Zanzibar has gained a lot of recognition in Cardano Community due recent incredible developments by [World Mobile](<https://worldmobile.io/ >). This development brings the local tehcnology scene to a new age with radically improved internet connectivity and also with Atala PRISM based identity solution offered to all of the new users and operators of World Mobile internet.

The current technologies in the market are generally still fairly basic. The available recruitment methods and services are not highly technological or utilize these new technologies. The employment experience and proofs of employment are still handled, like in most of the developing world, on paper.

The people of Zanzibar suddenly have a radical new technology in their pocket capable of lot of things, but so far it hasn't been utilized to much else. We would like to change that.

Fairway is a startup providing recruitment SaaS to developing markets. Our product will launch for public in Addis Ababa on Q2 of 2022 and will expand international markets in Africa in 2023. Ethiopia is the first country issuing educational records as Verifiable Credentials (VC) on Cardano and Fairway aims to be the first business in the market actually utilizing those records within our platform. Currently we are working on introducing PRISM connection to our platform in two ways related to recruitment. You can find detailed information here on the following proposals:

• Integrating PRISM to our recruitment platform to verify education efficiently for recruiting businesses as part of the recruitment process: Recruitment Utilizing Atala PRISM
• Becoming an issuer of Proof of Employment -credentials for users who have got recruited through through our platform and proven by both parties involved: Employment Credentials on PRISM

We propose to bring this improvement to Zanzibar with our complete recruitment SaaS. What makes Zanzibar a unique place to study and implement is the fact that World Mobile customers have an existing DID that can be leveraged in both ways with this approach. The World Mobile customers can sync their DID's to our system and share their credentials as part of the recruitment process. A job seeker can for example utilize the credentials that they got through the use of World Mobile services to prove their identity and trustworthy payment history. This credit can be used in our software to improve verification and trustworthiness level of a candidate.

Our platform can then be used to efficiently create Proof of Employment -credentials for people employed in Zanzibar. The use of Fairway SaaS takes away a radical barrier of lack of technological skills and right incentives for issuing these credentials and by using it, the people of Zanzibar will have a larger set of usable and crucial credentials on their existing identity wallet. These Proof of Employment -credentials can play especially big role when applying for a loan in the bank or buying an insurance making the credit score better.

World Mobile has a target of 100k new customers in Tanzania in Q1 of 2022. This means means that the potential customer base is expanding rapidly. As this World Mobile expands in Tanzania and to other markets, given our approach, it will be easy for us to expand with them in the future as well.

To go to a new market in 2023 we need to do a market assessment in 2022 and form a go-to-market strategy

This project is just a market study. It aims to understand the employment market and methods in Zanzibar better, to learn about World Mobile credentials issued to their users on DID and to create a market entry strategy. If the adaptation level of PRISM DID's is still too low the market entry of Fairway might be delayed. If the current employment market is not ready for digital services and handling of documents we will have to assess its impact and adjust our timeline accordingly.

It also might be that the Credentials that the users of World Mobile get from using the service are useless in the recruitment process. It is very unlikely though since the use of World Mobile requires some kind of KYC which will become a credential in the platform.

Roadmap:

1. Pre-study: Contact World Mobile and study their credential framework. Form analysis on implementing World Mobile user credentials in recruitment process. Study Zanzibar recruitment market leveraging Finnish contacts on the ground
2. Market study: Two team members travel to Zanzibar and spend 2 two weeks on the ground discussing with local labor market authorities and forming connections. Studying the potential framework in which the Proof of Employment -Credentials should be issued in Zanzibar to be the most beneficial to the locals. Meeting with at least 50 users of World Mobile and studying how they use PRISM, credentials and do payments. Paying a market study for a third party provider to study employment locally
3. Post-study analysis: Team in Finland analyses the the results of market study and local findings and our developers analyse a framework to implement Proof of Employment -credentials from Ethiopian context to fit the local market needs.

Timeline:

The 1st stage starts in the beginning of Q3 of 2022 the 2nd stage 2 months from them and 3rd stage is carried out by the end of Q3 of 2022

Pre-study:

• 2 person with half a month work analysing Credentials and creating product implementation strategy analyst Henrik & Heikki: 2 x 0,5 x 4000 = 4000$

Zanzibar market study trip:

• Salary costs: 2 x 0,5 x 4000 = 4000$
• Travel Costs: 4000$
• Negotiation costs: 500$
• Third party market Study: 1000$

Post-study analysis:

• Expected two weeks of work from two people: 2 x 0,5 x 4000$

Total budget 17500$

All of the Fairway team will be working with various subjects described in this proposal. The key focus areas and responsible team members allocated in the budget are listed below:

1. Henrik and Heikki doing recruitment related pre-studies on Zanzibar market
2. Henrik and Heikki traveling to Zanzibar to study the market
3. Post-study analysis carried out by Henrik, Jussi, Kidus and Mearaf

The describtion of relevant team members and the complete team describtion is below. First Five included with a group selfie with CH.

Henrik Metsämäki - Co-Founder & CEO, Product Develompent and strategy. Prior to founding Fairway Experience in Digital consulting and tech sales for 2,5 years and leadership experience of 2 years in Non Profit entrepreneurial organizations focused on design thinking. Actively studied blockchain space since 2017. <https://www.linkedin.com/in/henrikmetsamaki/>

Heikki Ruhanen - Co-Founder & COO, Partnerships, Finance and Operations. Prior to founding of Fairway experience of 2 years in leadership of creative people of Dash Design Hackathon in Aalto Entrepreneurship society. 2 years in B2B sales in marketing companies and 5-years of experience being part of Finlands startup community. <https://www.linkedin.com/in/heikkiruhanen/>

Gemechis Marema - CCO, Customer relationships, Sales and Product development. Over five years of experience in product development, sales, customer relationships and strategic consulting. Worked as engineer in Ethiopia and currently finishing studies on a second degree in business and information technology focusing on software development. <https://www.linkedin.com/in/gemechis-marema-ba90bb1a9/>

Kidus Wendimagegn Mammo - CTO, MSc in Security and Cloud Computing with a passion for building scalable, reliable, and secure software systems. Experience working as a DevOps engineer. 6 years experience working with python in different domains among which is 3 years of developing web application and API's using the Django framework. <https://www.linkedin.com/in/kidusmammo/>

Ermias Bunaro - Head of UX, full-stack Engineer and Designer with focus on UI software. 5 years of experience in various international businesses and leading large software development teams.

Skills - Markup/UI: HTML5, CSS3, Tailwind CSS, Bootstrap. Languages Java, Typescrip, JS Frameworks. <https://www.linkedin.com/in/ermias-bunaro-ab4a6b4b/>

Jussi Korhonen - Head of HR and Service design. Developed and executed recruitment and hr services both internally and externally for thousands of job seekers. Led tens of service design projects from variety of fields. Consulted in strategic choice making and human-centered strategy for years. <https://www.linkedin.com/in/jussi-korhonen-5845a18a/>

Mearaf Tadewos - Full- stack development Cardano. Experienced Software Development Engineer with focus on Backend/API Development. Also certified Haskell Developer at IOHK Education. She has been working at international companies in the tech industry with cross team collaboration. Has developed an Ethereum NFT Minting and Marketplace platform. <https://www.linkedin.com/in/mearaf-tadewos-634228174/>

Hiski Ruhanen - Head of information Security. Hiski has worked 5-years in information security and data protection consultation, as well as internal information security expert and currently works as information security team lead at smartly.io. On top of information security knowledge Hiski has IAPP certification as information security professional. <https://www.linkedin.com/in/hiski-ruhanen-10934716a/>

List of KPI's to monitor the success of the project:

#of DIDs registered on our platform

#of succesful recruitments utilizing existing Credentials

#of Proof of Employment -Credentials issued on our platform to local DID's

#of verifications done to credentials issued by Fairway

Zanzibar businesses and job seekers can utilize DID and credentials through our platform in 2023 if this study is succesful. Will be available on https://fairway.global

• Succesful market study showing promise on the market
• Finished market entry strategy by the end of Q3 of 2022
• Q1 of 2023 the first existing Credentials used to find work
• By Q2 of 2023 first ever issued Proof of Employment-Credentials in Zanzibar

This is entirely new proposal