Please describe your proposed solution.

Chadi Nassar, a digital AI generative artist, will create 88 unique NFTs, each visualizing a peaceful world without conflict, based on UNHCR's 8 ongoing emergencies. This unique collection titled "Faces 04 - A world without conflict," highlights what can be instead of what is, spreading positivity and awareness. Funds raised from the sale will predominantly benefit UNHCR, hence, providing sustainable financial support for their initiatives. He plans on giving all the funds from the project to the UNHCR if this proposal goes through. This project will also introduce new users to the Cardano ecosystem through the appeal of NFTs and will be the basis of future fundraising efforts for the UNCHR since Chadi Nassar plans on continuing the efforts in future campaigns.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Even though this is an open challenge, the proposal addresses the challenge by offering a creative way to fundraise for global emergencies while engaging new users through the NFT platform on the Cardano blockchain. It brings diversity, innovation, and humanitarian aspect into the ecosystem, enhancing Cardano's reputation as a blockchain for positive change. This project is expected to reach at least 1000+ new users and expose them to the Cardano network.

How do you intend to measure the success of your project?

The success of the project will be measured by the number of NFTs sold, funds raised for UNHCR, and the number of new users on boarded to the Cardano ecosystem and reached through the campaign. We will also assess the online engagement and publicity the project receives.

Please describe your plans to share the outputs and results of your project?

We will regularly update the community via social media platforms and Cardano forums about the project progress. Once the campaign is completed, a detailed report will be made publicly available showing funds raised, new users onboarded, and other impact metrics.

What is your capability to deliver your project with high levels of trust and accountability?

Chadi Nassar is a digital artist with successful NFT collections within the Cardano ecosystem. His expertise combined with the marketing capabilities of John Valdez ensures the high-quality execution and promotion of this project. Alex / Thyme is also a seasoned Web3 designer and will ensure the website is appealing for the masses while keeping in line with the needs of fundraising. The use of funds will be transparently reported to the community.

What are the main goals for the project and how will you validate if your approach is feasible?

Here are the main goals of the project and a brief explanation of each:

1. <u>Concept Development and Planning:</u> The main goal during this stage is to establish the project's foundation, including identifying the key themes each artwork will represent based on UNHCR's eight emergencies. The desired outcome is a detailed plan, complete with a well-defined concept and production timeline for the 88 NFTs.
2. <u>Artwork Creation:</u> This stage focuses on the production of the AI-generated artworks. The objective here is to generate 88 unique pieces that visually encapsulate the identified emergencies in a positive light. The desired outcome is a collection of artworks ready to be minted as NFTs.
3. <u>Marketing Strategy Development:</u> The goal here is to create a comprehensive marketing strategy to promote the NFTs effectively and raise awareness about the UNHCR's work. This involves identifying target audiences, creating promotional materials, and deciding on channels and strategies for promotion. The intended outcome is a robust strategy ready for the campaign launch.
4. <u>NFT Minting:</u> During this phase, the focus is on the technical aspects of converting the artworks into NFTs on the Cardano blockchain. The main goal is to successfully mint all 88 NFTs using the NMKR platform, making them ready for sale during the campaign.
5. <u>Campaign Launch and Fundraising:</u> The objective at this stage is to launch the campaign and manage the sale of the NFTs. This involves promoting the campaign, overseeing the sale process, and collecting funds. The expected outcome is a successful campaign that sells all the NFTs and collects significant funds for the UNHCR.
6. <u>Post-Campaign Activities:</u> The final stage of the project involves the transfer of funds to UNHCR and a comprehensive analysis of the campaign's performance. The goal is to ensure the successful delivery of the funds and to glean insights from the campaign's results to inform future initiatives. The ultimate outcome is to make a meaningful contribution to the UNHCR's emergency relief efforts.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

1. <u>Concept Development and Planning (Weeks 1-2):</u>
2. Tasks: Identifying and researching the UNHCR's eight emergencies, brainstorming how each emergency can be represented in an artwork, establishing the project's direction and parameters, and outlining the campaign's timeframe.
3. <u>Artwork Creation (Weeks 3-10):</u>
4. Tasks: Generating preliminary AI artwork, revising and editing based on feedback and representation of each of UNHCR's emergencies, finalizing the designs.
5. <u>Marketing Strategy Development (Weeks 6-8):</u>
6. Tasks: Identifying target audiences, deciding on promotional channels and strategies, developing a campaign schedule, creating promotional materials.
7. <u>NFT Minting Setup (Weeks 11-12):</u>
8. Tasks: Uploading the artworks to the NMKR platform, setting up the metadata, and minting the NFTs on the Cardano blockchain.
9. <u>Campaign Launch and Fundraising (Weeks 13-16):</u>
10. Tasks: Launching the campaign, managing the sale of NFTs, promoting the campaign through selected channels, collecting funds.
11. <u>Post-Campaign Activities (Weeks 17-18):</u>
12. Tasks: Transferring funds to UNHCR, analyzing the campaign's success, debriefing, and reporting.

Please describe the deliverables, outputs and intended outcomes of each milestone.

1. <u>Concept Development and Planning (Weeks 1-2):</u>
2. Deliverables: A detailed project plan with a clear concept and a schedule for creating the 88 NFTs.
3. Outputs: A finalized project concept and a structured plan detailing the production timeline.
4. Intended outcomes: A solid foundation for the project with a clear vision of what the NFTs will represent and how the project will proceed.
5. <u>Artwork Creation (Weeks 3-10):</u>
6. Deliverables: A collection of 88 unique AI-generated artworks ready for minting as NFTs.
7. Outputs: Artistic creations that visually represent each of the eight emergencies highlighted by UNHCR.
8. Intended outcomes: A complete set of NFTs that visually encapsulate the project's theme and are ready for marketing and sale.
9. <u>Marketing Strategy Development (Weeks 6-8):</u>
10. Deliverables: A detailed marketing plan with promotional materials.
11. Outputs: A comprehensive marketing strategy including the campaign schedule and promotional content.
12. Intended outcomes: A robust strategy to promote the NFTs and raise awareness about the UNHCR's work, resulting in a successful campaign launch.
13. <u>NFT Minting Set Up (Weeks 11-12):</u>
14. Deliverables: 88 minted NFTs ready for sale.
15. Outputs: A set of 88 NFTs minted and ready for distribution via the NMKR platform.
16. Intended outcomes: A collection of NFTs ready for the campaign launch.
17. <u>Campaign Launch and Fundraising (Weeks 13-16):</u>
18. Deliverables: A live campaign, with NFTs available for purchase.
19. Outputs: Successful launch of the campaign, collection of funds from the sale of NFTs.
20. Intended outcomes: Successful sale of the NFTs and collection of funds to support the UNHCR's work.
21. <u>Post-Campaign Activities (Weeks 17-18):</u>
22. Deliverables: A detailed report on campaign outcomes, funds transferred to UNHCR.
23. Outputs: Completion of the financial transaction to UNHCR, comprehensive campaign report.
24. Intended outcomes: Contribute to the UNHCR's emergency relief efforts and learn from the experience to inform future campaigns.

Please provide a detailed budget breakdown of the proposed work and resources.

1. Artist's time and effort (364 hours for image creation + 30 hours for editing and curating): 30000 ADA
2. Generative programs memberships, editing software memberships and OpenAI API costs: 1000 ADA
3. Marketing expert's time (60 hours): 26000 ADA
4. NFT minting costs: 1500 ADA
5. Miscellaneous expenses (website hosting, PR, etc.): 3000 ADA
6. Website design and development (including branding & implementation): 13000 ADA

Total: 74500 ADA

Who is in the project team and what are their roles?

The team comprises Chadi Nassar (AI Generative Artist), John Valdez (Marketing Expert) and Alexa / Thyme (Web3 Freelance Designer). Chadi will create the AI-generated artworks, while John will handle the project's marketing and PR. Alexa will be bringing the branding up to standards so it is sustainable for campaigns to come in the future as Chadi wants to continue the fundraising efforts in the future.

Who is Chadi Nassar?

Chadi Nassar is of Lebanese origins and was born in Dubai, UAE in the 80s and raised in Ras Al Khaimah. He speaks 4 languages: Arabic, English, French and Mandarin Chinese, holds a Bachelor’s of Biochemistry and an MBA. Has worked in the luxury jewelry and watches industry with the LVMH group as well as Richemont. Now, he is an artist and crypto-enthusiast with his NFT works and also his physical prints.

To say his journey into art is unconventional is an understatement. Being a creative talent, his younger years were spent creating pieces of art and works of LEGO while letting his imagination unfold. Then came the “lost years” as he puts it where he abandoned his love for art to go towards scientific pursuits. All the while his heart was aching to create art again.

Decades later, he found the time again to go towards the arts during the COVID home quarantine and work from home era. He also dove into artificial intelligence and all that entails. Finding his way to crypto and NFTs, he launched his first NFT collection on OpenSea titled Faces 01. He then quickly burned it and migrated to the Cardano blockchain where he met a lot of success. After getting a taste of the artist in him again, he could no longer go back to his day-time job. Two years of corporate work during the COVID era and creating art on the side made him realize he had to choose between the 2 careers. This time he decided to follow his heart rather than his brain and go full into crypto and art.

He is now a full-time crypto enthusiast and AI-generative artist. The AI generative scene is new and exciting re-igniting a passion for him to create and bring his creations to the world. He calls himself AI agnostic, meaning he uses all the AI mediums available to express his vision. He is participating in markets all over Dubai and starting to show his works in solo shows.

John Valdez' Bio:

John is the CEO of Unscroll and has extensive experience managing and working with teams within Cardano including the Cardano Foundation, IOHK, Summon Association, ADAO, Scapegoat Media… and is currently focused on helping lead the Cardano community into the age of Voltaire

Alexa’s Bio:

A creative designer with a background in design, branding, and UI/UX with a strong focus in the crypto space. Operating fully remotely, they have worked with over 10+ prominent projects within the Cardano and Ethereum ecosystems. Examples being Profila, ADAHandle, Goombles, SuperCuteNFTs and many others.

How does the cost of the project represent value for money for the Cardano ecosystem?

1. <u>Direct financial return:</u> While the primary aim of the project is not profit-driven, there's potential (NFA) for the NFTs to appreciate in value, offering a return on investment to those who purchase them. This in itself can draw new investors to the Cardano ecosystem, increasing its value.
2. <u>Social Impact:</u> By associating the Cardano platform with charitable causes and sustainable development goals, we can demonstrate the utility of blockchain for achieving social good. This could attract more social impact projects to Cardano and increase its reputation as a platform for altruistic endeavors.
3. <u>Increasing Visibility and Awareness:</u> By utilizing the Cardano blockchain for this high-profile initiative, the project will increase visibility and awareness of Cardano amongst potential users, developers, and investors. This could drive wider adoption of the platform, making it more valuable in the long run.
4. <u>Catalyst for Further Development: </u>Showcasing Cardano's capabilities and user-friendliness for minting and trading NFTs can attract artists and creatives to the platform. This can spur further development and innovation in the Cardano NFT space, thereby making it a more attractive platform for a wide range of projects.
5. <u>Reputation and Trust:</u> The transparency, accountability, and decentralization offered by the Cardano blockchain used in this project can help build trust and credibility in the system. This is particularly important for social impact projects, which often require a high level of transparency and accountability to attract donors.
6. <u>Community Building:</u> The project also presents an opportunity for community building within the Cardano ecosystem. The campaign could engage and rally the Cardano community around a shared cause, promoting a sense of unity and shared purpose, which is invaluable for the long-term health and vibrancy of the ecosystem.

In conclusion, while the project requires a certain level of funding, the potential returns—both tangible and intangible—exceed the initial cost. The multifaceted value created through increased visibility, social impact, community building, and potential for future development makes this project a smart and strategic investment for the Cardano ecosystem.