the first of its kind in Brazil focused on blockchain. This program will not only discuss news and trends in the blockchain industry but will also dedicate segments to explaining the fundamentals and updates of Cardano, highlighting advancements in technologies and significant events that include the community and member organizations like Intersect.

The program will be structured to combat misinformation, featuring interviews with experts, market analysis, and educational segments that will demystify complex concepts and present the real and practical benefits of blockchain and Cardano. With this, we hope to elevate the level of understanding about Cardano in Brazil, serving as an inspiration for other initiatives around the world.

Once implemented on BM&C NEWS, our project will be a pioneer in Brazil by focusing on blockchain, addressing not only Cardano technology but also a variety of relevant themes in the world of cryptocurrencies. The program will not be limited exclusively to Cardano, although it will dedicate a significant segment to discussions and substantial updates about this technology, reflecting its advancements and growing role in the industry.

The structure of the program is designed to maintain editorial independence and impartiality, crucial for journalistic integrity and public trust. This balance is essential to ensure that the information presented is fair and balanced, providing the audience with a clear and unbiased understanding of the various blockchain technologies.

Through this multifaceted approach, the program will not only raise the understanding of Cardano but also inspire a broader view of the potential of blockchain technology, stimulating the curiosity and engagement of the Brazilian public.

<u>Our proposal address the lack of Advertising, Media and professional content.</u>

Our proposal is to create a weekly TV show about blockchain, including updates about Cardano on BM&amp;C NEWS, the only TV network in Brazil focused on investments and business, and the largest finance portal in the country. The identified problem is the limited dissemination and lack of knowledge about Cardano technology, which limits its understanding and adoption in the region.

To address this problem, we chose a multimedia approach on a highly credible journalism channel, creating the first TV show in Brazil focused on blockchain that will air weekly, with reruns and distribution on digital platforms such as YouTube BM&amp;C NEWS YouTube and social networks. In addition to the main program, we will have short educational segments, articles on the BM&amp;C NEWS Portal.

<https://youtu.be/0BB2E5S2qU0>

BM&amp;C News is the largest-reaching media outlet in Brazil in the segment.

Leading in Pay TV and Online.

Additionally, 8 educational videos will be published on BM&amp;C Class, the BM&amp;C education portal in partnership with B3, the Brazilian stock exchange. The partnership with B3 adds significant reach to this content. This same BM&amp;C Class content will also be broadcast during the late night on BM&amp;C NEWS TV.

Our project aims to engage a diverse audience, including investors, decision-makers, technology enthusiasts, students, and financial market professionals. We demonstrate our impact through monitoring reports with audience ratings, engagement on BM&amp;C NEWS digital platforms, and TV.

What makes our solution unique is the combination of BM&amp;C NEWS' reach and credibility with specialized and educational content about Cardano. This project will directly benefit Cardano by increasing visibility and stimulating technology adoption in Brazil, strengthening the ecosystem with the potential to foster strategic partnerships. Greater adoption and knowledge drive continuous development and innovation of Cardano.

<u>Project Details:</u>

• <u>Weekly 1-Hour Program:</u>

• Duration: 1 hour weekly.

• Content: News and topics related to blockchain and Cardano, interviews with experts, market analysis, international scenario, and updates on Cardano, Intersect, and community activities in Brazil.

• Broadcast: On BM&amp;C NEWS schedule and distributed across all platforms, including YouTube and cable TV operators (Vivo

• Replays: Two replays weekly.

• <u>Highlights for Social Media:</u>

• Format: Highlight clips from the program.

• Distribution: Instagram, TikTok, Kwai, and other BM&amp;C NEWS social media.

• Frequency: 3 times a week.

• <u>Educational Pills:</u>

• Quantity: 8 pills monthly (up to 2 minutes each).

• Broadcast: About 6 times a day during the channel's TV programming.

• Content: Short and didactic explanations about blockchain concepts, governance, and Cardano.

• For example (These are just examples; the actual content will be decided based on the assessment of needs and content framework):

• What is Blockchain?

• What is a permissioned and permissionless Blockchain?

• What is UTXO?

• What are the generations of Blockchain?

• What are the benefits of a third-generation Blockchain?

• Governance

• CIP 1694

• <u>Articles on BM&amp;C Portal:</u>

• Quantity: 4 articles monthly about blockchain with mentions of Cardano.

• Content: Articles written by experts, market analysis, and news.

• Distribution: BM&amp;C NEWS portal and social media.

• <u> BM&amp;C Class + B3 - Brazilian stock exchange:</u>

• Format: Module with 8 educational videos published on https://class.bmcnews.com.br with a duration of 5 to 10 minutes each video.

• Broadcast: Besides the portal, broadcast during the night on BM&amp;C NEWS TV schedule.

Our content will also be available on the Pluto TV streaming platform, which has over 13 million users in Brazil, as well as on Samsung TV Plus, with 10 million active users in Brazil.

Currently, Brazil has more than 18 million active and connected Samsung smart TVs, translating into a potential reach of over 72 million people. According to the company, 67% of the active and connected base consumes traditional linear TV, whether free-to-air or paid; 82% of the active and connected base consumes streaming; and 8% of the active and connected base uses more than one streaming platform.

While a stable service is essential during viewing, content quality makes all the difference. To reduce content clutter and ensure that content meets the highest standards, Samsung focuses on providing high-quality content rather than simply increasing the number of channels.

Aligned with this approach, Samsung TV Plus considers objective viewer data analysis and conducts internal discussions to select a variety of content that users will enjoy watching. By analyzing data and trends, the company removes low-viewership content from the platform.

These partnerships are strategic and essential for us to eventually internationalize the program, bringing it to other countries and exploring new partnerships.

<u>Languages</u>

For Samsung, local content is particularly well-received in multilingual countries like India and European countries. However, subtitle preferences vary by region—viewers in Korea don’t mind subtitles, while viewers in Spain prefer dubbed content. When it comes to providing content, their priority is language. For example, they offer content in Portuguese, English, Spanish, and Hindi, as well as Marathi, Tamil, Punjabi, Gujarati, Bengali, Telugu, and Bhojpuri in India. These could be future possibilities, with hyper-localized content in multiple languages.

In addition to the strong partnership with BM&amp;C NEWS, we have established a content partnership with Acqua Investimentos https://acquavero.com.br/sobre/, represented by economist Bruno Musa, to address economic and innovation issues. This collaboration will further enrich our content, providing expert insights and fostering a deeper understanding of the economic implications and innovative potential of Cardano technology.

<u>Frequently Asked Questions (FAQ)</u>

1. Will the program only be about Cardano? No. The program will cover news related to the crypto world, especially blockchain technology. There will be a segment dedicated to relevant updates about Cardano and Cardano community organizations, such as Intersect, as well as events. We also aim to engage the audience in activities carried out in Brazil and share the schedule of events in other countries.
2. Who still watches TV? This channel is focused on economics and investments, reaching a qualified audience interested in investments. TV has a strong influence in Brazil and helps set public debates. Additionally, the program's strategy includes a robust digital presence, with educational videos throughout the day on BM&amp;C's programming, articles on the BM&amp;C portal (which has 30 million monthly visits), and a Cardano-focused course in partnership with the Brazilian Stock Exchange.
3. What are the benefits of the program for Cardano? The program will help promote the Cardano ecosystem to a broader and qualified audience, increasing visibility and understanding of blockchain technology. We will also have educational segments and include Cardano and Catalyst logos, which will help strengthen Cardano's presence in the investment sector in Brazil.
4. How will the project deal with ADA price fluctuations? Although the price of ADA may fluctuate, we have negotiated with our partners to keep the budget in ADA. This allows us to preserve the value of the project, even with price variations, ensuring the project's feasibility.
5. What is the expected impact of this program on the community? We expect to inspire the adoption of blockchain technology, especially Cardano, through an informative and educational approach. The program will cover general interest topics and have accessible content that may encourage new users and investors to participate in the Cardano ecosystem.

Please define the positive impact your project will have on the wider Cardano community

Our project will have a significant and positive impact on the Cardano community by promoting the knowledge, visibility, and adoption of Cardano technology in Brazil. This will be achieved through a series of strategic initiatives, including a weekly TV show, educational segments, articles, and event coverage.

Impact Measures:

• Audience and Reach:

• Metrics: YouTube views, reach on social media (Instagram, TikTok, Kwai).

• How to Measure: We will use audience reports provided by BM&amp;C NEWS and analysis of views and engagement on digital platforms.

• Engagement:

• Metrics: Interactions on social media (likes, comments, shares), engagement rate on posts related to the program.

• How to Measure: Social media reports showing engagement metrics.

• Education and Knowledge:

• Metrics: Number of views of educational segments, participation in BM&amp;C Class, number of articles read on the BM&amp;C NEWS portal.

• How to Measure: Viewing data of educational segments, access reports to BM&amp;C Class and the BM&amp;C NEWS portal.

• Community Feedback:

• Metrics: Viewer satisfaction, participant feedback, and qualitative feedback.

• How to Measure: Results from satisfaction surveys, comments, and testimonials from viewers and participants.

Sharing Results:

• Reports and Analyses:
• We will publish regular reports on the progress and impact of the project, including quantitative and qualitative metrics, on the GovChainLab digital platforms and the Cardano Forum.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The successful execution of the initial project funded by the Intersect Education and Multimedia Grant exemplifies the strong foundation of trust and accountability established by pioneering members Daniela Alves and Maria Carmo. Their proven track record within the Cardano community, coupled with their deep understanding of decentralized governance, positions them well to lead this new phase of the project. Maria Carmo and Daniela Alves were also elected at the constitutional workshop in São Paulo to represent the community at the constitutional convention that will take place in Argentina.

Daniela Alves and Maria Carmo recently published an article on the BM&amp;C NEWS portal, a platform that receives over <u>30 million monthly visits</u>, providing significant exposure. The article delves into the Catalyst program and offers reflections on the Voltaire era, exploring how decentralized governance will shape the future of the Cardano ecosystem. This collaboration highlights the importance of promoting decentralized governance and showcases insights shared by Charles Hoskinson on the future of Cardano's decentralized innovation fund.

The full article can be accessed here: BM&amp;C NEWS - Fundador da Blockchain Cardano fala sobre futuro do maior fundo de inovação descentralizado do mundo.

Achievements Under Intersect

1. Creation of GovChainLab: Under the Education and Multimedia Grant, Daniela and Maria successfully launched GovChainLab, a platform dedicated to developing educational materials on decentralized governance. This initiative has included the production of online and in-person workshops, as well as informative content on Substack and tutorial videos in Portuguese, significantly expanding educational outreach. For more details, visit GovChainLab Substack.

1. Successful Workshops and Events:

• DRep Pioneer Workshop: Organized by Maria and Daniela in partnership with the Institute of Technology and Society, this workshop in Rio de Janeiro generated substantial interest and led to future collaborative opportunities. More information can be found here.

• Local Event in Curitiba: Held at the Hard Rock Café, this event focused on decentralization in the Cardano ecosystem and received high praise, sparking interest from other institutions for future collaborations. Learn more about the event here.

• Constitutional Workshop in São Paulo: This workshop, co-organized with ESPM, marked a milestone in discussions about decentralized governance and led to requests for additional activities. Details are available here.

• Insper Workshop: A workshop on Cardano governance was successfully conducted at Insper, further contributing to the community's understanding of decentralized governance. More details can be found here.
• Online Workshop with the Youth of Portuguese-Speaking Countries: This collaborative online workshop reached participants from five countries, promoting a broader understanding of decentralized governance across the Portuguese-speaking world. More information is available here.
• Presentation at ExpoBlockchain: A presentation was delivered at ExpoBlockchain, highlighting the initiatives of GovChainLab and engaging a diverse audience in discussions about decentralized governance. Details can be found here.

Our team possesses vast experience and qualifications that allow us to execute this project with high levels of confidence and responsibility. Below are the details of our existing capabilities that demonstrate how and why we believe we are the most suitable people to deliver this project.

Maria Carmo: Leading educator on Cardano at crypto community events in Brazil, bringing the Cardano name beyond the bubble with countless events and live streams in collaboration with major Brazilian YouTubers. Her live stream on the Binance Brazil channel reached 34k views:

. A pioneer of Catalyst Fund 1, Maria is a specialist in education and content creation with a focus on community integration. An educator and entrepreneur enthusiastic about the crypto universe, she is known for her ability to make complex concepts accessible to everyone. As co-founder of Pool Cardanistas, she has significantly contributed to the dissemination of knowledge about the Cardano ecosystem. She is also co-founder of Lovelace Academy, an educational platform that offers free educational content on all aspects of blockchain technology. She hosted the Cardano Summit 2022 in Brazil and the CIP 1694 workshop in 2023. She is also co-founder of the Intersect-funded project GovChainLab, which carries out educational actions on the Cardano governance phase.

• Project Role: Responsible for overall project coordination, content verification, and leadership in community engagement initiatives.

Daniela Alves: Daniela works in the field of communication, having done various jobs as a commentator on several TV channels in Brazil. She worked as a university professor at the IBMEC-SP business school. She holds a master's degree in medical sciences from UFRGS, has published scientific research, and has received international awards. Since 2021, Daniela has delved into the world of cryptocurrencies and Web3, becoming an enthusiast and scholar of emerging technologies in this field, with a special focus on Cardano, seeking to engage the Brazilian community through online and in-person events. She is co-founder of the Intersect-funded project GovChainLab, focusing on educational actions on the Cardano governance phase. Recently, she was elected Drep Pioneer Leader. Daniela interviewed Brazilian senator Carlos Portinho on the TV show “Direto ao Ponto” on the Jovem Pan TV channel, questioning the senator about DREX (digital real) and mentioning Cardano governance. After the interview, the senator expressed interest in learning more about the topic, demonstrating the impact of an adequate and efficient stance on the matter. Watch the interview here: <https://x.com/DanielaAlvesRI/status/1704264237743317234>.

• Project Role: Executive editor of the program, administration, and project management.

GovChainLab: The project "Cardano Governance: Educating for a Decentralized Future," operating under the name GovChainLab, is an initiative approved in the Education and Multimedia Content Grants category of Intersect, as described in Intersect Community Grants. This project aims to provide education and resources to the community about decentralized governance, with a particular focus on the Cardano blockchain and the Community of Portuguese-Speaking Countries. <https://govchainlab.substack.com/about>

Bruno Musa: An economist by training with a postgraduate degree in capital markets from Universitat Autònoma de Barcelona in Spain, he has 16 years of experience in the financial market, including 3 years working abroad. Currently, he is a partner at Acqua-Vero Investimentos <https://acquavero.com.br/sobre/>, specializing in investments for individuals and corporations with short, medium, and long-term planning. Project Role: Content Partner and Commentator

BM&amp;C NEWS: BM&amp;C NEWS is the largest TV network and finance portal in Brazil, with a significant reach and a diverse audience of investors, entrepreneurs, and financial market professionals. Recently, BM&amp;C NEWS surpassed Infomoney, becoming the largest finance portal in Brazil, with 28.97 million visits on the portal, 580 thousand subscribers on YouTube, and over 150 million views. BM&amp;C NEWS has a proven ability to reach a broad and engaged audience through multiple platforms, including cable TV, YouTube, Instagram, TikTok, and Kwai. BM&amp;C NEWS will play a crucial role in the execution and success of the project, leveraging its wide audience and media resources to promote knowledge and adoption of Cardano blockchain technology in Brazil. Their main functions in the project include:

• Production and Broadcast of the Weekly Program:

• Responsibilities: Provide studio infrastructure, filming equipment, and a qualified technical team for the production of the weekly program on blockchain and Cardano.

• Format: The program will have a one-hour weekly duration, including interviews with experts, market analysis, news, and updates on Cardano, Intersect, and community activities in Brazil.

• Broadcast: The program will be aired on the BM&amp;C NEWS TV schedule and distributed across all its digital platforms, including YouTube and cable TV operators (Vivo - channel 579, Claro - channel 563, and Sky+).

• Content Distribution and Promotion:

• Responsibilities: Distribute the weekly program and its clips on social media (Instagram, TikTok, Kwai) and on the BM&amp;C NEWS YouTube channel.

• Format: Publish daily highlights from the program, educational segments up to 2 minutes each, and monthly articles on blockchain and Cardano on the BM&amp;C NEWS portal.

• Promotion: Ensure content visibility through promotional campaigns on BM&amp;C NEWS social media and digital platforms.

• BM&amp;C Class:

• Responsibilities: Integrate the project into BM&amp;C Class, BM&amp;C's education portal in partnership with B3, the Brazilian stock exchange.

• Format: Produce and display educational modules on blockchain and Cardano, with 8 educational videos that will be broadcast during the night on the BM&amp;C NEWS TV schedule.

• Monitoring and Reporting:

• Responsibilities: Monitor and provide audience, engagement, and impact reports of the weekly program and other produced content.

• Metrics: Measure the number of viewers, views, interactions on social media, and community feedback to evaluate the project's success.

Steps and Processes to Validate Feasibility: Media reports with various metrics from views to interactions.

• Planning and Scripting:
• Research and development of relevant and informative content.
• Creation of scripts and guidelines aligned with the project's objectives.
• Production and Filming:
• Use of professional studios and equipment.
• Qualified technical team composed of cameramen, producers, directors, and presenters.
• Distribution and Promotion:
• Weekly broadcast on the BM&amp;C NEWS TV schedule, with reruns and distribution on digital platforms.
• Promotion on social media and other digital platforms to maximize reach.
• Monitoring and Evaluation:
• Audience and engagement reports to measure impact.
• Satisfaction surveys and community feedback for continuous adjustments and improvements.

https://www.youtube.com/watch?v=VP9eHnJP7gg&amp;t=7s

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: <u>FIRST MILESTONE (2 WEEKS OF PLANNING)</u>

Cost: 30%

Activities:

• Detailed project planning.

• Definition of the program format and schedules for the weekly shows.

• Organization of the technical and production team.

• Creation of initial scripts and outlines for the first pilot program.

Acceptance Criteria:

• Project plan approved.

• Production and broadcast schedule defined.

Evidence of Completion:

• Project plan documents.

• Detailed production and broadcast schedule.

Milestone 2: <u>SECOND MILESTONE (END OF 1st MONTH)</u>

Cost: 20%

Activities:

• Production of the pilot episode and launch of the first episode.

• Creation and publication of 8 educational segments.

• Publication of 2 factual articles about blockchain, including comments or mentions about Cardano on the BM&amp;C NEWS portal.

Acceptance Criteria:

• 1 pilot episode produced.

• 1 episode broadcast and available on YouTube.

• 8 educational segments broadcast and promoted on social media.

• 2 articles published and promoted on social media.

Evidence of Completion:

• Links to the pilot episode and first episode on YouTube.

• Reports on the broadcast and promotion of educational segments.

• Links to the articles published on the BM&amp;C NEWS portal.

• Links to the social media posts.

Milestone 3: <u>THIRD MILESTONE (END OF 2nd MONTH)</u>

Cost: 20%

Activities:

• Production and broadcast of 4 episodes of the program.

• Production and broadcast of 8 educational segments.

• Publication of 4 articles.

Acceptance Criteria:

• 4 episodes broadcast.

• 8 educational segments broadcast.

• 4 articles published.

Evidence of Completion:

• Links to the 4 episodes on YouTube.

• Reports on the broadcast and promotion of educational segments.

• Links to the articles published on the BM&amp;C NEWS portal.

Milestone 4: <u>FOURTH MILESTONE (END OF 3rd MONTH)</u>

Cost: 10%

Activities:

• Coverage of the Cardano Summit in Dubai.

• Production and broadcast of 4 episodes of the weekly program.

• Production and broadcast of 8 educational segments.

• Publication of 4 articles.

• Recording, publication, and broadcast of the first 4 videos on BM&amp;C Class.

Acceptance Criteria:

• 4 episodes broadcast.

• 8 educational segments broadcast.

• 4 articles published.

• 4 videos on BM&amp;C Class published and broadcast.

Evidence of Completion:

• Links to the 4 episodes on YouTube.

• Reports on the broadcast and promotion of educational segments.

• Links to the articles published on the BM&amp;C NEWS portal.

• Links to the videos on BM&amp;C Class.

Milestone 5: <u>FIFTH MILESTONE (END OF 4th MONTH)</u>

Cost: 10%

Activities:

• Production and broadcast of 4 episodes of the program.

• Production and broadcast of 8 educational segments.

• Publication of 4 articles.

• Recording, publication, and broadcast of 4 more videos on BM&amp;C Class.

Acceptance Criteria:

• 4 episodes broadcast.

• 8 educational segments broadcast.

• 4 articles published.

• 4 videos on BM&amp;C Class published and broadcast.

Evidence of Completion:

• Links to the 4 episodes on YouTube.

• Reports on the broadcast and promotion of educational segments.

• Links to the articles published on the BM&amp;C NEWS portal.

• Links to the videos on BM&amp;C Class.

Final Milestone: <u>FINAL MILESTONE (END OF 6th MONTH)</u>

Cost: 10%

Activities:

• Production and broadcast of 8 episodes of the program.

• Production and broadcast of 16 educational segments.

• Publication of 8 articles.

• Continuation of the broadcast of educational videos published on BM&amp;C Class during the night on the BM&amp;C News TV schedule.

• Project closure report.

• Project closure video.

Acceptance Criteria:

• Reports and interviews from the Constituent Assembly broadcast.

• 8 episodes broadcast.

• 16 educational segments broadcast.

• 8 articles published.

• Broadcast report with date and time of educational videos on TV.

• Project closure report submitted and approved.

• Project closure video submitted and approved.

Evidence of Completion:

• Links to the 8 episodes on YouTube.

• Reports on the broadcast and promotion of educational segments.

• Links to the articles published on the BM&amp;C NEWS portal.

• Broadcast report with date and time of educational videos on TV.

• Project closure report document.

• Link to the project closure video.

Who is in the project team and what are their roles?

Founders of GovChainLab:

• Maria Carmo: Leading educator on Cardano at crypto community events in Brazil, bringing the Cardano name beyond the bubble with countless events and live streams in collaboration with major Brazilian YouTubers. Her live stream on the Binance Brazil channel reached 34k views:

. A pioneer of Catalyst Fund 1, Maria is a specialist in education and content creation with a focus on community integration. An educator and entrepreneur enthusiastic about the crypto universe, she is known for her ability to make complex concepts accessible to everyone. As co-founder of Pool Cardanistas, she has significantly contributed to the dissemination of knowledge about the Cardano ecosystem. She is also co-founder of Lovelace Academy, an educational platform that offers free educational content on all aspects of blockchain technology. She hosted the Cardano Summit 2022 in Brazil and the CIP 1694 workshop in 2023. She is also co-founder of the Intersect-funded project GovChainLab, which carries out educational actions on the Cardano governance phase.

• Twitter: <https://x.com/MariaCarmo369>
• YouTube: https://www.youtube.com/mariacarmo369
• YouTube: <https://www.youtube.com/@LovelaceAcademy>
• Telegram: mariacarmo369

• Daniela Alves: Daniela works in the field of communication, having done various jobs as a commentator on several TV channels in Brazil. She worked as a university professor at the IBMEC-SP business school. She holds a master's degree in medical sciences from UFRGS, has published scientific research, and has received international awards. Since 2021, Daniela has delved into the world of cryptocurrencies and Web3, becoming an enthusiast and scholar of emerging technologies in this field, with a special focus on Cardano, seeking to engage the Brazilian community through online and in-person events. She is co-founder of the Intersect-funded project GovChainLab, focusing on educational actions on the Cardano governance phase. Recently, she was elected Drep Pioneer Leader. Daniela interviewed Brazilian senator Carlos Portinho on the TV show “Direto ao Ponto” on the Jovem Pan TV channel, questioning the senator about DREX (digital real) and mentioning Cardano governance. After the interview, the senator expressed interest in learning more about the topic, demonstrating the impact of an adequate and efficient stance on the matter. Watch here: <https://x.com/DanielaAlvesRI/status/1704264237743317234>

• LinkedIn: <https://www.linkedin.com/in/daniela-alves-ri/>

Bruno Musa: An economist by training with a postgraduate degree in capital markets from Universitat Autònoma de Barcelona in Spain, he has 16 years of experience in the financial market, including 3 years working abroad. Currently, he is a partner at Acqua-Vero Investimentos, specializing in investments for individuals and corporations with short, medium, and long-term planning.

• Linkedin: <https://www.linkedin.com/in/bruno-gomez-musa-a6b08325/>
• <https://acquavero.com.br/sobre/>

<u>The decision-makers at BM&amp;C NEWS have already been consulted and involved in the process in an in-person meeting. We received authorization to submit the proposal to Catalyst with all previously agreed-upon items.</u>

BM&amp;C NEWS: BM&amp;C NEWS is the largest TV network and finance portal in Brazil, with significant reach and a diverse audience of investors, entrepreneurs, and financial market professionals. Recently, BM&amp;C NEWS surpassed Infomoney, becoming the largest finance portal in Brazil, with 28.97 million visits on the portal, 580 thousand subscribers on YouTube, and over 150 million views. BM&amp;C NEWS has a proven ability to reach a broad and engaged audience through multiple platforms, including cable TV, YouTube, Instagram, TikTok, and Kwai.

• Role: Directly responsible for broadcasting all journalistic and educational content.
• Paula Moraes - Founding Partner of BM&amp;C NEWS: https://www.linkedin.com/in/paula-moraes-82a633a7/
• Luiz Messici - Chairman of the Board of BM&amp;C NEWS: https://www.linkedin.com/in/luizmessici/

Communication and Engagement: We maintain a direct line of communication with all team members and the necessary resources for project execution. In-person meetings with the decision-makers at BM&amp;C NEWS ensured alignment and commitment from all involved parties.

Specific Team Roles:

• Maria Carmo:
• Role: Overall project coordination, development of educational content, and leadership in community engagement initiatives.
• Daniela Alves:
• Role: Executive editor of the program, responsible for administration and project management, and supervision of production.
• Bruno Musa (Acqua Investimentos):
• Role: Content Partner and Commentator
• Paula Moraes:
• Role: General supervision of content broadcasting, ensuring quality and strategic alignment with BM&amp;C NEWS objectives.
• Luiz Messici:
• Role: Strategic support and guidance on the BM&amp;C NEWS board to ensure the project is in line with the organization’s mission and vision.

https://www.youtube.com/watch?v=UWLjSV_iw5k

Please provide a cost breakdown of the proposed work and resources

Budget Note We submitted the same project in the previous fund, but ADA was at 0.50 cents per dollar. At this moment, when we redid the budget, ADA is at 0.3440 cents per dollar. We were able to negotiate with the TV channel to maintain the budget, making some adjustments due to the significant drop in ADA. Our partner agreed that the terms would continue to be in ADA, despite the fluctuation.

1. Space and Distribution on BM&amp;C NEWS - Total: 725,000 ADAs

• 1.1. TV Schedule Space: 535,000 ADAs
• One hour of weekly broadcast, including reruns.
• Insertion of Cardano and Catalyst logos as program sponsors.
• 1.2. Program Distribution on YouTube and Social Media Clips: 190,000 ADAs
• Distribution and promotion fees on digital platforms.
• Insertion of Cardano and Catalyst logos on social media clips.

2. Weekly Program Production - Total: 685,000 ADAs

• 2.1. Planning and Scripting: 145,000 ADAs
• Research and content development.
• Creation of scripts and outlines.
• 2.2. Production and Filming: 420,000 ADAs
• Studio and equipment.
• Technical team (cameras, producers, directors, presenters, commentators).
• Logistics and transportation costs.
• 2.3. Post-Production: 120,000 ADAs
• Video and audio editing.
• Final reviews and adjustments.

3. Educational Segments - Total: 260,000 ADAs

• 3.1. Production of Educational Segments: 165,000 ADAs
• Research and content development.
• Filming and editing of educational segments.
• 3.2. Distribution and Broadcast: 95,000 ADAs
• Broadcast fees during the channel's programming.
• Promotion of segments on social media.
• Insertion of Cardano and Catalyst logos in the educational segments.

4. Articles on the BM&amp;C Portal - Total: 105,000 ADAs

• 4.1. Writing and Research: 51,000 ADAs
• Journalist.
• Research and content development.
• 4.2. Distribution and Promotion: 54,000 ADAs
• Publication on the BM&amp;C NEWS portal.
• Promotion on social media and digital platforms.

5. BM&amp;C Class - Total: 110,000 ADAs

• 5.1. Production of 8 Educational Videos: 68,000 ADAs
• Content development and scripting.
• Filming and editing of videos.
• 5.2. Broadcast and Distribution: 42,000 ADAs
• Broadcast fees on the BM&amp;C NEWS schedule.
• Promotion of videos on digital platforms.
• Insertion of Cardano and Catalyst logos in the educational videos.

6. Project Administration and Management - Total: 115,000 ADAs

• 6.1. Project Management: 65,000 ADAs
• Project coordinator and management team.
• Project monitoring and evaluation.
• 6.2. Administrative Expenses: 50,000 ADAs
• Operational and administrative costs.
• Reports and documentation.

Budget Summary:

1. Space and Distribution on BM&amp;C NEWS: 725,000 ADAs
2. Weekly Program Production: 685,000 ADAs
3. Educational Segments: 260,000 ADAs
4. Articles on the BM&amp;C Portal: 105,000 ADAs
5. BM&amp;C Class: 110,000 ADAs
6. Project Administration and Management: 115,000 ADAs

Total Budget: 2,000,000 ADAs

No dependencies

How does the cost of the project represent value for money for the Cardano ecosystem?

Our project will have a significant and positive impact on the Cardano community, promoting knowledge, visibility, and adoption of Cardano technology in Brazil. This will be achieved through a series of strategic initiatives, including a weekly TV program, educational pills, articles, and event coverage.

<u>Impact Measures:</u>

• Audience and Reach:
• Metrics: YouTube views, social media reach (Instagram, TikTok, Kwai).
• How to Measure: We will use audience reports provided by BM&amp;C NEWS and view and engagement analytics on digital platforms.
• Engagement:
• Metrics: Social media interactions (likes, comments, shares), engagement rate on posts related to the program.
• How to Measure: Social media reports showing engagement metrics.
• Education and Knowledge:
• Metrics: Number of views of educational pills, participation in BM&amp;C Class, number of articles read on BM&amp;C NEWS portal.
• How to Measure: View data of educational pills, access reports to BM&amp;C Class and BM&amp;C NEWS portal.
• Community Feedback:
• Metrics: Viewer satisfaction, participant feedback, and qualitative feedback.
• How to Measure: Results of satisfaction surveys, comments, and testimonials from viewers and participants.

Sharing of Results:

• <u>Reports and Analyses:</u>
• We will publish regular reports on the progress and impact of the project, including quantitative and qualitative metrics, on GovChainLab's digital platforms and the Cardano Forum.