Please describe your proposed solution.
According to the World Bank, there’s been a consistent increase in the rate of youth unemployment since 2017 till date and this happening doesn’t look like it would be changing anytime soon(find info here). As such, most students lose hope when they’re about transitioning from their final undergraduate year into corporate life. These youths are limited or fail to utilize their full potentials due to the few to no opportunities available in Ghana. As a result, the majority easily and desperately settle for migrating abroad to seek greener pastures. This occurrence is not mitigated and would lead to continuous loss of Ghana’s skilled and able labor force. In 2023 alone, it’s been recorded that 37% of Ghanaian migrants went to Europe with 23.7% relocating to the Americans due to scarcity of job opportunities (find info here).
With a daily minimum wage of GHS 14.86(or $ 1.24 equivalent), youths who remain also struggle to meet their personal basic needs let alone to talk of fending for their family as expected.(find info here)
These alarming numbers and incidence, however, isn’t far from being improved if not completely rectified. A collaboration with AIESEC in Ghana is one of the potential ways of achieving this goal. AIESEC is the world’s largest youth-led organization that has been activating leadership since 1948. AIESEC in Ghana, for 62 years, has also been and continues to be a platform for young people to explore and develop their leadership potential. Currently, AIESEC in Ghana has over 400 members nationally. They are present in seven universities in Ghana and with over 4000 alumni(find more info here)
Through their platform, we would be able to reach out to the youths across the country. It is also important to note that one of the ways AIESEC develops these youths is through their educational conferences. They have a minimum of 2 national conferences per year with an average delegate attendance of 60 students in each conference. With enough funding, we should be able to reach a wider number of youth(we plan to impact a total of about 240 youths as we target at least 80 delegates per event). This can be done by investing into digital marketing and also paying physical visits to the various universities in these visits for marketing calls.
We would also be able to focus more on the quality content delivery to our conference participants for this project as reaching our target number wouldn’t be as challenging as it should with the advantages mentioned above.