Please describe your proposed solution.

Eth Rehab will be a resource destination for current and recovering Ethereum users. We will develop a 12 step program that will help eth users understand the inefficient crypto practices of Ethereum and provide solutions using the Cardano blockchain. This program will be aimed at onboarding and educating rehabilitated Ethereum users. The 12 step program will focus on finding active Ethereum community members in their respective online ecosystems.

Examples of the 12 steps would be

Step 1 - The first step is admitting you have a problem! Don't be offended this is for fun and educational.

Step 2 - get a "Sponsor" from Cardano community.

Step 3 - ETH Rehab Twitter space meetings - "hello, I'm Vitalik. I'm an recovering eth user"

Step 4 - Instead of "Friend of Bill" it could be "Friend of Hosk" -

Step 5 - We would give 30, 60, 90 day tokens in NFT form, to celebrate recovery.

To be continued…

ETH Rehab will make a very fun and engaging arguments why Ethereum users should migrate to Cardano. We will have a certificate of completion to show how many people have gone through the program. Will develop fully functioning interactive 12 step program, entertaining content and delivery.

The 12 step program will include comprehensive Videos, logos, banners, 3d, AR, CNFT content. We will also set up interviews, discussions, appearances, on as many platforms and community groups as possible.

Please describe how your proposed solution will address the Challenge that you have submitted it in.

This is a great way to onboard new users to Cardano from Ethereum in a fun, educational way. This will increase the amount of education about Cardano to Ethereum users.

This is really needed to spread awareness about the Cardano blockchain worldwide. This proposal bridges chains, cultures and countries together in common spirit.

What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The main Challenges to this initiative would be to not create interesting High Quality content. I think that is one of the most important aspects of this campaign. The Project cannot be boring, it has to be really fun to promote community engagment.

Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

The 1rst phase will Last approx. 1 month and will set up the infrastructure of the campaign. first thing will to be securing artist talents to contribution to the project. Organizing the storyboard and outline of the 12 step program. We will design all of the marketing materials including comprehensive Videos, logos, music, banners, 3d, AR, CNFT content. During this period we will also set up interviews, discussions, appearances, on as many platforms and community groups and members as possible. approx.. 30 days

The 2nd Phase will be aimed at onboarding and educating rehabilitated Ethereum users. the 12 step program will focus on finding active Ethereum community members in their respective online ecosystems. The marketing will deploy all of the materials that were made in phase 1 and will execute the full schedule of appearances, discussions, and interviews. within 60 days

The 3rd Phase will include recording progress of the entire campaign. will document the highlights into a CNFT that will be distributed as a record of information about the campaign. Make available free of charge to everyone that completes the 12 steps program and to further push the information / educational reference materials into the community. This should achieve full completion within 90 days after initial funding.

Please provide a detailed budget breakdown.

Storyline - Witting and editing @ $25 per hour x 80 hours = $2000

Design of logo and media to accompany 12 steps @ $25 per hour x 40 hours =$1000

Hire a prominent Cardano artist to help with campaign @ $40 per hour= 30 hours = $1200

Marketing budget @ $25 per hour x 80 = $2000 marketing labor and expenditures

Paid promotion, distribution = $800 to be distributed at proposer's discretion

Musical talent budget - create a Music and Jingles for eth rehab @ $1000

Dedicated Twitter space promotions - 3 x 4 hour shows to promote engagement @ $300

Promotional video - $1500 - To be of professional quality

Giveaway + CNFT budget = $780

distribution budget = $1000 for creation of faucets and distribution models

Final editing and execution budget - 80 hours @ $25 per hour $2000

Miscellaneous =$420

Total = $14,000

Please provide details of the people who will work on the project.

"Fractal Fuzion" aka "Fractal" is the project manager for Eth Rehab.

Fractal Fuzion is a CNFT creator, stake pool operator, Shill-A-mania Champion, Cardano Stonerz club OG, 2500 club member, Tokhun premium partner artist, Tokhun Ambassador, active Cardano community member, Catalyst community advisor, Proposal Assessor.

Also have many talented artist friends in the Cardano community who I would rely on for help and creative input.

If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

If this project is funded we will not come back for more funding. This project will be a completed turnkey product the Cardano community can use for generations to come.

Please describe what you will measure to track your project's progress, and how will you measure these?

The Eth Rehab 12 step recovery program for recovering Eth users will award a CNFT to participants that complete the program. The CNFT's will be minted under a dedicated policy ID that will allow the community to see how many completion certificate CNFT's have been minted under the policy at Cardanoscan.io.

The project will document number of posts, likes, comments, video views, to track engagement and will make all data available to the public with full transparency.

Fractal Fuzion is available to the community for any questions or concerns.

What does success for this project look like?

Success for this project would be having a complete 12 step program that will identify the inefficient crypto practices of Ethereum and provide solutions using the Cardano blockchain. A successful project would be easy to use, have profession design, include a cool NFT at completion, also needs to be auditable, fun, and educational. Success is based on User satisfaction and giving them a quality education promoting lifelong learning opportunities for all.

Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This proposal has not been funded in any previous funds in Catalyst. It is a new proposal from an experienced Cardano user and community member.