Please describe your proposed solution.

The system solution we create, Ecomedia™ (Ecosystem Media), automates the operation of information distribution by operators to each local community and multi-stakeholder. In other words, communities in each local region will be able to effortlessly catch up with real-time information on projects active around the world.

Ecomedia™ is an information delivery protocol specifically designed for communities and ecosystems to build and sustain communities and even ecosystems.

We are unique in that we help community members discover and keep track of projects in their ecosystems.

We separate the "content delivery work" from human manual work by making it a protocol for distributing the information sent by each project in the ecosystem in each language domain. It automates not only the creation of information pages through online deployment but also the completion of distribution to each community-activity space, such as Discord communities and Telegram.

The protocol works in an ecosystem that delivers content to community space P2P in borderless Web 3.0 communities. No one will be left behind in the global community effort.

We also plan to integrate this system with Discord, the Cardano community in Japan, through this Catalyst initiative. The goal is to provide ongoing communication in a thematic, multi-channel format while covering information from official Cardano organizations.

How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

[A Context: the market now]

There are currently more than 600 projects in the Cardano ecosystem, including official organizations, and the products, projects, and DAOs.

They operate projects in the Cardano ecosystem by a lot of marketing efforts by themselves for business growth. The foundation of MARKETING-PR is the dissemination of information. In other words, from a market-side perspective, potential users, customers, and business partners of projects in each local market and local community need to keep up with information about projects in their respective ecosystems that are foreign to them.

This means that a continuous and borderless information distribution mechanism is essential, but it is unrealistic for a start-up company to build a marketing team that serves local markets around the world. However, it is unrealistic for a start-up company to build a marketing team to serve local markets around the world, and local communities who do not speak English have difficulty keeping up with global discussions.

We are working to solve the following problems;

<u>Problem 1. High learning costs and barriers to discover & on-boarding.</u>

• There is a disconnect between projects that provide information after funding is received, long-term relationships are not built, and a bubble market is created.
• Non-English speaking communities drop out of ecosystem discussions and information does not reach them.
• There is a lot of news coming out of the ecosystem, but it only talks about the $ADA price.
• Low diversity.

<u>Problem 2. Ecosystem projects are usually startups in an early stage but need to handle global communication with limited resources</u>

• There is a high cost for startups to access local communities and leaders who can support the project.
• It is very costly for startups to continue to provide broad education.
• This results in concentrated reliance on a few people and limited autonomous decentralization mechanisms.

<u>Problem 3. Mixed tasks between contents delivery and engagement</u>

• The volume of information and speed of delivery is insufficient, and the project must rely on tertiary, quaternary, and other rumor-level information to decide which products to select.
• This project is about more than just delivering information, it is about gaining engagement. Content distribution is an administrative task, but engagement is a PR activity.
• Temporary ambassadors in each country perform both administrative tasks and PR activities manually, which takes time and effort.

Thus, our essential approach by Ecomedia™ , an information delivery protocol specifically targets to resolve those challenges for both startups and their multi-stakeholders, in other words, fun and investors.

We would like to unlock the potential power of Cardano entire ecosystem to seek mass adoption.

How do you intend to measure the success of your project?

<u>1.Project operation</u>

• Issue and report monthly progress reports from the project team.
• We will report the activity schedule for the next month.
• After project completion (8th month), report overall project results. In addition, we will propose the following activity goals and aim for the medium- to long-term success of the project.

<u>2.KPIs</u>

• Set KPIs that can measure execution results quantitatively and qualitatively. We propose the following items.

Please describe your plans to share the outputs and results of your project?

1. Publicly launch the systems online for the community.
2. Connect to the Cardano community's Discord to invite the wider web3 community.
3. Be introduced to the community on the topic of "Blockchain x Adaptation to Social Issues and Industry".

What is your capability to deliver your project with high levels of trust and accountability?

Regarding the development of the system, we have already made improvements for half a year with our own funds from the MVP version when Fund8's Community Hub was proposed. This time, since it is not just a research budget but an actual system introduction, the output will be a platform that can be clearly used in public.

In addition, I, Yamamoto will bear the budget equivalent to about half of the cost, so that the I will also take risks and aim for commitment.

KPIs for the community are set for community activities. By supporting the achievement of KPIs for this community activity, we have also clearly set quantitative KPIs. Please refer to the KPI section for details.

What are the main goals for the project and how will you validate if your approach is feasible?

The main goal is to revitalize the entire Cardano ecosystem. Our approach is to introduce infrastructure that connects not only Cardano L1-chain but also various solutions and products developed on Cardano to the industrial community.

With this output, project teams working on various genres will have direct access to local Japanese companies and expert communities.

This will bring great value not only to the Cardano L1-blockchain, but also to each company in the Cardano ecosystem.

We can also say that this realization is feasible. The system and its value have been demonstrating feasibility since before Fund8.

The feasibility of this unique approach has already been proven, and collaboration between global companies and communities has brought great value to various companies.

In the Cardano ecosystem, jpg.store, which contributed to the Expo, has been deployed in Japan, AtalaPrism has been discovered in Japan, and other leaders have been discovered, leading to acquiring many new users to the Cardano ecosystem launch pad.

The feasibility of the system has also been repeatedly tested in the past. When we introduced the MVP version as a test at Fund8, we successfully operated 20 projects.

After that, I experimented with implementing 600 projects with our own budget, but the system became heavy, so I discussed engineer team to improved the architecture design with my own funds. This time we will introduce an improved version of the system.

Also, the MVP system and ambassador support that we did last time led to various community activities. In this proposal, we will cooperate with the ongoing SPO community and members who want to newly launch the Cardano community in Japan to deliver information on the Cardano ecosystem.

Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

• Milestone 1(2months: ~e.o.Aug 2023). Launching system infra
• Milestone 2(6months: ~e.o.Feb 2024). Completing setting up community infra + Integrating Ecomedia™
• Milestone 3(6months: ~e.o.Feb 2024). Connecting Global Cardano Ecosystem projects to the community

Please describe the deliverables, outputs and intended outcomes of each milestone.

<u>Category of KPI 1. Launching system infra</u>

• KPI: Open the portal
• KPI: 20+ projects we will support to localize news toward the Japanese community

<u>Category of KPI 2. Completing setting up community infra + Integrating EcoMedia™</u>

• KPI: Integrating the system to 1+ Discord of Cardano community

<u>Category of KPI 3. Connecting Global Cardano Ecosystem projects to the community</u>

• KPI: 2 members assigning community ambassadors from the Japanese market
• KPI: 2+ projects to come & collaborate with the Japan Cardano community
• to deeply & widely discuss 2 different topics among those key topics in the adoption of web3 discussion:
• Options; sustainability, culture, entertainment, startup, marketing
• We will help bridge between the global Cardano ecosystem and Japan, including the Cardano ecosystem, Web3 communities, and local industries so they can acquire more fun & traction.

Please provide a detailed budget breakdown of the proposed work and resources.

<u>TOTAL: US$35,640</u>

A.System: $30,000

• Ecomedia infrastructure + Connecting Discord: $600 x 6months = $3,600
• Projects that Ecomedia will help IR/PR: $400 x 6 months x 20 = $48,000
• Team: To set up the system covering 8 months of operation by our team: $5,000
• (Yama will cover about 50%) = -$26,600

B.Community ambassador: $2,400

• Ambassador: $400/month x 2 members x 6months = $4,800
• (Yama will cover the half) = -$2,400

C.Project Management and Audit: $3,240

• 10% of the total budget,$32,400

Who is in the project team and what are their roles?

[Team and Roles]

• Junya Yamamoto: Main proposer and PM
• Naoki Kudo: Tech Lead
• Taichi Yokoyama: Project member
• Yuta: Project supporter
• Miyatake: Project supporter & Advisor

■Junya Yamamoto

Linkedin <https://www.linkedin.com/in/jyama/>

Blockchain business specialist who has invented and contributed to 10+ of the world's first blockchain technologies and business outcomes since 2015, and founded a development company specializing in blockchain-based applications for up to 350+ team members.

<u>Achievements</u>

[2023]

-Seed round funding completed

-Successfully Completed METI grant.

-Join Keio Graduated school as a researcher(one of the top university in Japan)

[2022]

-Pre-Seed round funding completed

-Company selected for METI sponsored grant

-Completed Catalyst Fund8 grant program

[2021]

-Exited by TOB of IBL/IBG/Binarystar related business.

-Scalably Inc. founded.

-Selected for a grant from Everscale to start Japan DAO.

-Selected for a grant from JPYC to start JPY Hackathon.

[2020]

-Received the mandate to be the president of Binarystar, the largest blockchain co-working space in Japan.

-Hosted many conferences with global companies.

[2019]

-Individually selected as one of the top 100 global influencers in blockchain by Lattice 80.

[2018]

-Held Vietnam Blockchain Week, the largest blockchain conference in Southeast Asia. Attracted 2,500 attendees including top players and government officials from around the world.

-First blockchain company to sign an official MOU with the Vietnamese government.

[2017]

-Officially launched Infinito Wallet (achieved 500k+ DL).

-First blockchain company to join the Vietnam Banking Association.

-Held Vietnam's first blockchain conference.

[2015]

-Established IBL (Holdings name IBG), a company specializing in researching Blockchain-based services (grew to become the largest company in Southeast Asia).

[2012]

-Joined ACC-VCC, a system development company based in HCMC and Danang, Vietnam (later became COO)

<u>Other Profiles</u>

In 2012, Yama moved to Vietnam to seek business opportunity. Within three years, he helped a startup grow the business from seven members to 150+ members with multiple entities across five countries with strategic businesses in Japan, Hong Kong and Vietnam, while being nominated as the Global CIO.

In 2015, he co-founded IBL with the ultimate mission: to transform businesses with practical blockchain R&D and empower Vietnam to be the global blockchain hub. With the greatest commitment, strong passion, and the expertise, IBL has grown to become the blockchain ecosystem leader in Vietnam with a global reach.

In 2021, he founded Scalably, a Community Tech company to solve social problems that cannot be solved by blockchain alone.

■Naoki Kudo

LinkedIn <https://www.linkedin.com/in/naoki-kudo-1663b052/#experience>

Naoki Kudo is an IT specialist, in charge of Scalably Inc.’s technology development.

After working in telecom software development, he designed and built a common infrastructure for network, security, and applications for financial systems in Japan. Since 2012, he has been living abroad and working on the development of language recognition and image recognition systems using robots, the construction of networks for large-scale commercial facilities, and the construction of IoT systems using infrared and contact sensors.

<u>Highlight Skills</u>

-network infrastructure

-robot building

-IoT system

-Deep Learning solutions

Career and Achievements

-Design and construction of an IoT system using Thingsboard/Kaa for a large-scale commercial facility (Aeon in Vietnam 5th store)

-System development for robot NAO at Softbank

-Development of deep learning solution (language recognition) in collaboration with FPT

-In charge of IT infrastructure during construction of a large-scale commercial facility (the first AEON store in Vietnam)

-In charge of IT infrastructure during construction of a large-scale commercial facility (the first AEON store in Cambodia)

-Design, construction, and operation of virtualized infrastructure (3par/Egenera) for Securities/FX trading system

-Development of browser-based chat system (JAVA/Parl/PHP)

-Communication management and resource management system development (Coldfusion/JavaScript)

-Founder of dotts (Vietnam), an IT consulting company

-Founder of necosys, an engineer dispatch company

■Taichi Yokoyama

Linkedin www.linkedin.com/in/taichiyoko

Taichi Yokoyama is committed to creating a sustainable future using blockchain technology.

He especially studied regenerative finance (Refi) deeply and founded the NGO BeachDAO.

The organization works on climate change countermeasures through fieldwork such as beach cleanup, and communicates about healthy beach management through beach surveys.

<u>Achievements</u>

[2023 - ]

Mainly active in Okinawa Prefecture

-Beach clean twice a week

-Research on ecosystems such as corals and fish

-Survey of beach and underwater litter

-Beach soccer support activities

-Frescoball dissemination activities

-Activities to promote beach training

-Survey of environmental facilities on the beach and around the beach

-Investigation of beach access and traffic congestion

- beach safety survey

- beach current survey

-Investigation of a beach management system

-Survey of over-tourism to beaches

-Survey how residents use the beach

- Hearing from residents living near the beach

-Survey how tourists use the beach

-ReFi offline study session once a week

-ReFi information collection, dissemination, and dissemination activities

<u>Other profile</u>

Since 2009, he has traveled to more than 100 cities in 26 countries, interacting with nature, history, culture, and the people who live there to broaden his knowledge. Among them, the sea was my favorite no matter where I went.

In 2021, he was fascinated by the beautiful sea of Okinawa and moved from Tokyo to Okinawa. As he researched the sea, he learned about the challenges facing the world's seas, including the sea of Okinawa. With a passion to protect the beautiful sea, he established BeachDAO in 2023.

How does the cost of the project represent value for money for the Cardano ecosystem?

1. Cutting the cost of content dissemination, management, and operation to almost zero
2. Accessing to local community & industrial sectors in Japan from the global market

Each company in the Cardano ecosystem can cover the cost of marketing and PR personnel that must be prepared for Japan with this project.

Originally, each company must build an operation from scratch to transmit information to each local community. However, this requires not only personnel costs but also a large amount of time and effort for the start-up and subsequent continuation.

In this proposal, community support for this operation could be seen as a local PR budget for Scale across the Cardano ecosystem.

“600 companies x Costs” will be a structure of costs for contents disseminating operation/HR/Media channels to Japan, say, $3,000x600=&1,800,000/month cost for full-time employment, $500x600=300,000/month cost for $500 part-time. takes.

If the introduction of the system goes well, we can realize an environment where all projects can concentrate on the growth of the business without worrying about this cost and operation. This has great contribution value not only for the Cardano blockchain but also for all startups and funds involved in the Cardano ecosystem.