Please describe your proposed solution.
Zanzibar has gained a lot of recognition in Cardano Community due recent incredible developments by IOG and World Mobile. This development brings the local technology scene to a new age with radically improved internet connectivity and also with Atala PRISM based identity solution offered to the new users and operators of the World Mobile internet.
The current technologies in the market are generally still fairly basic. The available recruitment methods and services are not highly technological or utilize these new technologies. The employment experience and proof of employment are still handled, like in most of the developing world, on paper.
The people of Zanzibar suddenly have this radical new technology in their pocket but so far its full potential hasn’t been exploited. We would like to change that.
We have eyed the Zanzibar and the wider Tanzanian market to implement our solution. Finnish people have an active governmental and business community in Tanzania and the potential to build business and partnerships looks promising. Implementing our service at Zanzibar has a potential to be followed by further implementations in other areas of Tanzania starting from Dar es Salaam and the capital.
Please describe how your proposed solution will address the Challenge that you have submitted it in.
Fairway is a startup providing recruitment SaaS to developing markets. Our product is launching for the public in Addis Ababa in August of 2022 and will expand to international markets in Africa in 2023. Ethiopia is the first country issuing educational records as Verifiable Credentials (VC) on Cardano and Fairway is the first business in the market to actually utilize those records within our platform. Currently we are working on introducing PRISM connection to our platform in two ways related to recruitment. You can find detailed information here on the following proposals:
- Integrating PRISM to our recruitment platform to verify education efficiently for recruiting businesses as part of the recruitment process: Recruitment Utilizing Atala PRISM. This proposal passed and is currently being built. You can follow our progress through catalyst monthly reporting.
- Becoming an issuer of Proof of Employment -credentials for users who have got recruited through our platform and proven by both parties involved: Employment Credentials on PRISM
We propose to bring this improvement to Zanzibar and Tanzania with our complete recruitment SaaS. What makes Zanzibar a unique place to study and implement is the fact that World Mobile customers have an existing DID that can be leveraged in both ways with this approach. The World Mobile customers can sync their DID's to our system and share their credentials as part of the recruitment process. A job seeker can for example utilize the credentials that they got through the use of World Mobile services to prove their identity and trustworthy payment history. This credit can be used in our software to improve the verification and trustworthiness level of a candidate. The implementation that we are currently building for educational records in Ethiopia can be utilized for verifying other types of credentials as well.
Our platform can then be used to efficiently create Proof of Employment -credentials for people employed in Zanzibar and Tanzania. The use of Fairway SaaS takes away a radical barrier of lack of technological skills and right incentives for issuing these credentials and by using it, the people will have a larger set of usable and crucial credentials on their existing identity wallet. These Proof of Employment -credentials can play an especially big role when applying for a loan in the bank or buying insurance making the credit score better.
World Mobile has a target of 100k new customers in Tanzania in Q1 of 2022. This means that the potential customer base is expanding rapidly. As this World Mobile expands in Tanzania and to other markets, given our approach, it will be easy for us to expand with them in the future as well.
To go to a new market in 2023 we need to do a market assessment in 2022 and form a go-to-market strategy.
What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
This project includes a market study, study report for the community and a creation of a deployment plan. Through this we aim to understand the employment market and methods in Zanzibar and Tanzania better, to learn about World Mobile credentials issued to their users on DID and the potential for the businesses like ours utilizing Cardano to utilize them and enter these markets. Based on our studies we will create a market entry strategy and publish a feasibility report for the Cardano community. If the adaptation level of PRISM DID's is still too low the market entry of Fairway might be delayed. If the current employment market is not ready for digital services and handling of documents we will have to assess its impact and adjust our timeline accordingly.
It also might be that the Credentials that the users of World Mobile get from using the service are difficult to utilize properly in the recruitment process.