Please describe your proposed solution.

BIT in RIO is a major event to be a landmark in the Marvelous City.

• Expected audience of 1,000 to 1,400 people.
• Space for networking and business
• Booth area located in front of the plenary, ensuring the necessary visibility for public engagement
• Many influential people in the national and international Crypto world
• Impeccable infrastructure, at the Convention Center of the Hotel Windsor from Barra
• Lectures and panels with many Crypto market icons

WHY RIO DE JANEIRO (BRAZIL)?

1. It is the largest international tourist destination in Brazil
2. Second largest metropolis in Brazil, right after São Paulo
3. Famous "Marvelous City", which also holds one of the 7 wonders of the modern world, the statue of Christ the Redeemer
4. International reference in culture and spectacular natural beauty

Please describe how your proposed solution will address the Challenge that you have submitted it in.

BITSAMPA NUMBERS 2022 (São Paulo Edition)

• +2000 people in loco with participants and mega team os staffs
• 10h of the event
• 10 lectures
• 5 panels (eith 27 people of great influence in the Crypto Market)
• +R$ 75,000 sollected throught an auction of artwork (physical and NFT) by Fernando Quevedo, which were donated to GRAAC (helped institution)
• 18 exhibitors
• Official After Event Party with the presence os more than 300 people of great influence in the Crypto Market
• Quality infrastructure set up at the Expo Center Norte Convention Center
• Live broadcast by Marcello Paz Channel
• +7000 concurrent accesses during peak live period
• +22000 hits during the entire event

What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

BEHIND THGE EVENT

An event like these needed a strong team. Traveling from São Paulo to Rio de Janeiro to make the Rio version of BitSampa are Felipe Escuredo from Canal Bitnada and Henrique Giron, leading the Hathi Estúdios team.

This duo did an excellent job there aand joined, already in Rio de Janeiro, with the talent of Paulo Aragão from CriptoFácil, to be part of the this group.

And closing with a flourish, we have the partnership made with CoinTelegraph, one of the most reputable news sites in te Crypto world.

Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Week 1:

• Contract the sponsorship of BIT in RIO 22
• Signing of contracts with service providers
• Make payments to suppliers
• Buy airline tickets

Week 2:

• Set the final budget and close the deal for the buffet for a coffee break
• Set final budget and close the deal for uniform of event staff and for all graphic material for the event (e.g. posters, etc).

Week 3:

• Carry out the exhibition at BIT in RIO 22
• Deliver the lecture at the conference
• Perform presentations to users at the Stand
• Conduct raffles and prizes for visitors
• Pay for meals and parking

Week 4:

• Send an acknowledgment email
• Invite to join Telegram group
• Invite to follow Cardano's social networks
• Pay the event organizers

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We already have other projects approved on Catalyst, so we were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

Please provide a detailed budget breakdown.

BIT in RIO 22 create athe sponsorship plan to your commercial and marketing objectives.

SPONSOR BIT in RIO 22, this plan will entitle:

• Stand of 4m2 (4x5m);
• 1 Balcony with chairs;
• 1 bistro table with stools
• Backdrop
• 6 Tickets for Bit in Rio 22
• Structured booth in the commercial area in front of the plenary doors
• Production a high quality booth, with space for inserts of personalized graphic material according to the sponsor's design
• At least 3 institutional video appearances in the intervals between the lectures in the plenary
• Video without audio - 30 seconds long;
• Periodic mentions in organic material to publiciza the event on partner sites, such as CriptoFácil, Coijntelegraph and BitNotícias
• Display os sponsors in some videos on the BitNada channel
• Display os sponsors in some videos on the CriptoFácil channel
• Post in the stories of the instagram profile @CriptoFacil announcing sponsorshhip of the event
• Right to Press Release on BitNotícias

Subsidy

• 3 Support staff (3 days)
• Travel to the event
• Meals (lunch and dinner) during the event
• Keynote speakers and round table guests
• Parking

Organization

• Cooktail/Coffee break for visitors
• Remuneration of the organizing team
• Emergency fund
• Team uniform
• Legal costs

Marketing and Promo

• Graphic material about Cardano, Wallets, Catalyst and etc.
• Promotion and boosting campaigns

Gifts and Prizes

• Gifts Kits (keychain, pen, notepad, mousepads, cell phone case, caps and etc)
• Cardano T-shirts for giveaways and sweepstakes
• Prize Hardaware wallet

TOTAL: $18955

Please provide details of the people who will work on the project.

Otávio Lima - <https://www.linkedin.com/in/otavioaclima/>

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA) , in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Marcus Vinicius - https://www.linkedin.com/in/mvroque/

Cardano Ambassador

Marcus Vinicius got to know Bitcoin in 2014, but started participating in the crypto market in 2016. Marcus has been an ambassador for Cardano for almost 3 years. Being one of the first active members of the Cardano community in Brazil, since the launch of the project in 2017. His background is in the area of Finance (Economics) and Education (Physics).

https://www.instagram.com/cardanobr/

https://twitter.com/cardanobr

Gino Matos - https://www.linkedin.com/in/gino-matos-06296b172/

Crypto journalist & content editor

I specialize in writing. I have experience as editor-in-chief and develop journalistic articles, press releases, ebooks (I work as a ghost writer), article translations and subtitles for videos.

I have knowledge in digital marketing, content marketing and email marketing. My strongest soft skills are empathy, communication and proactivity.

Lucas Fernandes - https://www.linkedin.com/in/lucas-fernandes-silva/

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

No, proposals for one-off event.

Please describe what you will measure to track your project's progress, and how will you measure these?

• We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.
• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
• Number of explain Cardano directly to business people: ≃ 800 people for the in-person event
• Lecture for conference participants: 1,000
• Followers on Twitter: 2,000
• Awards Participants: 10
• Download Wallets: 100
• Email and Cell Phone Capture: 800
• Gifts delivered to participants: 10
• Number of tweets with the hashtag: ≥ 5,000

What does success for this project look like?

• Increase the number of attendees to Charles' talk by making announcements.
• Increase the Brazilian community in the Telegram group
• Receive inquiries about Cardano hiring, SPO deals, and ADA purchases.
• Event successfully performed, reaching the target values defined in the KPIs.

Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a new project.